Clients Say, "How much is it?" And You Say, "..." 

I love to joke “The longer we talk the cheaper it gets!” It takes pressure off

Customer : how much is it? Me: it depends. Customer : you're not Dan lok and stop wasting my time.

woman at bar: how long is it? me: it depends

Imagine going to amazon & all prices say "it depends"

Me*Saves money to buy a laptop* Me: How much? Seller: It depends Me: Damn you Dan Lok

Been in auto sales for almost 20 years, and it still amazes me how much I forget or don’t use the basics of sales techniques that I learned in my first few weeks in training. Great video as usual.

This video is exactly right. I experienced so many failures just by telling them price. Thank you Dan.

I started doing summer sales when I was 23 and it changed my life. A lot of life lessons happened on the doors. What I learned from the question of, "How much is it?" isn't so much about the direct response, it's more about how you have built value in the product. If you answer a question right away with the cost of the product, before explaining the worth, you have just shot yourself in the foot. One thing I love to do is build value in the product, understand the customers needs, and then ask them, "Now how much do you think (this product) would be per month?" By doing that you are able to find out from the customers mouth if you built enough value before dropping price. If they over value it, you've done your job, if it's below, you have more work to do in building value in the product.

It's amazing how this 6-minute video can give you the power to secure that job for x amount that you wouldn't have been able to sell. 6 minutes of watching = unlimited potential of sales. Keep up the great content Dan!

Customer : how much is it? Me: it depends. on how much you have. What did it cost? Customer: Everything *Avengers Theme song*

I'm getting rich watching you

In my industry most clients want a “price list” or “Are you cheaper than your competitors?”, I tell them I don’t create price lists. I normally service them so well that they don’t pay attention to pricing anymore. Most of my existing clients just pay their bill we rarely discuss pricing because I try to show them that my service and relationship is priceless.

I just watched your video for 20 min and now I release that this is the first time I used internet for my real betterment

The wisest thing that should be on everyone mind currently should be to invest in different stream of income that doesn't depend on the govt especially with the current economic crisis around the world.

If I'm asking for price, it's because I've already done the research on the products and services and the price hasn't been made publicly available. Making me work to find out what something costs is a turnoff. The internet allows us to be more informed shoppers, so it's likely sales people won't need to explain the products or services to justify the price. I'd advise qualifying the buyers' knowledge of the product or service so that you don't insult their intelligence making them sit through a sales pitch before honoring their request for the price.

The Rich know how to invest,while the poor don't

If the need is big enough, Price is not important :)

*Another example of why having a high income skill pays out. You can't handle your clients this way if you are not sure and self-concious of what your product is, or in how good your services are.*

It Depends on what industry or field we're talking about. Each one is unique and what Dan said does not comply to all of them. You won't use those replies on a retail as all price are listed, however I do believe this method works great on consulting and marketing.

If there was a magic genie who could make ONE problem disappear in your life, what would it be? Comment below, and I might make a video to help you make that problem disappear.

This is perfect, I always have a small panic attack when waiting for that question 🤣🤣🤣 but this helps more than you know. Thank you xx

I just closed a $5000 contract yesterday. By using his techniques. how surprised that it's actually worked! Thank you mr. Dan Lok, thank you very much. P/S: It's a fucking joke

Converted a 2.5k client using this. #justgettingstarted

How much? .. It depends 👀

I'm eleven, I want to start an extreme tour roller coaster around the world, and well Dan you and Robert.T. Kiyosaki are the only entrepreneurship teachers that actually speak sense. Thank you very very much, you've just motivated me. I've watched many of your videos.

I love these videos. I am an artist who is terrible at business, and this is the information I need. Most of the people I have dealt with seem to be looking for everything without spending a dime. Thank you, Dan Lok.

This is a real powerful one sir. In my web design/development business, I have noticed that when I let out the price to early, the client gains a lot more power and at times the deal doesn't get closed or closes at the client's own time and will. What some people are confusing here is price for a product VS service. For a product (which probably has a fixed price), you cannot say "it depends", but you can redirect the conversation and educate them further before blowing out the price. As far as services based businesses without a fixed price are concerned your formula is perfect.

I went to buy something and I said.. how much it is?.. the clerk responded it depends... I asked him twice the same thing but he still responded the same " it depends" in that moment I left that fucking place

Everytime my client asks me how much, i would say "first i need to understand ur problem, then I would be able to apply the right solution along with the right price" . I like ur video man! Great for my sons. Do you have seminars in Jakarta Indonesia that my sons can join?

Cool rich guys get off the phone from just closing a 50 million dollar deal then blam, feel the stilo seep steadily into the subject of the video. Dan Lok is a boss even when he is'nt in a Bentley. If success was a person he or she would invest in Dan Lok.I really admire how you carry yourself sir. I aspire to add my own unique style to success as well.Much Respect.

What a piece of wisdom! Happens to me often! 100% of the times, the "customer" asks for the price in the very beginning, they don't buy!

If they keep interrupting you and asking about price all you have to say is “that’ll be your favorite part actually, anyway” and then continue your pitch

This content is pure GOLD.

Give me one potato, how much is it? -Well it depends, for what do you need exactly that potato? Is it really a matter of price or quality of a potato? Ask yourself deep questions.

The one thing that I like about Master Dan Lok's video is he will at least teach you something that is useful. Unlike other "masters", it is very hard to find useful information from their videos, but instead, they will just non-stop hypnotize you to go to their course.

Sifu Dan is the real deal. His teachings have literally transformed my life! ❤️

I am very interested into everything that you teach and I have watched hundreds of vids and it learned me so much, but I’m scared to go and take a training because I’m only 14 years old , so is that still okay?

Don’t care much for businessmen but this guy ♟ordains my path towards accuracy and proper reasoning for others even when they are in need. In a world run by money instead of humans, faith in humanity restored. Huge fan here sir!! 👨‍💼

This depends on lots of things, what you’re selling and where you’re selling it makes a difference. Some products & services require an immediate abrupt answer, dragging the conversation on like this could only create problems later on like debt collection issues and customer complaints.

I have a sales meeting with a major telecommunications company in my country... wish me luck everybody! !!

When Dan said, "... and all this shit," referring to what salespeople do in "justification mode," I hit subscribe.

Customer: how much is it You: it depends Customer: on what !! it’s a packet of crisps for crying out loud 😂

It always makes me uncomfortable to be "cut across" and asked for price. Now I Know why. Now I also know how to get them to stfu so I can explain that I'm bringing value, and the exchange is very mutually beneficial. Thank You Sifu!

I’m glad I found your work. I’m a buyer for a large company, and it’s good to know what the other side thinks. Thank you!

I've used this to some of the ladies I met at the corner and it worked perfectly..

Great stuff. I don't like to give a range but prefer to say "not to exceed, based on what you seem to be looking for". If you say $5,000 to $10,000 I find they hear $5,000.

So the trick is to keep redirecting the customer till the customer use his logic brain to justify the price himself. Never give instant price answer. :-) Thanks Dan

Sometimes I think of a question and Dan comes up with an answer.

I love how brutally honest your videos are. Thank you for sharing the wisdom.

Great lecture Sifu. As i was listening to you speak, I started thinking, what if when the customer just asks you things like the price before you ever got your pitch out, it was a test. In life we are always being tested by things. What is this is also a test from the customer to see 1. how you react, 2. can reply efficiently when put in a spot, 3. do you sink or swim with your reply. When listening to your reply's it was perfect. But i think that perhaps people should practice this on their own or with someone else first to see how they react. Also, video themselves to see how they speak, look and hold themselves. We do a lot of things that speak confidence or bullshit and a smart customers knows these things. I can see from the years of trial by fire you def have your Mojo when speaking and answering questions even when on the fly. But i think for many people they might hesitate and think which will show the client wait...Can this person handle it or not. Its like James Bond, he's the man who can handle it all, confident, intelligent, works great under pressure, knows how to handle his emotions not to let out anything he shouldn't. But that was tempered through years of forging under pressure and i'm sure some failures too when coming up in the ranks. Great lecture Sifu. Thank you

This guy is hilarious. I can't stop watching his videos. He gives advice for how to sell vacuum cleaner knocking on random doors and claims this can make you rich.

Dan! The only person who speaks practical.. Love from India, Bangalore.. 🇮🇳❤

Interesting video, focus on the client and make the conversation about them!

Question? If unable to attend, do you have a book I can purchase? I'm new to the sales world, and I love your videos on RU-vid. You are direct, confident, and a master in your field. I'm confident you are the source I want to immulate.

Hey Dan. I hope you are good! One more lesson I learnt from you what to say to your clients or customers when they ask us "how much?" It depends! Because, when we know what exactly they need we'll manage to explain them better then they will understand us better in return. After that, their budget may go up due to such delighting conversion and further may end up paying us more though may not be what we expected but at the same time we get something in returns instead of rejection.

This guy really is someone who knows the selling business.

If I had a genie that could erase one problem, I'd choose to kill off my six-figure student loan. In fact, it's this massive loan that started my interest in increasing my income in the first place. And I do have a question for you, Dan. Have any of your students or clients ever been Hollywood screenwriters or showrunners? I ask because I'm currently in LA trying to "land the dream" by making my own show, and I'm really interested in what you have to teach as far as high-ticket closing because I think there could be cross-over in knowing how to close a sale and knowing how to close a show pitch to a prospective network.

Dan Lok : How much you love me? Wife : It depends, ranging from not really to you're the only one in this world. how many carats is it?

Dan, I appreciate your knowledge and I plan on using your techniques so I can start closing deals and get the job. Thank you

This is why you need to qualify before you go into the cost discussion

Great video Dan - I've had "potential" clients that seem interested ask how much within the first 2 minutes - ONLY to find out they have a low or NO budget at all.

I never think it ... nice video 👏🏻👍🏻

if i ask how much something is and dont get a straight answer i just leave. but that is me, you are interested in selling, i might buy it, but if you beat around the bush you lose my trust and attention, here often when dealing with houses sales directly people go ''put a price on it'' ''100k or whatever'' them deal or no deal, also with services and sales in general the clients get insecure if the salesman don't know their own product and at the very least its price, basically if they have somewherelse they can get it, they will, transparency in deals builds trust, and culturally here people are very suspicious of deals without clear stated values and details, also sales is mostly a talent, some people are born salesmen (or women), they can sell you a box with a dead bat inside. but it is not a 'strategy,' its their innate quality at comunicating, conecting and persuading, hold up the price like that will make a lot of people pissed off, i see people saying stuff like ''it has no price, its free?'' '' is how much i want to pay?'', holding up information to build up rapport is.. meh.. anyone can see it

So you think clients absolutely don't know the tricks of sales people by getting around and not answer their simple question?

Great stuff Dan! Love your sales videos

At the end of the call, when they ask the price, I always recap all of the benefits they stated they want to receive, the impact of achieving these things to their image and credibility and then softly mention the dollar amount investment required all the while focusing on the emotional benefits. VALUE vs. investment required = sale.

"Who are you?" "It depends"

I like how you can always think from the other sides perspective (as a buyer or seller), understanding their thoughts and use that to your advantage. Thanks for sharing these wonderful tips @Dan!

Hey Dan, the video is of great use, since I am a graphic designer. I came across this question every time I deal with a new client. Thanks for the videos, they are always inspiring.

Thanks for this info. Now we would know when we are being played by a salesperson.

SIR , NO WORDS FOR YOUR VIDEOS. U R STRAIGHT FORWARD AND CORRECT AS PER MY MY KNOWLEDGE. I HAVE SEEN YOUR VIDEOS.. SALUTE TO U SALUTE TÒ U. SUPERB.

Dan you’re amazing. I’ve been looking for a real way to actually learn and practice sales for such a long time.

This is amazing stuff, very Good information. I Love this! Thank you Dan!

Before I watch, I know it would be lit Vid🔥

I'm watching from Africa Kenya 🇰🇪 Sudan 🇸🇸

In some senses, Dan is the worst of these RU-vid shysters - in some ways, he's the realest. I watch these videos mostly just to hate on them, but this is good general sales advice.

"Sir, the price tag is right in front of you"

That why I love you dan lok from Nigeria

Wow i love this response. Adding value to the customer as a closer and salesman

Price vs value. Discovery. Build value that is 2x the anticipated cost. Then It's a bargain. It's sales 101.

Dear Dan: Thanks for the video. I'm in my 60's and I've been selling since I was 9 years old. You're concise, persuasive and have superb advice on managing the stages of the sale to bring things to the close. And now a word for the haters-Dan Lok is one of the world's premier sales trainers. Shut up, listen to him and LEARN.

I always answer, "It doesn't matter, you can't afford it." Then, the customer will pay nearly any amount.

I apply the same to selling my paintings, selling them emotions, range of prices to fit all needs.

you are everything i’ve needed to be better in sales. i’m so happy i came across your channel 🙏🏻

Hi Dan! I already registered to your HTC 7 week training! I am STOKED! I don't think I can do this, I KNOW I can do this with your guidance and EXCELLENCE! Thanks for being you! Thanks for sharing Your GIFT with the world! Talk soon!

Smart I just had someone ask me the question today.. I realized how powerless I felt after I broke down the price to my client, I was able to close nonetheless.. but I did feel the sinking feeling of losing control of the deal.

I like the way he uses his skills to sell his classes. Awesome!

got to say Mr. Lok: I respect what I see. Do not personally know you, do not ever 100% trust my own impressions, but you obviously have valuable skills and you are willing to teach for free. Subscription on YT is free, but knowledge is expensive. Applied knowledge leading to success is FAR more valuable and therefore expensive, and even with a 6 min video, you have shared invaluable knowledge. I have seen several of your videos, including your martial arts videos, and I greatly enjoy what you are doing and I greatly APPRECIATE your sharing of knowledge and experience. humanity is a 'brotherhood'. we need more people like you. thank you

Pimp

One simple thing I always tell my customers and this usually works 70% of the time. Once I give them the price and they're not happy with it I say this " listen, you need to be willing to do what it takes for me to solve the need that you have...the need you contacted me to take care of in the first place, and I can do that now!" This also puts it back on them. And I would guess it gives some people a certain feeling of guilt? But it seems to work more times than not when I can see that they're not willing to pay the amount. I say that simple comment, and then they are. I've also always been taught to more or less tell the customer what they're going to do rather than ask them. That also seems to work quite well.

I had a product, just a little manual I was selling for a short period of time, about personal spiritual growth, someone asked me what it cost, I told them it cost Devotion, Dedication, Disipline, and most of all Time.

Customer: How much is it? Me: It depends. Customer: ok ill just buy this soap from another shop

I usually tell my clients when they ask about our price..i clearly state we have customized pricing plans which would qualify your business needs based on your requirements...flexible...realistic and do able. I send the agreement they sign it and send it back. I don't lock them on a fixed pricing i make sure i close on the spot by giving them multiple pricing plans. @ Dan send me your email address lets set up a meeting btw i am a CEO of my business we should collaborate. Best regards, Al

That's not an objection...that's a buying sign. Arguably one of the best.

I work in a pawn shop gun store. We usually say something like "we wouldnt expect you to do buisness with us without coming up with a price that works for you"

Sir, Dan Lok is the living guru that shares a very bottom line answer on what you really need. Thank you sir. I hope you will hire me as your graphic designer.

It's not only about when they're asking but also who is asking. Is it your competitors? Because in that case that's not your prospective buyers. This is very important to know who is the one asking.

im not even joking today i cold called a buissness owner business owner: said how much is your service me: its 1,950 a month business owner : cuts the call Me: watches this video literally 10 minutes after

Hi Dan, we are curtains shops. Customer also call and ask what is the cheapest curtain you have. Before i try to find out more. Sometime they will say look i just want the cheapest curtains coz my home is for rental. So i just want the cheapest curtains. Once i have given them the price. Straight away they will want to put down the phone for further discussion. i try to pull back the conversation and they say, i will need to ask for a few more curtains shop before i decide. For the above sale call, is there any best way to convince the clients that they do not need to made any call to compare as we are the cheapest & lowest price. But in fact we might not be the lowest price or cheapest price if the clients made a few more call and ask to compare the price.

Thank you Dan Lok...your clips have been very helpful to me. Very logical, factual, realistic and resourceful.