When the Bratz Turned 10: An Era Retrospective

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DISCLAIMER: This video is primarily intended for adult and young adult collectors and may not be suitable for young children.
Bratz has had a long and storied history of stops, starts and second chances, and fresh off a round of legal turmoil, the brand was about to relaunch for what would be the first of many times. The 10th Anniversary campaign would start Bratz's journey through the 2010 doll landscape: a perilous journey full of new heights, new lows, and a lot of grey leggings.
Let me know what you think of this video in the comments! I've been working on this for a VERY long time (tbh far longer than the runtime really justifies) so part of me is just relieved to have the damn thing up.
4-Ever Bratz's video on the Mattel Bratz:
• The History of the Mat...
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Опубликовано:

20 окт 2024

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Комментарии : 46

@Jason-gn6gh 3 месяца назад

As a survivor of Bratz R Bak, this video gave me a visceral reaction. I live for it.

@ducky19991 3 месяца назад

Great video! This era was always kind of a blind spot to me as a Bratz fan. I never cared for the way they all had the same face

@DionePotts 3 месяца назад

Thank you for this. I appreciate it tremendously because this era was slept on for obvious reasons but I loved all the new characters.

@disneybarbiegirl615 3 месяца назад

Very very well done!!! I enjoyed myself a lot!! You made me wish I didn’t sell my 2010s bratz lol

@sungexpression9093 3 месяца назад

“Vague description and a nickname” 😂 Mga was like name generation + nickname generator 😂

@sungexpression9093 3 месяца назад

I like the later screenings

@Jiggywiggy-fj5uq 3 месяца назад

amazing video!!

@joesue3630 3 месяца назад

i dont know i was kinda living for this reboot i had such a good time with the dolls and playing with my cousins

@bjazure13 3 месяца назад

I actually look back at this era quite fondly. My love for Bratz dolls was ignited just a year earlier (2009). So of course, it did sadden me to know at that time that Bratz were discontinued. It was a pleasant surprise that on Christmas day 2010 that I received Party Jade as a gift from my brothers. I honestly had no idea that Bratz were back on shelves! Really goes to show the amount of effort MGA did with the marketing. The only thing I don't like about this era is the hair quality. The fashion is very experimental and of the period and I love it! Thank you for sharing your views on this under-rated era. Awesome video!

@arlyversedolls 3 месяца назад

Thank you! I definitely appreciate the very of-the-time fashions of these dolls 😄

@carleymitchell9331 14 дней назад

26:40! GIRLS ALOUD! I was watching audio only, but I heard their voices so had to comment. Second time that Girls Aloud was mentioned from videos I've seen from you!

@desireesmith862 3 месяца назад

As much as I kinda hate the 2010s Bratz outfits I can’t talk because that’s literally how I dress lol

@thatponighoul 3 месяца назад

What an awesome video! I love seeing these retrospectives on different doll lines. The only Bratz doll I have from this era is the Chloe from In the Wild, but I remember seeing the Style Starz and Sea Stunnerz lines on clearance at Walmart all the time and being pretty tempted to get one! Personally I'm a big fan of the taller bodies and articulation - part of the reason I love Bratzillaz so much (now) is the combination of the inset eyes, taller articulated body, but keeping the Bratz features. Well that and the theming - I'm partial to freaky fierce doll lines haha.

@arlyversedolls 3 месяца назад

Thanks! I really enjoyed diving back into this era 😁 While I get the criticism I love the taller bodies as they really suit some of the 2013 lines like Sea Stunnerz and Action Heroez

@alittleoddme1940 3 месяца назад

I actually would love bratz's more, especially since there releasing always brats with the deluxe fully articulated body.I feel like that would help them.Especially with the release of the furniture.

@aquata817 3 месяца назад

Loved the video! 🩷 Also i really like this era, Even tough it's not as talked about in the fandom, it has a special place in my heart, the early 2010's bratz really semed like an attempt to improve the brand, i actually would love to see mga using the "Bratz party" articulated bodies in their current releases, or something similar to those of "insta pets" from 2016, i kinda like what they doing now, but part of me would like to see more elevation and improvent, instead of reproductions, maybe thats why i feel open for the "always bratz"dolls or the Hayden williams 2018 ones. (Also i have an obsession with that Rina doll with the Blonde and freckles, so cute! 💕)

@arlyversedolls 3 месяца назад

I love the Rina doll too - she’s got such a cute face! Honestly I don’t love the current articulated Bratz body with the movie arms, so I agree on them using the Party or Instapets bodies

@bebecranney8740 3 месяца назад

Great vid

@irisaferg2524 3 месяца назад

As someone fairly new to doll collecting it blows my mind that bratz was made by mattel for a few years. Must have been a wild time to collect them, i cant imagine what it wouldve been like to be a kid into Brat at the time

@bjazure13 3 месяца назад

Mattel held the IP for Bratz for just a moment. The Mattel Bratz were never officially released. What you saw were prototypes which at one point were only rumored to exist for many years. It's only been within the last couple years or so that images of the dolls in box have surfaced. Around 2013, head sculpts for these dolls were found on sites like Taobao. More recently, shoe molds have also been found. No bodies have been found yet. The Mattel Bratz head sculpts go for a lot of money and are actually "rare." If you have the opportunity to get one, GET IT.

@zackbling 3 месяца назад

well they were being created by mattel, but they never came to stores. by the time they would’ve, mga got the license back

@blondiebarbie2007 3 месяца назад

They were by mattel for like...a month😭 not a few years And they were never released

@shawnbay2211 3 месяца назад

Fortunately that wasn’t the case. Imo, the Mattel Bratz prototypes r pretty horrendous.

@Kittykumbata Месяц назад

Aww honey ur just not that smart

@4everbratz 3 месяца назад

Thanks for the shoutout!! I remember being incredibly excited when the 10/10/10 era was first announced, and I guess maybe it's my nostalgia bias, but I do hold the 2010s era of Bratz in high regard. I do agree that they weren't on the same level as the dolls from the 2000s, but I still love them bc of how much of a relic they were of the time. I do feel like they introduced too many characters, but I do wish some of them were given second chances. In terms of media, the Bratz Rock web-series SUCKED. I'm honestly not surprised it lasted for one episode. 💀

@fireblast4642 3 месяца назад

This era might've not been as sucessful as the 2000s era but it still deserves the recognition as it still feels Bratz not like the 2015 one.... I liked the taller bodies as it made the girls seem more 'mature' in some way. I think it should've had better media and better songs tho because those weren't it... #BratzRBack

@bradleyryan3762 3 месяца назад

Please do a Moxxie Girls video to go with this! I have always been so interested in that connection

@arlyversedolls 3 месяца назад

I love Moxie Girlz so I’m definitely hoping to make a video about them too 😁

@marvinraphaelmonfort8289 3 месяца назад

maybe i was busy with school but i don't think the tall bratz made it to our sh/tores 😢 i would have loved those coz as much as i like bratzillaz, i prefer daintier hands and the iconic snap feet. hope to find one online one of these days

@sungexpression9093 3 месяца назад

I don’t care for them, but they tried, and I enjoyed your video!

@arlyversedolls 3 месяца назад

That’s fair! Thanks for watching 😁

@leahrowden3939 Месяц назад

About the Bratz Rock series, I am currently making a fanfic novel based on the cancelled series.

@arlyversedolls Месяц назад

That sounds awesome!

@leahrowden3939 Месяц назад

@@arlyversedolls IKR

@leahrowden3939 Месяц назад

12:25 Wait! What’s going on?!

@cauldros2572 Месяц назад

I'm actually gonna say that the more conservative designs weren't due to angry parents, and were moreso them just incorporating the style of the time, it was 2010 and bright colours, layering and less revealing clothes were simply what was trendy, leggings included. Bratz goal was always to be the 'trendy' fashion doll, so them wearing 2000s styles probably wouldn't have worked back then either.

@sungexpression9093 3 месяца назад

Bratz cats meow 😂

@marvelousTUD Месяц назад

I cannot tell you how much I YEARNED for the Bratz Party dolls back in the day. I thought their hideous Disney Channel layering was so chic lmao

@arlyversedolls Месяц назад

Same, that kind of style is just a magnet for me

@marvinraphaelmonfort8289 3 месяца назад

i have myra but i hate her shoes, no matter how many layers of paint/nailpolish i put on, the original paints still want to stick together. maybe it's just the humidity in the tropics?

@sungexpression9093 3 месяца назад

Idk if bratz 2010 names or rainbow high recent names are worse lol

@leahrowden3939 2 дня назад

12:35 We never find out.

@marvinraphaelmonfort8289 3 месяца назад

not "remember their names... or don't"😂 i love my adri but yes her hair has awful ends now

@remiravioli 3 месяца назад

Why were the leggings perceived as a bad thing? You could always take them off if the doll looks better without them, and imo more clothing items means more ways to restyle dolls.

@arlyversedolls 3 месяца назад

From what I can tell I think people thought they worsened the overall look of the doll’s outfit

@frosted-flaky 3 месяца назад

a lot of those leggings were stitched on, for the slim box dolls at least. you'd have to actually cut them off and make them unusable (or, with some sewing, convert them to legwarmers). 2010s fashion trends are also... i don't know if polarizing is the right word, but definitely not appreciated like 2000s or current fashion. also probably the fact that a lot of them use the exact fabric in the exact same color, vs something like monster high (which was also obsessed with synthetic knit tights) that usually added a print or something to trick people into thinking it's a different outfit.