Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

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Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?
0:00 Intro
1:11 How clay car models are made
6:45 Why clay models cost so much
7:30 Why clay models are used
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Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

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15 май 2024

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Комментарии : 2,4 тыс.

@liamfoxy Год назад

All this work, time, and effort goes in to making these models so people can see what a car looks like prior to fabrication, and yet somehow the Pontiac Aztec still made it to market.

@DerekDavis213 Год назад

That's because the talented car designers are NOT working in Detroit for Ford or GM.

@paulmcewan9006 Год назад

It looks like a committee became too involved

@SayAhh Год назад

The prototype looked decent, but then the micromanaging and accountants got involved.

Год назад

and The Chrysler PT Cruiser

@BigMoney23223 Год назад

@ when the PT came out, you couldn’t get one, they were an instant seller, people were stopping drivers asking where to buy one. The PT was an instant success, nobody wanted an Aztec from jump

@levicharles996 Год назад

The Porsche was probably the easiest to model. They just add a little clay every year and say brand new 911 haha

@haoo549 Год назад

No spoiler: $ Same body color spoiler: $$$ Carbon spoiler: $$$ $$$ $$$ Roof and wind shield:$ No roof: $$$ No wind shield: one-off exclusively, as expensive as money laundering and sitting in a garage for the rest of their life

@Nobraa Год назад

what do you want them to do?do what mercedes and bmw did where they ruined the cars?you don't need to change perfection

@StruggleButtons Год назад

I think we found Clarkson’s secret youtube account,

@leechrec Год назад

😅

@TheKikSmile Год назад

if it ain't broke don't fix it. simple as.

@Albin_Evald Год назад

Answers to Why Car Companies Still Use Clay Models That Cost Up To $650K: 4:42, 7:30

@duppy404 2 месяца назад

Thx legend

@synapseeinherjar4031 2 месяца назад

Thank you. I was not interested in the entirety of this video.

@FLFOREVER 2 месяца назад

Real MVP

@carlodiborbone4704 2 месяца назад

thanks man!

@edwardliechti3359 2 месяца назад

It’s about the journey😌…and the watch time 😂

@johndix9354 Год назад

I remember having what we called an 'assembly' in junior high school with a presentation by GM showing their model shop. I am now 70 years old so that was in 1965. It was great!

@Claudiatjuh93 Год назад

“It’s almost like a cheese grater” - proceeds to hold up the exact IKEA cheese grater I have in my kitchen drawer

@mer5784 Год назад

I thought the same exact thing when I saw that 😂

@philippedrouin3008 2 месяца назад

“It’s almost like a cheese grater” It is a cheese grater They should just call it like it is and say they use it for a different purpose

@isbestlizard 2 месяца назад

YES mine has a plastic pot that it fits to so I can grate a load of cheese without any mess plus a airtight top so I can keep excess in the fridge without it going hard ITS THE BEST invention humanity has ever made because it is perfect and needs no further changes and I predict even centuries hence there will be no more improvements to the cheese grater

@womp6338 2 месяца назад

Maybe ikea sold you a clay sculpture tool and told u it was a cheese grater

@CarbonKevin 2 месяца назад

Came here to say this 😂

@Kresnov Год назад

I've transported dozens of clay model cars around Europe, the quality of the finish is staggering. I moved the clay for the first generation of VW owned Bentley.

@sondernfy Год назад

That sounds amazing yet terrifying.

@valitsemllaluokanavahyvaks3556 Год назад

You moved clay like some ppl moved drugs xdd.

@lalnunpuiafanai9479 Год назад

same i transported clay model cars on a daily basis

@Le_persone Год назад

Сколько кг стоит?

@FreezyOH Год назад

terrifying? What are you talking about 💀 you just threw in some words to sound smart 🤓😭😭😭

@chandler_h Год назад

The inventor of this technique is Harley Earl. I cannot believe they did not even say his name in this! It was because of him that we had those beautiful cars from the '30s. There is a great book called "Fins" that tells the most of the story of how automotive design began.

@phlimma Год назад

I make 3D models to print and I know the huge difference between look to the 3D in computer screen or VR goggles and to look at the finished piece in real life, feeling the weight, the shape and appearance under the daylight. Because this I really understand why they still making clay models.

@plakor6133 Год назад

I wonder if these are stored somewhere. It would be a hoot to see the vintage clay models.

@haraldpettersen3649 Год назад

Unfortunately, I highly doubt they are taken care of.

@bucky13 Год назад

It's crazy and unfortunate that the big car manufacturers don't have huge museums with 100's of historic clay models.

@kimbo566 Год назад

No they are not. They are either re milled as a different car or just destroyed.

@coldogno7 Год назад

this type of clay deformed over time

@AbiNubli Год назад

They destroyed the model and sold the clay to other industries. Or just reused it for making smaller model

@Winter-CIG Год назад

The wildest thing to me as a (digital) 3D modeler, isn't just how complex it is to make such a beautiful and consistent form but rather how insanely impressive it is that they are able to achieve such perfect symmetry. Also I had to laugh when he said "this tool is almost like a cheese grater". It literally is a cheese grater. I know because I own the same one 🤣

@mrgiggles247 Год назад

Same: "almost like a cheese grater", nice Mark; I got mine from Ikea, how about you?

@philipbarton3456 Год назад

It lost it's title as it doesn't grate cheese anymore...its a clay grater.

@itsm3th3b33 Год назад

Symmetry is the easiest part to achieve. You only scan one side of the model and the software mirror images the other side automatically. ;)

@LollyPopTuttu Год назад

@@itsm3th3b33 yes now go refine it simmetrically by hand

@-YELDAH Год назад

@@philipbarton3456 you’ve reversed your it’s and its

@Michneko Год назад

This seems like a dream job to me. Shame I didn't spec into clay modeling. I love to see artists still using physical mediums even if it's for work, they are still making art.

@ImportedFromSerbia Год назад

it is not that easy to get on board, but you would make tons of good money working as a clay sculptor around the world.

@awesomewav2419 7 месяцев назад

Too bad maybe you can do it in another build on your next playthrough

@eto2352 6 месяцев назад

Great modellers are hard to come by but you and everything you own will smell like sulphur.

@robertnicholls9917 2 месяца назад

You have to really love it. It's a time consuming job. But, imagine having to mock up stuff you know is garbage.

@rapidrabbit11485 3 месяца назад

This was a very insightful video. I really like that it wasn't dismissive of VR, but hopeful for the future, while acknowledging that this is a process that will likely stick and why. The camera work and editing was superb as well. Really showing these artisans at their craft. This is the kind of content that RU-vid needs.

@glennmorris25 25 дней назад

*insightful

@rapidrabbit11485 25 дней назад

@@glennmorris25 Thanks, I corrected it.

@mikeybraps2705 Год назад

I work for Jaguar Land Rover and deal with these clay models all the time. They are a great way to get a feel for what the cars will look like in life size with all the correct finishes. They seem expensive but compared to the cost of building a real car from scratch they cost nothing

@trandang. Год назад

They are expensive for new automakers, and a lot of new car manufacturers from Asia don't use this process in order to reduce production time and costs. Cars that are produced in these shortened processes may look good in certain aspects, but none are without flaws.

@fdr100100 Год назад

cad and 3d printer no need for clay now days we have industrial 3d printers cost much less takes much less time requires less people

@Ckcdillpickle Год назад

@@fdr100100 did you not watch the video? you are not 3d printing a full scale model with good surface finish

@GroxMirk Год назад

@@Ckcdillpickle just yet )

@vraolet Год назад

@@fdr100100 Also 3d printed plastic model are hard to modify and adjust, when clay can be added or takne away at will

@evanfrucht Год назад

That's honestly not that expensive for the amount of labor, skill, and talent involved.

@skateboardingjesus4006 Год назад

@@evanfrucht I can't see the comment you're responding to, but I'm guessing it's one of those desperate business scams that populate too many comment sections with utterly irrelevant crap. As for your initial comment, as a sculptor myself, that price tag for services provided over that period of time and after other overheads are subtracted, is not really that much money. Plus, sculpting artificial geometries like complex planes, curves and angles to exacting specifications, is very hard and requires honed experience.

@evanfrucht Год назад

@skateboardingjesus4006 yes, it seems too cheap if you ask me 😉

@RS-jl7cu Год назад

@@skateboardingjesus4006 well its clear from this comment that you may be a sculptor but you are definitely not a professional reader lmao

@skateboardingjesus4006 Год назад

@@RS-jl7cu Please elaborate?

@alext8828 Год назад

@@skateboardingjesus4006 Yeah, right.

@markjones127 2 месяца назад

The point of the clay is its properties change depending on how warm it is, sticky and malleable when warm, but as you can see in the video it hardens up at cooler temps which is better for working on the final finish, it comes in those cylinders as that's the shape it comes out of the pug mill which squeezes all the air out of the clay making it ready to use straight away, as a sculptor myself you can never really simulate what you get from a clay model, the level of fine adjustment it gives you is irreplaceable really, and you can never get that hands on feel with computer software.

@TheSynthnut Год назад

My grandfather worked at Ford in the UK in the clay department. He was a scupltor and also worked with the likes of Jacob Epstein on pieces such as St. Michael’s Victory over the Devil on Coventry Cathedral. Back then there were no computers or machines involved, all hand-worked. Good to see the skills in the job continue, nothing beats a physical model to touch and feel the presence of, VR falls short in many ways.

@Cooe. 7 месяцев назад

But VR is also ahead in just as many, if not more ways. 🤷 It's infinitely cheaper and more flexible, allowing FAAAAAR faster and more effective design iteration. Physical models still have their place but it's getting INCREASINGLY niche as VR headsets continue to get more and more capable. And the rapid development of haptics technology means that full-blown "haptic gloves" able to accurately replicate the physical feeling of touching virtual objects are no more than ≈5-10 years away, at which point super expensive & inflexible physical models stop making ANY sense.

@willm5032 Год назад

As a packaging designer, we use bottle mockups from time to time to get a feel for shape, glass weight, and any erganomics so I can fully understand why clay models are a thing

@plsdonttttt Год назад

you use a mockup of a bottle? why not the real thing?

@willm5032 Год назад

@@plsdonttttt When projects require a new, custom bottle, its often a good idea to 3d print/create mockups of bottles designed in cad software before starting production in glass. It means clients and designers can get a feel for a physical product that often exists only in 2d Space before that point. 3d prototyping is usually pretty standard in product design, clay modelling cars is just an extension of this :)

@plsdonttttt Год назад

@@willm5032 aaah okay I thought you where packaging a bottle and was like...just put in a square box maybe

@selfishbirch 2 месяца назад

Hey, mate. Im a graphic designer and we only do pics on bottles and boxes that are ready. Designing bottles from scratch sounds neat! Do you have a degree in engineering or what does a person need to land on this job?

@robbieg25 Год назад

This quality of this story was incredible. What a fascinating process, I nearly lost it when they put the material on it that makes it looks like painted sheetmetal.

@-YELDAH Год назад

@@pmbbmp “video bad me better”

@Eramor Год назад

@@pmbbmp 🤓

@pepechill8118 2 месяца назад

if this is "incredible" for you. you have super boring life

@vooveks 2 месяца назад

@@pepechill8118Or if you “nearly lost it” over a seeing that sheet being being put on, you probably need to ask your GP about some sort of medication.

@rorymax 2 месяца назад

@pepechill8118 he's getting enjoyment from the things he watches. What's boring about that? Having to put random people down people down on the internet to make yourself feel good on the other hand...

@redporkpadthai6368 Год назад

I'm a preparator for contemporary a contemporary art museum and the process as a team is so similar to this! We frequently do a lot of the fabrication work to make the artist's/designer's vision.

@bicyclist2 Год назад

I've wanted to do this (Car design) for a living since I was 10 years old. Unfortunately I've never had the chance. I've seen a few magazine articles about this design process over the years. It's Very cool to see this video about it. Thank you.

@therealjayseh 2 месяца назад

Automotive Engineer

@leighsadler1524 Год назад

These guys are doing a top end job. I appreciate the fact in our day and age that showing a car in 3D / 8K graphics via a computer shows us what a new car may look like. But us being human beings really do appreciate a hands on model that we can TOUCH / FEEL / AND CONNECT WITH. Excellent work.

@CountCocofang Год назад

3D printing will be there soon enough.

@mja2239 Год назад

@Count Cocofang It's been 1 day, are we there yet?

@CountCocofang Год назад

@@mja2239 Not yet, son. But I can get you a tablet with Subway Surfers or some other dumb crap to keep you busy so you stop being annoying from the backseat.

@mja2239 Год назад

@@CountCocofang ok now I will stop annoying you from your back seat, I don't want to get your crap

@orkhepaj 11 месяцев назад

nope , this is just wasting money

@20LookInside12 Год назад

Dream Vocation. My goodness.... this was so incredibly satisfying to watch and my brain is just lit up. The attention to detail is something I can understand and LOVE seeing it in this format. Amazing work all 'round.

@Fredthegod1990 Год назад

I always wanted to be a car designer. I ended up becoming an industrial designer but didn't have the opportunity to go to an automotive design school. With the "metaverse" becoming increasingly a space where people spend time and money, I hope it will give people like myself the opportunity to carry out our own visions without the financial and logistic hurdles that would come with actually starting your own car company in the real world.

@ImportedFromSerbia Год назад

very competitive job position, so without some insider it is not that easy to get on board. plus the school is expensive.

@Dr.W.Krueger Год назад

Nothing beats standing next to a full-size mock-up of your product. You quickly see issues (and weird angles) that are not obvious in the usual production renderings.

@bryanlabchuk Год назад

(holds up cheese grater) "its almost like a cheese grater" 😂

@jbellfield Год назад

I have one, comes on top of a plastic tub to keep the cheese fresh.

@Dragcnborn Год назад

@@jbellfield I have the same one lmao

@nicolelee2205 Год назад

I use a cheese grater in my clay sculptures.

@sharpshotefx 10 дней назад

In special effects, one of the best tools for sculpting pores in human skin is a Starbucks coffee stirrer

@trevorcraig2824 Год назад

My professor of ceramics, worked at GM as well, as a clay model builder. Amazingly talented individual.

@cjjojo8985 Год назад

Great video! Thank you for the time you took to present this great video. I found it educational and will use it to educate my students.

@ChronicDreamer1st Год назад

Guys, a lot of art & work goes into making every car on the road look exactly the same ! Respect the art !!!!

@reccaman Год назад

Lemme make the easy comment, "of course cheese costs alot but America has bunkers full of them."

@thymicere3911 Год назад

“Your teacher dies in Hogwarts Legacy and Rookwood cursed Anne.”

@reszin Год назад

Way too smelly for car models.

@joad8537 Год назад

“I missed the part where that’s my problem” Spider-Man

@dianapennepacker6854 Год назад

We stockpile BILLIONS OF POUNDS of cheese. Cheese as a strategic resource confirmed.

@cooldudicus7668 Год назад

The American government no longer stock piles cheese. They have not for years now. Private companies do though, but on their own dime.

@hanzfranz7739 Год назад

I love learning about new stuff i didnt know even existed - great :)

@D1G1TALFOX Год назад

😎

@bhante1345 Год назад

Wait, you mean to say you didn't know Flontstone cars existed?

@mckdogdrums3543 Год назад

I never knew this. What a cool process and hard work too to shape and design. Very clever

@piplup10203854 Год назад

This was really cool to see, I actually like this idea a lot, it's great to see the amount of detail you can add to it and in a way it gives you a life size art piece to keep.

@yesawwwh6527 Год назад

That’s probably the reason why Greek mythology says we came from clay.

@DontBeStoopid Год назад

I’ve worked on the space shuttle clay model and deal with these clay models all the time. It a great way to get a feel for what the space shuttle will look like life size with all the finishes.

@user-xf5dj1up8g Год назад

Holy cow! I can’t even begin to imagine how a space shuttle clay model would be put together!! That’s incredible!!!!!

@musiceditfor Год назад

This is the most inefficient way to model shapes that I heard of since the existence of GPUs.

@wildbill6976 Год назад

did the same at Martin Marietta for aircraft, missile, etc. designs; benefit is that a scale clay model can be used to produce master folds for cast and composite parts

@MiGujack3 Год назад

@@musiceditfor GPUs? What are even talking about? No virtualization will give you the proper real life perspective of a thing.

@musiceditfor Год назад

@@MiGujack3 Yeah the touch thing but that's not about performance.

@RolyMoes Год назад

It's important to note that the clay and its scraps can be reused, so it doesn't just go to waste after that car gets put into production.

@eberlen123 Год назад

I work as a digital sculptor to make these clay models at gm. I regularly work on cars 5 years before the public is even aware, and I can say why these take several years to produce. It’s because there are so many meetings about every small detail down to a .004mm tolerance. And it takes months for basic parts to be finalized for production because it has to be approved through the chain of command in a massive company.

@jamesbrittain5659 Год назад

Just like governments, it takes years of bureaucratic bullshit to actually see progress....

@faboxbkn Год назад

wow cool! do you recommend getting into this field? I am learning solidworks as a hobby and seriously considering it as a career. Def automatitive design is a field I would look into but not sure about the future of it or the current demand.

@vex123 Год назад

How does the clay design transfer into manufacturing?

@eberlen123 Год назад

@@vex123 Clay models represent exactly what will be manufactured. It's a real life representation of what we design digitally. The clay model is mainly for top executives in the company to critic the work quickly and make changes as needed.

@Sashazur Год назад

Are models ever used for focus groups?

@utkarshrokade3641 Год назад

Great video, but just a suggestion, Fahrenheit is used as a standard in only 3 countries as far as I know. So please use Celsius or atleast give the Celsius value in subtitles, (at 2:36 mark)

@elvalvinoskyo3307 Год назад

Amazing video I’ve always wondered how a car design starts and how it gets built and approved

@SamCyanide 2 месяца назад

Very cool. Thank you for sharing

@legocircus Год назад

This was such an awesome video, thanks for sharing! And Mark especially, thanks for all the insight. I love learning stuff like this and know how everything works or crafted in life. Cheers!

@dampaul13 Год назад

The satisfaction of watching the fine detailed work of these artisans was incredibly high.

@aye3678 Год назад

Woah, I didn't know this was a thing :O So cool!

@mervatbassilios7438 Год назад

WOW IT WORKED!!!!! THANKS MAN

@kimbo566 Год назад

This describes the process from a few years ago well. Today very little sculpting is done in the clay. The clay models are still used but the clay modelers mostly slick freshly milled models to remove the mill marks. What takes 5min to change in the computer takes 5h to do in the clay. And I haven't seen a scale model in years... and it would never be used to be scanned and scaled up to a full size model. Every model is milled from a CAD data.

@nickyp1435 Год назад

Well this was uploaded 3 days ago and the industry Professional says otherwise Kimbo. Where do you draw your statement from ?

@kimbo566 Год назад

@@nickyp1435 My current position working in a car design studio together with the 15 years experience in doing so. This is Bentley they are talking about. Bentley makes luxury cars with maybe 1-2 new projects a year so it doesn't represent the majority of producers. They might still have time for the more old fashion way of working with clay. At my current employer we have about 20 projects at any given time including new models and facelifts so we re-mill models every few weeks to see in 1:1 scale but then all changes are done in CAD and then re-milled a couple of weeks later. Clay modeling takes too long

@nickyp1435 Год назад

@@kimbo566 too long didnt read. when you get your own insider focus video made at your 'car design studio', why dont you give your opinion then?

@kimbo566 Год назад

@@nickyp1435 only getting your information on the world from 4 sentences or less must give a very interesting picture on how things work.

@andreybushev3020 Год назад

@@nickyp1435 Pretty sure he just stated facts not opinions. If you can't read the reply then don't bother asking the question.

@dustinm4455 Год назад

"A new Bugatti costs from $1.7 million for the cheapest model, a Bugatti Veyron, to upwards of $18.7 million" Yeah I think they make that money back pretty fast...

@michaelmich00 Год назад

what about the millions of mustangs or vw’s😂 650k isnt even visible on their balance

@kevintong5872 Год назад

Bugatti lost 6.5 million for every Veyron sold. The Golfs are covering the cost 😂

@LudosErgoSum Год назад

These should go into an art gallery to raise awareness of the art employed in manufacturing. Too many perceive art as something monolithic and attached to an individual, but this is true collaboration between people, professions, visions and various fields of science to create something truly beautiful and functional. As an art student, I'm fed up with how academics control the art space by defining it as something only worthy of their appreciation when these are the very things that truly shape our world and grace our mortal retinas.

@danielp415 Год назад

You need to read "Design as Art" by Bruno Munari asap. Your idea is basically his manifesto

@LudosErgoSum Год назад

@@danielp415 Thank you for the recommendation. Will check it out!

@Eramor Год назад

Its also so frustrating as an artist still in school (not college yet) and everything, I mean everything points to art as a useless hobby that only makes you "successful" by selling personal pieces, unreliable commissions etc. I'd really like to pursue 2d art, ceramics, and music more but whenever I look into the future I don't see a purpose for them if none of them are reliable and waste time I could be using to do other more reliable jobs. When I watched this video I definitely felt like these people are using their artistic skill in a way that isn't personal as well as reliable. However it probably won't last long

@simileee Год назад

@@Eramor what..? Dude design will always be around no matter what. There isn’t anything that’s gonna replace creativity like that. Do art if that’s what you want.

@Yesnog05 Год назад

As a kid, I would always see these car commercials showing the clay modeling process and wondered how to get a job like that. Now I know!

@OriginalGamerPrestar Год назад

So what I gathered from this is, Someone is to blame for some of the ugly cars released

@CRAIGKMSBISMARCKTIRPITZ533 Год назад

Yep

@gravity00x Год назад

yes!!!!

@pauliewalnuts240 Год назад

"Not everyone can do this. This is very advanced work, performed only by the most skilled craftsmen. This is my cheese grater, and this tool is called 'a scraper'."

@Aritul Год назад

Wow! I never knew how intricate the car making process was.

@tjb_altf4 Год назад

3:58 "this almost looks like a cheese grater" Looks identical to my cheese grater at home

@NehemyaSiyon Год назад

Now I will make a car with clay of my own design.

@Faesharlyn Год назад

Then use it to make fiberglass panels and keep buildin!

@vasantos-re4hb Год назад

Real talk - A clay model is a Proof of Concept. It's awesome they can make micro changes and do wind tunnel testing on the same prototype. Computers are great, but at some point you need to build the real thing.

@bhante1345 Год назад

Real talk - when you say real talk, I lose all respect for you as a human.

@vasantos-re4hb Год назад

@@bhante1345 Why are you even reading my comments? I'm dead to you. Leave me to my incompetence.

@are3287 Год назад

@@bhante1345 Real talk - when you say I lose all respect for you as a human, I lose all respect for you as a human.

@jamalabdisalam8578 Год назад

@@bhante1345 what makes you think they need your respect?

@user-pm8je4fo7e Год назад

Real talk - clay model will behave very differently in wind tunnel than metal one. And there is no "concept" to prove here. It's exterior modeling, it has nothing to do with POC, which is always about feasibility.

@Ike-Mi 7 месяцев назад

one of the parts that seem difficult is how they keep the left and right side exactly the same

@felix_themechanic7095 Год назад

05:25 this is a workmate of my father. He also did this work in the Ford Modeling Design Studio in Cologne Germany

@HitomiNee Год назад

just as a carpenter measures twice and cuts once, modelers and engineers need to make sure their creations are upto spec and design prior to full scale production, it has its usefulness even if it costs alot of money and labour.

@Andrew-wq1ue Год назад

As an engineer, I can promise many areas are not measure twice and cut once. It's measure once, cut once, hope that work for the 90% of things that aren't critical, and carve a little extra time for the important and high risk decisions.

@Rust_Rust_Rust Год назад

@@Andrew-wq1ue as an engineer I don't want to work anywhere near you

@Mudkip971 Год назад

Not surprising. I did the same when I worked for a company that makes trains and I worked in the department that recreates trains and sections of trains into life size models for testing, practice and visual demonstration for consumers. The level of complexity really depends on what the model has to achieve, it can be either purely visual or maybe demonstrate something more mechanical. They were usually made out of wood, cheap steel and occasional 3D printed plastic or pipping.

@Meianju Год назад

Incredible craftsmanship. This practice will not go away even with VR because replicating reality is just not feasible.

@tcrweeks Год назад

I recently retired from clay modelling after 40 years, and back in the 1980's I taught clay modeling to students that are now sculpting in several car companies; so, on many occasions, I've been asked this question on why clay modeling is still done. One reason is the customer. A typical customer (the proverbial 'housewife from Peoria' for example) isn't an expert on computer graphics so even with the most sophisticated computer modeling and graphics technologies most car customers will (in the back of their minds) have doubts when looking at even the most realistic 3 dimensional image. Often these full sized clay sculptures are shown to potential customers in corporate sponsored clinics for their evaluation. There's something about wallkng around each model at your own pace, in your own time, and even stroking the surfaces with your hand to be convinced that these proportions and shapes look right. The same could be said about corporate executives needing to see these models for themselves 'in the flesh'.

@faboxbkn Год назад

amazing! do you think there is still a demand for it nowadays?

@rocroc Год назад

Excellent video. There is nothing like being able to see and touch and move a vehicle about to really understand how they look and perform. As an Akron, Ohio, kid growing up, I participated in the Soap Box Derby. This was in the hay day of soap box derby building. There were no kit cars and everything was built from scratch. Beginning in about 1957, cars began getting more and more sophisticated until 1973 when an electrical start assist magnet was found in the front of a winning car and things changed. Even when I raced we built fabricated models to test the design and run characteristics of a car. Some later models were shaped out of Styrofoam and overlaid with fiberglass, etc. There was some very talented kids who built some astonishing cars. GM was a big Derby sponsor and several of those kids went on to work with GM in the design and development of their cars. They still race Derby cars today and it is a better racing experience now than then. Kids today can participate in many racing events while in the old days you only got one shot at it a year. Car building itself was far better then than now.

@rickintexas1584 Год назад

I am a mechanical engineer in the US aerospace industry. I have always found the artisans of the auto industry fascinating. In aerospace the function is the most important aspect, way more important than aesthetics. But in the auto industry the aesthetics, or emotion, drive the product shape.

@StarkVandalez Год назад

exactly. I'm an industrial designer and did clay modelling in school. I work in consumer products, not automotive but the principles are the same

@MiGujack3 Год назад

@@StarkVandalez Except current BMW, where the goal of the aesthetic is to make you gag.

@tacka73 Год назад

3:51 that is a cheese grater!! 😂😂

@Hopeeater Год назад

@3:50 That is the actual cheese grater Chosigt from IKEA.

@ofeliawotsits6080 Год назад

My Dad was a talented sculptor, quite natural, never had any training or schooling, and worked as a clay sculptor at British Leyland in the late 1970’s, 80’s and into the early 90’s. He had the dubious pleasure of turning the designer’s wishes into clay models on such things as the Princess. He didn’t think much of the shapes being turned out, and moaned that the “wedge” shape had become all too popular in BL. He said that the surface finish was so good on the models that you couldn’t tell it wasn’t a metal bodied painted car.

@dinoz2113 Год назад

When I saw the thumb nail I thought the car was cheese 😂🧀

@drekelley2352 Год назад

Now tell me about the interior. Does that also start as clay?

@melsyoutube Год назад

i remember seeing a car ad that used cake and the song my favorite things, i think it was by Skoda

@BillDubeVariety Год назад

3:51 old cheese grater from IKEA... I love mine, but don't use it for clay. Great video.

@nomore-constipation Год назад

As impressive as this is, if you ever watch a clay model of a face of someone from the past or present it blows your mind how detailed those can be. Assuming that the calculations for whatever the past person looked like based on whatever data you can trust or have available at the time Then peering into the eyes of that past subject takes you to a new level of consciousness

@blenderguru Год назад

Umm did you use AI to write this?

@77R_ Год назад

@@blendergurulol

@HintsV2 Год назад

The difference here is that these clay models are made for a purpose, under a time restriction, and remodeled/refined under the feedback given by art and engineering teams. I would say that comparing the work done in this video to a sculpture made purely for artistic purposes is comparing apples to oranges. Not to mention, it seems like you're overlooking the amount of detail put into these car models as well-in the video, the sculptors made adjustments based on alternative materials and lighting; they also created early iterations for functional objects such as the things you would see in the dashboard.

@deeznutz32108 Год назад

@@insidiousmaximus Fr he sounds like a hippie

Год назад

3:54 I have that same IKEA grater. Good to see even the fanciest companies use the cheap but useful stuff.

@sleepyjoescumbag1663 Год назад

How to do you know the one they are using is from Ikea? It does specify it's a Ikea grater ?

@evanriordan1823 Год назад

I went in an out of the Ford Truck design studio daily as an intern... pretty awesome

@ramonhamm3885 Год назад

0:56 This is interesting, I would like to see more about this technique.

@AbiNubli Год назад

I've been intern in auto industry once and trust me no matter how good your 3d models are they will not translate well to the clay or real world model. Somehow our preception of things differs from virtual to real world

@davexbit Год назад

Keep in mind the computer driven machines are still sculpted in 3D software like Autodesk Alias by actual people not AI. These two sculptors work as a team. Sometimes it's the same person. So there is is a manual sculptor (clay) and a digital sculptor (Alias).

@Astraeus.. Год назад

You're not at all wrong, but the big difference between those 2 particular kinds of "sculptor" is that 1 takes years to become proficient and mistakes can be highly time consuming to fix, whereas the other can be reasonably well trained in a year, and mistakes are as easy to fix as hitting the "undo" button....

@antonioesposito8071 Год назад

Alias, NX, CATIA or Icem

@kimbo566 Год назад

@@Astraeus.. I have never met a Alias modeler that is reasonably well trained after a year.

@migo-migo9503 Год назад

I gotta say, that is a pretty cool job!

@zyanidwarfare5634 Год назад

That’s badass… if I was those companies I’d put the older models I in a company owned museum style thing, having them all on display and such I bet eventually the models would pay for themselves as exhibits with tourists and such coming to see them

@lazyButAlive Год назад

please add a Celsius Degrees. The wholeworld expect 3 countries using freakn Fahrenheit :'D

@everymp Год назад

Who knew playing with play-doh could one day result in a real job? 😁

@Yadudeboibro Год назад

8:22 really like the clay color on the porsche wonder if they have a matching paint code for their clay 😂

@ImportedFromSerbia Год назад

you can have any color of your choice. just bring the bag with greenies. :)

@sniglom Год назад

Holds a lid from the Ikea Chosigt cheese grater: "This is quite a crude tool, but it's almost like a cheese grater"

@spencertidd Год назад

3:50 That is 100% a cheese grater, I have the exact same one in my cupboard. Maybe I have a clay grater that I'm using for cheese? Who knew?

@ImportedFromSerbia Год назад

it is.

@leokimvideo Год назад

Pretty simple to explain, clay can easily be taken away or added to. It's not bloody rocket science

@garrettfilms4827 3 месяца назад

Yo did not expect you here

@TheCraig031272 Год назад

Mark puts me in mind of the late, great Sean Lock

@nethiuz9165 Год назад

I am amazed at the super thin sheet that looks just like they painted the damn thing!

@mylesisthename Год назад

to all the people before these milling robots were a thing I salute you 😂

@TELLViSiON Год назад

I never knew that. Do they keep the Clay sculpture in their museum or do they destroy it or reuse the clay for next model ?

@Sashazur Год назад

Clay isn’t free and neither is storage space. My guess is most models are eventually destroyed and the clay and other parts get reused if possible.

@ES_Glenn Год назад

I used to visit Cleveland Institute of Art back in highschool (late 90's) and loved seeing the masterminds in the automotive design department there.

@razoraz Год назад

Car design is kind of a rock star career. From my understanding, Art Center Pasadena is the premier school to get into the industry.

@PolySpikeAndWave Год назад

This is the coolest job ever !!

@nonnnth Год назад

I love this kind of stuff

@tasneemchoudhury Год назад

I'm very surprised that these models are not 3D printed yet. I'm glad that traditions are still in place. This looks amazing.

@elconquistador932 Год назад

My uncle worked in models and clay for AMC and later Chrysler. He's partially responsible for the Pacer. He did say they didn't go very long between laughs.

@kkkk-wg6je Год назад

4 years for a 150 raptor model and it looks just like the old one with a new front grill.

@radincerny5013 Год назад

I just saw a video about Audi SQ7 TDI (3 turbos, 4L, 8V). It needs an important engine-maintenance after 80 000km. Yes, 80 000km! If you ignore it and do this maintenance in 150 000km, your car might be dead already or it will be very expensive. So I am asking. Does it make a sense to invest so much afford and energy into designing modern cars when their quality is so low? 150 000 km is nothing in my eyes.. What do you think? My ordinary simple car only needs oil and filters and 200 000 km is not a problem.

@randomnumbers84269 2 месяца назад

This gives me newfound respect for the car industry. What a traditional and time consuming process this is, requiring vast amounts of labor and professionalism.

@plsdonttttt Год назад

at opel (GM) I saw the new corsa in brown clay 10 years or so before it was released

@53kenner Год назад

My uncle was a clay modeler for Ford Styling, in Dearborn. At that time, you had no CNC machines to cut out the model, nor computer graphics to examine. It was all pencil and paper drawings converted into blueprints. Modeling bridges kept dimensions and symmetry correct. Once a model was built, designers would look at it, and then specify changes to sweeten the design. No digital scanners came into play, but people would build templates from acetate. Maybe that's why cars like the original Mustang are classics, people were hands on all the way through.

@John_Smith_86 Год назад

I wish they can make a car based solely on production cost, fuel efficiency and reliability (while still complying with all safety standards). I don't give a crap about the looks, or how fast it can get to 60mph. I just want to spend less. I don't mind if it looks unstylish

@chrissmith3587 Год назад

Have you considered a Renault twizy

@John_Smith_86 Год назад

@@chrissmith3587 Seems great on the cost and fuel aspects. But 2 stars on safety is a bit concerning.

@MALIK-fk1rz Год назад

go get a corolla then brokie

@chrissmith3587 Год назад

@@John_Smith_86 that’s cause these quadricycles are very small, they will always struggle on crash test. In a normal car the front of the car is designed to crumple to absorb energy in a crash, as the twizy is so small there isn’t much material to absorb energy of a crash. This is why even small cars are so big today, and once you are making such an expensive vehicle why wouldn’t you try to make it pretty (it does matter for most users). You won’t be able to meet both of your requirements, without assuming that you won’t crash

@John_Smith_86 Год назад

@@chrissmith3587 Reasonable. But then I rather keep my life. Haha. :)

@ikeekieeki 9 месяцев назад

i never imagined such as this

@MD-MILON_MIAH Год назад

🧡Your Video is fantastic 👈👈

@NavalLacrosse Год назад

I'm So glad to work in this environment. All automakers share these traditional practices. The skill and artistry that goes on behind the scenes is amazing.

@TienShanTaoistInternalArts Год назад

I'll tell you a little insider secret. One of the main uses of clay is to add 'updates' to an existing real car. This is why the first iteration is often nice and smooth and later versions have all kinds of stupid junk added on in order to make it next years model.