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When To Use Paid Advertising To Generate Art Sales 

Amanda Heath, Thriving Artists Business School
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It’s a question that comes up a lot - when should I use paid ads to sell my art? Should I use Facebook ads to launch a new collection?
It can be hard to know when to market your art organically, ie using free marketing, or when it’s time to use paid ads like Facebook ads. First of all though, before you think about using paid ads to sell your art, you need to make sure you have a system in place for generating awareness, putting your work in front of a lot of people and for drawing some of those people onto your email list, where you can build up trust, show them more about how you work and help them connect with you and your artwork on a deeper level. You can then make offers to them, or present collections of new pieces and know that some of those will result in sales.
People think that paid ads are the magical unicorn that will solve all their problems when they’re not making sales. Ads only amplify the results you’re already getting. It’s like pouring water into a bucket with a hole in it - you can put as much water as you want into it but the water won’t stay there! If there’s a hole, it’s going to flow out.
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5 окт 2024

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Комментарии : 2   
@tctalia8484
@tctalia8484 2 года назад
Thanks for breaking it down!
@amandaheathart
@amandaheathart 2 года назад
My pleasure 😊
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