Chinese Carmakers In India: Threat Or Opportunity? | Zigwheels

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The Indian car market has largely been dominated by the top 4 manufacturers, with the competition mainly shuffling between Indian, Japanese and Korean car brands. However, Chinese car brands are likely to expand their footprint in India with brands like BYD and MG already making some inroads. While Chinese car brands don't have a set reputation in India just yet, they have been expanding their footprint globally quickly and have managed to carve a strong position for themselves particularly in the electric car space. This plays a vital role in their expansion as they're at the forefront of electrification globally and Indian car manufacturers too are shifting their focus to battery electric vehicles as they expand their business within India and overseas. In this video, we discuss the opportunity at hand and the important challenges that have to be addressed as Indian brands take on global ambitions.
Timestamps
0:00 Introduction
1:31 What The Indian Car Industry Used To Be
4:57 What China Was Doing In The 80s & 90s
7:25 Indian Car Industry Harsh Reality
8:32 China & Collaborations
10:14 India's R&D Advantage
11:14 Chinese Car Preconceived Notions & Reality
14:04 EVs Are Playing To China's Favour
15:03 Reputation Can Make Or Break!
20:47 Everything Indian Brands Are Doing Right
24:00 Are Indians Demanding Enough?
26:39 Global Ambitions Help Domestic Stand
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15 июл 2024

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Комментарии : 143

@XD-pd9tc 8 дней назад

advice to China auto makers, leave India market, it's just not worth the hassle.

@existentialbaby 8 дней назад

exactly, indian gov are owned by industrialists here

@FallenLeavesBackToRoots 3 дня назад

Totally agree.

@ze9947 8 дней назад

India has been discussing things that are impossible to happen, as if mainland China is begging to send technology and funds to India. The automobile industry is the most important tool for industrialized countries. It has driven countless related industrial chains.

@DayumSonny 13 дней назад

Chinese and Korean OEMs are a wake up call to Indian OEMs that their flashy over styled gimmicky designs will not hide their vehicles' mediocre underpinnings. The 'Jugaad' mentality has to stop before it's too late. Remember, the top car company is a Japanese one who has made it by selling crude, cheap, mediocre and borderline deadly vehicles that were outdated in their home country. And it's at the top because as a customer, our expectations of quality regarding products and services are far below the rest of the world.

@BlackHawkTejas 13 дней назад

Flashy, over styled gimmicky designs are also the benchmark of chinese along with unreliable electricals!

@DayumSonny 13 дней назад

@@BlackHawkTejas That's a thing of the past. Chinese companies main issue is marketing and after sales support while their main strength is manufacturing. India's is the exact opposite.

@prakash86anish 12 дней назад

It is too late for Indian OEMs to catch up in EV market. They can only surviving where Chinese car's are banned or taxed heavily.

@rps5952 9 дней назад

Funny, the description of flashy overstyled gimmicky cars with mediocere underpinning apply more to Chinese and Korean vehicles rather than Indian vehicles. Indian vehicles are inherently safer worthiness and structure than the above mentioned countries....

@existentialbaby 8 дней назад

@@rps5952how many cars did tata sell in European market blud? I'mnot even asking about Americas, just because indian roads are hellhole doesn't mean you have a safe car 24:30 listen to this clearly, wipe off the jingoistic ear wax jamming your auditory canal

@hengongchua6250 8 дней назад

It is high India think about the deadly pollution in the country. Chinese EVs will help reduce the pollution in India.

@peggandwhiskey 4 дня назад

Ev sales is very low in india . The main reason is battery life and vehicle reliability. On top of that , chinese goods have very bad reputation regarding quality and service life in India .

@hengongchua6250 4 дня назад

@@peggandwhiskey , if Chinese goods and cars are bad quality, why do the US and Europe countries so worried about Chinese cars will take over their car markets? Also if Chinese products are of bad quality, why is China becoming India's biggest trading partner with a trade deficit of over $85 billion in favor of China? Use your brain and think about it? If Indian products are better than Chinese products, why do Indians still buy Chinese products and not their own Indian products until the trade deficit is so high?

@peggandwhiskey 4 дня назад

@@hengongchua6250 Chinsese products are solely sold for their cheap prices and not due to quality. There are european, US, and east asian companies which have put their factories in china . Those suppliers are major reason of trade tilt towards china .

@hengongchua6250 4 дня назад

@@peggandwhiskey , do you are saying Americans, Europeans and people of the world are so cheapskate all going for Chinese cheap products not for quality that has made China because as the world manufacturing hub in the world.

@peggandwhiskey 4 дня назад

@@hengongchua6250 Imagine a european buying an american iphone which has been assembled by taiwanese foxconn , and contains south korean display , japanese sensors , battery, nand chips, and camera modules , and taiwanese rf ics , processor , motherboard and haptic engines which in turn has been assembled somewhere in china . Now that could be a quality product but just imagine buying a huawei and you have to discard it within a year . Chinese citizens themselves buy german volkswagen cars in masses which is indeed manufactured somewhere in china by chinese people .

@Dr.SumeshkamatGoa 13 дней назад

Threat to Indian car market as they can provide more features with less price and also more BHP in ev segment 😅

@BlackHawkTejas 13 дней назад

Not really! They are literally dumping over capacity here plus they get massive subsidy

@user-yh8op2cj4i 13 дней назад

That's how they took over toy and smartphone market in India

@rps5952 12 дней назад

Absolutely wrong, in fact the reverse is true. Indian evs like Tata nexon and Tata tiago provide more feautures and similar power at cheaper price than Chinese MG comet and MG ZS ev respectively. We already have seen that Chinese car makers can only undercut expensive euro and american cars, but not Indian Evs. So people should not be under this false impression that Chinese cars will be cheaper and better than Indian cars....

@user-hu1tj6xu1h 11 дней назад

@@rps5952Indian electric vehicles want to compete with China??? China has the most complete industrial chain in the world. Take a look at this year's 100000 RMB fuel hybrid car released by China BYD, which can run over 2000 kilometers per tank of fuel and has already defeated all fuel vehicles.

@user-hu1tj6xu1h 11 дней назад

@@BlackHawkTejasIndian electric vehicles want to compete with China??? China has the most complete industrial chain in the world. Take a look at this year's 100000 RMB fuel hybrid car released by China BYD, which can run over 2000 kilometers per tank of fuel and has already defeated all fuel vehicles. 1

@Cakemake-123. 11 дней назад

Ill prefer byd 1000 times more than tata nexon anytime 30 lacks for a matchbox which has 2nd grade garbage batteries which ironically are also imported from china never

@rps5952 8 дней назад

You have proved again that Tata haters neither have any thinking capacity nor any logic. Nexon ev costs 18 lakhs while BYD atto cost 34 lakhs. And Tata batteries are made in India by Tata chemicals. And the so called 2nd grade garbage batteries have done 2 lakh kilometers in many nexon EVs. Tata haters are just frustrated with life....they could not believe in their wildest dreams that a manufacturer like Tata who was written off as a cab manufacturer has eaten away their favourite manufacturers sales and pushed many of the overpriced unsafe tin cans out of their dominant position. No wonder Tata sales continue to increase inspite of all the hatred. Pretty sure you cannot afford a Tiago ev let alone a nexon or a byd....

@Allwelfare 7 дней назад

You have no idea you are talking about top Chinese cars. They are killing even Toyota. Please please search for top Chinese electric cars of 2024 or upcoming. Even Tesla is finding it hard. Merc, VW, BMW, Audi all over. Euro tariffs on Chinese cars is the phobia effect. The technology inside those cars are incredible. FSD features are mind-blowing. India are far behind them. We can hate them as neighbours but we have no competition. The difference will be like Olympic medals.

@amon5124 2 дня назад

Make in India - Sell in India - it is that simple

@lipidsled 12 дней назад

Someone make Nitin Gadkari watch this so that he can stop with his pipedream of making India #1 in automobile globally while going berserk on ethanol blending lol

@kiranreddy7864 12 дней назад

Reputation matters. Look at Vinfast and their disastrous start at US auto market. They might sort out but the impression is made.

@zigwheels 12 дней назад

Yes! It’s important to get things right at the start because a recovery can take forever and badly impact the sincere efforts put into making the car in the first place

@michaeljiang960 9 дней назад

If you are able to iterate very fast and keep improving continuously, getting right at the start isn't that critical. but this is not Vinfasts case.

@shanevanc 8 дней назад

Auto history shows lack of initial quality will destroy the market. Essentially, that is what did in Studebaker in the fifties. They put out brilliant cars that were ruined by initial quality in fit and finish. Your picture of misaligned panels is the perfect example. If the first impression is it's junk., then it's over. Who wants to spend the next 5 years of life paying for a car that's falling apart?@@michaeljiang960

@uaeindi 11 дней назад

Mahindras electronics is hanging, it's bad. VW group DSG fails, it's German Engineering.

@paris9332 13 дней назад

Even with 100% tax, a Chinese CBU electric vehicle offers more value than a locally manufactured or assembled car in India..

@prakash86anish 12 дней назад

100% true.

@sandeepreddy6247 12 дней назад

nope, currently they are just looking for market penetration, or create brand value with support of chinese subsides( better for consumer in short run, bad for country). & by no means they are getting any profit's and with chinese govt help ,they try remove the competition, like they did chinese mobiles, with their govt backing they literally killed top mobile brands(even our own micromax and lava).

@existentialbaby 8 дней назад

@sandeepreddy6247 so indian car manufacturers should compete, just like Reliance Jio did this with other telecom operators, Zomato and Swiggy did with UberEats, Foodpanda. Quit the nationalism crap, LET THE MARKET DECIDE.

@sandeepreddy6247 8 дней назад

@@existentialbaby why , nationalism is a crap? The Chinese government had invested hundreds of bn dollars, for over two decades to make their current low price ecosystem. We must protect our companies to any extent. They are responsible for r&d and manufacturing and keep prices low and after all they made cars for us.

@pranay220 7 дней назад

Basically with unlimited VC money? This is car manufacturing, not some local cloud kitchen. Why do you think there is no VC money in Car manufacturing. 9 out 10 EV start ups have failed. Chinese have unlimited government money because they see that they can kill old businesses in western countries.

@bestWARHOG 11 дней назад

The way TATA, SUZUKI and mahindra are lobbying for so called "boosting domestic manufacturing" just to maintain monopoly is worry some, government took a good step by cutting the import duty on evs.

@Reddylion 10 дней назад

True........

@dk-ln6om 9 дней назад

Have some self respect, no car companies till date couldn't dominate in Japan and south Korea because they only buy their products that's how you grow

@Reddylion 8 дней назад

@@dk-ln6om have some self respect to make quality products, if you can't, atleast have some self respect to accept it, and learn to appreciate the once who strive to give quality..

@dk-ln6om 8 дней назад

@@Reddylion it's not only about products, sometimes it's about your countries decisions and concerns also matters. The Chinese provoking at our borders and killing our soldiers on the other hand they try to sell their products , in the end you have to make some harsh decisions

@Reddylion 8 дней назад

@@dk-ln6om ya that I won't argue....... that's why I might avoid chinese byd EV...... and waiting for creta EV... price less too so not really a compromise. that hurts me a lot no one can occupy our land, not chinese no one.

@writedeepblue 12 дней назад

Does anyone know if/when Xiaomi SU7 is coming to India?

@mastertrend4685 7 дней назад

Maybe 3 years later. Xiaomi can’t satisfy the market of China right now.

@AnjaliApta-qt1iw 13 дней назад

Chinese are so far ahead of all (yes all) western brands in terms of features and electric cars

@rps5952 12 дней назад

Far ahead in features but far behind in terms of quality, design,reliability and depth of engineering.....

@user-hu1tj6xu1h 11 дней назад

@@rps5952 Indian electric vehicles want to compete with China??? China has the most complete industrial chain in the world. Take a look at this year's 100000 RMB fuel hybrid car released by China BYD, which can run over 2000 kilometers per tank of fuel and has already defeated all fuel vehicles. 3

@user-hu1tj6xu1h 11 дней назад

@@rps5952If you go and learn about the development of electric vehicles in China, you will know how big the gap is between India and China. Go and learn about China's U8 and U9, as well as the latest fuel hybrid, which can run over 2000 kilometers at a time. Even Japanese fuel cars feel a lot of pressure. India's industrial foundation is still far from sufficient. 2

@kamsunleong6648 8 дней назад

@rps5952 You are just in denial. The Germans have invested heavily in Chinese ev tech. Check what VW, Audi and Mercedes are doing lately in China. Building ev research and development centres. Even Toyota has to collaborate with BYD to build their ev models.

@AnjaliApta-qt1iw 7 дней назад

@@rps5952 reliability is surely questionable but design and depth of engineering not

@zengpang3177 8 дней назад

China's EV car is a light year ahead of the west, India is not even part of the west yet.

@Charvak-Atheist 12 дней назад

I believe in Free Trade and Free Capital flows (investment)

@rps5952 12 дней назад

Free Trade in reality means, the CHinese EVs will be heavily subsidised by their govt......Free Trade is a recipe for disaster and mass scale uneployment. US and Europe are realizing this but too late.....

@existentialbaby 8 дней назад

lol me too now suddenly we indians are communists, protectionists😂😂😂😂

@shantanuranjan4443 14 часов назад

Why isnt Tata taking their cars abroad

@tharun11 13 дней назад

Must say byd has really impressed the world hands down

@Reddylion 10 дней назад

@jimbrutan_senior 6 дней назад

Indian car manufacturers should improve their car designs & some other quality issues to appeal to the global market. Also, whenever an acquired international brand is mentioned such as Jaguar or Land rover or Leyland, still sound British. Hyundai - S.Korean, Suzuki - Japanese etc.

@india_travelgram_ 2 дня назад

Guys, all things apart. You might be thinking Indian brands should be scared due to Chinese brands. Well, govt wins, if Chinese brands come in. And if govt wins, they don’t really care much if their profits are coming from Indian brands or Chinese brands. Remember govt gets up to 70%-100% per car (mostly 15 lakh above cars). Chinese car market is so so mature that they have every possible combination of engines and gearboxes. They are really good with economics of cars. They will take over Indian market just like smartphones market. MG Astor, MG Cyberster sells at half the price in China. Toyota Camry is popular in china, this sells at 1/3rd price in china compared to India. More cars, more buyers, who wins, the govt. 100% profit to our govt without doing any thing.

@vokatupa2679 День назад

Nexon EV (BNCAP 5*) for 20Ls vs BYD atto 3 (Euro NCAP 5*) for 25Ls - despite being an import and suffering ridiculous taxes. I think the Indians stand no chance at all if the Chinese are allowed in & able to set up factory - the Chinese are too far ahead and too damn efficient for us to catch up. Just check out the prices at which they offer EVs in their domestic market. It is eye watering (BYD seal for 21Ls)- just like they grabbed our cell phone market, they will corner the automobile market in toto.

@rraj29 8 дней назад

For 20 lakhs u r getting an ev, whose interior is less than 10 lakhs. Actual cost of atto3 is 20, check its interior and overall, why Indians have to spend too much than other countries. Look what are you are getting for 25-40lakhs car from other manufacturers. Prices gone up astronomically due to claimed bs6.

@vishnumohannair8506 12 дней назад

Chinese EVs are definitely more reliable. But government is not permitting their models in popular segments to come. For example I would have bought a MG model between comet and ZS if it existed. Now I booked a punch. China is in 9th - 12th generation in terms of battery Technology and associated features Whereas Tata is I it's first generation of pure EV. The biggest problem with EV is going to be it is going to be versioned like Microsoft Windows, with newer versions coming regularly and Software support stopping after a few years.

@AnjaliApta-qt1iw 13 дней назад

I think some chinese companies should be allowed by govt like byd and zeekr not all

@paramdevjha 6 дней назад

Just wanted to remind you guys about data for reliability and where these chinese brands stand. They hardly sell in good number's out of there homeland

@existentialbaby 8 дней назад

16:25 lol what blud??? you serious??

@abhiram.b8848 13 дней назад

One day I'll see TATA & MAHINDRA being appreciated by the world ... 🔥

@paris9332 13 дней назад

will be appreciated in museums

@patheticpictures007 13 дней назад

Unnecessary Hyper-nationalism!

@AnjaliApta-qt1iw 13 дней назад

@@paris9332I don't think so

@AnjaliApta-qt1iw 13 дней назад

@@patheticpictures007so what's problem in that ? Is it crime to love our country's products ?

@patheticpictures007 13 дней назад

@@AnjaliApta-qt1iw No, it’s not a crime to promote our homegrown products, but they need to get better with their products. They are still far behind global products. So it’s unnecessary HYPER nationalism.

@lithoshealthcare8507 13 дней назад

Chinese have good product range and can offer great value and feature cars. Also What about Vinfast... They are almost here... Threat to TATA, Mahindra or whole Indian car market.

@rps5952 12 дней назад

What a joke, The chinese MG Comet and MG ZS Ev do not even sell one tenth of Tata EVs, so the chinese EV bubble has burst in India

@lithoshealthcare8507 12 дней назад

@@rps5952 Go and see the world bro... Explore some facts about China auto industry. BYD sells more cars than Tesla. They have 150 car brands and are at top of EV industry.

@rps5952 11 дней назад

@@lithoshealthcare8507 Does not matter what happens outside, in India Tata sells 5 times more EVs than All the Chinese Oems combined, that includes MG and BYD

@existentialbaby 8 дней назад

world's largest car manufacturer BYD , in your face, im indian and the baby in my dp is south korean

@hmmmm9327 12 дней назад

Plz publish unsold data of chinese cars in china. There are numerous videos on youtube itself about it. (Why china is itself not publishing data publically ?) Volvo is owned by chinese company but still sells here. No CHINESE products in India. Let Indian OEMs grow on their own pace. Chinese will disrupt natural pace, growth of India. It'll be a dumping gound for China just like other countries. Common public was not aware of the dumping happened just after independence, but when we are aware of the circumstances in the age of fastest connectivity. Be firm about your countrymen and avoid chinese products.

@Samdex92 12 дней назад

Buddy I understand your sentiments, but that's ignoring the reality. China is Indias largest trading partner - over 100 bn USD. If you truly want to ignore Chinese products then you got to stop using almost all electronics, industrial equipments, pharma products etc. China has got capacities that we lack and won't be able to match in near future. Wisest thing is to acknowledge that, work with them and build our capacities be it in goods and services innovation, skilled labour, infrastructure etc.

@hmmmm9327 12 дней назад

@@Samdex92 as you have started it, I would like to know when the policies of surplus trading started ? I mean we must Import 100 billions worth of material from china while we export ~30 billion worth of material. 2. Japan has trading partnership with USA, yet still Japan doesn't allow USA vehicles above certain percentages (its below 5%, I'm not sure, have read it somewhere long time ago) 3. dependance on certain things like electronics and components is understandable. Why have the whole assembled vehicle on our land ? 4. As a small flat owner ~600sqft in an apartment, I can send a strong message to my neighbour if we have clashes. AS a nation shouldn't we be sending such messages to another nation. 5. Who should be using the leverages about trading businesses, India or China ? Who should be benefiting from it ? 6. As an Indian we have experienced low quality badge copied 2w and 3w evs from china in last 10 years. Shouldn't we learn from it ? AS an Individual Indian why should I waste my disposable money on a chinese product when there is Indian product available. 7. last 10 years have observed exponential growth in Make in India programme, why are we being a hindrance to it. 8. What part of human mind is satisfied with direct funding to an indirect enemy nation ? China has been helping Pakistan, is not hidden anymore. 9. As an Individual just don't buy a chinese vehicle, right ?

@Samdex92 12 дней назад

@@hmmmm9327 I'm not factoring out the skirmishes at the border or the broad conflicts. We citizens often take a narrow outlook in geopolitics. Nations do have conflicts, even vile ones, but rarely you see them totally at odds - like that between Russia and Nato. India and China are not there yet . We do have conflicts but are not yet hostile enemies. Our businesses heavily import their manufacturing equipments from China. Does that mean they're less patriotic? It's just basic economics at play. As a citizen I would prefer an Indian product but if the Chinese product is of more value of the buck, why wont I buy that? If you wanna curb dumping and promote local manufacturing you can push the Chinese Cos to manufacture here or tie up with local partners - like MG has done with JSW. Any protectionism isn't gonna be good for our citizens or the industry in the long run.

@DineshTwanabasu 11 дней назад

@@hmmmm9327Think about 800 million poor indians that have to live on one meal a day. Tata Mahindra have been manufacturing cars before chinese did, today tata n mahindra are the richest people but what about the poor indians. Your idea of making rich rixher and banning poors to buy value for money is beyound comprehendable

@hmmmm9327 11 дней назад

@@DineshTwanabasu how the hell is MG cheaper that Tata. Tata has most affordable electric cars. They are designed with right ideas. Like 4 door tiago vs 2 door. 2. No country has survived doing communism, both china and russia are capitalist countries. Russia never hides its capitalist side. China always blocks worldwide news on their ground. 3. How are you justifying the poor rich combo with manufacturing our cars in our country ? Instead of sending royalties to indirect enemy nation by buying their cars ? 4. Haven't you observed the world policies with china ? Every other country is imposing a max amount of tax on chinese imports. Why ? Because once the flow starts, it'll disrupt the OEM market. Chinese will flood the market with their huge production sale ? How will you justify then, the mindset of an american citizen who'll be jobless in a few months because cheaper chinese options are available than gm, ford, etc ?? 5. What part of the world has benefited from the pure communism ideology you have mentioned here ? Plz tell. 6. So according to you the employees in factories, vendors, suppliers, showrooms, the staff in showrooms and spare parts sellers are not getting rich but only Tata and Mahindra are getting rich. What kind of education do you drink buddy ? Should I tweet this to Tata and Mahindra asking, how only they are getting richer and their staff is starving on peanuts and is surviving on communism ?

@groundreality5360 11 дней назад

If you both speak hindi, why to speak in english? colonial mind set, this is the reason india can never catch up.

@vinayakhadli5222 11 дней назад

True English need to be banned after independence both parties failed to do that

@winfredj9820 10 дней назад

stupid

@fabianyaptortong1885 8 дней назад

India boycott Byd car build by China and indian india and government invent new type of car better than Byd China. India are develop country and superpower on this planet behind USA today with more intellectual can speak fluent English language show we are better and smarter than Chinese China also ee have a lot CEO in USA big cooperates company 😊😊😊

@leeh1626 6 дней назад

孟买在不努力的话，上海就要追上来了呢。中国人认为，印度是宇宙第一，韩国才是第二的呢

@homosapien5442 10 дней назад

No Chinee.

@existentialbaby 8 дней назад

yes, completely ban the largest economic partner of India, jingle me reh k sher se bair 😂😂😂😂

@rohitvenu 9 дней назад

China will try to dump cars in India, like they are doing in the Middle East. And when the competition is diminished or leave the market altogether in a few years due to loss / reduced sales, these countries will be stuck with disposable Chinese cars with jacked up prices eventually because of lack of options and no long term service support.