OMG everybody this is KABUKI makeup, not geisha. Kabuki is traditional Japanese theatre. The "sloppy" look is shironuri, it's just a style that isn't common at all. You'll find it in Harajuku only. Geisha makeup is different.
I think it's a putty or paste type concealer, I've seen something similar used in a video of a Maiko putting on her make up. Check the Immortal Geisha forums or find a similar site and ask around, I'm afraid I don't know the proper term for it.