Crafting a Unique Value Proposition for Your Consulting Business 

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In the competitive world of consulting, standing out is everything. But how do you ensure potential clients see the true value of your services? That's where your unique value proposition (UVP) comes in. In this video, I'll guide you through identifying your consulting business's core strengths, understanding your clients' needs, and articulating a UVP that sets you apart. Drawing from my own journey to craft a compelling UVP, I'll share actionable steps and insights to help you capture the essence of your business and appeal directly to your ideal clients.
► ABOUT CONSULTING SUCCESS
Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients time and time again.
We believe in the transformational power of consulting that creates real results for clients, and enables you as a consultant to do your best work, enjoy more time with your family, and achieve your desired income level and lifestyle.
Founded by Michael Zipursky and Sam Zipursky aka the “Zipursky Cousins” - serial entrepreneurs turned consultants with over 32 years of combined experience - we’ve consulted for and advised businesses throughout North and South America, Europe, Asia, Africa and the Middle East in over 30 industries. We’ve been in the trenches hustling to grow our own consulting businesses. We know what it feels like to be the outsider struggling to make things work or find acceptance in the market.
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🖥️ Website: www.consultingsuccess.com
► TIMESTAMPS
00:00 - Intro
00:41 - Magnetic message
01:54 - Layers of specialization
06:20 - Start to apply a formula
07:03 - Developing your formula
09:56 - Few examples
13:07 - Validation
15:19 - Outro
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