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What makes something go viral? | Dao Nguyen 

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What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.
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27 сен 2024

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Комментарии : 245   
@Zahlenteufel1
@Zahlenteufel1 6 лет назад
This video was the opposite of Buzzfeeds content: very interesting.
@allthingswildlifeyt1218
@allthingswildlifeyt1218 6 лет назад
Zahlenteufel1 the only thing good about buzzfeed is buzzfeed unsolved.
@weardulo
@weardulo 6 лет назад
Yes, very useful advice in here :)
@Y2Kvids
@Y2Kvids 5 лет назад
Jokes on you.
@nicholasfong3662
@nicholasfong3662 4 года назад
The top videos of TED Talks are opposite too: very interesting indeed.
@alejarivas
@alejarivas 4 года назад
Kudos for the Video clip! Apologies for chiming in, I am interested in your initial thoughts. Have you considered - Panhloe Dumbstruck Paramountcy (search on google)? It is a smashing exclusive product for make money promoting videos minus the normal expense. Ive heard some awesome things about it and my mate at very last got excellent results with it.✔️
@aarons8445
@aarons8445 6 лет назад
This video actually explains a lot about Buzzfeed and similar sensational media. Rather than caring about the veracity or importance of the content distributed, Buzzfeed focuses on how said content affects people. It is this focus that leads many people like myself to get angry at the crap content they often publish, because as an analytical person, I care about the content, and I care when it's factually inaccurate or misleading. Buzzfeed just doesn't seem to care about this, because they're after the reactions they can get.
@auniquehandle
@auniquehandle 6 лет назад
but the point is that you hold a minority of the community. And they can't make money out of the minority :)
@163reasonswhyrealestateage4
@163reasonswhyrealestateage4 6 лет назад
Understanding what it is that makes people love certain types of content is definitely not an easy thing. My biggest takeaway from your video was the fact that what all viral videos have in common is their ability to bring people together around a any subject that produces an emotional response. Thanks for your help Dao.
@evillnas
@evillnas 2 года назад
@Koki-hc3mw
@Koki-hc3mw Год назад
You explained it way better than she did, thnx!
@JimGriffOne
@JimGriffOne 6 лет назад
Exposure to an unusual experience gives the drive (at the psychological level) to share the experience with others. This is programmed into our very being, neurologically-speaking. Our neurology has evolved to have a drive to share possible dangers with the tribe - communication is key in protecting the tribe. However, in the modern context, we continue to communicate even though it isn't necessarily for survival. Our drive to communicate dangers has evolved into a drive to communicate any experience we deem the rest of the tribe *hasn't experienced yet.* The drive to "communicate information to others that they may not have experienced yet" can be seen in animals too. Dogs will bark when they see something unusual (a 'transient sensory phenomenon') such as seeing a squirrel after having not seen one for weeks/months. The very same drive to communicate unusual, and/or potentially dangerous things with the rest of the tribe IS the key to understanding how and why things go viral.
@tobigbemisola
@tobigbemisola 6 лет назад
This is deep. Teach me more.
@rachelciararose
@rachelciararose 6 лет назад
Jim Griffiths very cool. Teach me more too please
@snapkrr
@snapkrr 6 лет назад
Bro email me itszachgriffin@gmail.com, this is very important
@Bankable2790
@Bankable2790 6 лет назад
MOAAARRRR
@vovasoft
@vovasoft 5 лет назад
Very good ideas. I wonder if you know more or know some books about the topic. Thanks.
@KamiSilver
@KamiSilver 6 лет назад
The first viral phenomenon: the Nguyen surname among Vietnamese people.
@weihangbi3881
@weihangbi3881 6 лет назад
the masses always have incredible power,but they also easy to be misguided.
@ShadaOfAllThings
@ShadaOfAllThings 6 лет назад
I've learned to hate the comments section in TED talk videos.
@ShadaOfAllThings
@ShadaOfAllThings 6 лет назад
glad to hear that at least one place people aren't shitlords
@Ghostneedle1
@Ghostneedle1 6 лет назад
Fascinating insight on how their cancer does so well.
@Ghostneedle1
@Ghostneedle1 6 лет назад
Obviously I don't mean literally cancer, it's internet slang.
@JaquesBobe
@JaquesBobe 6 лет назад
10/10 Would hire her as a ghost writer for my autobiography
@lucieirl
@lucieirl 6 лет назад
bojack??
@xinbeicao6885
@xinbeicao6885 5 лет назад
What is this, a crossover episode?
@StudioBallora
@StudioBallora 6 лет назад
Is there anyone else who loves watching TED talks?
@rockstarkid3004
@rockstarkid3004 6 лет назад
Nope That's why the TED channel has 8.7 million subs
@vaibhavgupta20
@vaibhavgupta20 6 лет назад
Ronaldo McSpicy a lot of subscribers are fake.
@GloryBlazer
@GloryBlazer 6 лет назад
I dont think they are fake.
@StudioBallora
@StudioBallora 6 лет назад
Ronaldo McSpicy I know for a fact that a lot of these subs are fake or inactive. So don´t count them.
@angelic8632002
@angelic8632002 6 лет назад
Yea there is whole branch of social science called memetics dedicated to this and studying how information spreads and sticks around in a culture. And yes this is where the origin of a "meme" comes from. If often miss used now a days.
@angelic8632002
@angelic8632002 6 лет назад
Username Its not a new meaning though. Its a misinterpretation of it use since how its popularly used today is fairly close to its original purpose. Not a new meaning. What's your point even? I don't get the motivation behind your post.
@notead
@notead 6 лет назад
It is called semantic broadening, the meaning of the word has expanded to include more contexts. It doesn't matter that it's "close to its original [meaning]", you clearly see the distinction between the two meanings (otherwise you wouldn't have called it a misuse), making it a different definition of the word. I'm sorry you can't see the point, it's to explain how words change and that calling widely used new definitions a "misuse" is probably the result of a lack of understanding of how languages evolve.
@angelic8632002
@angelic8632002 6 лет назад
Username The issue here is that the original meaning of the word has gotten lost to the public concerning a very important subject. And to be frank I'm not quite following you. I understand that it *has* changed. Again what's the motivation for posting all this? PS: you might want to try coming off as less condescending next time if you actually care for people to take your argument you heart.
@notead
@notead 6 лет назад
The first meaning hasn't gotten lost, it was rarely used by the public in the first place, only in select academic circles of anthropological studies. The widespread use of the word meme to mean captioned pictures or whatever has not meant that anthropologists suddenly lack a word to describe an "idea, behavior, or style that spreads from person to person within a culture". This should infer that it is a semantic broadening. Calling it a misuse is not a good or correct description. "you might want to try coming off as less condescending next time" "What's your point even?" Likewise.
@yoursubconscious
@yoursubconscious 3 года назад
as they say, "try to learn something new every day, well 3 years later, you continued to teach someone something. Thnak you
@OOoKarmaoOO
@OOoKarmaoOO 6 лет назад
answer: being able to relate
@lienphan6446
@lienphan6446 4 года назад
Awesome! Thank you very much Dao Nguyen. It makes a lot of sense to me. Also I'd love to pretty much appreciate the persons translated this talk into Vietnamese. Much respect!
@BuildEngageAbsorb
@BuildEngageAbsorb 6 лет назад
Great info!
@ilove2929
@ilove2929 6 лет назад
this is it! new metric and new way we see and find connection of content, outcome and the data ...exciting!
@daxxonjabiru428
@daxxonjabiru428 6 лет назад
You never see anything go bacterial. C'mon microbes--get with it!
@fatalmystic
@fatalmystic 6 лет назад
boiled down to one frame: 4:11 basically make sure you target these emotional responses
@URUPMedia
@URUPMedia 5 месяцев назад
It's work on RU-vid Creator too... Awesome! Thanks BuzzFeed & Nguyen!
@hydelun92
@hydelun92 6 лет назад
CGP Grey has a more lean and succinct video about the viral nature of memes. Both good to watch.
@patrickoc3632
@patrickoc3632 6 лет назад
This project is pure brilliance
@randosmallfoot2132
@randosmallfoot2132 4 года назад
Did the performance have anything to do with the following buzzfeed already has? Can we get some data on low tier content creators?
@nutedi
@nutedi 6 лет назад
Saying "Gucci Gang" 1.000.000 times for charity
@casalnovelasbr9202
@casalnovelasbr9202 3 года назад
This video is amazing, thank you for this.
@davidsweeney111
@davidsweeney111 6 лет назад
I dont think we should worry too much about this
@cartersonnenberg8034
@cartersonnenberg8034 6 лет назад
Please, extrapolate.
@Amey2425
@Amey2425 6 лет назад
True tho
@kimlien75
@kimlien75 6 лет назад
Greeting from Vietnam. Well done
@pecanthickness8785
@pecanthickness8785 6 лет назад
This video was and the speaker presentation was really interesting
@Chrisallengallery
@Chrisallengallery 6 лет назад
I know a better way. Click 'HERE' to find out more !
@bliepblooper2555
@bliepblooper2555 6 лет назад
This will change the way you think about going viral
@-pagebooklipraly8352
@-pagebooklipraly8352 Месяц назад
thank you
@newcatch
@newcatch 6 лет назад
Awesome...Simply.
@Jack-rp6zy
@Jack-rp6zy 6 лет назад
Want to know why that video was so popular? It involved goats, and it was posted on the internet. It's as simple as that.
@MuditVerma
@MuditVerma 4 года назад
The next step is to compensate people for their data, as Andrew Yang describes thoroughly today. #HumanityFirst #YangGang #DataDividend
@HOAMusicTW
@HOAMusicTW 4 года назад
Holy this is good stuff thank you
@justadream9685
@justadream9685 6 лет назад
thanks for sharing your experience , I am proud of being a Vietnamese
@penny1992
@penny1992 6 лет назад
why
@justadream9685
@justadream9685 6 лет назад
I'm just joking
@WebJek
@WebJek 3 года назад
Very Good!
@Yarshy.
@Yarshy. 6 лет назад
A virus?
@shanghai8812
@shanghai8812 6 лет назад
Guys how can i get the full script??
@firefallcreations8929
@firefallcreations8929 2 года назад
Yes let's gooo!
@username8495
@username8495 3 года назад
Who else is watching this for online school?
@iaziz786
@iaziz786 6 лет назад
Why Ted community never share the content of the slides that we watch?
@soaringvlogs
@soaringvlogs 3 года назад
What are they thinking and what job is the viewer were doing Describes “me” helps you connect describe things, makes me feel... 7:20 “THE HUMBLE BRAG” CULTURAL cartography
@dinhdustin
@dinhdustin 6 лет назад
awesome!!
@mrjonlee
@mrjonlee 6 лет назад
I like it!
@hrwhahaha
@hrwhahaha 6 лет назад
The message of the presentation is rife knowledge among content creators and just the tip of the iceberg. Click-baiting content isn't good content, this is just a path towards good publicity and without real meat to back it up. Audiences will soon know this is nothing but of waste of time.
@TimmacTR
@TimmacTR 6 лет назад
The most surprising thing is that something Buttfeed did was actually interesting..
@aliabrahim315
@aliabrahim315 6 лет назад
Wonders of Time, The most exciting web. in the world is the pleasures in creative art videos. is very thing have story. nice doing well.
@Savantloup
@Savantloup 3 года назад
this is genius
@emanuelgermangomez2357
@emanuelgermangomez2357 Год назад
Excelent
@BaSickFirst
@BaSickFirst 6 лет назад
Community engagement will make this video got demonetized.. sad truth
@ButtTalksTV
@ButtTalksTV 3 года назад
Whoever is reading this, I hope your channel takes off! Remember you’re only 1 video away from your biggest hit. -Butt Talks TV
@sagarmathers3821
@sagarmathers3821 6 лет назад
I hope there isn't Logan paul tectics in your talk
@NishantDash
@NishantDash 6 лет назад
*dead person intensifies* xD
@humanvoice369
@humanvoice369 4 года назад
Now imagine if BuzzFeed could actually use it 😂
@SilBu3n0
@SilBu3n0 5 лет назад
wow!
@StudioBallora
@StudioBallora 6 лет назад
Early squad, where you at?
@whitec419
@whitec419 4 года назад
This is why people will stand in lines for nothing.
@saeeddicap
@saeeddicap 6 лет назад
When Normiefeed and Normiebook collaborates
@tararajabali5745
@tararajabali5745 5 лет назад
so insightful
@islamtalapbayev8124
@islamtalapbayev8124 3 года назад
Clubhouse founders took notes
@siddharthr1853
@siddharthr1853 6 лет назад
WTF? BuzzFeed has this weird knack of making mundane things famous.
@mgmgaming7541
@mgmgaming7541 6 лет назад
Pa shout out
@sashpawar11
@sashpawar11 6 лет назад
Brilliant
@mahmoudhadraoui649
@mahmoudhadraoui649 6 лет назад
abonnés my friends
@Legominder
@Legominder 6 лет назад
ideas worth sharing...this is successful, but the conclusion is so much focused on marketing for mediocre capitalistic companies. Please take these tools and market climate protection!
@Holobrine
@Holobrine 6 лет назад
If I knew what makes things viral, I'd be a meme lord by now.
@AudaciousAmber
@AudaciousAmber 6 лет назад
i need a creative career like you have
@colorsstones8957
@colorsstones8957 6 лет назад
And now i know why they say buzzfeed is cancer ! i totally approve,thanks for clarifying lady !
@AssFaceNFT
@AssFaceNFT 2 года назад
Loved this, many thanks for sharing! ❤❤🌹🌹🌹🌹
@sjbubbly
@sjbubbly 6 лет назад
Sooo, we're challenging people to reverse engineer products to create a viral meme? Like what happens with patent and intellectual property theft? What happens if companies who siphon this information are hoodwinked with the wrong ingredients and recipes?
@StephenRoseDuo
@StephenRoseDuo 6 лет назад
6:53 she represents what I dislike about buzzfeed.
@seaweedglob
@seaweedglob 6 лет назад
To answer the question: My left stroke
@fangus5076
@fangus5076 5 лет назад
Who came here after the EGG? #EGGgang
@boyalone9028
@boyalone9028 2 года назад
March 25 2015
@keanaalexander3320
@keanaalexander3320 6 лет назад
Ted Talks ^_^
@Vietnamcamping89
@Vietnamcamping89 5 лет назад
Hello from Viet Nam
@klaussmith6273
@klaussmith6273 6 лет назад
This I wanna see
@ohnonono1799
@ohnonono1799 6 лет назад
Sounds good, but once you get passed the fluff its obvious stuff
@automatizatunegocio
@automatizatunegocio 4 года назад
7:01 Very good video.... but i think 5,9 is 1,75-76, not 1,80, like the translate say!! ;)
@Lukas-kh5gu
@Lukas-kh5gu 6 лет назад
nice insights...buzzfeed's garbage though.
@bulderhep
@bulderhep 6 лет назад
I don't like the viral concept.
@ygsmgentertainment6593
@ygsmgentertainment6593 Год назад
BUY MY MUSIC!
@SmokingNoir
@SmokingNoir 6 лет назад
A publisher from buzzfeed? Really?
@b_uppy
@b_uppy 6 лет назад
The people waiting for a watermelon seem kind of sad...
@smallpotatoe9487
@smallpotatoe9487 6 лет назад
😂 new viral video coming soon
@akishtamang
@akishtamang 6 лет назад
1st
@mantaris4947
@mantaris4947 3 года назад
Imagine spending your intellect making internet quizzes more viral. She seems smart. What a waste of potential.
@samuelgonzalez182
@samuelgonzalez182 6 лет назад
Lol
@dr3.02
@dr3.02 4 года назад
At least the audience was honest about the humor unlike...
@gingerglaze
@gingerglaze 2 года назад
FW
@earljoshua367
@earljoshua367 6 лет назад
What kind of waves do little surfers ride?
@haywoodjablomi7550
@haywoodjablomi7550 6 лет назад
Earl Joshua Tarrosa microwaves? that's my guess
@ilove2929
@ilove2929 6 лет назад
and seeing the comments, this talk is just not for everyone really
@UjwalNayak
@UjwalNayak 6 лет назад
The answer is CLICKBAIT!!!
@StrangerHappened
@StrangerHappened 6 лет назад
*Cancer.*
@kunwarsinghpathania610
@kunwarsinghpathania610 6 лет назад
Notifications Squad? Hit Like!
@zirioz
@zirioz 6 лет назад
Hindu people don't take showers.
@mpking-ey7ys
@mpking-ey7ys 6 лет назад
Baby goats in the office is not a good prank and not funny.
@sonjabrajkina3995
@sonjabrajkina3995 6 лет назад
The Men Who Stare at Goats
@brookemarie1033
@brookemarie1033 6 лет назад
This video had nothing to do with how things go viral and the lady only talked about how buzzfeed gets their views so annoying
@DeviousShadows
@DeviousShadows 6 лет назад
When all else fails, just record a dead hanging man in a forest. #logangs
@Victoria-bo9xk
@Victoria-bo9xk 6 лет назад
DeviousShadows lol
@Kosmouchkosmatakosmos
@Kosmouchkosmatakosmos 3 года назад
If this would be what makes thing viral everybody would get viral this is cap there is no way to explain getting viral is just a miracle
@freedom6984
@freedom6984 2 года назад
Some people go viral consistently
@WassupChannel
@WassupChannel 6 лет назад
How to make my channel viral? If anyone knows tell me in comments
@dr3.02
@dr3.02 4 года назад
Totally did not think buzz feed had the brains...
@dazrs
@dazrs 6 лет назад
'Buzzfeed' aaaand i'm closing the video.
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