Why? Because. 

Intel's naming schemes are about as top-notch as the USB consortiums.

It's actually insane how convoluted the naming schemes are for so many tech companies. Many need to just start fresh and simple. Do it over. Maybe hire some new people.

To make it _even dumber_ the CPU architecture of Core 2 CPUs is also called "Core". So a Core 2 Duo is a CPU with 2 Core cores. And "Intel 1st generation Core" is the 3rd generation of Intel Core CPUs (after Core and Core 2).

its most american companies that seem to not be able to keep a consistent branding scheme around. The Japaneese and the Germans don't seem to have this issue. The Toyota Corolla for example is a small 4 door car with varying trim levels. The Carmy is a bit larger. You know what they are, you know what they're about, because the Corolla name has been around for over 30 years. Ford on the other hand had the Taurus, as soon as they changed the name, the sales died. they changed the name back and they started selling again. KEEP THE BRAND NAME SIMPLE AND EASILY DISTINGUISHABLE!

This part kinda makes me jealous with Apple, it's like M1, M2, M3, Pro Max Ultra. A little confusing with Max and Ultra but nowhere near the level of whatever Intel is doing here, same thing with what AMD is doing with their laptop CPUs. I can't even trust bigger number better anymore

Imagine someone new at building PC, wanted to buy the 1st gen core ultra 7, and what he got is the 1st gen core i7. It's already a problem with shady seller masking the generation from unknowing customer, and now they are enabling this behavior

Making them hard to search probably is part of the goal. Makes it harder to find reviews, harder to buy secondhand, harder to do anything except buy the newest directly from the manufacturer.

I am NOT calling new CPUs "Core Ultra" anything. Lmao.

Honestly, Linus meant it as a joke i think when he said they are trying to make products unsearchable, but I'm suspecting its a real thing. If you can't search, you can't compare. If you cant compare, you can't look bad vs the competition 🤷🏻‍♂️ i may be wrong, but its the vibe i get

Supercalifragilisticexpialidocious Core

Feels like Intel looked at Sony and went “yeah we want some of that”

Conspiracy: I think these tech companies want to name their products so similar so that you buy out their old stock without knowing it. 😅

Peltier coolers are really good for low temps and low heat loads. It's like the opposite of one of those plasma lighters. The cooling capacity is always going to be worse than a fan, but the temps you can reach with one are essentially unrestricted by the outside environment.

intel should just drop the core name, most people do it already. hardly ever hear anyone say core i9 14900k, usualy its i9 14900k. why can't they just do that?

Peltier pads are used in cheap mini fridges to cool down drinks and stuff. I have 2 of them. I tore one fridge apart and put some ancient asetek AIO cooler that I found at a flea market on the peltier, and that thing literally makes ice inside this fridge. So needless to say, it gets pretty cold. And that makes me think that vintage CPUs from the windows XP days would probably be perfect for these things. Something like a core 2 duo or quad. Would make for a pretty sweet set up on a vintage build.

Lets introduce a secondary naming for CPUs for LTT: Intel 2023 S 8 8 (2023 generation, 8 power cores, 8 effeciency) and S being the tier (S = highest, then A, B, C). Where the tier allows us to sort CPUs in mind from super high end (S) to low cost (C) which is a combination of max frequency, TDP, etc.

My favorite is still 11th gen laptop, they had staff like i7 1165G7 or whatever it was called because they couldn't even pronounce it on their own release event.

5:00 you know it's bad when it's easier to just refer to the architecture.

Weren’t core2duo when they went to 64bit compared to core duo at 32bit. As to why core2duo carried on with its naming for a long time

Actually key former Apple employees reported, that what cost Intel Apple as a customer was the bugs in Broadwell & Skylake. At that point you weren't yet at the 14 nm ++++ issue. It just takes quite some time to go from the decision to make your own chips to selling them in the store, even if you already have the know how. In that sense it was lucky for Apple that Intel basically waited around for them to finish that. And they didn't even know about the security bugs that came to light later. Well really are just still coming out. Intel hid that shit as long as it could.

Because Ultra will sell. Doesn't matter now it's got Ultra in the name and will be new to the average consumer. Had a conversation with someone recently who was looking for a gaming computer and refused to get anything but an i9 because "i7 and i5 were old". All the i9 computers were out of his budget. He felt like he couldn't play decent games unless he had something up to date, but he just didn't understand how the cpu generations work.

I wonder, if you were to use a peltier to prechill water before it entered the CPU/GPU block down to just above freezing... then use a second loop to handle the peltier output... wonder if that would work.

Can you put the date of the podcast in the description, please

I remember early 2000 I bought a pelletier cell I think I was planning on mounting it on an Athlon XP 900 or more but there was too much condensation.

In Argentina that naming results in people selling "gaming" i5 pcs that are actually 2nd gen i5 in 2023. Most buyers don't know or ask.

The old Domino liquid cpu cooler AIO used a Peltier cooler. Unfortunately they all leaked.

It would've been much better if they removed "Core" instead and worked from there. When short forming Intel's CPU names, nobody includes "Core", they say something like "i5 13600k".

Man CPU names are getting even harder to explain to the average person. apple does it so nicely in that I can explain to my friends what M1 or M2 or M3 chip is in less than like 20m. with Intel is like a nightmare, and I honestly forgot about AMD's naming scheme and am too lazy to relearn it again.

About the peltier cooling thing: isn't it just moving the problem? You cool down the CPU and have another surface, as big as the CPU get hot, which you then need to cool. It sounds like the exact same problem, just 300w more expensive, no? Also their performance depends on how hot either side is, due to working with voltages, they work in temperature differences, so they'd only cool so much, I think

3:53 yes, it is a competition hahah Intel keeps +1 themselves and IDK how they keep doing it

"Not really, but I am fluid vessel" 😂 love ya Luke

Is it stupid yes... Does it matter no Because when someone asks what CPU do you have you say what it is not what product stack it is For example 13900k is the CPU and what i expect your answer to be if thats what you got Saying i9 aint good enough because that could be anything from the 7900x to the 14900k

It's easier to remember my friends' cellphone numbers despite the fact that I have absolutely no need to remember them because my smartphone auto-dials them.

Hifi brands have unique and easy names to remember, I wish the naming scheme was similar to the hifi brands. For example schiit audio, has the names of certain products like loki, asgard, ragnarok and fulla and a bunch of other names etc. Even sennheiser has a pair of high end headphones called the sennheiser orpheus, it's something easy to remember. Hifi products are niche but they have names that are easy to remember and sound badass.

The core 2 brand happend in part i think because it was actually a pentium 3 and they didn't want to go from pentium 4 back to pentium 3. So they just side stepped the whole thing.

watching this video on a coolermaster sub zero that ive been daily driving for years, sad to see it all go. its actually amazing!

Honestly, I think these confusing names are lobbied by OEMs. They use this to sell outdated parts at a premium knowing end users will hardly make out the difference between different models and years (which, unless you follow the market you have no way of knowing when something was released by name, or latest release), so they focus only on the number after the "i".

I believe the reason for the switch to using the "core xxxxxx" naming scheme was that for a while mhz was the determining factor for how fast a cpu was than after that it was mhz and cache(e.g. pentium vs celeron.... athlon vs sempron).... than it started being a lot more factors like netburst arch to after that(pretty much Pentium M/ P3 Tualitin; cpu with speed stepping) kind of made enough of a change to merit a means of differentiating them from the previous generations despite the frequencies and sometimes the cache being the same "values".....centrino solo/duo and core2 solo/duo/quad I think was pretty straight forward; 32bit vs 64bit overall...... and I'm sure that most of the strange naming schemes follow a similar pattern...... core i was re-introduction of hyperthreading which had been dropped in core solo/duo and core2 solo/duo/quad

You could make an overunity cooler, basically run the whole computer from it. You have swithcs that do PNP at 220v 200mhz, but won't switch alot of current, so I'd think to jerry rig them in parallel at exactly 100mhz, because the whole point of the fast switch is the lossyness. Entrophy basically occurs do to a lack of a rigid body, where crystals are entirely pezo, so their endothermic. But that creates the system bottleneck, you cannot go over 200v, so when you create the 1/8th step full multiplier, you start at 9v, then you short across the megaohm ground at 200volts. So its plenty to power a PC at 50hz if your using 10,000 herz amplification at 10,000 volts, the whole trick is to only make it go 50hz at 200v, or some apparent equivalent that wouldn't be spit back and make the power supply explode. lol! Then you just need to make the motherboard a vacuum. I'm not really sure its a huge advantage, big bulky setup for some faster gameplay. The other problem is raw voltage in a vacuum is a breeder reactor, they never say stuff like that unless its aspirin or something kids would want though. I had my air conditioner on a couple times so the air was sour as sour ough bread, these green or gold particles would jump out of the AC unit like once a month, I;m sure their no damn good for anybody.

you’re really good at using that bleep button lol

when everything is ultra, nothing is

I would love if for the actual review of these new processors if the entire video was just about how bad the name was. If you HAVE to do a proper review just have Linus start ranting about this in the beginning of the video and have employees drag him off set so another host can do the actual video. He can then intermittently barge in between segments and try to continue ranting.

The current naming scheme is perfect, what is so hard i7 1st to 14th gen?

Peltiers are basically magic. Just stick with that. Usually you have to add 2x the power of the thing being cooled for the magic to work. 300w goes in, 150w can be cooled. 450w has to be dissapated. Some people had Peltiers on their 300As. For the young: 300mhz celeron revision 2.

It's telling they wanted to slot in Ultra. What exactly makes it ultra? It's like they want to slot in that word so it sounds premium when it's still a basic CPU.

I had a Peltier cooler on my SL2QG (@448Mhz) Slot 1 CPU back in 1998!

I mean to be fair nobody would say "14th generation core 9 i9-14900", it's just "i9-14900". I thought that naming scheme was clear enough, i9 gives you the tier of cpus, 14xxx tells you the generation, the rest more or less tells you the tier within that tier of products, and the K, H, etc at the end have their meanings too. I do think that adding "ultra" to a name you already have to know how to read will make it easier to understand. It's like Xbox series X and series S; the first thing that come to my mind is that this is xbox one but a different version, the S usually stands for slim, so then the X stands for... I guess the better version but to this day I am confused.

That's a bit like Doctor Who deciding to start over from Season One for the 3rd time.🤣

They're making products... Un-searchable. The purpose is to prevent people from comparing, both consumers and the companies that build for consumers. They want you to ask for a $300-400-600 processor.

I wish Intel named the “core” models after the actual cpu core count Intel core I2, I4, I6, I8, I10 that would GREATLY simplify the branding. As for sku’s Gen - core count - etc

This was my biggest hurdle making the switch to pc… understanding what the hell these processor names mean.

I have to admit I thought the thumbnail was Featuring Dante from the Devil May Cry series at a glance.

Intel taking the i out of their branding after breaking up with Apple and getting shit talked for three years kinda makes sense.

"Confusion Core"

I feel like Intel's naming is intentionally confusing. I've known people who brag about having an i9 or i7 but can't tell you what gen.

I'm still trying to wrap my head around the Peltier thing... If your cooler is good enough to remove heat from the Peltier device, isn't it good enough to remove less heat from a similar sized CPU ?

The ambiguity was to keep consumers buying previous generation cpus because the naming was the same as current/next gen. That's the issue I face even now with friends and family buying new computers. "It's got an i7, it must be fast!" (it's a core i7 that's 2 generations old).

Calling intel out for refusing to call their processors 14th gen because of 14nm ptsd is really funny

I had a Core 2 Quad back in the day ;)

Are they trying to rival monitors brandings?!

Ok so the original, naming scheme of the i series was working and made sense

The best thing intel could do is hire a marketing firm to come up with the naming scheme for there product lines. What theyre doing with there GPUs makes sense. A number, a letter, a number. All of those mean something, and it's easily deciferable. They could hire a marketing firm to come up with something similar for there CPUs, and that would fix so many issues. Something like "Intel C-1-1" The C sugnifies that its a CPU. The first number is the designation for the archerecture. Meteor lake in this latest instance. And the second number is the generation of that archetecture. That way you know what its just a refresh of the same process node.

THIS IS EXACTLY WHAT IVE BEEN MAD ABOUT. HOLY FXK how hard can it be to just make 8/9/10 tiers and then just complement them with the power consumption and years would be generations. So in 2023 itll be say 1st gen [i1 i2 i3….i10] [35watts-500watts] and for 2024 itll be the same but 2nd gen. Wont this just fix the mobile and desktop cpu naming issues?

Pulling the Nvidia naming scheme.

Anyone wondering it was the Cooler Master V10

Intel Core i7 1700 AMD Ryzen R7 1700 Intel Cultra U7 17G7 You're welcome Intel, i'd like a 1% royalty on that naming scheme

It's just like the Formula 1 tyre naming, all the sudden there were super, ultra and hyper soft.

Couldn't some off the issues be resolved by moving the peltier off the CPU and into a spot just after the radiator in the loop, this cooling the water heading to the cpu/gpu, which should allow extra heat to be dissipated by the water blocks? Maybe I'm missing something, but this just popped into my head

You old enough to remember Core 2 launch but couldn't recall Steve Jobs, the legendary Apple CEO, just couldn't have Pentium brand on a Mac?

Why is this the first time I'm hearing about the Intel Peltier cooler?

The peltier cooling would be perfect for a Ryzen 7 7800X3D. It doesn't consume too much power, but it is the fastest in gaming.

Wasn't there a core 2 quad?

honestly they went the wrong way with the cleanup of the branding. should have stuck with the I-series segmenting, eliminated pentium and celeron which have been exactly the same and keep kicking around, that way they can then segment I-series better

So many names, titles, lands. More the better I'll say.

They want to be confusing as much possible to spread out the demand across the whole product line.

you can really hear luke breathing heavily into the microphone in this video.

Still rocking Xeon x5675. ;)

I still use a first gen i7 dell tower.

Those Intel's cjip name, looks like new anime names... like, "The guy who resurect in another world whit all his memories, to save the princess who is daugther of the second demon in the netherland of Thur" No, is not an anime... I hope. Also, why not puting the paltie in the water loop, I mean, one side touch the hot part of the cooler the other the cold side, and not for a subsero temps, just for a 5 or 10 deegres top... how many watts do you will need?

gotta change it to the way cars are named using "model year, brand name, model, modifier" 2024 Intel 9 ultra 2020 ryzen 7 x 2017 Nvidia 80 tl

that’s it. I’m switching to Texas Instruments chips.

Its because the architecture changed. And core2duo was AMAZEBALLS when it came out. My 6300 lasted me forrrreeeeevvvvveeerrrrrr. Could overclock to almost double performance. i-7, also, another architecture shift. And more huge gains. Which is what should be of note. We haven't changed architecture on the Intel side, for a very very long time. The weirder thing, imo, is the Big.Little x86's keeping the i-whatever branding, imo.

Intel's drama is that it stayed too long on the 14 nm process. And it seems prone to repeat this with its 10 nm. Naming schemes are unwanted adverse effects of this weakness. Expect Apple to convert to Intel practices if TSMC somehow stalls in producing fresh lithographies.

*Starts to learn chip names. Intel: new language drop

It makes lots of sense for Intel! It's actually a solution and not a problem for them. We, the nerds, will do the extra work to identify which CPU is which. Intel doesn't care about us and it's we're not the target. The target is the other 80% who really doesn't know /care / bother to certainly know what's inside their computers. I mean, note that Apple still sells machines with $20 worth 256GB Storage and people flock to them. Do you think they understand what they're paying for? Intel had identified this and managed to create a system that will be new and confusing enough for the 80%. This translates to lot's of $$$ AND detaches away from the previous generations. The more confusing, the easier to get more money. They can now sell a 12th Gen i7 as a Core Ultra 5, for example.

how I would name an intel CPU: Intel 24 Core 600K ULTRA Series-1 Intel 12 Core 550K SUPER Series-1 Intel 12 Core 560 SUPER Series-1 Intel 8 Core 600K NORMAL Series-1 Intel 4 Core 500 NORMAL Series-1 this way you get the brand, how many cores, the trademark, the gigaherts AND where in the product stack it stands in. So; "Intel 24 Core" would be a 24 core intel cpu "600K ULTRA" would mean it's 6.00GHz overclocking CPU and Ultra would put it in the "i9" category of products. And "Series-1" would just be the yearly refresh, so think of "13th" or "14th gen"

And this is why we should use heat pumps

With overclocking - both Intel and AMD went the way of dynamic self-adjusting clockspeeds - with the big difference being that Intel sadly allowed boardpartners to apply insanely bad auto-overclocks, while AMD played the iron-hand and locked down their CPUs but with that also runs them way closer to optimum (with the exception of Zen4 which just ran into thermal limits).

There's literally no reason for million dollar corporations to have these stupid names. Before they make a name, they should simply ask themselves "are people going to be using these names?" If yes, make a decent **** name!

Intel 14th Gen nm is going to around for many years but we will still get a new socket every 6 months.

It's not like Pentium isn't still around. They're just at the lowest of low end.

if they keep the same damn socket i'll be happy

They should have waited until after 14th Gen to rename cause "14th" Gen is on the same motherboards as 12th and 13th Gen.

So the I9 used to be like the rtx titan?

this is making the galaxy Z 2 fold 5g sound like a decent name

I was thinking about tec cooling recently. The best way to utilize it would be to watercool separately, drop the cold side attached to a heatsink directly into your reservoir.

can we just stick to the old namin scheme like we still call x twitter?

Intel has obviously done the whole 1st to 13th Gen Core i# processors, but since they’re starting back at square one with this whole Core # and Core Ultra #, will they go back to square one after the 13th gen? The number 14 obviously seems to be traumatic to them since, as mentioned, they were stuck on 14nm processors for SO long that Apple cut ties with them and developed their own silicon (I don’t know that whole story).

Why didn't they use the name i1 instead of Pentium and Celeron?

0:02 - _"How's that even possible."_ In short: *Tech illiterate management!*