Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars 

"They focused especially on reliability" *Zooms in on Mazda rotary*

I'm old enough to remember when Fast and Furious was about cars.

I think it's important to give Mazda some major credit. The Miata has always been consistently fun and true to it's origins even through incredible auto industry changes.

"Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars" Because they are lovely lovely people that's why.

CNBC understands 90’s Japanese car culture from American perspectives better than some car RU-vid channels.

I miss the days when every manufacturer had their own fun little cheap sports car

Being a car guy this modern resurgence in tuner culture makes me insanely happy

Lightweight, manual, RWD *NEVER A BORING SAD DAY IN LIFE!*

“Stop making boring cars” - Akio Toyoda

Honda didn’t try, they DID make a supercar.

When Toyota's CEO participates in motorsports, no wonder he wants to increase the sports car line up, especially after the 00's slump

People underestimated the GT86, which I believe is a great car despite of the lack of hp.

Toyota CEO test drives the vehicles. He must have the best CEO job ever.

I’m just glad companies are still making sedans. So bored of SUV’s

In my opinion I don't think nostalgia really comes from the name completely, but the spirit and charm of the 90s is what we adored. Every details when it comes to designing plays a huge role. Wheel design, Door handles, Fenders, Bumpers, Dashboard, Engine bay, You name it.

Japan's gonna nail it like they nailed sportsbikes

I grew up watching initial D, playing need for speed, and watching the fast and the furious. My friends and I would talk about cars during lunch. I've finally reached a point where I can afford these cars that I was in love with years ago

and now Honda is supposedly developing a new S2000 man I’m really excited to see this new JDM wave

Nice edit, the 90s rocked :)

We're entering a return to the glory days of JDM, just before zero-emission vehicles take over.

I feel like Donut Media would like this video, especially James.

Skyline GT-R - 'Am I a joke to you?'

I took my 1999 Honda S2000 which I bought from new for a drive up in the hills behind Melbourne today. The sun was shining, the roof was off, the engine was sweet. Still loving this little car with a massive personality.

Me, sitting here with my 91 Na Miata with a HUGE smile on my face hearing him say "These high performance vehicles..."

The main thing about a "coupe" is that it is supposed to describe a two door. I recently saw a Porsche commercial that stated this is our new coupe, and it was a four door. Did anyone else yell at the screen "THAT'S NOT A COUPE! IT'S A SEDAN!"

The fact that I liked this video means my generation is getting old..

Quality, Durable, Reliable, Affordable + Fast Cars still around: Toyota Supra Nissan 400Z Acura NSX Subaru BRZ + Toyota 86 Honda Civic Type R/Civic Si Mazda Miata MX5 Toyota Yaris GRMN Subaru WRX STi/WRX Nissan GT-R Lexus RC F

Can’t afford 90s nsx when I’m young. Still can’t afford 90s now that I’m old. Fml. 😅😩😭

Bring back the mr2 Toyota.

Man, if that Supra was available with a standard, I would be all over it. I know, I know, automatics shift faster, but manuals are so much fun to drive.

Now Honda needs to bring back the Integra and Toyota bring back the Celica. Then I will be happy lol.

2:54 “the Mazda RX-7” *zooms in on a RX-3

Honestly I'm a truck guy but every truck guy I know buys a sports car after getting his truck. And growing up in the 90s means I have a sweet spot for Japanese sports cars

It’s already huge market in the US. People buy 25 year old cars from Japan

Nissan is the only one I’m looking forward to. 6 speed with tt v6.

fun performance car: Mitsubishi has left the chat

I want the 90's back! When driving was still fun....

*_LIFE'S TOO SHORT TO DRIVE BORING CARS_*

Japanese sports cars of the 90s made me fell in love with Japanese tuner cars and others in that automotive genre!! All thanks to Fast & Furious & Gran Turismo video games!!

16:00 minutes of the best Japanese sports cars... And only 8 seconds of screen time on the GTR huh?

I have a 17 year old 350z (6 speed manual) and its the most reliable car I've owned

I love how when they talked about "dependability" they showed the Ford Explorer that has a pretty bad track record and something like 70 recalls so far.

Few remember the Genesis of this. Mitsubishi New Zealand. In the early 1970s the local distributors, assemblers, lead into that market the most stylish GTHO. An Outstandingly beautiful, top end, jaw dropper. Their reputation was made as they introduced an entry level companion, a two door fastback. Then a four door of the same model. In four years they had seized 17% of the market. Every other Japanese manufacturer tried to do the same. Honda Acura was first. Those super smart New Zealanders do it again.

Both the Civic type R (fk8) and gt86 are my dream cars, and I'm just glad that cool sports cars like these two are still available.

Honda had the GOAT in the S2000. Hopefully they bring it back.

I will never buy a SUV! Sport car only

I'm really surprised the 86/BRZ/FRS didn't even get a cameo in this report. It has sold over 100k units worldwide since 2012 and would be the car to be remembered from the 2010's. I always thought of it as the car Bunta and Takumi made together.

I've got a 2006 Nissan 350z, and I love it! Started a RU-vid channel about it recently! I love connecting with other JDM fans!

Didn't knew CNBC was into japanese sports cars

The GR Yaris is definitely Toyota’s halo car rn

These are the cars i have driven my whole life... beginning with Mazda RX-7's... 4 of them, Nissan 300zx, Mazda RX-8. Rotary powered light vehicles are my favorite.

Wow this was a great video CNBC!!! Honestly the fact the you brought up knowable car people was amazing and how you gave small section to AWESOME CARS was great as well. You made a very intriguing video and thanks 😊

Please don't let sports cars die.

I've been a fan of Honda since I bought a used 1991 Prelude Si in about 1994. Since then, I've owned a 1996 Acura Integra LS SE Coupe with a 5 speed manual; a 2003 Acura CL Type S 6MT (still own it since new); A 2010 Acura TL Tech SH-AWD 6MT(since new but involved in & totaled in a collision); and currently also have a 2019 Acura TLX A-SPEC SH-AWD. These cars are fun to drive on the open road. They have responsive OHC engines and(the Prelude and Integra were DOHC) were/are normally aspirated. Get them on an open, twisty two lane, and you're gone!

people see a MK5 Supra be like: is that a Supra- Others: That’s a BMW

Seem's people are willing to trade 1 medium size sedan for two separate cars, a family SUV of some sort, and a sports coupe. Best of both worlds!

90's, when driving was driving

Because not everyone wants or needs a pick-up or SUV. I personally hope passenger and sports cars make a return. I'm a realist though!

I had to do a double take, and then check again, that this segment was on the CNBC channel. Well done, informative, etc.

Man, I remember when these automakers made cars that would run forever as long as you maintained them. Now your lucky if you can just get to 80k without a major problem with their cars now.

i love japanese sports car, the civic type r, the supra, the miata, the rx 7 rx 8, the z, the nissan type r, the NSX, the s2000. i would have any one of them and be pretty damn happy. turbo or supercharge on the miata tho maybe.

13:11 “other car companies have caught up” Mr.Kilmer would like a word

This video was actually amazing, I wasn't expecting much but you did an incredible job

6:30 Talk's about japanese sports cars that disappeared... 𝙁𝙤𝙧𝙜𝙚𝙩'𝙨 𝙎𝙄𝙇𝙑𝙄𝘼!

To all the people who take themselves too seriously, He's a narrator, he's reading a script written by a expert who has made an effort to make the information palatable to people who know very little about cars. I know if you're a car person you probably got this recommend because of RU-vids bubble algorithm but this video isn't for you cos you cos you already know the answer, so calm down

American carmakers are bringing back old names like Bronco, "Blazer", and Gladiator". Lol one of those isn't like the others.

These sports cars are what inspire cars of all generations. Those 90s sports cars directly affected all the Japanese cars today

Very well put video!! I appreciate all the research done not just on facts but the actual culture around it!

wtf, CNBC??? this was good, actually good

They talk about the 90s being the golden age of japanese sports car and then show pictures of a 1st gen RX-7 and an 80’s Z

Being an rx7 owner this does make me feel bubbly inside lol

I had Toyota MR2 and Datsun 280zx. Loved both. Nimble, reliable and quick.

Owner of a 1977 Toyota Celica GT love when they show something I have!

I own a 2017 Nissan 370Z with a 6-speed manual. It is a wonderful car. Zero issues at 35,000 miles. Made in Japan. Has one of the best V6 engines you can find, with a linear powerband all the way to redline. With a few simple mods and a tune, it is putting out 362 hp with no turbos. It will be joined by a Nissan 400Z a few years from now!

Hard to believe they did this story and not one mention of the 86 or BRZ. Those two cars are the epitome of Japanese sports cars of the past.

Including Mazda Miata in the high performance category. Finally, a man with culture. Hats off to you.

Type Rs are dope AF. I drove my friends and it is something else.

Vehicles need to be taxed by weight and dimensions. Screw the big pickups and SUVs blocking the view and the road and more accident damage by sheer weight.

I'm so excited when the guy talked about the Evo my excitement was literally ecstatic when he showed the 10th anniversary I have two of those rx 7 very sweet cars

I’m on my third BMW, and while I do love them, I miss my first car - my red 2002 Toyota Celica everyday. It was such a great car.

9:09 fact check: the type-R was in production in JAPAN while we didn’t get it until 2018

IM GLAD THEY SHOWED A NISSAN Z31 UNLIKE DONUT BUT Z31 IS AN 80S CAR NOT 90S

I'm glad to see the underdog 3000gt getting some of the spotlight.

The issue isn’t lack of interest. It’s the insane prices. Mid 50k for a Mustang/Supra/etc is insane. These used to be middle class heroes but now the payment is a mortgage. The 86 should be a 20k car. The fact that 35k gets you a 225hp car is pretty damn crazy. The stupider these prices get the less they’ll sell and get any acclaim.

Finally!!! Something important. That's some fine journalism right there.

I'm glad that there are still some car companies out realizing that not everyone wants a crossover suv and still want a sports car, especially if you're single or a D.I.N.K couple.

Had a '91 SW20 MR2 a couple of years ago. Bought it with 34k Best car I've ever owned And people treated me like a rock star! Thought it was some exotic sports car.

Bravo! Excellent coverage! Let's see if they also keep the manual transmission! Keep up the good work! Thanks!

The 84 dislikes are American Auto Manufacturers.

what we want is a.....MANUAL TRANSMISSION

My very first car was a 90 300zxTT. Not the wisest thing to purchase at 18yrs old! I couldn't even drive it because it was a manual. I fell in love with that car, as soon as I got it home I couldn't stop staring at it. Stood there for 5 min and taught myself how to drive a stick. That clutch managed to last another 2 months. It was such a pure driving enthusiast car. Been in love with Nissan's every since. I love how you can turn basically any of their cars into a one of a kind tuner. I then purchased a 94 3rd gen Maxima SE. It was a 5 speed and it has a limited slip front differential. It had the FWD version on the 300zx engine. It was completely stock and take when I got it. I then got the mod bug, I lowered it 2 inches, CAI, Full exhaust from headers, y-pipe, high flow cat, cat back exhaust. Fully upgraded the suspension so it handled well. Shocked a lot of ppl with that car. I've also never had a Nissan let me down. I've given plenty of them some good abuse too. Not one failed head gasket, no catastrophic failure. I've only had one Domestic sports car an 02 Z28 Camaro. That LS1 V8 there's nothing like it. Loved that car, but I still kept going back to the Nissan's. Ive had an 04 G35X AWD that has 209k. It still performs well, it's extremely reliable. That thing will definitely last another 100k. If you want a nice luxury car, and it's reliable get an Infiniti for sure. I've owned them all, had a Cadillac. Had nothing but problem for a then 10yr old car. Had a Lincoln Ls it was then only 6 yrs old. Can't really speak on weather it would of held up since it was totaled. Fun car though, I had a 95 BMW M3 as well. It was then only 12 yrs old, it was plagued with problems. Nothing has been as reliable as a Nissan/Infiniti. My car is 16yrs old and feels modern still. Car feels safe and planted and it's fast! It has luxury and performance. The best of both worlds, even though it's outdated. I have my eyes set on an Infiniti M56S. It's a more modern luxury sedan with a 420hp V8! It competes with M5s, AMGs, etc. The best bang for your buck, these cars are built to last. It's why ppl are still asking for 4k-5k for a 16yr old car.

This was a really well done video. Shoulda shouted out the s2k a bit more tho!!! That car is my baby

Mitsubishi 3000GTS is heavily underrated

10 years ago i would have laughed very hard if you told me a Camry could be sporty, but here we are with the TRD

All car guys getting this in recommendations.... 😃

The '90s were wild... even ISUZU had a sports car called the "Impulse." Isuzu was mostly known as a truck manufacturer at the time (and still is).

"Ensuring the resurrected product honours it's namesake. If that goes wrong it can tarnish a legacy" *cough cough eclipse cough cough*

There was something magical about that era (late '90s), where your Toyota, Nissan, or Honda was a Statement of "Oh yeah? well I chose this !" as you roared down the road faster than most could have expected.

Am I the only one who would never ever buy an SUV because I find "normal" car more attractive and as spacious?

I could never settle myself on the looks of new Toyota Supra.