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Brooklyn’s Hottest Pizzeria is Reinventing The New York Slice | On The Line | Bon Appétit 

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“When I first got the pizzeria in 2017, I’d never made pizza before in my life-it was a learning process.” Today Bon Appétit spends a day on the line with Massimo Laveglia, chef and co-owner of L’Industrie Pizzeria in Brooklyn. Blending Italian craftsmanship with the tastes of NYC, L’Industrie is reinventing the classic New York slice.
00:00 Intro
01:04 Making Dough
05:45 Making Mille-Feuille
07:07 Baking Bread
09:42 Dividing Focaccia Dough
10:44 Finishing Pizza Dough
12:44 Making Gelato
14:21 Baking Focaccia
16:48 Building Pizza
Director: Gunsel Pehlivan
Director of Photography: Luke Riffle
Editor: Kris Knight
Featuring: Massimo Laveglia
Director of Culinary Production: Kelly Janke
Creative Producer: Parisa Kosari
Line Producer: Jen McGinity
Associate Producer: Oadhan Lynch
Production Manager: Janine Dispensa
Production Coordinator: Elizabeth Hymes
Casting Producer: Vanessa Brown
Camera Operator: Aaron Snell
Assistant Camera: Tony Aviles
Sound Recordist: Mike Guggino
Production Assistant: Albie Smith
Researcher: Vivian Jao
Post Production Supervisor: Andrea Farr
Post Production Coordinator: Scout Alter
Supervising Editor: Eduardo Araujo
Additional Editor: Paul Tael
Assistant Editor: Andy Morell
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

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13 май 2024

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Комментарии : 484   
@JerseyArkansas
@JerseyArkansas 2 месяца назад
We bought a book, and we learned how to do it. -love this guy
@UuU1001.
@UuU1001. 2 месяца назад
These look better than many traditional nyc pizzerias. Hope these new and passionate pizzerias can jolt the older ones to step up their game.
@cjaquilino
@cjaquilino Месяц назад
Pretty sure the book he's talking about "Modernist Pizza". They have a copy of on display at L'Industrie.
@looncan3743
@looncan3743 2 месяца назад
“Idk why in America you want to complicate your life” … I ask myself the same thing😂😂
@AdornationMusic
@AdornationMusic 2 месяца назад
and yet they all come to USA
@hevnervals
@hevnervals 2 месяца назад
@@AdornationMusic I think more Americans move to Italy nowadays
@adrianojose7172
@adrianojose7172 2 месяца назад
Fun fact the American standards use KG, meters and all thw SI units for standardization and then convert it to their pounds and all that haha, I remember watching a video of Vertasium explaining this.
@kenS87
@kenS87 2 месяца назад
American Revolution decided we didn't want to follow England lol.
@Akshayysk
@Akshayysk 2 месяца назад
@@kenS87 You mean American Revolution decided you didn't want to follow French.
@Orr_s
@Orr_s 2 месяца назад
Great to see someone who learned so much in such short time without any background in culinary. All because they are truly passionate about what they are creating and serving up to people with integrity. This guy gets it…need more people like this around nowadays. No cutting corners or trying to stretch things out to make more of a profit, and the product suffers. Just doing it how it should be done like a true artisan, letting the food speak for itself
@cwg73160
@cwg73160 2 месяца назад
Everyone: We need more people like that…that are there, but we don’t care or pay enough attention to realize it, so I’ll leave the comment of the ignorant.
@nihlify
@nihlify 2 месяца назад
You say that until you have to pay for it... 🙄
@andrewt013
@andrewt013 2 месяца назад
welp you cant have that and capitalism thriving in the same place
@jimmnasium
@jimmnasium 2 месяца назад
@@nihlifyive been there; i can honestly tell you it was worth it 🤣
@yevhensmith6704
@yevhensmith6704 2 месяца назад
WELL SAID
@HA_Horizons
@HA_Horizons Месяц назад
This dude is a dough making master. He's using every technique in the book! Poolish, Autolease, Biga, what did I miss? All while making it look easy, so calm, and smooth.
@sweetpeadoggielover8387
@sweetpeadoggielover8387 2 месяца назад
This pizzeria is worth the trip, standing on line, and the workers are patient in explaining what they offer and how to purchase and making the pizza with a lot of TLC…..for sure it will be the best pizza you’ll ever eat! Hats off to the owner!
@larryt.atcycleitalia5786
@larryt.atcycleitalia5786 2 месяца назад
"for sure it will be the best pizza you’ll ever eat!" Unless you go to Napoli and eat the real thing, maybe? But not everyone can do that so...buon lavoro ragazzi!
@fallinginthed33p
@fallinginthed33p 2 месяца назад
The owner/breadmaker acts like a scientist.
@rnv2529
@rnv2529 2 месяца назад
He not doing Napoli style pizza so no@@larryt.atcycleitalia5786
@ghost__chips
@ghost__chips Месяц назад
@@larryt.atcycleitalia5786 are you pretending New York pizza isn't the real thing? lol
@SD-oi9gr
@SD-oi9gr Месяц назад
Dudes a natural teacher.
@jordandiab1656
@jordandiab1656 2 месяца назад
“Do everything in grams…” “How many pounds did we order…?” 😂
@kwaaaa
@kwaaaa 2 месяца назад
Lol, that definitely made me chuckle and I went to the comments to see if anybody else caught that.
@testing1567
@testing1567 2 месяца назад
Probably because it's sold in pounds by the distributor, so it's going to be in pounds whether he likes it or not.
@adamrosenbaum6328
@adamrosenbaum6328 2 месяца назад
That's probably why he's asking 😅
@hellfish2309
@hellfish2309 2 месяца назад
We do everything in grams; the supplier does not
@DamnZodiak
@DamnZodiak 2 месяца назад
@@hellfish2309It's also almost certainly edited for this specific comedic juxtaposition to land.
@TheAmericanDeagle
@TheAmericanDeagle 2 месяца назад
I found it funny that when he said "im big a soccer fan" they zoomed into some basketball shoes instead of the signed materazzi jersey they have on top of the counter lol
@kaihamasaki9307
@kaihamasaki9307 2 месяца назад
The fault of the editor
@United22022
@United22022 2 месяца назад
Camera person is a B ball 🏀 fan lol😅
@TRMTE160
@TRMTE160 22 дня назад
@@kaihamasaki9307 its not a fault bot a joke
@slalomie
@slalomie 2 месяца назад
I’m a big fan of their pizza. They cook their slices really well done so the crust is super crunchy like a baguette. It’s not the usual floppy foldable NY slice. Their margherita cheese slice used to be like $3.25 but now it’s $4. I recommend it if you like your crust well done.
@IDiggPattyMayonnaise
@IDiggPattyMayonnaise Месяц назад
Based on the video they seem like a bakery that also puts pizza toppings on their bread.
@Aaa-dv3oi
@Aaa-dv3oi Месяц назад
Wow that’s such a big increase !! 😒🫥
@mohamadkawtharani5280
@mohamadkawtharani5280 2 месяца назад
I am sold the moment he said Santo Andrea Pirlo 😂 This guy knows class.
@ArielK1987
@ArielK1987 2 месяца назад
It's amazing how making a dough can be memorizing and therapeutic at the same time.
@dereklinfitt8875
@dereklinfitt8875 2 месяца назад
I've got great mesmeries of making dough
@lgdurocher
@lgdurocher 2 месяца назад
@@dereklinfitt8875😂😂
@TheSamuraiShowYT
@TheSamuraiShowYT 2 месяца назад
😂😂😂​@@dereklinfitt8875
@gorillachilla
@gorillachilla 2 месяца назад
It's not
@Corteum
@Corteum 2 месяца назад
Anythng can be, if yoi bring enough attention to it. if you can be fully present again
@PresidentHHEA-pn1yj
@PresidentHHEA-pn1yj 29 дней назад
Best pizza I've ever had. And made in just a nice stainless electric oven. Unreal.
@QuinnsProductions
@QuinnsProductions 8 дней назад
“We bought a book of pastry, and we learned how to do it” They’ll be around for a long time.❤ this
@alphaperez
@alphaperez Месяц назад
I am a New Yorker who taught myself to cook by watching RU-vid videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!
@Johnny1iq
@Johnny1iq Месяц назад
I am a Chicago who taught myself to cook by watching RU-vid videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!
@coreytelford3051
@coreytelford3051 2 месяца назад
finally a video without fake excitement and competition. Love it. Were going to loss the shop if we dont make 3700 pizzas by noon!
@zibberebbiz
@zibberebbiz 2 месяца назад
isn't it nice? it feels like even the most mundane documentary puts in fake tension, but this felt like a true backstage look
@brpk6631
@brpk6631 2 месяца назад
Robberto baggio holding the ice cream is crazy hahahaha nice one!
@LWarrenF
@LWarrenF 2 месяца назад
I’m a NYer and went here last spring. It’s among the best pizza places in the city.
@Menismyforte
@Menismyforte 2 месяца назад
This dude is a legend. My buddy that lives in brooklyn mails me some of his Panettone every winter it is excellent
@nickk4010
@nickk4010 2 месяца назад
This guy is so skillful, knowledgeable and precise, especially with less than 10 years experience. No wonder its so successful, its really a craft for him and puts tons of thought and energy into making things the best he can. Props!
@TeamPerry5
@TeamPerry5 2 месяца назад
This dude gets more done by noon than I do in a week! Keep grinding, chef!!! Pizza looks killer!
@sNiPeR95PwnZ
@sNiPeR95PwnZ 2 месяца назад
I watched many of this videos but just now i understood what makes this ppl so happy. All the time i looked at those food masters with an aesthetic eye but it must be so fullfilling to craft something with passion and see ppl buy and enjoy it.
@SchlessIsMore
@SchlessIsMore 2 месяца назад
❤ 🍕I love how the lack of experience in making dough, pizza and gelato but life experience in eating and growing up around those foods leaves an open mind to innovate - like pizza dough baguette and soft serve gelato. Simple yet delicious solutions without ego, but respectful towards traditions in some regard. Or using a leaf blower to clean your oven. Ha! You’re awesome, guys! Food looks all amazing. ❤
@DebbaTV
@DebbaTV 2 месяца назад
Really enjoyed watching and listening to this guy talk about the process. Impressed with how much care and detail goes into the bread stuff. I'm amazed that they produce so many things in this one shop! Pizza, sandwiches, bread loaves, pastries and gelato. Fabulous! Wish them all continued success.
@landtowers96
@landtowers96 2 месяца назад
Have had this pizza many times, it's fantastic -- this insight makes it even better -- pure, raw drive.
@JasonGenom
@JasonGenom 11 дней назад
One of my favorite pizza spots in Brooklyn, so tasty and the produce is always fresh
@patrickbaird8962
@patrickbaird8962 2 месяца назад
"I don't understand lbs, metric is better." "Hey Gabriel, how many pounds of flour do we order per week?" Lol
@guilebarbosa
@guilebarbosa 2 месяца назад
Maybe the flour is sold in pounds but he uses grams in his recipes. 🤷🏻‍♂️
@patrickbaird8962
@patrickbaird8962 2 месяца назад
@@guilebarbosa for sure. I'm pro metric as well, it was just pretty funny timing.
@Sam-jq3rj
@Sam-jq3rj 2 месяца назад
lol thought the same thing
@tatjanaaustin9225
@tatjanaaustin9225 2 месяца назад
Agree!!! Too complicated, stick woth grams and kg
@joe_zupko
@joe_zupko День назад
Usually everything is sold in 50lb bags when you order in bulk like that
@tanyayachmen2771
@tanyayachmen2771 2 месяца назад
It was amazing to watch the energy this group have making pizza
@rebel.rising
@rebel.rising 8 дней назад
Legend, you can tell he is in flow and loves what he is creating. Love that!!
@nataliemscrzysxycoolharris
@nataliemscrzysxycoolharris 2 месяца назад
Mossimo 😍 I could listen to him all day. The food looks delicious. I wish Play•doh looked & felt like that dough looks 😁.
@zibberebbiz
@zibberebbiz 2 месяца назад
I feel like he keeps saying how he didn't know anything and kind of learned as he went along, but he does everything with such ease and expertise
@14sasst
@14sasst 2 месяца назад
His measuring chemistry is amazing!!
@Aw1086
@Aw1086 2 месяца назад
the pirlo picture had me dying! much respect to the chef
@Kylight
@Kylight Месяц назад
Bro has a picture of Aunt Mey and Uncle Ben with their nephew on the wall. Bro has taste in Movies too
@rprestage21
@rprestage21 15 дней назад
Finally, people in the service industry that enjoy what they do, serving people! They take pride in that rather than seeming entitled and bothered by their customers….. love it and can’t wait to go back to NY and try them out!
@Tomas-rl5dx
@Tomas-rl5dx 2 месяца назад
Thanks for zooming in on that dough recipe!
@irvlo
@irvlo 2 месяца назад
Massimo and Nick are the best! Best Pizza in NYC. I've been visiting the spot since day 1 and I can tell you the pizza is #1!!
@robertrogers7939
@robertrogers7939 Месяц назад
He has a passion for his craft. Much respect.
@kage122
@kage122 2 месяца назад
not only has everything I’ve had here been amazing but the service is always exceptional
@NathanHarrison7
@NathanHarrison7 Месяц назад
Can’t wait to try it. Dude puts a lot of passion and thought into everything he does. Looks delicious.
@Sk8brdZepp13
@Sk8brdZepp13 2 месяца назад
Very impressed with his process and overall approach. great guy over here, I can taste the quality through the screen :)
@wolfreicherter748
@wolfreicherter748 24 дня назад
this was the most I learned in PRACTICAL facts about dough and I m just about halfway through the video. Respect, Massimo !!!
@syntacticalcrab
@syntacticalcrab 2 месяца назад
I love "everything is dough" guy.
@Bouncer112
@Bouncer112 2 месяца назад
You can tell this guy actually works in his kitchen. Alot of ex-posse videos like this have the owner running around bumping shoulders with the day crew pretending he knows whats going on and you can almost always tell.
@cinephile1712
@cinephile1712 2 месяца назад
Ex-posse?
@thebun
@thebun 2 месяца назад
​@@cinephile1712Expose' maybe?
@bucswin2
@bucswin2 2 месяца назад
Best pizza I’ve had across all my trips to New York. This video shows why. The passion is clear!
@CLOPACIOUZZZ
@CLOPACIOUZZZ 2 месяца назад
Dude’s demystifying pizza. “Pizza is bread, it’s the same”
@kierenmoore3236
@kierenmoore3236 2 месяца назад
Pizza ‘n’ Pistachio Gelato … Heck, yeah!! 😋
@yianninikolaou4055
@yianninikolaou4055 2 месяца назад
Finally a spotlight on this gem!!
@andrewespejo785
@andrewespejo785 2 месяца назад
Ive been here and it’s truly a great slice
@colinmusic3878
@colinmusic3878 2 месяца назад
complete finesse and artisan excellence
@georgepagakis9854
@georgepagakis9854 2 месяца назад
I love the passion with this guy. It goes to show that if you are motivated and have passion anything is possible. I would love to go and eat at this restaurant!
@yabo2424
@yabo2424 2 месяца назад
Looks phenomenal. You are a maestro ✨️✨️
@AndrewT
@AndrewT 2 месяца назад
I can attest that they make some phenomenal pizza. Best I've ever had and I'm a life long NYer.
@Mr.Burglecutt
@Mr.Burglecutt Месяц назад
I lived in New York City for 66 years and I never seen you before...
@OllieRamone
@OllieRamone Месяц назад
Massimo is a legend and he is one of the best in NYC.
@reneniclasen353
@reneniclasen353 Месяц назад
What a refreshing mindset and personality.
@coljar100
@coljar100 2 месяца назад
this dude is one hard working individual.... lovin what he does.... wish I lived near by...epic
@JamesG007
@JamesG007 2 месяца назад
Mad respect for this guy 🙌🏼
@AlexMarkTravel
@AlexMarkTravel 2 месяца назад
One of the best pizza videos ever, and also the kid doing pizza he really loves making pastries, incredible results in the end.
@dinein1970
@dinein1970 8 дней назад
A Dough Docker... I like this guy
@xpim3d
@xpim3d Месяц назад
First proper one I’ve seen in the US 👌👌
@NativeNewYorker66
@NativeNewYorker66 24 дня назад
Amazing video! I'm ready for a nap after watching how much he has accomplished in one morning! What a smart and talented guy. The pizza, pastries and gelato look delicious! I need to visit there soon. Also, the production quality of this story/video is great!
@redcoffee94
@redcoffee94 2 месяца назад
This is amazing!!! Wow
@mikehooch4842
@mikehooch4842 2 месяца назад
This is art! Love this guy
@lordsith8319
@lordsith8319 Месяц назад
15:30 when pizza is made
@PongGod
@PongGod 2 месяца назад
Everything there looks top notch!
@Screwdriver346
@Screwdriver346 2 месяца назад
The bread looks amazing.
@panaceiasuberes6464
@panaceiasuberes6464 2 месяца назад
The desserts look appetising...
@Lord_Cappuccino
@Lord_Cappuccino Месяц назад
This guy is nothing short of amazing! Never seen a pizza shop do so many things well! 🍕
@Johnny1iq
@Johnny1iq Месяц назад
New york pizza sucks! lou malnati Chicago deep dish pizza is better
@Swagg3r3d
@Swagg3r3d 2 месяца назад
That team is crushing it.
@Dannybaauw
@Dannybaauw 2 месяца назад
Passion, inspiring
@elluisito000
@elluisito000 2 месяца назад
I love this amazing country, but I agree, the metric system is superior.
@grabble7605
@grabble7605 2 месяца назад
What's amazing about it that isn't present elsewhere?
@corglass
@corglass 2 месяца назад
​@@grabble7605metric just makes more sense in day to day use
@hhh1856
@hhh1856 2 месяца назад
Best slices I have had ever
@rizcayrecordings
@rizcayrecordings 2 месяца назад
Looks amazing! And i love the ambition and passion.
@shaheerrahman4278
@shaheerrahman4278 Месяц назад
L'industrie and Mama's Too changed the game with their new wave ny pizza style, elevated hero sandwich, and gelato combos
@disispeter
@disispeter Месяц назад
I appreciate the learning on thr fly
@socalledbutton
@socalledbutton 2 месяца назад
Very much one of the city’s best. Worth the wait.
@Christopherhaden
@Christopherhaden Месяц назад
@15:40 two dough layers. mind blown!
@iamheretopleaseyou
@iamheretopleaseyou 2 месяца назад
9:30 - The only use of a leafblower that ever actually made sense
@williamnightingale3105
@williamnightingale3105 Месяц назад
This guy emulates his football hero Pirlo; both maestro's in their field. Pleasure to watch.
@OkieTradez
@OkieTradez Месяц назад
this guy just did 5 mens jobs all by himself in such a fast pace and could tell he loved every minute of it!
@letsgetdoing
@letsgetdoing Месяц назад
Respect to chef.
@sameliterally
@sameliterally Месяц назад
absolutely worth the line
@arturwkryabin9175
@arturwkryabin9175 2 месяца назад
Absolutely 👍love it 😍
@nathaneinschlag3948
@nathaneinschlag3948 25 дней назад
this guy is a beast! love it
@TejTalks
@TejTalks Месяц назад
Love this guys passion!!
@Guerilla423
@Guerilla423 2 месяца назад
lol the fake kicking you out outtros get me every time xD
@karolinaeleonora3064
@karolinaeleonora3064 2 месяца назад
Amazing editing.
@ezedozitt21
@ezedozitt21 23 дня назад
He knows his business! 🍕...deserts, gelato! Focaccia. 😀💪🏼🎉
@bnuttsgee
@bnuttsgee 2 месяца назад
Passion is key!
@sethsoderman5152
@sethsoderman5152 2 месяца назад
Love show amazing chefs
@flaviantropy
@flaviantropy Месяц назад
I love how he prays to Pirlo
@namiai7767
@namiai7767 2 месяца назад
I know everything there tastes heavenly
@naxivillage
@naxivillage 2 месяца назад
This guy is great!
@HruVision
@HruVision 2 месяца назад
Who doesn’t love that sound 😌
@itsaugbog
@itsaugbog 2 месяца назад
I went here and I cannot stress enough how phenomenal the pizza here was.
@akkermanrik
@akkermanrik Месяц назад
Instant liked when he showed Pirlo :)
@tacumastevens2545
@tacumastevens2545 2 месяца назад
A true entrepreneur! 🎉
@freyjabrigid
@freyjabrigid 2 месяца назад
The Ryobi leaf blower in the oven 😂 “Why not?”
@NguyenSon-dl1px
@NguyenSon-dl1px 2 месяца назад
It's amazing if you're in Williamsburg definitely visit.
@scarlet1650
@scarlet1650 Месяц назад
omg that water machine is so handy i just stand at the sink with gallon sized pitchers and my thermapen trying to get the correct temp
@tomp538
@tomp538 2 месяца назад
I had to put a bib on I was drooling so much.
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