Senior Creative Director @ Adobe, Author, Speaker
More about Adam in his own words-
For the past 23 years, I have worked in the advertising / marketing industry. For those not in this fast-paced industry, that's like 50 dog years. I’ve had the opportunity to work for many national brands-earning valuable experience on marketing problems. I’ve been the big idea guy for countless award-winning creative campaigns, but I’ve also worked as a strategic mind on many annual marketing plans and branding efforts. I’ve worked with just about every digital and traditional media imaginable, and a few times have helped create new channels. I'm a great pitch man and have a solid background in marketing strategy and digital trends. I've led big teams while still working on the little things that count for individuals.
I was named the "Advertising Professional of the Year" for Utah in 2014, by the American Advertising Federation. I was also awarded as one of the top "40 under 40" up-and-coming professionals in Utah, by Utah Business Magazine-a great honor to be named among progressive business leaders. I've also been on the AAF board of directors for the past decade.
adamwmorgan.com
06:04 - Things to become a Creative Director
09:25 - Read to lead
12:30 - How to manage people's work
15:00 - What direction are you going
17:30 - before the leap
21:19 - Can an introvert become a Creative Director
24:47 - Speak their language
28:13 - Tips on how to lead
31:00 - Expand your library
37:46 - What're the creative paths
40:20 - What're the classes to become a Creative Director
42:16 - How do I approach others
44:32 - How Adam became a Creative Director
49:11 - How to establish your value
53:46 - What're the hardest situations as a Creative Director
56:40 - What Adam still has to learn
59:48 - Recap
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21 фев 2019