Why buy the Fujifilm GFX 100S? 

As always, thoughtful and delicate choice of words. You are what the RU-vid camera world needs. Thanks.

I admire your skill of navigating the character of the equipment without being sensational for the sake of it. Have been following for a long time and I wondered why i was not subscribed, that changed today ! good luck to you Maarten, you are truly one of the few channels I really look forward to and enjoy.

Thank you for the coverage. You are my definitive reviewer and the nicest person in this space. Happy to pay for this content.

Thanks a lot Maarten I've been waiting for this video!! Excellent science.

Great review as always! I am not in the market for a camera currently, but I always watch your reviews to stay up to date on the cutting edge.

I don't intend to buy the camera, but of course, I'm curious about it and your review is a must! Thank you.

This video was a joy to watch. Thank you. I'm looking forward to when my budget will permit entry to the medium format world.

Thank you I've been waiting for this👍👍👍

Your ability to give the appearance that you record your videos in one take is most impressive! Flawless performances and/or flawless editing, your time in television and print serve you well on your RU-vid Channel. Nice to see your 100,000 Subscriber plaque in the background as well. Always nice to see/hear a fellow GTA person talking about photography. I wish you continued success!

love the clear and detailed approach to deliver how I can evaluate for myself to buy it or not. Thank you very much

Excellent overview and analysis. Enjoying these naturalistic videos from you more than the purely informational pieces (even though they are also useful).

It's a camera far out of my need, horizon and budget, but it's always nice to listen to your thoughts and good advice. Being a Fujifilm user, is nice to see they are doing a great job with new cameras and lenses. Thanks.

Great discussion. Learned a lot about simple photography from your review. Thanks

Hi Maarten. Really appreciate your videos. Thank you!

I enjoyed your thoughtful perspective on the 100S. I purchased it when I felt my interest in photography was waning. It has challenged and inspired me to create again.

I loved to listen to you. Such a beautiful English and review.

Thanks for addressing my previous comment. Makes total sense and applies to everything.

As always you thought process is clear well organized and to the point. As a GFX owner I totally concur with your take on this camera. Aside for professional (and I am not) who will need the image quality that this camera delivers for clients purposes, the average enthusiast photographer will have to decide on their own if the whole cost of this system if for them. I decided yes and I am lucky enough I can effort it. I hope many more can as I would love for Fuji to continue and improve the path they started with the GFX.

Hey, Maarten... As usual - excellent science. Thank you and kind regards, T. Phoenix, AZ USA

Great Camera! I own the X series plus the 50r and the 100s. It truly spectacular! This will be my main camera in my two month photo trip to Alaska and the north oil fields for a project.

Fujifilm really had it with this one for being an enticing option to those who wants to jump the medium format plunge for being more affordable than the competitors. I haven't tried any medium format digital yet but I do shoot 6x6 on 120 film, agreed that there is something subtly different about their looks especially when they get printed it's that certain sharpness and perspective that really stands out. I hope I could get a hand on one of their GFXs someday. That last tip about being safe with is really helpful during these times, stay safe! Can't wait for the hands-on. Thank you Maarten!

Thanks a lot Maarten! So well scripted and explained! This camera seems to be out of my league for now nevertheless really good to learn how it performs and how it compares with the full frames and the hasselblads!

Have decided to sell my 50s and purchase the 100s. This terrific review helps to tell me I made the correct choice.

I will keep my measly X-S10 but GFX 100S will continue to be my holy grail camera. Thank you Maarten as always for the honest high quality content !

Thanks Maarten, reference review as usual with many Photography knowledge and experience to rely on. Better photography when inspired, always with my best gears… my legs & eyes ;)

Maarten, many thanks !, great review

Thorough as is your norm. Thank you Maarten.

I've shot the 645z for some time and love the heck out of it, but the 100s is mighty tempting!

Excellent video, thank you.

Good review. Very enjoyable.

Beautiful,thank you for a very informativ video:)

You are a good man Maarten, thanks for posting this enjoyable video. One of my fears about high resolution cameras is that they do in fact magnify any flaws in technique I might have. I was thinking of getting the Nikon D850 (also wanted the GFX50R) but still on the fence. I do have a question about the GFX100S. You said to get the most out of it be prepared to shoot with the highest quality settings. I assume that means RAW, why would one choose this camera for film sims which, unless I am wrong are for JPEGS shooting?

greetings and thank you for the informative review. Is an external battery possible for a video rig set up?

Maarten, your posts always have well reasoned comments. I do not have $10,000, but take comfort in the fact I do not believe my eyesight resolves at the 100 megapixel level.

My gfx 100s arrives tomorrow, I'm dying with anticipation

I enjoy watching your videos on camera reviews. This camera price is very high compre to my mid range DSLR.

ThankYou ,,, Always Thoughtful and Fair :) :) :)

thank you as always Maarten. I'm still undecided on getting one of these. oh, and on theft - if held up I'd just hit them with the 100-200!!

Informative your good reviews needed

I once dropped a camera, and it was interesting to see " Like new" turn into "For spare parts" in a milli second 🧐 so it's carry what you can afford to drop from now on.. Enjoy your reviews 👍

A better than average understanding. Here’s me, after buying my first ever camera two weeks ago, already looking at what could be my next camera 😅😅😅. I’ve just bought a x100t second hand.

Great Video thank you

Overall great review. I do take issue with the notion that a large mount enables fast lenses. The reason for a large mount on the Fuji is the necessity for accommodating the image circle needed to cover the sensor. I would note that Leica M series mount is 44 mm yet they manage to offer a f0.95 Noctilux.

12:29 huh, didn't expect to see pre-shot go, seems useful for timing unexpected events

Right from topic pace of speech always good and improving

Fujifilm recommends updating the lens firmware to support the GFX100S...even if you have been using the lens on a GFX100... I would be curious if you checked if you had the latest lens firmware before doing your AF testing? Great video by the way.

wow. great review! Thank you! Could you compare it to Hasselblads?

I bought it to compliment my Nikon Z-system. Even though the Z7 sensor with Z-lenses deliver excellent results, the GFX files are in a different league. I can't wait to do the first commercial/portrait shoot with the GFX.

I believe this camera addition is a must for professional photographers but is there a need for it for enthusiasts? Great video 👌

As you displayed 1:1 pixel ratio images on screen, it would have been good if you did that for some pixel shift images. (When I first saw Pentax pixel shift images at 1:1, it was the first time I saw a digital photo at 1:1 looking how I thought a photo should look at 1:1 or when peeping in. So clean & normal. That's when I learnt about interpolation, and that sensors megapixel values are actually more akin to false screen dot values rather than true honest screen pixel values.) It would be good to see what that base quality is like. Thanks for your articulate artful academic review, despite that I can only afford an X-mount system.

A the beginning of the pandemic I had to make a big switch into video and traded in my GFX100 to help fund the transition-probably my greatest photography regret of all time. Today my needs have shifted again and I cannot wait for my new 100S to arrive. In the mean time, would you consider filming a segment on the difference between the typical 3:2 ratio of most cameras, and the 4:3 of the GFX? Perhaps this is too subtle an issue for RU-vid, but to me the 4:3 framing feels entirely different from just saying a GFX lens has an “equivalent field of view” since every field of view has more vertical framing (or horizontal in portrait orientation) to work with in every shot. This particularly comes in handy with architectural photography I find, and when shooting stitched panoramas, but many compositions benefit from the extra breathing space. I don’t think I have watched a single review which touches on this point. Maybe you’re the one to highlight the advantages.

Thanks 👍🍀

I had an interesting question to ask you Maarten. Seeing as the Gfx sensor size is smaller than old film medium format cameras like 6x4.5, 6x6, 6x7 do you think grabbing an older film camera like a Hasselblad 503 cw or a Mamiya 645 AFD iii would be able to give you the resolution of the GFX 100s when scanned on a drum roll or high quality scanner? Thanks 🙏.

Amazing review Maarten. I don't have enough money to buy this beautiful camera let alone the lenses and equipment upgrade to handle the files, however, I thoroughly enjoyed watching this to the end. I love my xt4 and will keep it for many years to come. Thank you so much for all the effort you put on your videos.

As a non-professional landscape and portrait photographer deciding between buying the 50sII and 100s, other than price and video difference what are your thoughts. For me it's the AF difference. But from this review I get the impression that even the 100s AF is "slow" as I'm guessing compared to FF 35mm. Also will the 50sII have better low light capabilities over the 100s since there are less pixels on the sensor? I love to make big prints (30 X 20 inches) will the 100s provide noticeable detail over the 50sII. Appreciate your insights and thoughts.

Thank You for a lovely review! Q. Is the color quality indeed an advantage? Higher fidelity to the real life colors, tones etc? TY

The quality and concise nature of this GFX 100s vlog will receive a nomination for enrolment into the academy of English Northerner Assembly.

This is nice video. I am a Fuji XT3 owner and always have wondered if it is enough for me. I am obsessed with IQ, not that I am a pro, I am not. I was doing some research to have a full frame body in addition to my XT3 and am confused even more due to number of options available. I simply am looking for one camera that does it all and I have included the GFX in my though process. I don’t shoot video and I definitely need help from someone who have used more cameras than I did.

thank´s

Thx. From a price point, this one is close to 1DxM2, A1, D5 so my obvious academic question to you would be - how does GFX stack up against them photographically?

An excellenr review Maarten. Did you find the 16bit color added anything visible?

Love the review*! Is anyone else hearing something with audio?

Thank you Marteen. What do you think about the body quality ?

Thank you for posting. I was shooting film on Nikon FG back in the early 80’s. Finally moved to DSLR’s early mid 2005? 2010? I can’t remember. Nikon D40, then quickly D5200 and D300’s. Since then moved back to video JVC HD110 for 24p video, followed by JVC LS300 C4K at 24p video with Atomos Ninja V recorder.. Now Blackmagic Design BMPCC4K. (With speed booster). 0.71 speed booster on my JVC LS300 (super 35mm with MFT mount gives me about a full frame sensor equivalent. Sadly the BMPCC4K is a MFT sensor so the booster gives me a about a DX/APSC size. Why do I care? Not for the reasons everyone drones on about... if you want wider view.. honestly.. just buy a wider lens... want more light? Buy a faster lens or a light. No.. what I’m interested in is vintage lenses or recreations of vintage lenses.. Lensbaby, Lomography retro design lenses as well as some Helios lenses etc. Posssibly other older lenses if I find them and convert the mounts. Most of these lenses their character is in the corners or at least away from the center, usually cropped out with DX/APSC sensors.. so at least a speed booster (focal reducer) is required. But really full frame or larger is desired. Next video camera might be a Z cam with super 35 sensor and MFT mount with speed booster mimicking my JVC LS300 but newer better sensor with of course 12 bit or better raw. Or even their full frame sensor. For pictures. I was thinking the Nikon 780 full frame (DSLR is what I know) vs say a Nikon Z 6II (lower res vs the Z7 II higher res). I would rather have 24mp instead of 60mp in general for lower light in dusk/dawn. Though I have never worked with a medium format / tripod only much. (Back in film days). So this or more llkely the GFX 50s/r or the new versions that are about to be announced. Oddly I Have no interest in the modern super sharp lenses. New Nikon/Canon/Sony full frame mirrorless or even the SG/Fujinon lenses for super sharp. I’m oddly more interested in playing with Lensbaby and Lomography lenses and tracking down more Helios vintage lenses or even their new production lenses. I don’t know enough about the current Sony or Canon line.. luckily because of flange distance all of my Nikon lenses are adaptable to any full frame or mirrorless full frame or larger lenses... i have only a few DX Nikon lenses.. and well... they are ok.. just fine for snaps with D5200... honestly I shoot more casual pics with iphone 11 and later this year probably a iphone 13 Pro for the third lens. Always in your pocket and good software/camera. For artwork though, thinking of full frame or even the Fujifilm GFX 50 or 100 ..... anyone else have some thoughts?

For the pixel-shift option you not only need a tripod, you need a very good tripod. And a studio without a street nearby, in a building which isn´t shaking, with an object which isn´t moving and a whole lot of space to back out after you activated the self timer. ;)

A great review 👍🏻 It would be “nice” to have a GFX100s……. but……. the cost😮…..I think i’ll have to stick with my CANON 5DsR ….. i still love it even after 7 years 😄 I could sell my house to get one though🤔

Is fuji's weather sealing good?

Maarten when comparing cameras MF FF APS-C you forgot the smallest and lightest mirrorless cameras great for those trips in shady areas where you want to blend in that of course being those wonderful M4/3rds cameras. Thanks for your discussion very informative and I probably will be saving up for this wonderful camera...In fact I am going tomorrow morning to my local camera shop to try out the 100S alone with the 80mm 1.8..

After watching your video I think I will wait for the Fuji X-H2.

The Panasonic s1r is around 2k used for some reason, not knocking you for not mentioning it at the beginning, just surprised at how little of a splash it's made.

The Nostalgic Negative simulation just doesn't do much for me. Just not much of a change or an improvement. On my Kodak, there's Kodacolor. With that you have the "joyously" nostalgic green & brown pallet to savour. If that doesn't fill your heart with nostalgia (& your head with aching), well I don't know what will. That simulation does get some use. For example, a period piece. If I want my older farm equipment to look "New for '62!" & the pic taken in '62, that is the ticket. If I want all the colors of the rainbow to flatline, that is also the ticket. Yes sir, even the histogram shrugs its shoulders with that one. :v) Looking forward to the next vid in this series. Regards!

I m waiting for the 50s Mark II :-).

So to the big question… Will you get one? I will for sure stick to my beloved X-series camera´s 😊

I’m sick and tired of the full frame crew keep telling me my APSC sensor is not good in low light and depth of field is not comparable. Hope they like the shoe on the other foot now!

in a jpg test i found more or less no difference on 100s vs my 50r, except i can crop more on 100s but pure image quality in jpg no difference

6:44😂👍🏽 just realised that now! Maybe 'silky' smooth? 🤔😄

Is someone building near you while filming, either that or you're on a ship yard. Great video, I'm one of the people that have watched but can only dream of buying a system like this.

I am so grateful for your help, I was looking forward getting this camera but. I heard the construction of this camera it was Not very good or the body is not solid for the price, the part where you put the tripod is not make one peace it’s weaker if you use a big and heavy lens. All the components are very good. But the body is weak.

We are getting to the point where camera sizes are limited more by the lens than the camera body. Before long, the body wont be much more than a grip to hold the lens. I want an 8x10" digital camera before I croak!!!

your shirt is a test for those with colour blindness....hahaha

Not including charger is turn off

Fuji made a good choice here, even though I will never buy one. Why join the full frame wars when you can leap frog right passed them with something this small? Great job Fuji, you are killing it these days! 😎

$3000 USD used now. Unreal. Add a 35-70 and a 50mm “cupcake” and you’re in medium format 100MP for under $4K. Bananas 🍌

Awesome camera, however, the Sony A7R4 comes pretty close and costs much less.

Maybe in 5 years I can buy a used GFX 100S. Perhaps the insurance will be less ;)

If you have the money the question is why not 😅🙈

Cannot justify it until the price drops and even then i will be using canon lenses on it, so really a vanity project.