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In this video, I share the exact email that landed me a meeting with Sur La Table’s CMO during my Google days! From crafting the perfect subject line to nailing the call-to-action, I break down each element of the email and explain why it works so you can replicate this success in your own outreach.
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⏲️ Timestamps:
0:00 - Intro
0:03 - Winning Greenfield Accounts
0:13 - Competing in Seattle
0:25 - Cracking Outbound Sales
0:42 - Presentation to Google Cloud
1:01 - Email Example Overview
1:34 - Tech Sales Accelerator Intro
1:57 - Support for Tech Sales
2:14 - Email Breakdown
3:34 - Using Name Drops
4:06 - Corresponding with Key Figures
4:52 - Personal Story Impact
5:25 - Highlighting Positive Outcomes
6:00 - Relevance to Marketing
6:23 - Business Problem Specificity
6:46 - Value in Meeting Requests
7:02 - Encouragement for Sales Success
7:13 - Outro
👨💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑
For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.
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10 июл 2024
