I love the Jodrell Bank logo. I've never really thought of a 3D logo that can be displayed as a flat, 2D logo from different perspectives, and always look consistent and recognisable. Another video that gets the creative spider senses tingling. Thanks, Matt.
Also, I agree with you about the Bank Of England identity. I'm all for breaking the rules and being a bit sideways-moving with design, but the Bank of England isn't the place to do it. Having said that, who really looks at the BoE website, probably mostly bankers, traders and financial journalists etc., basically people who are used to looking at financial software, which does kind of align with the new identity. (The £5 green should definitely go though! 😬)
It was very insightful and fun to go through these identities with your critical eye. I look forward to watching something like this again. The last, mid-century style design was quite lovely.
Jodrell Bank is an interesting identity, making it kinetic makes sense. I’ll have to check the firm that designed it. Airsign is cool, the alternative identity “air” feels like has an unrelated origin.
My first thought of the Airsign photo, of the lady holding the vacuum cleaner outside, is a reference to the 1930 painting entitled American Gothic. The rest of the photos have a Larry Sultan quality to them.
