Steve MacDonald interviews CMO Ron Carson, an expert in marketing and sales, about implementing ABM podcasting. Ron discusses the potential of podcasting as a platform to engage current customers and prospects in meaningful conversations. By inviting customers to discuss their businesses and weaving in the company’s message, the sales team gains a powerful tool to advocate for the company’s value proposition. Ron also highlights the opportunity to invite senior executives as podcast guests, providing valuable insights for the sales team to effectively market and sell to target accounts.
Key Takeaways:
1. ABM podcasting bridges the gap between brand building and tactical metrics, providing a platform for future and immediate benefits.
2. Inviting senior executives as podcast guests allows the sales team to gain inside knowledge about target accounts, enabling them to market and sell more effectively.
3. ABM podcasting can immediately impact the sales pipeline by providing valuable insights and knowledge from current customers.
4. By inviting customers, [prospects, or deals in the pipeline to discuss their experiences and weaving in the company’s message, the sales team gains a concentrated tool to advocate for the company’s value proposition.
For more information, set up a time to have a free consultation with Steve MacDonald, the CEO of Content Strategies at calendly.com/stevemacdonald/3...
5. ABM podcasting is a powerful tool for engaging current customers and prospects in meaningful conversations about their businesses.
CMO, Ron Carson Quotes:
“The sales team has this super concentrated tool they can use to advocate for our value proposition in the words of our current customers. It then affects the pipeline today by inviting prospects as guests.”
"The sales team is armed with essentially inside knowledge about how to go and market and sell to that account.”
"It’s about bringing current customers into a safe space to discuss what’s going on in their business, their world, and weaving in some interesting points about us as the vendor without having to be as explicit and overt as asking for a case study."
NEXT STEPS: To discuss how to implement ABM podcasting in your business, schedule a free consultation with Content Strategies CEO Steve MacDonald at calendly.com/stevemacdonald/3...
2 июн 2024
