What the HELL is Off White? | WTH

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We break down one of the most contentious brands in the street fashion industry. Off-White continues to hold on strong in the fashion industry but does it win within the culture?
The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond.
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Опубликовано:

26 сен 2017

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Комментарии : 410

@ThisIsAntwon 6 лет назад

Not sure how I feel about OW, the tees and hoodies are massively hyped and seem to be everywhere on IG, but ngl I kinda like the look of striped socks/pants on quite a plain fit. Also as you say he seems to be a decent guy, so gets some points for that. Also congrats on 30k! Well deserved

@THECASUALco 6 лет назад

Thanks Antwon... chugging along

@yungmcguddi788 6 лет назад

This Is Antwon yeah feeling the same

@sploinkbob 5 лет назад

I think the cheap shoes are fire but I don’t really like the hoodies and other stuff

@SubtleProvisions 6 лет назад

tbh I don't mess with it for the sole reason that everyone messes with it. It's the uniform of the hypebeast rich kids on instagram

@jonathonlen8284 6 лет назад

Subtle Provisions So if everyone wears supreme you won't? If people wear bape you won't? This is a pretty dumb argument seeing that this can be applied to everything. Even though I understand it just isn't very specific. 'Air max is gross because a lot of people wear it', 'NMDs are bad because a lot of people wear it but ultra boosts are cool'.

@borderpopo3429 6 лет назад

jonathon len if you want to be unique then there's nothing wrong with disliking a brand because it's everywhere and no longer makes a statement

@itzsupremedestroy4766 6 лет назад

BORDERPOPO off white is everywhere have you walked outside recently

@borderpopo3429 6 лет назад

Itz SupremeDestroy I live in Montana and have never seen off white in person but I do realize it's pretty overused

@Thesinistereyes1 6 лет назад

Subtle Provisions its also cheaply produced... they can make the same thing with the same materials in china for 5 dollars

@pricelessair 6 лет назад

I love watching this on my tv feels like I'm watching a documentary, great production value

@Tej.p 6 лет назад

I don't see it as anything special. It's still just mostly screen printing a design on a average quality shirt like how Virgil did with Pyrex but more well known. I still say it's way overpriced for what it is

@sabot4g3 6 лет назад

*the guy who made streetgoth a “thing”*

@YourSideHoe 6 лет назад

Their tees are better quality tho. But recently become lesser and lesser nice than previous collections

@Tealtown408 6 лет назад

joyful 音 na that was ricardo and yohji

@taylorshockley2210 6 лет назад

I don’t see anything special in a t shirt with supreme written on a box but it still selling for hundreds on the web

@goscarx 5 лет назад

I agree with Paul G, The material stays average - to pretty good quality and that's consistent. But the Branding is a mofo and honestly hate the hype behind it. they fresh but not worth hundreds

@TheManOnTheMoon88 6 лет назад

I have to admit that he has success. I own 2 pieces myself but I wouldnt buy them anymore because too much hype and the quality isnt that good tbh. He once said that he wants to create afforable streetware ... sure thing

@YourSideHoe 6 лет назад

TheManOnTheMoon88 the newer collection are worse in quality then previous collections

@kerrylin2780 6 лет назад

Pretty sure Virgil meant “affordable HIGH end streetwear” Which idk how that makes sense but off white is pretty cheap once u compare to other designers

@GrimAbstract 6 лет назад

I never had an off white shirt and never really got to see one. How’s the quality on them? Would you say it’s way better than supreme in terms of their cotton quality?

@TheManOnTheMoon88 6 лет назад

Deadman Arcade Im sorry but I dont know the quality of supreme because I dont own any pieces. All I can say is, that my off-white tee gets bigger after each washing. The tee doesnt hold its form and gets even more oversized.

@YourSideHoe 6 лет назад

Deadman Arcade supreme tee just like any other brand regular cotton tee. Off white (particularly until SS16) is a bit irregular with different threading and stretches a bit, also it’s really soft & supple. So yeah u can tell it’s a better quality than supreme/any regular tees when u touch it. Then the FW16 somewhat disappoints me, cos it feels like slight up to par with supreme/any regular tees, with off-white price tag :/

@alex-uy8yu 6 лет назад

wouldent the grey area between black and white be.... grey?

@mnrvaprjct 6 лет назад

alex also known as off white..

@buddon 6 лет назад

Xae i mean, not really because you can clearly tell that their shit isn’t grey. It’s just a different tint of white

@user-tu3ol6yh8p 5 лет назад

Grey is too mainstream

@assis9009 6 лет назад

love your motion graphics intro Reggie! you do a Great job creating a nice visual identity for the channel

@Philson 4 года назад

In one word: over-priced.

@judykrisell1998 3 года назад

@jimbob6924 2 года назад

@@judykrisell1998 yes

@LocustAndWildHoney 6 лет назад

Killer video man! Loved every bit of it from production, entertainment value to information 👏

@DoctorSoles11 6 лет назад

dope vid man! seems like we keep up with the same brands on our channels haha. first bape now this. big fan! keep up the great work

@disruptfam 6 лет назад

Sick channel my dude. Really well put together.

@avikaaedits 6 лет назад

Legit just found your channel man and I can see you put hella effort into your craft and it really shows! Keep doing what you're doing and you'll do so well!! Definite sub

@Miamiboykronicals 5 лет назад

I subscribed after finding you channel and a video on the 5 things we would like to see from street fashion. Great production, presentation and explanation on describing what Off White is for the culture and for fashion.

@WumbologyTest 6 лет назад

WTH IS UNDERCOVER PLEASEEE

@Chim1012 6 лет назад

Coconut Head he already made a video about undercover

@THECASUALco 6 лет назад

We're going to revisit Undercover. Lot of errors in the first video.

@arceus54321 6 лет назад

qth is neighborhood or wth is white mountaineering as well!?!?

@Xozzen 6 лет назад

I think the designs are iconic and cool, but I've heard mixed things about the quality. And if a piece costs that much, you bet I want quality. Really like the moncler collab pieces.

@shizzies 6 лет назад

Cool channel man, keep it up!

@camn9851 6 лет назад

My money would not go towards this brand. Too expensive for too little substance. Thank you for the video!

@ezrakenyon4939 6 лет назад

Off White was/is cool but was made super corny by hypebeast, the women actually get way better pieces than the men which is kind of frustrating because you can see that Virgil has the creativity to be a more high fashion brand but keeps making items for his target audience (for the men). The scorpion embroidery with the little feathers is so dope but he needs to get rid of the lines and the "WHITE" on the back of the items. The Nike collab is just amazing, theres a shoe for everyone. No complaints on that collab.

@kerrylin2780 6 лет назад

I think the pieces that have just the “white” on the back is dope and the lines I think definitely can be toned down ALOT. Overall I like everything coming from the brand besides those corny Caravaggio (line) designs

@YoungDen 6 лет назад

There is lots of peices in the line but we know the brand through the obvious. It's like Ralph Lauren who uses the man on horse just to identify and draw you in

@ezrakenyon4939 6 лет назад

where are the good mens pieces though, only times ive seen anything decent for the men are on the runway and they have not been released for some reason.

@TheDemonThorn 5 лет назад

virgil doesn't make all the designs for women clothing you see, there are multiple people who work with/under him that provide designs and ideas that he then uses if he likes. I think the men's line is literally the best representation of his true style because he probably designs most of those.

@ezrakenyon4939 3 года назад

richard tuan bro what’re you talking about LMAO instead of consuming opinions from the masses why don’t you think for yourself and look at it for what it is. Personally I’ve never owned any of the clothing, isn’t for me. But I’m not gonna sit here and call it trash because of nimrods like you that think they know anything

@hnguyen218 6 лет назад

Reggie needs to go on Terrace House and cop some Japanese chics

@THECASUALco 6 лет назад

Howard too easy

@experionu869 6 лет назад

LMFAO

@tsukurutazaki7432 6 лет назад

Bruh I second this

@brennernathan3222 6 лет назад

Wow I can't believe I've never heard the story behind OW until now. I'm studying entrepreneurship at my college and it's amazing how much of what I've studied applies to this brand. very interesting stuff. earned my sub.

@proxgreen 6 лет назад

Subscribed keep up the dope videos bra

@docubentary 6 лет назад

which iterations of the SeeULaters are those on the shelf behind you? I must know. I need a pair.

@tenob905 6 лет назад

you are amazing breaking down fashion

@Ben-eo4ei 6 лет назад

Do a vid on goros please! I love the design but prices seem to be insane. And I cant seem to find anywhere trustworthy to see any in person.

@judahkuhn1223 6 лет назад

Very informed and professional opinion. I'd sub to that

@sabot4g3 6 лет назад

*can we get a video on cavempt?*

@IG-bg6li 6 лет назад

there already are

@IG-bg6li 6 лет назад

*is

@cj5785 6 лет назад

you deserve more subs g!

@jrniels 6 лет назад

Great vid.

@oldaccount5037 6 лет назад

Really dope overview of Off-White, Reggie. Personally I like the brand for what it is, which is a deconstructed perspective on fashion from someone who has no background to be working in fashion but that's another reason it works! He takes what he does know and applies it to something he doesn't, fashion! I would probably never wear the stuff but as an amateur designer myself I respect the mans hustle.

@YourSideHoe 6 лет назад

John Zambrana I really love the brand too, not just for the sake of being hypebeast.... I genuinely like from design standpoint

@TouyaXYZ 3 года назад

Hell Naw it’s good and hyped but price is a pain for me

@illusionists 6 лет назад

Ayy nice to see you rep goro's/human made. You should do a video about goro's and other Japanese jewelry brands like jam home made.

@irgiadyatma461 6 лет назад

Not gonna lie,this channel deserves 10 million subs

@WillFons 6 лет назад

Good explanation

@kntwing23 6 лет назад

where can i cop the black off white sweater?what price?

@jackuju 6 лет назад

. great video, by chance next do Marcelo Burlon

@troopgaming8874 6 лет назад

Favorite brand, just copped an Off-White x Moncler crewneck

@Pro-habits 6 лет назад

Love the Human made Tee!

@NiquelBones 4 года назад

I really like the brand and the logo and everything regarding it but i hate how expensive it is and how the hypebeasts ruined it

@manzoj5898 6 лет назад

I like some of off whites runway pieces but fuccbois definitely ruined it for me

@applepokerpie246 6 лет назад

Yo this was a dope ass video!

@shahrilpower2091 6 лет назад

my favorite Japanese brand is Neighborhood. love the skull . maybe you can cover that to?

@fedwrld7617 2 года назад

What is the most sought after shoe type? Dunks, Jordan 1's, something else?

@thomasalias8492 6 лет назад

Can you do a WTH video on Supreme? I mean, I know what it is but what's with the hype with box logos? I personally hate the brand because it's just a basic logo on a basic shirt; no design knowledge required to make it. But maybe a video on it would change my mind.

@narutolover1098 6 лет назад

When do you announce who won the contest

@THECASUALco 6 лет назад

end of the month

@Sasha-li2bn 6 лет назад

Reggie give us the how to start your streetwear brand ep 3 ❣️

@THECASUALco 6 лет назад

+Alex coming right up

@MishoAmoli 6 лет назад

WTH episode for VETEMENTS please

@bgkitchen7831 6 лет назад

Can you make wth is vetements?

@Grim_NY 6 лет назад

I actually like the style and own a few pieces. I just wish for the cost that the quality was better. Much higher quality can be had for the same or less money.

@tateblaze80 5 лет назад

Can we get an acw brand review?

@oskii1197 6 лет назад

You should work for Complex

@boomskis4926 6 лет назад

Can’t wait for the wal mart collab it’s gonna be fire yo

@off5309 6 лет назад

this youtuber deserves mored subs

@mahdiabdul-jabbar9365 6 лет назад

Honestly I really like the oil painting crewnecks I usually buy one a season on farfetch they’re fucking dope

@idophotography4296 6 лет назад

The prices are salty but the merch is dope affff

@clude9897 6 лет назад

Love what he stands for: it’s what you can do, not where you came from. Also, find most of it a bit pretentious but, to be honest, I really like the sweatpants.

@KingNChakky 6 лет назад

ow has been on the radar since 2015 ish but really exploded this year id say. Not really why tbh since they do good designs when they shy away from the traditional stripes

@Pro-habits 6 лет назад

Virgil is been doing big things Dj'ing, collabs with moncler, Nike/Jordan

@sharingiscaring53 6 лет назад

Pro Habits all trash

@Pro-habits 6 лет назад

shamir fisher what can u create that's better I'll wait

@sharingiscaring53 6 лет назад

Pro Habits I do all of that and be better. It’s literally screen printing or stealing already established ideas. Only read he’s famous is because of Kanye

@Pro-habits 6 лет назад

shamir fisher no u wrong dude went to school for creating why u thing his brand getting more buzz & still super relevant

@sharingiscaring53 6 лет назад

Pro Habits ok trolling lol but yea he went to school for architecture but his designs are ehhh and he’s only still relevant because he uses already famous rich kids to promote his brand.

@rohann5116 6 лет назад

Next video" What the HELL is THE CASUAL" Congrats on 30k!

@AidenAidens 6 лет назад

Good!

@pauljung5594 6 лет назад

It's literally impossible now to find the original pieces even on grailed. The red velvet jacket doesn't even exist anymore.

@ocfootball_2970 6 лет назад

OFF-WHITE is probably the only hype brand I'd cop SOLELY on design. I absolutely love the stripes etc all hype aside it's frickin fire.

@helli7877 6 лет назад

I just copped some

@zaak186 6 лет назад

wow that human tee is niceee

@swagman2861 6 лет назад

I love both off white and Virgil and I think that what he's doing is really dope.

@lancegraham7589 6 лет назад

My all time favorite clothing brand I just love ho it looks but I respect people we have there own opinion on clothing

@andrewlee2203 6 лет назад

you should do one on chrome hearts

@blambo6003 6 лет назад

when is olkodesign going to blow up mainstream? that brand is lit

@PH-x 3 года назад

Hard out my little brother goes on an on about this brand and I have no clue what the heck it is lol

@arceus54321 6 лет назад

off-white is definitely a brand that i like but the majority of the pieces, while they look cool, are personally too flashy for my style. also, the part about virgil not caring about what others say is something i found out lol. i think i told him on twitter that for his the 10 collection, he had the local preschool mess around with some sneakers and he favorited it.

@Lankyhail 6 лет назад

I got a sweatshirt of depop for €175 and i love it but i would never pay 500 for it

@DevjyotDhanjal 6 лет назад

That Nujabes!

@pelvishelvis9033 5 лет назад

Rripppp

@DadeWilliams 6 лет назад

love it

@reccatyo 6 лет назад

What's your necklace?.

@anthonychesko6636 6 лет назад

The Pyrex thing is insane. Why pay so much for a clearance shirt with a printed logo.

@saintsinclair5499 6 лет назад

Make a Heron Preston video please

@theadmiral460 6 лет назад

I guess Ill drop a line called JET BLACK next week lol

@Ex4_ 6 лет назад

I like the style of OW. Kinda hyped, but so are Yeezys, and we all like dem fresh Yeezys, don't we? So yeah, I dig it.

@Jj-vd6es 6 лет назад

I only see Chinese kids using that brand here in NY. I really thought the hoodies where no more than $90 to be honest. But now that I'm online looking at this I am shocked.

@Slime_threezus 6 лет назад

JustNYC • would it be better of only middle eastern people wore it lol?

@Jj-vd6es 6 лет назад

Well they are mostly wealthy here and they got the plug

@Anitropius 6 лет назад

Do a video about Chrome Hearts - I keep seeing them pop up on Rakuten and Yahoo but I just can't figure them out - why do people pay that much for such tacky junk?

@tombaird9276 6 лет назад

You have to talk about uzi, he's making it hype

@pwnpicturez 6 лет назад

Definitely one of Complex's better hosts

@pwnpicturez 6 лет назад

Jks this isn't complex

@davidpetersen4649 5 лет назад

I just think and know I can't afford it lol

@TheOzelot11 5 лет назад

To me OW kinda sometimes looks like Philip Plein. Both have massively branded pieces and use the same designes over and over again. The only difference is, that OW is worn by rich kids on IG, while PP is worn by rich russians without any idea about fashion. I like some pieces of OW, but most of it is just way too flashy.

@zombl337og 3 года назад

Off-White, JNCO, Southpole are my tops streetwear brands of all-time.

@YourSideHoe 6 лет назад

Well I genuinely like the brand from design standpoint..... but I already write this and reggie answered it too...

@jameschen4062 6 лет назад

Do Marcelo Burlon next

@rocalpz 6 лет назад

i really like some of the off white clothes but i think they are too expensive ( at least for me)

@revolution277 6 лет назад

I just want one sweatshirt but I wouldnt waste 405€ for it wtf

@MarcoMalfario 6 лет назад

These intros are epic xdd

@Maximax1091 6 лет назад

Blake Linder is probably the number 1 ambassador for Off White

@samuelwong6448 5 лет назад

I like the brand but some items like the hoodies and t shirts are overpriced, but I own a phone case and love the design, just wish it wasn’t so expensive ! The t shirts are 500$ cad, if they were maybe 150$ I’d buy one without hesitation but 500$ is a little pricey

@frankifat2790 6 лет назад

its kewl

@michaeldiaz2409 6 лет назад

I feel like the off white lines remind me of the adidas stripes

@zoeja364 5 лет назад

I wanna see a Vlone N Off white Collab Cough cough watch the hypebeast go bunkers on social media for that

@FeraligatrCollectorTCG 6 лет назад

Do Kith!!!

@lizo9437 5 лет назад

Any 2018 guys

@wali4LALakerz 6 лет назад

Not undermining the vision. I fuck with some pieces I really do! Virgil just gotta understand he’s taxing us on his clothes like the markup is insane.

@skreemixles5344 4 года назад

I like the look of off white clothes but I still hate what the hype beast kids did to it on IG.

@abrahamkristanto8531 6 лет назад

Reggie, you speak about Off-White gathering "Value" without explaining how Virgil manages to put immense value into streatwear which has never been seen before. I don't know how I feel about Off-White because it seems that he's profiting off of hype without people actually knowing what Off-White actually stands for.