What is Churn? Easy explanation & how to calculate this SaaS metric

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Check out my full online course "Churn, LTV, MRR, CAC, CLV... - 10 SaaS metrics you must know": www.udemy.com/course/kpi-max-...
Learn every thing you need to know about Churn rates:
- What does Churn mean?
- How to calculate the Churn rate?
- How to lower churn?

Опубликовано:

5 июл 2024

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Комментарии : 11

@dekebell3307 Год назад

Bernie saying "sayyy whattt" made me hit subscribe.....the clear answer may have helped too! Thanks for sharing this sir!

@junqianqiangdao 2 года назад

Very helpful! Thanks. Is there a link to download the excel? Appreciate it!

@kpimax4567 2 года назад

Thank you for the nice comment. For sure, check out my website and scroll all the way down: kpi-max.com/churn-rate/

@VintageGold Год назад

@@kpimax4567 I know this video is a little older, but I followed the link to your site and tried to sign up but received an error page when I tried to confirm my subscription. Great video, by the way!

@gastonmichelotti 5 месяцев назад

I have a doubt. I understand that churned clients means the clients that leave your service during the selected time period (ex: a month). But the exisiting customers its a photo. Should I consider existing customers at the beggining of the time period or at the end of it?

@kpimax4567 5 месяцев назад

Hi Gaston, if i understand your comment correctly, then you count your customers at the beginning of the month ("take a picture at the beginning of the month"), let's say you counted 12, and at the and of the month, lets say you counted 10. 12 customers - 10 customers = 2 churned customers. 2 divided by 10 remaining customers = 20% churn rate. Check out the graph at minute 2:29 of the video. Hope this helps

@ntcuong01ct1 2 года назад

Dear Friends, I have a question: With a product have many versions, I want to estimate the life of a customer according each version to calculate the CLV, I think I will determine the life cycle of each version, right?. Thank you?.

@kpimax4567 2 года назад

Hi ytong, If you want the CLV for each version, you would need the churn for every version, yes. I actually made a video about the CLV and how to calculate it: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-o_XWDkq6Lew.html and on my website you can find the spreadsheet I used: kpi-max.com/

@rakeshsurampalli 2 года назад

I have a doubt in calculating the average lifetime, for example, let's say churned customers are 2m and a total number of customers are 25m so 2/25 * 100 = 8%. when we inverse, it will be 100/8 = 12.5 which is not average for a year.

@kpimax4567 2 года назад

Hi Surampalli, the calculation looks right to me. If you have annual churn of 8%, in theory your average lifetime of a customer is 12.5 years.

@rakeshsurampalli 2 года назад

@@kpimax4567 i understood the concept, yeah the calculation is right. thank you very much!!!