Why Are RTX 4000 Cards So Expensive? 

Considering these cards were designed a few years ago, they probably thought they were going to launch into a ravenous market itching for anything vaguely gpu shaped regardless of performance.

accurate

I hear everyone keep saying that but I've never personally met a single individual who bought a 3000 series card till the price drops earlier this year.

This is exactly what nVidia told shareholders - That scalpers had proven their customers were less price adverse than they had previously assumed.

Exactly. Simps overpaid on the secondary market. No reason for nvidia to sell a card for $1000 that’ll be bought and resold for $1500. They might as well sell it for $1500

Also gamers just don't set the price anymore. Crypto wasn't even setting the price. Giant AI server farms are setting the price.

@@jtjames79 True enough. Streaming services, cloud gaming, AI server farms, and general business use is what it feels like Nvidia is aiming for now. We all know that the businesses with those kinds of needs are willing to pay a premium and it's leaving us gamers behind.

@@Voltaic_Fire As a patient gamer really doesn't affect me much. Ultimately it's a good thing. I never buy the latest and greatest anyway. This way Tesla, Google, and Amazon are paying the early adopter tax. The bigger the market the more money there is for research and development. The average gamer will just have to get used to buying at least one generation behind. The good news is those generational improvements will be coming faster and better.

@@Voltaic_Fire At least for cloud gaming, a Quattro card would be better, since one GPU can be split between several virtual machines then (vGPU). There are also cards with multiple GPU dies on them for that purpose.

@@Voltaic_Fire Doesn't Nvidia forbid the use of the "consumer-class" cards in server environments? Most businesses will be forced to buy the much more expensive Quadro cards anyway.

It won't be hard at all to undercut Nvidia.

I mean for gamers, that's probably true...but in reality the GPU market is way bigger than that

maybe someone wants to play MS flight simulator on highest settings and 240fps?

They made the rtx 2080 ti 1863$ and sadly people paid it , so its people setting the price not them. they just test the waters,

@@electronresonator8882 exactly. Gamers are only a part of the equation. For universities, movie companies, private researchers, game devs and such paying even 3000+ for a card that can cut down rendering time even by only 10% is a no brainer, as it allows you to do 10% more work in the same time, vastly offsetting the card's price.

We have no chance

@CVI2 Which is crazy, taking into account the fact that in Europe incomes are a lot lower...

@CVI2 They should lower the prices, yes. But I don't think taxes are the only reason. Of course there has to be also a duty tax on top of the taxes specific to each country but I also think that part of the problem is the greed of the sellers, that can easily point the finger at taxes...

It's actually not a 4070 but more so a 4060 ti.

At first I thought maybe it was a trimmed down chip like the 2070 Super was a cut 2080, but no. The 12gb 4080 is it's own distinct chip. *Super* messed up they call this one a 4080.

@@bruhder5854 No. It's not even close to a 60 series card. It's a more expensive 70 Ti model renamed to 80. The actual difference in performance and cuda cores is not that high.

@@Harigan "it's a glorified 60 ti" - Linus. During the Wan show where the discussion took place shorty after the news broke out.

@@bruhder5854 if he said that and meant it, he's just wrong

But you actually get a good product from nvidea 🤣

@@boostedfew8165 haha Apple bad. How original

@@Im_Solo57 he mad

@@Im_Solo57 it's probably roughly the same uplift for generations between Apple and Nvidia. Good thing you don't need a new gpu every year. ;)

isn't that literally what Nvidia aspires to? At least if I recall the EVGA video from Gamers Nexus correctly. Though it may also have been Linus or JayzTwoCents who said that.

You are overestimating the intelligence of the human race. People are dumb sheep.

Then everyone would have to refrain from buying RTX 30xx cards at least until an actually new generation comes out. The whole reason for RTX 40xx and its pricing is to make the inflated prices of 30xx look reasonable in comparison and get rid of all the stock withheld during an engineered GPU shortage, preferably without dropping below MSRP.

We have to imagine because this won't happen.

I certainly won't be buying

@@fuxseb I wish it 3080 would now cost less than 1000$+ in my place Btw we have normal prices usually and I expect 4080 16GB to be 1200-1300 here

Worked on me. I bought a discounted EVGA 3080ti and no plans to buy Lovelace at all. If prices go up even more with RTX 5000 series, then I'm done buying gaming GPUs completely.

@@johnc8327 Nice, I'm hoping I can get a 4070/4060 if it even comes out... I'll wait for reviews, I'm just so curious how DLSS 3 is gonna turn out, if it disappoint might as well get a 3080.

@@johnc8327 I'm just worried with my evga card ill no longer have an option to rma or get it fixed. Any news on that?

@@drewbienewbie03xx81 Of course they will still take care of problems under warranty, even if they don’t sell GPUs… They confirmed this literally in the same announcement, otherwise they would’ve gotten SO many lawsuits lol. You can’t promise a customer warranty for x years and then be like ”well we’re out of the GPU market now, sucks to be you!!!”

@@drewbienewbie03xx81 The chances of your GPU breaking under warranty are really slim. I'm sure EVGA will give a refund if it happens though.

I just upgraded my GPU after waiting for them to become affordable. The 6900xt I picked up was only $700. I say get that instead of a 7000 series, save a ton of cash, and that card will be good for several years.

Not so lucky of choice those of us in the productivity sector

Sadly they will fly off the shelves, even when the 50x series launches we will still have supply issues on the 40x series. Hopefully the used market will get flooded.

I also know that actual inflation may impact different industries more than others, and the industries at the top who are price gouging everyone else, will force other companies to raise their prices for consumers, but funny that many of them are still making record profits....

Even CNN admitted that inflation is a tax on the poor. Prices keep going up, but our wages aren't.

Trust me, this covid windfall we're all feeling right now, make no f*cking mistake, these assholes planned for this and had all their excuses ready. Case in point; $ony being the only company to raise the price of their lame console TWO YEARS LATER blaming it on all sorts of nonsense. We know damn well they can whether this storm. Customers always get the shaft.

Inflation is major companies raising prices for the sake of the almighty dollar because profit 😂

and your precious AMD will do the same 😂 😂 not just evil evil Intel and Nvidia

That 4090 going to look great on my 1000$ 4k monitor. My 3090 ti can only push out around 130 frames completely maxed out settings

Real

Or a VR headset.

I'm sure everything will look amazing on my shiny new AW3423DW that I ordered in march, and that just got delayed by another 2 months. Woohoo.

4k 144hz monitors are around $600 nowadays

You guys have been complaining for years about Nvidia but they're still the best.. you get what you pay for

7600xt will be like now are rx 6800/xt at best but probably for 350-380$

@@4doorsmorewhors Try using Nvidia on Linux, or putting third party drivers on a card after its drivers have run out. Besides, ive done the math comparing flagships, 4080 12gb is actually a 4060ti when you compare it to Ampere.

@@4doorsmorewhors the best at jacking your wallet lol.

@@Mr11ESSE111 lay off the drugs, man. Keep spreading your @$$ for jensen.

I think it's more that the tech media is increasingly disconnected with the market. They fail to realize that people want performance far more than just paying attention to metrics like "Frames per dollar". "Value" for most gamers outside of the communities is just how much a given GPU can handle be it 4k 144hz on Max Details in some AAA game or something of that nature and the cost largely be damned because market wants to see big numbers which is what Nvidia is very good at posting hence why they have been able to run hog wild while AMD is puttering around trying to focus on a definition of "Value" that doesn't exist in the market.

If people are willing to buy things at the more expensive price, then companies are going to price them at that more expensive price. GPUs are non-essential. They are a luxury good. You don't need to buy them, and certainly don't need to buy them new, at the high price you don't like. Which is all to say, the market responds to the consumer. If consumers ACTUALLY cared about the cards being too expensive, they'd stop buying them at the price. But they don't. So, I blame the consumers.

yup but people wont do it.. me personally I am.. I am in the 2000 series. I dont plan on buying a new one till the 5th series. But even than ill buy the 5th series ONCE the 6th is out so it will be cheaper. Ill buy a next gen every 2-3 gens just Like Iphones u shouldn't buy 1 every year.. you buy one every 3-4 gens...

@@venomdank965 Too bad that very logic flies in the face of all the advice spewed out by TechTubers.

@@venomdank965 bro can I have your 2000 series card when you get a new one cuz I literally dont have a GPU 😭

Excellent use of 'Faux'!

Definitely need more competition hopefully Intel will help in the future

for budget card you will more than likely be better off with AMD. 6600xt is like $300. 6700xt is $400. 6800xt is $600. You get good performance, good drivers, and good price. Intel has bad drivers and Nvidia is best GPU but also highest prices.

@@johnc8327 what's a good card equivalent to 3060 with same or lower tdp? I need it to work with only 550w PSU.

@@SRC267 Either RTX 3060 or RX 6600XT would be your best options. The 6600XT will probably be a little bit cheaper. You could probably get away with 3060ti or rx 6700 as well with your PSU.

@@johnc8327 is it enough tho for 550w with a 5600x at 65w

With the intel GPUs, I haven't heard anything about drivers. When I was to play Halo Infinite, the game was stuck at a very unstable 48fps, it was unplayable in multiplayer. I updated NVIDIA drivers and it became normal like most games. If that's a common issue with intel GPUs, it's not going to be the great price they set out. Pay 350 dollars for half of your games to run very poorly, at least for the first few months or buy an earlier NVIDIA card and have everything run fine. AMD too, but I haven't used an AMD GPU. I now have an AMD iGPU, but I still got a NVIDIA GPU second-hand. That may have been a mistake..Maybe I should've gotten an AMD GPU, it's not like I need a lot of performance. Oh well. Would've been 3x cheaper and probably similarly good to my old GTX 970. But that couldn't run Horizon Zero Dawn well. May have been CPU bottleneck, I don't remember.

Ayo

Lol

I think they had this whole plan in place to raise MSRPs significantly thinking that people would still be mining etherium. The fact that they think they can sell GPUs for $1000-$2000 so people can play Fortnite is a joke. Only RU-vidrs and Streamers will buy these cards, and the idiots buying superchats will be the ones paying for them.

and what if amd do the same will you blame them too?

@@scoob892 AMD absolutely will if/when they take the performance crown. Their goal is to maximize profits. It just currently seems like they’re trying to do that while maintaining a positive relationship with their consumers and not gouge them for every penny. NVIDIA realizes that they’re the best around and people will buy their stuff no matter the price so they don’t have to care about their appearance.

@@Larry_Owlmann but what if amd made their new gpu's expensive too, and will you bully them on their youtube video

@@scoob892 not sure it’s bullying if it’s a billion dollar company and I’m a random consumer on the internet, but yes I would express my frustrations against AMD as well.

I’ll be impressed if AMD actually undercuts NVIDIA by a considerable margin, but I don’t expect them to. For profit corporations aren’t our friends despite how much people love AMD in comment sections

@@berengerchristy6256 but of course. I don't intend to come across as an AMD fanboy, I can guarantee that I hate them at least as much as you haha. And AMD obviously took advantage of a momentary advantage over Intel in the CPU space to jack up prices. That said, I don't see people shilling out $1000+ for GPUs right now... Maybe I'm wrong, but if AMD thinks that's the case and has some extra margin on their end, they might take advantage to undercut Nvidia and increase market share. But who knows in the end. I'm leaning ARC A770 at the moment though haha.

@@AlexSchendel Some people like me are going to be buying up the high end components, I had been saving for an upgrade to Zen3 and 3080 but with the shortages and scalper pricing it never made sense to buy that stuff, so I just kept saving and now my budget for a new PC is over $10,000. However I definitely think I'm in the minority and that for the most part you are right and people aren't interested in high cost GPUs. I think most people that would have been interested in them would have just bought the high end GPUs at their high prices and probably feel too burned to buy another high price GPU so soon. I'm kind of lucky I have a crappy 1920x1200@60hz monitor at the moment, it means my GTX 1080 and 5820k are still very good for games because I couldn't take advantage of better CPUs or GPUs with the 60hz limit at 1200p so I don't feel the need to upgrade them, conversely I also don't feel the need to upgrade my monitor because I know my current hardware couldn't take advantage of higher refresh rates and resolutions. My current PC is so well balanced that I basically have to upgrade everything all at once, so I haven't been as tempted as I otherwise might have been if it was just single component holding me back, but now it looks like prices are becoming reasonable again and the new hardware is definitely going to be a significant upgrade so I'm starting to feel that upgrade itch now.

@@AusSkiller understandable. I just mean that a lot of people should be more conscious of their finances and the value of the products they are buying. I spent the last year fully planning to get a 4090, but seeing the first-party benchmarks showing incredibly lackluster gains along with the price increases, I realize that I don't want to give Nvidia the satisfaction of ripping me off for my money. Just because I can afford it and it'd be a hell of an upgrade over my 1660 Super, I don't want to tell Nvidia that this is a business practice that I'll accept.

@@AlexSchendel I don't get why people think the 4090 has lackluster gains, it has incredible gains, 60% is nearly twice the gains you'd usually get over the previous generation, historically it is usually only a 30%-40% gain for flagship products generation to generation, and that's just looking at raster performance, the raytracing performance improvements really are just about twice as good as a 3090s.

I think I saw some news that tsmc don't allowed nvidia to cancel their wafer allocation, so probably to cover their cost and keep the high margin.

Right but the 4080 has 45 billion, significantly less.

1080 ti is chad bro

The Intel card is apparently pretty good in this area, now idea if it's close though.

No one complained because 30 series was a big step down from 20 series. Remember the 3070 was advettised as a 500$ 2080ti which costed around 1200$ so ofc people were happy prices were going down again

@@Lxcx333 so the 40 series is like the 20 series. let's wait for the 50 series to get prices back in check

@@Lxcx333 Prices didn't go down one bit between the 20 series and 30 series from my numbers. In fact, the average cost amongst the mainline cards (60,70,80,80ti) were exactly the same. Going by MSRP: 2060 $349 -> 3060 $329 2070 $499 -> 3070 $499 2080 $699 -> 3080 $699 2080ti $999 -> 3080ti $1119 Unless my info is wrong, all we see is a redistribution of $20 price hike from the 60 tier to the 80ti tier. Feel free to correct me, but since the prices weren't lowered, I don't see what there was to be happy about with regards to pricing between the 20 and 30 series. Both are literally equally awful.

@@Ubya_ That isn't going to happen considering the 20 series and 30 series have the same average msrp for the mainline cards.

@@Lxcx333 Was it ever $500 in stores? I remember the MSRP was just on paper but in reality, it cost a huge ton more

The VRAM isn't even the issue, its the rest of the specs.

Their high end models have GDDR6X memory however. It's possible that they might add good value GDDR6 VRAM to the 4060 and 4070 model. But who am I even kidding? Nvidia sucks right now

If the Intel Arc and the RDNA 3 cards actually hold up but I am confident.

They know, but they are always one step ahead

yea looks like us peasants will have to wait until the 5xxx series to be able to afford good used raytracing cards

They are just killing off the PC gaming market. It's just going to push people to get PS5 or Xbox if a gaming pc costs $2000-3000 because every component is overpriced.

3090ti was not wroth it unless you planning on gaming 4k ultra everything.I'm planning on just getting a 3090 myself once raptor lake drops along with z790 mobo and some good ddr5 ram but yeah skipping 4000 series not getting it just for dlss3.

Just get a 6900xt for half the price and call it a day.

@@Juliett-A no thanks. I have a 6800xt and AMDs poor firmware updates still making me pull out my hair on my dual monitor setup since release. Wish i never switched from Nvidia 😖

@@Juliett-Ahalf the price and 1/4 the performance

I've heard that vr needs a ton of ram, so it isn't just you.

more resolution always needs more vram, and with more resolution you want higher quality textures, again needing more vram.

If you know how much VRAM it uses, try lowering everything over and over and see the difference? If you reach the bottom and it's still 5GB+, then maybe it just needs a lot of VRAM. I see that for video games and RAM it doesn't seem to matter, so even if you lower graphics, the amount of RAM used is similar. I don't know how VRAM works, but I know in Siege it tells you how much it uses when you select textures. Your first line is very vague, optimizing settings? Twice as much VRAM? What? If the game uses a lot of VRAM, it uses a lot of VRAM. Vague notions isn't going to answer anything. "This specific game uses 7GB VRAM at medium texture option, 1920x1080p exclusive fullscreen with every other low-high option being low, is this common?" and they could say "For those settings, yes. Lower textures if you want to lower VRAM more". Wth does optimize settings mean if not to lower settings..Reads like a company message. We need to integrate and optimise the settings for a fully featured cinematic experience. You could probably fit more buzzwords. Optimise settings has to mean to lower the low-high options further if they aren't on their lowest toggle. I just put most things but resolution to their lowest and screen mode to windowed fullscreen and stuff works, never cared about VRAM. Can I ask why you care about the VRAM? That's supposed to be in the background for most games, maybe VR is different. I haven't touched that stuff. When I was younger I noticed mouse delay on Windows Fullscreen, but presumably Microsoft has done some stuff and it works better now, I don't know. When I tried windowed fullscreen before, it was probably 2008-2012, maybe it was the older games. I think Warcraft 3 Reforged had a delay, but I also think it had something that got rid of it. Old WC3 probably still has that delay and nothing to fix it or it's a newer modification that fixes it and wouldn't have existed in the past. I haven't played a lot of games over a few years now, the 2-3 years since I started using windowed fullscreen exclusively. Got tired of my past experiences of Exclusive Fullscreen locking the desktop except taskbar and needing to look at the tiny rendered image on the taskbar icons, the little window that shows up when you hover over the icon or most of time I could hover over that window to see the full image and navigate that way. Sometimes that wasn't available and I had to guess my way to crashing the game process or crash the whole PC, fortunately a more rare occurrence. I used to play a lot more games, back when I disliked PvP. Now I almost exclusively play PvP. I still dislike MMO PvP, but most other genres are fine. It's very cheap to play video games if you get into MP games, as you can just play one game for many years. Even better if it's singleplayer, but I think the lack of variety in behaviour doesn't lend itself well to most finding replay-ability in SP games. Or they'd get tired of the story. It can be that they're a speedrunner and the story can actually be a pillar of the speedrunning. Daveeey..It's not an ignored part of the process.

Yeeeep lmaaao

Most people don't need a GPU. And if you are a professional that needs it for a business, you pretty much can afford one. Leaving gamers in this awkward middle. Also it's hard to convince most gamers to go buy a GPU and get into PC gaming when you can be set with a Series S and a year of gamepass

Because of 80-20 rule

The most expensive technology will help you deliver as and when due. As a motion designer, it is much needed same as gamers.

There are industries that benefit from this. However, the enthusiast market is like this anywhere. Nobody needs a top trim level vehicle when base model does the job just fine, however, our brain does a great job of turning a 'want' into a 'need' and can easily justify exorbitant spending. This is exacerbated even more if the purchaser feels that said item is rare and becomes an even greater need to own.

To be fair, I remember there was a long period of time when the stuff that no one needed was $600-800ish, if not cheaper, and the stuff that got the job done for everyone else was like $100-250, with decent selection for all the price ranges in between, and that wasn't that long ago. Up till the GTX1080 pretty much, which launched at like $600, and that was only 6 years ago. Go back all the way to the 8800GTX, also launched at $600. Give or take $50-100, launch prices of that tier of card at any given generation have been pretty predictable, until the last 3 generations, where prices have shot up every time.

In before people say Nvidia is right and they "have" to charge that much. Just like Apple fanboys.

If I had to take a wild random uneducated guess I would say $250 each to include marketing.

Difficult to say what the cards actual BOM is but I'm sure the chip cost is somewhere out there.. Probably few 100$ with everything considered.

@@rkan2 @Justin P It makes me wonder if say speaking (typing) hypothetically a card is 400 dollars cost price for a RTX 4090, could you imagine If potential customers would feel they are being ripped off knowing Nvidia is making a vast profit on a card, would customers turn their backs on the company or you'll get the die hard Nvidia users that would buy the card regardless of the price.

There isn't too much point in knowing the card price, as there is R&D too. Would need at least those two, to figure how much more expensive it is. But how would you count the R&D, when you don't know how many cards you will sell. Presumed sold amount or wait a few years to see what that generation has sold. It can be presumed that they don't sell for so much because NVIDIA spends most of it on R&D and production, at least.

im still rocking my 1070. For my 1080p purposes still very capable. Also the power draw at 150W is also very convenient for the European energy prices.

_Imagine not needing to buy everything the instant it comes out. How do you LIVE with yourself and you're poor, weak, slow 3080??_ - Americans

​@@flameshana9 If any company almost doubled the price of their product, their customers would be upset. It makes it even worse if there is only 2 companies making the product. Imagine how upset Playstation fans would be if Sony created a PS6 and charged $1000 for it. Or if Apple created an iPhone 15 that costs $2000.

You need at least. 3090 for smooth high end VR gaming but thats 60fps. 4080/90 will be able to push that to 120fps. Otherwise. Even 1080 is enough for all game

I have a 3060ti but really want a 3080. Should I wait for the 40 series? Or go with a 3080? I want to get at least 100 frames on 1440p all highest settings. My 3060ti is awesome but I just want a little more performance and I’m set.

Audacity aside, bus width alone doesn't say anything though, since nVIDIA also has an equivalent of "Infinity Cache". By this logic, 6900 XT was/is also a midrange card.

@@mirceastan4618 I agree to a certain extent, bus alone doesn't determine much. BUT I do recall someone doing a comparison between relative performance between 60/70s of each generation compared to the corresponding flagship of their time (eg. 1060 being %65 speed of a 1080ti). Their findings were that this is closer to a 60 than a 70.

Wait until the new on DLSS3, I expect thats their gambit. Cause literally every review of the tech paints it as revolutionary.

How did you fried your card

Yeah i think its also because the cards are not built in europe so the VAT plus other charges may be applied to to.

Word on the street is - go AMD for Linux.

I'm on the fence too. I am very tempted to buy a 3080 TI. I want to see if prices go down a little more first. I'm patient. I have a 2060 Super in one rig and a 3070 TI in the other. And also I would probably have to upgrade my power supply and move the otehr one into the other computer. I might buy a 4070 TI if it ever comes out and kicks a lot more ass than the 3080 TI, but we'll see. Best of luck. Either way Nvidia is trying to pwn your wallet as much as they can. You can't really win, lol

I play on a 3070 mobile with a resolution of 3840x1440 and get good frames in games like bf2042 and warzone. And I play on medium to high settings so if my mobile 3070 can do this

Now try PCVR at high graphics & high framerates so as not to get sick... high end GPUs DO have a gaming usecase. But in general, there's not really much reason for gamers to go to 4000 series

@@treazure And the OP never mentioned PCVR.

heck I have a 1060 6GB and for the 1080p gaming I do it's plenty (I don't play AAA titles, though so your mileage will vary), the only reason I would want to upgrade is to have a card that isn't spinning it's fans to 100% when shutting down for 2 minutes. That's really annoying, especially when you're going to bed

@@saulgoodman2018 hence "now try..." 🤦‍♂️ Was just saying there ARE gaming reasons to go to 4000 series, but I ultimately agree with OP. Use the "Read more" next time before commenting.

Your getting royally ripped of for 2 years old 30 series cards as well. If you buy one you will be bending over and taking it from NV

That’s exactly what they want. They overproduced gpus. So having the 30 series cheaper they sell out their inventory

@@DaveCorbey 3090ti launched like less than a year ago tho

3090ti would be a good option if you can get it cheap. But buying a 3090ti for $1100 won't make sense if you can get a 4080 16GB for $1200 which has better performance and needs less watts.

@@nopewhy6047 As far as I'm concerned NB can blow themselves. Out of principle, I won't be buying one of their cards any time soon. I think they are treating their customers terribly.

Yeah, Nvidia > Scalpers.

@@rainharlock7616 I can see why some might think that's true, but imo the company that makes the product deserves the profits more than scalpers.

@@isaacr7416 I thought I was agreeing with you

Oh wait. Are you a bot? I thought only scalpers had bots 😂

I fear that greed is in the Nature of any company 😅

@@ArniesTech It's excessive greed .

Why would they sell for less? If they did scalpers would buy them all and people would end up paying the same price. Its not greed, its just not being stupid

Ye, i can't wait to see the new RTX 5050 starting at 800$