Wendy's Greedflation Exposed: A Social Media Hit 

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Is Wendy's going to pay their employees MORE during surge pricing? HELL NO!!!

Sir, this is a Wendy's.

Idiocracy wasn’t a comedy or satire, it was a prophecy.

I worked at Wendy's for a year in high school. After 1 full year, I got my performance review and with glowing enthusiasm they told me how thrilled they were that I had mastered ever single role for my class. With that news they offered me a 10c/hour raise... I quit on the spot. Ended up getting a job at a grocery store for 30% better pay and half the bs. Thank you Wendy's for making me find a better job. I've never eaten there since and that was 20 years ago.

These fast food prices are out of control. I can eat a full meal at many sit down restaurants for the price of a meal at a Wendy’s or McDonald’s. They seem to be forgetting they ain’t the only game in town.

You give me dynamic pricing? I'll give you dynamic boycotting.

Fast food used to be a cheaper alternative to sit down restaurants and was quicker then cooking at home. Now it's almost as expensive as eating at a sit down restaurant, and the quality has declined... so might as well eat at a restaurant.... or buy the items to make at home.

Corporations like making money for themselves. Anything to give themselves more and you less.

I'm annoyed they backed out and foiled my plans to get rich selling Baconator futures

Glad I don't eat that fast food garbage anymore.

Just before the announcement of this so called "dynamic pricing", I went to Wends for a Baconator combo with a second Baconator. This cost me in Canada 26.53$ including taxes. I am not going to boycott this place because of dynamic pricing, I am going to boycott this place because I can no longer actually afford to eat out!

Dont download any apps for any restaurant. Dont give them your data.

remember when samsung gave apple crap for removing aux port?

Eh, haven't been a fan of fast food ever since childhood. Only ate nuggets and fries way back; now, in adulthood, when I feel like eating those and have free time, I make them myself.

I just want some chicken nuggets. That shouldn't require downloading aps.

Ngl the Dunkin app is way worse, you have to upload money to the app in order to pay for coffee with mobile order. No Credit Card use or anything, straight up have to make a deposit like its Cashapp 😂

App thing will be a failure, people will download their 1-2$ burger and remove it after

I haven’t ordered anything from Wendy’s since 12 years ago. Low quality food, taste wise it’s below average, and now even expensive? Fuck outta here lmao

Tacobell is the most expensive when you look at the 3 tacos you get for 15$

Went to Wendy’s for the first time in a year. I was shocked by the price of the nacho burger, fries, and a drink. I paid about $15. The burger gave me extreme heartburn for 3 days. The fries were cold, and the drink was as expected. I wanted a frosty but they said they weren’t serving it for whatever reason. I now remember why I stopped going. I think I’m permanently done with this place.

They were already buying back their own shares for over a decade, but the stock has still lagged the market by a lot. Probably because any sane person can tell that their business makes no sense, because of their absurd prices.

Josh, you rip the mask off of all these liars and cheats and I love it so much. Truly God's work. Not in a weird cult worship way but in a genuine way. Love it.

Wendy’s killed themselves here. Their food isn’t that good. The half salads are now the full salad and the full salad is gone. The natural lemonade is now default and up charged. Screw them and their model.

I can’t believe people still eat this chemical mess

So how will inflation be measured when the prices fluctuate during the day?

I'd start eating healthily, cooking at home, or at least going to Costco getting a bulk of turkey ham, and what not, so I could start making some good sandwiches. These companies have gotten too greedy.

lol they dropped this faster than the cancer rates eating that mess causes

You know what they’re just going to raise the prices on everything and offer promos during certain times of the day. The CEO said they’re looking to make money so the only way to do it is to lower quality with cheaper ingredients or raise prices.

This is why you use a phone that doesn't have room for these silly apps.

I miss their Super Bar from the late 1980s - early 1990s. All you can eat salad, pasta, tacos and fixings for like $3.89

Wendy’s need to slow their roll. I barely eat from Wendy’s and I don’t like paying $6 for a chicken sandwich. I prefer eating at HOME.

I just went to Taco Bell. The restaurant is literally 4 buildings down from my apartment. I ordered one crunchy taco, one chicken quesadilla and a soda. I ordered on the app, so I didn't bring my wallet. The total was $9.99 plus tax, which is about 4 times higher than 10-15 years ago. I went up to ask the front counter for a small cup of sour cream, and I see the lady tap her screen. I asked her if it cost money. She said it did. Sometimes fast food restaurants charge $0.25, to $0.40 for sauce if you don't order it upfront, which used to be complimentary in almost all restaurants. I asked her how much it was. Again, this was a side of sour cream, which would have been the same volume as 3 or 4 hot sauce packets, which happens to be free. She said the total for the side of sour cream was $1.73 plus tax.(About $2.00 total.) Finding that out ruined my meal straight to the toilet.

Actually.. I am pretty sick of apps.

Dave Thomas would never have allowed this. I haven’t eaten at Wendy’s since they announced this and I never will again.

We need dynamic employment next. If you get stressful times off the year where you are expected to work more, they should pay us more.

If I have to involve technology to get a cheeseburger, then that’s the wrong cheeseburger.

Two days ago we visited a Dunkin Donuts. They force people going inside to use the kiosk to create the order. I don't remember joining Dunkin as an crew member. I'll just go to the drive through from now on, wicked good move Dunkin.

I don't know man......"greedflation" isn't really a thing This is just plain simple inflation...…inflation is strictly the increase in the amount of money in circulation. The only entity responsible for that is the Federal Reserve via lower interest rates, lower banking reserve requirements, and quantitative easing. Wendy's, like all other stores, is FORCED to raise prices at some point simply because the USD is losing purchasing power. Wendy's costs are sky rocketing. The price of beef, flour, potatoes, rent, and labor is going through the roof thanks to the FED. If they fail to increase their prices in some manner they will be forced to shut down. Also another reason to buy back shares is to get ahead of an anticipated share price increase. Its pretty clear that the FED is going to slash rates down to 1-2% (instead of the current 5.5%).This is going to turbo charge inflation to a unbelievably high degree. So ALL stock prices are expected to rise simply because they are priced in a declining USD. Its better for a company to have less cash reserves and more shares since the future value of the cash will be far less than the current price of its equivalent amount of shares.

The problems with apps are things one people that are handicap or elderly have trouble using them get confused and then you also have the fact that you could accidentally download a fake app and have somebody steal out of your account

My wife and I went to McDonald's and ordered two meals. It was right at $30. Each passing day it's getting cheaper to eat at home.

Just an example of the old adage "no such thing as bad publicity".

Hear about New York congestion pricing and they were like why don't we do that with food?

Why didn't I see this outrage when my local Chinese restaurant ends their lunch specials at 3pm?

This was bound to happen at some point, just takes a couple companies to put their toes in the water and you can bet the others will dive right in when they see it work. The irony is that fast food is now just as expensive as going to Dennys for example, except Dennys actually has better food. For a business model that was built around affordability and volume they are getting half their formula for success wrong.

How about when corporations get too fucking cheeky we go ahead and start giving them one star reviews

The funny thing taco bell does now is charge you 2x more for cantina items. For example: if you used to buy a chipotle chicken ranch burrito for 2$ or a little more it got removed recently and turned into the cantina chicken burrito. The cantina chicken burrito is the exact same thing but with cabbage now and they want you to pay 5-5.99 for just the burrito which is not loaded with any extra. Watch yourself if you do find yourself eating at these places frequently how they disguise a price increase.

For lunch, I eat one piece of multi grain keto bread with two slices of meat, and a pink lady apple..

The Wendys near me is empty, super empty or really extremely empty. So yes, its a good idea to raise prices when it gets soooo busy.

They really want that sweet data collection from the app. They will raise prices and sell your information to data brokers, it's a win-win.

sad thing is, Wendys is cheaper in my area than both McDonalds and Burger King. They also across the board has better food. Waiting for the episode on McDonalds and Burger King too

The problem is not the pricing. The problem is not the customer is the problem is the employees. The employees don’t let somebody start an order until they’re ready to take a new order and get them out of the line in less than two minutes if they can’t do that they get penalized, so Wendy’s corporate believes that the problem is too many people trying to buy too much food at the same time making long lines and making everybody angry. But the real reason is the workers are gaming the system so it doesn’t make it look like they’re bad. It makes it look like the customers are bad.

Maybe it's since I am in my 40's but I do not want to use an app to order my food.

I only really ever use the "deals" on fast food apps and its a game changer. It limits consumption and you get to eat like its the early 2000's.

How would this not lose money? 1. This will drive down normal traffic. 2. People will cancel their order after the food is made because they didn't notice it was SURGE time.

If the temperature is going up I’m grabbing a water not a soda drink

Well, at least we still have the dynamic pricing in airplane tickets. (by the way, somehow, it don't raise that much outrage)

It’s interesting how the only things more manufactured than all these Coke, Pepsi, and fast food products, are the PR stunts they pull, but how they also do it together That bit about Coke and the vending machines, but their competitor is the one to break open the story, really shows us how long companies have been working together to have everything set up before someone breaks the story open

This is such a stupid, unforced error that makes zero sense. They’re going to dive their stock. Nobody wants to deal with this crap.

1lb of grass fed ground beef is $5 tops + NY Strip Steak is $8. Boom, just replaced these fools easy.

What’s the purpose of them luring people into downloading the app aside from data collection?

In the words of Hank Hill, “Well, that sounds like ‘kicking people when they’re down’!”

It could work if they present it to the customer in the right way. If the menu displays the price of a burger consistently and without changing throughout the day, but also displays a box next to it containing the percent discount due to the time of day, customers may accept that. But if the price simply changes throughout the day, they will screw themselves.

I stopped eating fast food completely 3 months ago.

Once or twice a year, I buy a Big Mac and eat it, just to remind me why I don't let my family eat it. Horrible shit.

I stopped buying fast food years ago. I do sometimes still miss that junk, but, I don't miss the prices. Surge pricing is just yet another way for a company to beef up profits without providing anything extra in return.

I guess Wendy’s wants to do the Speed run to bankruptcy

Literally just definition of price gouging

One reason McDonalds has more people using it's app is when you walk inside you find ordering kiosks instead of people working the counters. You have little option but to use their app when they're busy as they're not concentrating on walk in customers. Taco bell is doing the same and their food has always been garbage, but used to be better garbage then it is now. As for Wendy's, I'll only eat there when I have coupons, which of course when sent out are only good for a short time. As "fast food" has gotten so expensive over the last couple years (Thanks Brandon!) I hardly go anymore anyway as for the same money I can get vastly better food from local Mexican places, and nicer service as well.

We dont have this fast food "culture" in Europe, and we still have alot of restaurants and other less luxurious establishments for food, they are getting too far away of their head.

MC has some nerve, they also were the ones to hike the pricing and making their burgers smaller again. Hypocrites, people can't even afford MC anymore because of their "5 star" prices. Seriously, it's cheaper to go to an actual restaurant.

This is actually the first I have heard of this. Thanks for the heads up.

I mean the way to tell if this is a PR flop is by checking to see if they got more app downloads/usage. It's easily proven or disproven statistically.

So they are using the "Budlight Boycott" as a sales strategy.

I refuse to download the app because I saw potential for this kind of BS. Surge pricing or dynamic pricing is pretty clear. Dynamic means change as in playing with the proces instead of a standard price regardless of where you live.

I think of how formerly Amazon and currently TEMU operate at a loss (temporarily, selectively) to get you addicted. These fast food companies have the coffers to lean into this stuff, then just reinvest the leftovers into their own stock. Also a $1 burger will cause a lot of people to order a $3.19 drink so they don't even operate a loss lol PS I'm one of the idiots who orders it when I'm too lazy to make lunch before work and I deserve shame

Coke can pretty much do anything they want. They made the smart move by signing seemingly life long contract with every fast food place on the planet.

Uber's dynamic pricing made me take normal taxis more because they don't do that bullshit

Let call it dynamic discount😂

Another great video Josh. I had no idea about dynamic pricing.

I just noticed yesterday how a breakfast combo at wendy's was more expensive than the individual components buying separately.

Prices are supposed to change, to balance supply with demand. Dynamic prices reduce queue size and incentivise flexible customers to visit during low demand periods, which smooths out the sales.

I think part of the issue is the mindset of "The company must make at least 5% more profit this year over last. If not the company is failing."

Companies should not be able to buy back stocks.

Bro I went to taco bell and got robbed. 12 bucks for 3 beefy five layers. What is going on??

I am old enough to remember when the World Wide Web meant you could use a single “app” (your browser) to get information, make purchases, etc. Now every little thing has its own app - at the cost of your privacy. Just say “no” to unnecessary apps!

Cooking your own food and grocery shopping, while they do truly take a long struggle to build good habits, is not as hard as it might seem. I went from eating fast food every single day to completely ending it. I know it might seem like a ton of work but I feel better afterwards. Fast food is a form of poison sucking your energy and real food will fill up your reserves and give you more energy even after cooking it. Especially if you really meal plan or even just cook several meals at once and reheat some throughout the week.

Best hamburgers in town? The VFW post. It's also got the cheapest burgers in town too.

There's attention and there's attention. What investors think is not the same as consumer attention. They could game everyone, or they could have that blow up in their faces. What has happened to Wendy's sales since dynamic pricing?

If dynamic pricing also includes a 25% off during non-peak, I'm all-in for 2:30 lunch! But if I was still working a 9-to-5 job, I'd never eat at Wendy's again.

Coke doesn't need surge pricing because is NYC a small bottle is already $3

I'm just suprised so many people still eat fast food; honestly haven't had Wendy's or McDonald's or BK in years. Ultra processed food is gross.

Love these videos. They are cathartic for me.

The old adage is true, "No such thing as bad publicity."

Dude, your videos are awesome, keep it real

Where I live Wendy's always sucked, their burgers were ALWAYS FREEZER BURNT😝. Their chili was crap and you always had to wait forever for bad food. There was a Wendy's here in a prime location along the Lincoln Highway in the heart of the major hotels in one of the largest tourist markets in PA. It is closed now for good ridence I actually cheered when I saw that dump CLOSED,

That does not sound like Dave's way. Rare-to-know fact: My grandma worked as a waitress for Dave, founder of Wendys, before he founded Wendys.

I learned how to cook at home, best thing i ever did

Hey Josh, it's been a while since I've been here, but KPMG just laid off a ton of their workers after a three month busy season while working them beyond 60 hours a week. Can you do a video exposing them once more information comes out. It just happened today.

Can’t wait til all fast food places go out of business. Worst idea ever