0:09 Intro 0:35 We'll talk about... 0:57 Ground rules 2:31 1.Tell me a story about the last time... 3:17 2.What was the hardest? 3:37 3.Why was that hard? 4:37 4.How do you solve it now? 5:03 5.Why is that solution not awesome? 5:29 Emotions 5:55 3-peat 6:10 5-why's 6:32 Assignment
I'm not solving a problem as much as it's something new in an existing product line (ex. a new drive chain for a bicycle). Getting some ideas about approaching a customer when not solving a pain or problem would be more helpful to me. But there were some universal gems in there that I'm carving in stone right now. thx
I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?
For anyone wondering about this. Yes, if you are a new company, it means you are about to invest a lot of time, money and effort into creating a new product or solution for your customers. Instead of spending a lot of money and then realizing you don't have a product-market fit, spending some money and effort upfront to interview a decent number of folks from your target market is the way to go. This is hard work. Messaging people, asking for their time, offering something in return are all necessary steps. I have found folks to interview using instagram and linkedin for a couple products.
You don't want your customers to feel obligated to agree with your pitch. I think the essence of these questions is so that you can know exactly the needs of your customers and probably how to solve them.
Isn’t asking “why is that not awesome” introducing your own bias to the interview? Unless the interviewee specifically says their solution isn’t awesome I feel like that question would steer the conversation and make it more biased.
