Fun how you picked almost all tennis players for brand ambassadors. And yeah Nomos has some gorgeous watches in person but they are ridiculously alike too. The top of the line one is pretty clever.
Think you are perhaps missing the point here . They have a very defined design language and choose to be different from the masses this is the whole point of the brand . Why would they produce mainstream sports watches which essentially would be betraying their identity . If people don’t like the lugs or how the watch sits on the wrist this is fine but they should then choose another conformist brand . Love them or loathe them but what makes them so important in the watch world is that they do things differently and don’t follow the masses . There is such a complete and utter lack of imagination with watch brands so any brand who walk a slightly different path should be appreciated..
I hate flashy divers too. But Nomos is at the opposit extreme end in terms of design. They are not simple, Junghans is simple. Nomos are thoughtlessly designed according to me.
I think they dont care to be mainstream, they have a point of view and stay with it. If they made traditional sport watch designs it kinda dilutes the brand, like sell outs.I think the Ahoi, and the club, and the Orion are pretty nice. I thought they were quite cheap looking at first but when I started seeing them in stores and on peoples wrist “ out in the wild”, I changed my mind.
Agreed. When I hear people complain about Nomos, they list a series of design choices that are essential to the brand. It makes me think they should just buy another brand that suits their taste.
Agree that it is most definitely by choice. Their watches all stay decidedly on the side of classy, simple, elegant, and tasteful - even their "wilder" models like the Ahoi and Club. I personally think (and I am sure there are a number of other people that would agree) that a lot of "sport" watches can look a bit tacky and gaudy in their attempt to be flashy. I would assume that Nomos are simply uncompromising when it comes to maintaining that elegant aesthetic. Maybe it's a bit old-fashioned, but I personally appreciate it.
Most simple questions to counter what the video creator is saying: have you ever seen a Philippe Dufour, a Vianney Halter or any similar wristwatches in the wild ? and watch shows don't count.. right, probably never. Second question, talking about "Brand ambassadors", other than mainstream brands such as Breitling, Omega, Rolex etc... (ah yes and Richard Mille who was able to explode his average looking pieces in price due to good marketing), do you know of any really valuable brand who has them? who is the brand ambassador of Lange u. Söhne ? a brand which is something like 1000 levels above Rolex (for those in the knows, not "rich look like" wannabes), right... they don't have one... and that is just one tiny example.. You are missing the point of why Nomos is trying to be more like Lange and less like Rolex... as a young brand, it will pay off big time for them 20-30 years from today... everybody in the watchmaking "know" knows that brands such as Rolex rely on heavy marketing, sponsorships, movie features and artificial scarcity in their sales to pump up the perceived value of their watches ( I say "perceived" since a submariner absolutely does not worth 15K euros)
Initially, for a long time I thought nomos is too simple and boring from all the pictures and videos i've seen, and such plain design its a little expensive. But after i went down to take a look and hold it in person, it actually feels great and looks very beautiful. I ended up buying one for myself. For those saying it looks boring, i would recommend you seeing it and feel it , picture cannot do justice, take a look at the movement decoration too, it might change your opinion.
That is exactly what the Bauhaus philosophy is about. It sees elegance in simplicity, minimalism, and functionality. Nomos watches effectively communicate this visual language through their design, as they embrace these characteristics of Bauhaus design when creating their timepieces.
I want Nomos to remain as it is now because its value can only be seen by nerdy watch enthusiasts. And, all the points you have mentioned as problems are the major reasons that I bought the watch.
I remember the interview to Philippe Dufour talking about watches and He said " Nomos is one of my favorite watches" I mean ,better than Federer and Beckham as ambassador, They are professional Athletes right ? but Mr Dufour is a Legend master watch maker. for me is enough
Last I heard they actually sell more units than any other German watch brand, so I think whatever they're doing is working. [disclaimer: I can't recall that source, so...] Anyway, I'm super happy for them to remain focused on watchmaking and thoughtful design and stay clear of brand ambassadors and 'it' factors. Watchmaking and subtlety in design *are* their 'it' factors, and that's plenty.
I know a person who owns two Nomos, it's me! If you can't tell a Tangente from an Ahoi,, then you need glasses. You're missing the point of their purpose. They are not trying to be another Seiko, which seems pretty obvious to me.
Seems all these points are way out of left field. These points are more about popularity, style, and status, and less about the craftsmanship and quality of Nomos watches. The Nomos brand has a style that works and I'm glad they stick with it, and not try to be like other watch brands.
It appears you have no comprehension of the zeitgeist of Nomos. They aren't trying to be Tudor or Omega. For starters, they make only 2,000 watches a year; the others make at least 10 times that many or even more. They don't want to be just another brand like the others. I LIKE the fact that I'll probably never see another "in the wild." Call me a snob but when I'm wearing my Tangente, I like knowing that I'm wearing something exclusive, not just one of those others that virtually every other collector owns. I also disagree with their depreciation. Please send me a link to where I can get used Nomos for 40% off retail. I did a lot of searching for mine and NEVER saw any Nomos going that cheap, which includes looking up their average retail value based on recent sales. I couldn't disagree with everything you said more.
It nearly seems you do not understand that they have nearly every version as automatic or handwinding watch. Which makes your complaints about the Tangente and Tangomat quite strange. It is exactly the point to offer it at two price points.
They just don't get into the marketing bandwagon as the other brands. But, oh boy, the value you get from these watches! I have a Nomos, and I don't mind at all if they don't go "next level." Otherwise, we Nomos lovers would just get sucked into the marketing sheenanigans the other "next-level" watches are involved in, and we wouldn't be able to afford it. I'm actually happy that I'm the only person I personally know who has a Nomos.
Man, I just subscribed to your channel! Dont make me regret it!! Ofc Nomos is different, that’s why they are different! You say they all look the same and you ask them to do an identical divers watch!
I would never trade the Bauhaus style for anything else. Nomos appeals to a special kind of man who are loyal to the brand. I have one Nomoa and I'm getting the Tangomat soon. They both as you say look similar but not to me.
Your video is dated though only a year old. Apparently they are selling more than they produce. You see it in the out of stock notices and the wait times. Personally I am glad they don't have a version of the Submariner.
They dont make real divers? Who cares? No one looking for a nomos is interested in divers anyway They drop in value? Who cares? When i buy a watch i buy a watch and not some kind of investment
This format is complimentary to your reviews and I hope you do more of this in the future. I agree that Nomos needs more diversity in its collection. That said, I hope they don’t start doing typical genre watches like Dive watches with rotating bezels, etc. We have enough of that in the market and it would dilute the brand. Nomos needs to be Nomos. That means ignoring the haters who ask them to use shorter lugs, more complicated or bold designs, and watches with rotating timing bezels. Nomos would look like so many other brands if they listened to these complaints. These “flaws” are intentional design choices, not mistakes, and they are essential to the Nomos identity. Why should a watchmaker compromise it’s identity to appease people who don’t really want a Nomos? It’s better to embrace your identity and build a highly engaged and passionate customer base instead of trying to appeal to everyone. Let the haters buy a Rolex knock-off on Ali Express.
If you know the history of Nomos, you'll understand that they've always followed a clear path that diverges from the mainstream. Nomos is committed to the Bauhaus style, and minimalist forms are their trademark. Some might call it boring, but that also applies to a significant portion of the population who don't want to stand out from the crowd. However, Nomos, with the Autobahn (which I own), has a very unique model that can't be found in terms of its design anywhere else. I also prefer it when there are no dive watches rather than having another one that looks exactly like all the others. That's boring. In 32 years, Nomos has managed to become one of the most successful German watch brands. It's remarkable when you consider that it all started in an apartment in Glashütte, and at the beginning, they had to share the telephone line with the neighboring snack stand.
Ironically, these are all the reasons why I like Nomos. I *do not* want a sports diver watch. I *like* the fact that its a iykyk watch brand amongst the watch geeks, but not everyone. And a brand ambassador isn’t indication of quality or the brands success…. Lululemon is able to be a successful athleisure clothing company without brand ambassadors, and that business model works for them - and makes Nike very jealous! 😂
Nomos has 160 design awards for its watches it knows exactly what its doing, it knows what lind of customer it wants . Its an independent watch brand and also sells the highest number of watches in germany . You either get what its doing or you dont but they won't change from its vision.
Nomos is fantastic because they are the way they are. They are understated elegance, the anti hype. The most I could agree with is slightly more variatey/choice within their existing watches(color and material) and accessories(straps). And on having ambassadors. Chosen wisely they always bring a good image for the brand. I actually like the Ahoi because it's nothing like my seamaster. The autobanh is weak though, seemed fun at first, but it's too gimmicky and hard to read, I'd be for ditching that design and having something else in it's "sporty" place.
Even BILL SANDERS endorses NOMOS watch & TEDDY BALDASSARE even bought One....Your opinion of Nomos Watches dont matter! I'm sorry & i apologize if i Offended you!!! Peace & Godbless ✌✌✌
All their watches has really long lug to lug. I know its whats iconic about them but fuark, if it wasnt so long, I would've bought one of their watches already (probably the metro power reserve)
Great point! I have always wanted to buy a Tangente but the L2L distance kept me from pulling the trigger. Now I'm settled with a Agelocer Luzern 36mm.
I have to disagree with everything you said. I understand that mean well and you're opinion comes from a good place, however Nomos is highly successful company that is happy to fly under the radar.
I love nomos. I have a few watches , I tend to get the ones usually no one gets. I have a baume mercier hampton in a brown dial, an oris big crown in 38mm w small diamonds on it w a white lacquer dial no complication, a gevril wall street in all green bezel and dial, and a nomos Tetra in olive. I like unique and earthy color tones. Only watch I have that mainstream knows and wears is a tag heuer aquaracer. But even that one is a gold brown dial. I dislike anything popular like blue divers or brands everyone gets these days like a tudor or omega. I don't want to have what everyone is trying to keep up with the joneses with.
Whenever I see a nomos watch in store, Im like- Mehh... Junghans makes simplicity in design elements so much better than nomos. They have a convex dial, a concave dial, a curved case edge, interesting markers. Nomos watches look like they are designed by 8 year olds. The lugs are hediously long on the clubhouse, the bezels are ridiculously thin in the other models. They are so thoughtlessly designed that without the brand name they can easily be confused as a mvmt watch or a fossil watch.
Club models have a shipping time of 6 months right now. It doesn't seems like to me they have a marketing problem, especially if you take into consideration the size of the company and their in-house production capacity. Also their line is improving gradually with absolutely original new designs (ie. Autobahn) while staying true to their bauhause identity, which of course not everybody's cup of tea. Lastly I believe they have the "it" factor: the bauhaus on great value and quality.
I like the bauhaus style, but prefer Junghans` Max Bill -line over Nomos. I think it’s offering better value for money and the style is closer to the core of the bauhaus style.(fyi, I have a Junghans Max Bill watch).
Not speaking about the quality of the movement but just in terms of the Bauhaus design it feels like Junghans does the same thing better. Love the Nomos Lux though.
Ordered a Nonstop Red Nomos Club Campus 38mm the other day. Should be here tomorrow and I'm so excited. I have heard nothing but positive things about nomos. you either love the design or you don't. but you cant deny the value for dollar and overall simplicity, yet elegance of it all
IT factor:In house movement for a fraction of what others are asking Your stated problems that are not a problem to a true horologist. We buy watches we like not to sell down the road. I prefer it that not many people are wearing them. Not many are wearing a RM either but if I could afford it I would buy one and RM watches are all pretty similar. You really did not touch any real issues with the actual watches because simply you have no clue on the matter.
This video seems like it is searching for a problem that isn't there. Nomos makes quite an impressive range of styles with a shared identity, the Metro, the club, the Tangente, and the Tetra are all quite different, with tons of variations on color and design. The only example of watches being too similar you picked was the not so commonly seen Tangomat, which is more of a variation with a different movement and thicker profile. As for value, I've been searching the used market and they do not drop much in value at all. It's been frustrating in fact. I've seen absolutely nothing out there that match your 30 or 40% of MSRP out there. For 'It factor', that is a bit silly as watch geeks love Nomos, there's not much else like them (except for the Tangente, thats a common design). Strangers won't pick it out but again, this is not that kind of show-off brand. The dial design on Nomos is stunning and unique.
Nomos' style is their "IT" factor. Otherwise, they need to compete in a very crowded market. It might not be for you but they are doing very well. LoL 😂😆 dude the Tangomat is just a bigger Tangente. That's why they look the same. Because they are intended to. It's like people that are into cars... to a regular car person... Most 911 look the same. But to the enthusiast, they look different enough. I have a ref.177 and they clearly have 10 distinct styles. BTW you can get new with 2yr warranty Nomos watches for 30-40% off MSRP from watch brokers that work with AD to move stock. These are NOT gray market watches BTW. Most watches loses a ton of value. GS, ALS, etc.
Every company makes bulky sports watches that don’t fit nice on a smaller wrist. And ‘all’ diver watches look the same. I don’t care who else is wearing my watch including movie stars. I buy I watch for myself!
No hate but. It's a traditional small german company that loves the image of being the "exclusive watchmaker for the boring and intellectual/thinking man". They will never go big, trendy or fancy just for the sake of it. That's the typical german stubborn and arrogance. "We've always done it that way so we won't change anything". They love this narrow-minded thinking. That's their mentality and i can say that because i was born and live here since 35 years and work with germans and know how they think. Especially these mittelständige Unternehmen. They always know it better than everyone. Don't even dare trying to change their system.🤭
I disagree. All the traditional sports watches look the same….big and chunky. Besides, about 80% of people owning divers watches don’t dive. NOMOS divers watch doesn’t look like a divers watch, yet one can dive or swim without a large hunk on this or her wrist. I like the the appliance of the NOMOS look with a caveat, the lugs are to long…..like the Longines heritage divers watch. Remedy: Shorten the lugs so they accommodate smaller wrists.
Look at volume of Cartier and they do not do sports diver watches. They’re in the top tier of watches likely top 5 even top 3 in selected periods. Guess we add Nomos to the list of fantastic pre owned buys such as LUC Chopard.
You don’t know what you are talking about. Zero. “It” factor? They are one of the only companies which are fully integrated. They have the “swing” system escapement. Their own design. How many companies have that? The it factor is that they are one of the only companies who are fully integrated. How many companies are. Seiko. Nomos. Their Neomatik 42 is a fantastic watch. You want Nomos to be like any other brand. That is what you are asking for. So people can recognize what you have on your wrist. News flash. If you want that, there are brands for you. Rolex, Omega, Tag Heuer etc. Nomos gives you the biggest bank for your buck on the market. Punch way above what they are charging. But they are changing. This watch is stunning. It is a fantastic sports watch. This isn’t satisifying “that need”? ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3ebPHk1PDLI.html Is this too similar? Buy one now, when they do become what you want, good luck getting one. Brand ambassadors are paid for by the buyer, you. Meaning the cost of the watch goes up, for you. You need to think before you make a video. You do your channel no favors.
You are missing the point with Nomos, which actually is what makes them better in many ways from all of those mainstream watch brands (including the over-hyped Rolex..), they do not try to follow what the others are doing, they are doing what they believe is right, they design and maintain their own line with their own philosophy..etc.. watch brands with "Brand ambassadors" just shows which brands care more about marketing than their products, if you know any serious watch collector, you will know that some small traditional watch brands are less known to unknown, yet are more bespoke than what you find at your local Rolex or AP dealers. about value retention: this is pure marketing, of course Rolex holds it's value, a decades old brand which invested more in marketing than their R&D or product line, and use the artificial-scarcity technique to make their products seem more attractive etc..
I would also appreciate that Nomos go a bit out of just pure Bauhaus style and that trhy shorten lug to lug, cause with smaller wrists It is a problem.
I think you're ignorant about watches, let me ask you this, do you know who is PHILIPPE DUFOUR? FYI he's the One telling watch enthusiasts to BUY Nomos watch because of the Quality & Innovation of the said watch!! He even bought One..., i dont think your opinion about the watch is great! But i respect your opinion! Godbless & Stay safe!!!
i never like NOMOS..... dont know why... i just dont like such style of simplistic/minimalistic Bauhaus design. likewise i also dont like other Bauhaus style watches
The main problem is that it's too expensive!!! Most people just don't associate this minimal/Bauhaus design style with high end luxury price. I love the Minimatik, it's so playful and unique. But I just can't picture myself spending over $3,500 on it unless I win the lottery.
Hey Oleg #24HoursAtATime, you are definitely on to something with your latest approach format as you can apply onto other house brands of different calibres and tiers the likes of Franck Muller, Cvstos (Custos), Maurice Lacroix, Gerald Pirrageux, Piaget, Mont Blanc and etc. Do keep churning for good contents, Oleg #24HoursAtATime. 🎉 Happy New Year 🎉 Best Wishes Regards, 😎⌚👍
Not every watch manufacturer can be Rolex; I would guess they consider themselves quite successful. I don’t buy new watches, but if I was going to buy over $1k watch new, Nomos would be most likely (number two would be in the same vein: A. Lange & Sohne Saxonia Thin). I own dive watches for swimming, showering, and sleeping, but I never wear them outside of those parameters.
@@IDKline yeah. I buy a Vostok or such for sleeping in, so I can tell the time in the middle of the night. Good Lume helps. Because it’s cheap as fuck I don’t care when it inevitably gets smashed in the middle of the night the way I would if I smashed my Vacheron.
Nomos watches are going to appreciate massively in value. The quality and craftsmanship that go into these watches plus the materials used is unparalleled at their current price point. Keep making videos trashing nomos so i can keep buying more cheaper
Absolutely love my Tangente. I get how this style of watch does not appeal to everyone, but frankly, I'm sick of dive watches. Every new model that appears is some sort of variation on the Submariner. I bought my Nomos because it's different from anything else out there, and that's why, for me, it's a keeper.
nomos have really nice watches, the only reason is marketing, if they were maxing out and paying people to show and talk how great the brand is and how great there watches are, people would be hyping about it
Fell in love with Nomos exactly thanks to their marketing and their jazzy, quirky sense of humour! I think must have been with Adam Ben Ezra with his Can’t stop running that I saw first: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-LsxZ0fn5Y70.html - with some old absobloodylutely mad crazy ones from the past like ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-b2OCT03LDXo.html and a more recent one here ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-drNKmtQMPg0.html
Very interesting video Oleg. I had thought about this problem in relationship to this particular brand and you put exact context and clarification. Thank you for your analysis. Have a wonderful day 🙏👍
