What Happened to Streetwear? 

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My question made it into a Bliss Foster video. I can die happy now

I think what would be considered street wear these days are brands that wouldn't call themselves street wear. They're DIY brands made by a single person or produced in small runs because that's all they can produce. The clothes are modeled or worn by mostly their friends or figures in local alternative scenes. The term Streetwear has changed to exactly what you described. In LA, I can name 10-20 brands that are local but all make the same types of clothing. Boxy graphic tees, sweatpants, basic sweaters (sometimes boxy). They're trying to replicate those before them (Supreme, FTP, Bape, Fuct). While these clothes are what you'd normally see in the street, it usually fails to capture that DIY and rebellious nature of those personal brands that continue the original mentality of Streetwear

absolutely prefer the long 'ramble' format deep/dive of answering questions - but happy to support whatever makes producing content each week, more sustainable/enjoyable.

I really like it when you "go on and on and on" answering questions! I personally prefer it over the lightning round style :)

Can you make an extended video discussing the first question, What Ever Happened to Streetwear? It would be interesting to hear your opinion (and history/facts) on the rise and fall of streetwear.

It became mainstream and co opted by the rich and luxury. When people started mixing high fashion with streetwear it lost its meaning. Virgil was right when he said streetwear is dead since most people can’t even define it anymore.

Supreme is not streetwear. Fast fashion is not streetwear. Small independent brands are the new streetwear, upcycling is streetwear.

About the streetwear topic I think is more about clothing brands that are making attire for street/public spaces group activities. Skate is one of the biggest things that definied, but every city will have street wear based in his local culture, can be vogue, surf, local music activities, for me in brasil can be pagode or funk. Is very third space oriented.

bliss, if im being honest i need more of your deeply thought through videos. The way you DEEPLY dive into meaning and art is what every single content creator lacks. Those videos are REAL content, not just content for enjoyment but makes me think for weeks. I know that they require immense amount of research and time but they are so extremely valuable and those of us like me, deeply appreciate it. I need this, many of us do. and I know you do Q and A because it generates the most views and I am happy for you because you deserve that. Best of luck brother, you're the most authentic creator ive seen by far, somebody who has a passions and just wants to share it. Thank you

For me. when it comes to insecurity about wearing what you like in public is doing it slowly. Starting out with a shoe or accessory, maybe something underneath a coat so it shows halfway. Then over time wearing more and more of the pieces you love at the same time as you grow more comfortable. Also doing it with people you feel comfortable with. Or testing it full out at an event you feel comfortable at!

"Its normal for it to take a while" Exactly what I needed to hear. Like its channeled! Trying to get a tattoo apprenticeship and, man, this shit takes time and a lot of networking

It’s fun to watch Bliss’s personal style evolve across the channel

‘The quality of the garment is the design’!!!!!! Also love the notion of sampling from as many different brands as you can. Do you also consider potential resale value when buying an item of clothing? Your channel is huge for learning about more designers. I’m curious about your process for identification.

I’m think capitalism got to it.

i believe true streetwear should always have a personal connection in each piece and a sense of necessity while still being artistically informed. whether thats a handmade touch or a graphic that warrants an emotional response directly from the ethos of the designers inspiration. i dont like how people try to steal narratives because their "high fashion" concepts dont really work in the industry so they bulldoze actual streetwear designers and change the narrative.

They took the street out of it the culture. My opinion.😀

Thanks for the Stephanie Schneider recommendation. Beautiful work.

Don’t got much 2 say just love your vids. Your channel acts like a bridge between my understanding of execution and the concept behind them. i.e. I can make tuff fits/confident in my taste so far but you provide fashion lore so it’s not just “shirt jacket pants” to me and I understand why & can expand on it. Lol I’m yapping but ur dope

Great video Mr. & Mrs. Bliss Foster! I think that it was in the 90's when Streetwear was showcased as a major section in the garment industry the sad thing is that then many brands went the aspirational/coveted clothes route and jacked up prices. Funny thing in Fashion is that everyone is after what is new, but new with status attached to it. Thank you Bliss & Daniella for all the great content you guys make and share in this wonderful channel!

Nice! I subscribed and prolly gonna watch everything on this channel

I’m going to join your patreon. I adore your videos and all the hard work put into it.

I think your audience would love a video "top 50 unknown/lesser fashion designers/brands you should know". This way you can group them in one video, and or make a small series of videos about these people and their work. And if you feel like this would be a good idea: Please consider adding links to each ones website, socials or other ways to connect with them so we might support their work.

dude the geoffrey video was so good can’t wait for the tour

Street wear to me was anything I capture during my street photography runs…which can be anything. 🤔 I guess mixing anything and everything along with any diy styling. While I can’t really afford some of the smaller brands you’ve mentioned in previous videos, I am starting to envision what pieces go with my wardrobe and being more intentional with what I consider buying.

For the 3rd question, I’m a painter and lots of my peers think I grow fast. The only reason is because each piece is just building onto a lego tower. Use pieces to learn a specific skill or technique and apply it to the next piece but in a different context. One piece was a head spilling over like a cup and the next was a head spouting lava. A completely different concept just changing the direction and force of the action! I’m sure this applies to all art forms such as fashion!

it's fun watching Bliss's videos because my instagram always gets mad at me for following too many accounts at once

Hanging on every word, Bliss

I feel like your answer to the streetwear question is valid but also a horrific and sad answer. You undoubtedly know more about fashion and its history than I do so I won’t go through the PowerPoint presentation of streetwear, culture, hip hop etc. but as a whole it feels like the entire industry was cannibalized by greed as well as large design houses. I remember one year, looking through what every major luxury fashion brand was coming out with and most of it was overrated, overpriced, copies of streetwear. It didn’t feel rebellious or interesting. It felt sleazy. And it sucks because I liked seeing people modify their clothes growing up; cutting shoes so hat they could still fit in them, drawing and printing shirts, taking a hoodie and a jacket and making something different out of it. That to me is streetwear. It’s people being creative with what they got. But fast fashion crap, and now even luxury brands, just mass market and sell what looks like streetwear and it’s sold out of convenience. That hoodie isn’t striking or unique anymore. It’s just a convenient hoodie. And most people don’t really read or know about fashion, so they get taken advantage of and it’s all in the name of he all mighty dollar. Streetwear will survive. But it needs to adapt to protect itself from greedy leeches.

I do love black, but black has been ruined for me. It was the dress code for every workplace I had. I don't want to look like I work for every retail store, restaurant, or apartment complex. Which means, the black I own has to be ornate or so sexy, it'd be inappropriate to wear in daylight. Daytime me and nighttime me are two different people. I'm trying to join them together, but haven't found the secret to that yet.

For me streetwear came from a social class and a place so called the “ghetto” but with time the higher class started to get interested in this style and it’s why now we have high price Nike shoes and all those things

I follow the Yohji-esque philosophy on material/draping/shape of black garments

Street wear - what folks wear out & about = general answer. Street wear = outfits joyously put together by individuals who strongly believe that clothes are artistic self-expression = modern interpretation.

i kinda like how the color temp changes mid sentence lol 8:50

Streetwear is looks that are put together by people outside fashion. In the 70s to eighties poor kids wore tracksuits because sportswear was not fashion and so was cheap and it was durable and comfortable. They wore shoes without laces because they might be hand-me-downs that are slightly small. When they made money they wanted people to know so they bought rings and chains. Yes, I know I just described one specfic look but its the same principle whether its hiphop or skaters. A design house making streetwear is a contradiction.

Speaking of fast fashion brands trying be more "fashion". What do you think about those companies collaborating with designers? For example Zara and Studio Nicholson or H&M H2 (Heron Preston Collab).

I am in the gap rn and it’s been driving me crazy. I have been lazy tho so it’s great advice.

myself i like the longer answers

Fashion is the quality of the clothes, fashionability is the quality of the person

Ive been meaning to make a video on this topic,, cause I was wondering about the same thing. it felt like it died with Virgil

Lately I have been wearing clothes that make me feel good about myself more so than before but that has also been getting me a lot of unwanted attention when I'm at a bus stop or in a shop. I don't want to change my style because of some sleazy old men but it feels like I have no other choice. Have you ever experienced this? And if so, how did you deal with it?

The tailors on Savile Row told me that they use polyester instead of silk (even on top-tear suits) because of durability

i have accepted that we will never see daniella in a video, but can we see more of her wardrobe or outfits?

I personally see streetwear as fashion you wear for no occasion other than joy. it not for any particular event of occasion

2:03 "The Discord" we are getting old without realising it.

As a designer how can I enhance my style for women.

funny how in some things we like things that are fast, like 100 yard dash for example. yet other things fast can be considered lower quality. how does that work?

13 year old me would say it's any clothing brand that collabs w both vans and nike pertually

Bliss is the only other person I've seen talk about doublet or Charles Jeffery or just stuff I've never heard of but have maybe seen on SSENSE he got his finger on the pulse of the little guys.

I've been wondering Bliss, even if it might be a long shot. As a photographer & videographer that lives in Istanbul, but comes to Europe mainly Milan every year or so. Is there a way we can work together? As in is there an occasion in which you are in need of a photographer or a videographer?

hugsies, fellow grumpy bear!

guilty of not clicking for new designers unless they are truly eco

Hi casual viewer here. Maybe throw the new designers in the your keywords?

Bliss, to me what you're wearing is street style. It's an individuals unique mix of well loved clothing pieces. It may be wearing a pair of Rick Owens furry Birkenstocks with a beloved North Beach Leather Moto jacket and an R13 dress with a tote bag from the Row. And, maybe toss on a hoodie if there's a chill in the air. If there's a cool mix of proportions or play with materials all the better. Maybe the hoodie is made of silver sequins. Maybe, Rick's furries are tossed off and a pair of MiuMiu engineer boots are thrown on and left unbuckled or a favorite pair of vintage Ann Demeulemeester boots are pulled on. It's in the mix. None of the pieces need to be poor quality or fast fashion. Better if they're not. A well made 100% cotton t-shirt is a lifer. :)

i do love your content and you're clearly knowledgable about fashion, but.......what are these fits bruh

Meant as a constructive piece of feedback: I stopped watching your videos a while ago and I did so with great regret. I found myself building up excitement and expectations based on the often very interesting titles and then finding the videos to be about a seemingly random set of viewer questions each of which was getting 30 seconds to a couple of minutes of commentary. I'd much rather watch the full, deep-dive video about whatever happened to Streetwear and your personal take, as I value you as a creator and expert on fashion and come to your content for your unique opinion. Food for thought.

I’m sick of seeing hoodies sale for $1000 bucks and other crap

if you're a person who gets grubby in your life should you wear designer clothes?

Streetwear was never real. None of the subcultures or groups who initially defined the codes or wore them called what they wore “streetwear” (or considered it that) - for example if they skated and wore signifiers of skating they were simply skaters, and so on and so on. Streetwear therefore is best understood as a sellable simulacrum of a range of discrete, urban subculture signifiers. It’s no surprise that it eventually collapsed in a heap as it had no foundation outside of being abstracted transactional value - which was mainly driven by hype culture and the exploitation of niche groups, impoverished peoples and sweatshop labour. In many ways I think streetwear could be considered the ultimate capitalist mode of clothing.

t-shirt and sweats can look sharp in hipster way. but hey i'm from cali

Now i have to see bliss in a “streetwear” fit😂

👍🙂🙂

Just curious, why as little black as possible?

Street wear is jeans t shirts sneakers flip flops etcetc

Streetwear happened to streetwear. 🤔

Love these videos and I respect the fact that 'fashionable' is subjective. I have never ever liked how Bliss clothes fit him or how he puts them together. I do love his knowledge and all his vids though

Cant run in that necklacerchief. Would hurt being hit in the teeth for sho.

New streetwear is bleak! Even more clout brained than the last generation.

Streetwear is like any other trend, it eventually goes away for twenty-thirty years and then comes back in a new way

Troubled Water Corp

Let's not ask and pretend it never happened 😂

Who are the Fast Fashion companies?

lowk i feel like that definition of street wear being hoodies and stuff is kinda getting outdated( like im not surprised bliss isn’t in touch with high school/college fashion trends cause how could he be especially since my high school/college experience is gonna different than other peoples) because when i think of streetwear i think of depop, thrifting, and some specific trends are Jnco jeans, y2k, and overall vintage nike and adidas and single stich shirts and stuff along those lines

People please stop getting caught up in streetwear only being “hoodie and tees”. They’re a lot of details deriving from streetwear, including your oversized fits / some logo techniques / some colour techniques / some trim placements etc…. Just because it’s finished in a suit silhouette doesn’t mean it doesn’t have elements of streetwear.

Ploy is horrible

I think the segment about streetwear is quite disrespectful to some brand built on “hoodies and T-shirts”. If we are thinking logically from a business pov, are they not the most worn category in fashion. Now from fashion pov, I understand the new generation have saturated these products however historically the hoodie and tshirt are blank canvas’s for storytelling for a lot of creatives. With any products they are levels to it. Shape, fabric, palette, trims, construction etc. Hoodies and T-shirts also doesn’t translate as “fast fashion” because they’re hardly made in the cheapest fabric “poly”. Just like anything they’re different levels of fabric including cotton. But I’m sure you know all of this.

Y no black?

U been talking about jan jan van esche and the same 5 “up and coming independent” designers for years now.. u mad fried like tf lets hear a new name i thought u did fashion 4 a living. Those new designers u cover only speak 2 a very small niche n its quite laaame 4real 🖕🖕

i think that’s like some of the best advice i’ve ever heard tbh. not even clowning tho, would you say the same thing about making content and being in the adult side of the industry? i seem to see all these people that started at the same time as me just like do soooo well lol 🫶🏼 thanks bro