Design Portfolio Reviews - What do Employers Seek? - Part 2

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What makes for a good design portfolio? How should you set expectations for your portfolio? How should you show the brand?
Watch Matthew's Portfolio Review 👉 • My First Portfolio Rev...
In this video, Matthew and Petrula break down more MUST haves in a portfolio. They talk about the do's and don'ts in a portfolio and why you should set expectations and position yourself in a way you intend.
👉 Additional Portfolio Resources:
4 tips to Improve Your Design Portfolio: • 4 Tips to Improve Your...
Portfolio Submission Tips: • How to Submit Your Por...
Want a personal portfolio review? bit.ly/2Jk8ksk
Check out Petrula's video course pre-sale on How to Land your Dream Job here:
ftris.me/lydjYTDesc
How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the difference. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience. 👉🖥 bit.ly/Futur-Design-Cuts
Episode Breakdown
00:28 - Context is key
00:50 - Portfolio of branding designer, Joel Ho from Singapore
10:00 - Portfolio of package designer, Marie Damier from New York
14:08 - open with a WOW image
20:08 - Portfolio of graphic designer, Daniele De Martis from Italy
21:40 - Keep expectations aligned when you show the work
25:06 - Portfolio of freelance illustrator and designer, Roberto Orozco from Las Vegas
29:51 - Design your work to support your goals
30:52 - Portfolio of freelance branding and web designer, May Refky from Cairo Egypt
34:18 - Portfolio of junior graphic designer, Gillian Wong
40:18 - Portfolio of graphic design student, Francesco Battistella from Italy
43:35 - The importance of narrative sequences when you present your portfolio
44:45 - How you can show off your secondary skillsets
47:45 - The recap: Why is it important to specialize? What is positioning, and how do you stand out in the marketplace?
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Host- Chris Do
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Опубликовано:

15 май 2024

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Комментарии : 164

@TheFuturAcademy 3 года назад

Check out Petrula's video course pre-sale on How to Land your Dream Job here: ftris.me/lydjYTDesc

@erickdavid4257 4 года назад

Petrula’s insights are gold. You don’t get that good of a feedback often.

@dhritimansen3307 4 года назад

Agreed. This level of feedback is so rarely available for free like this.

@Prokri8 6 месяцев назад

I just couldn't take my eyes off her......very true

@the_bunnyknight4056 3 года назад

I feel like im attending a reaaaally engaging lecture in uni.

@Piktro 4 года назад

I want Petrula to be my Mom. Mentor would be fine too though, I suppose.

@maz4725 4 года назад

We only get to see portfolios with flaws but not portfolios which are perfect according to you guys. Can you please link us to something close to perfect so we can inspire from that too?

@TheFuturAcademy 4 года назад

Working on more content around this. Thanks for the feedback. Is there anything, in particular, you learned in this series, that you didn't already know?

@maz4725 4 года назад

@@TheFuturAcademy I've learned alot specially from Petrula. I loved the last episode in which they explained how vital is the Project Explanation in a portfolio. It's really helping me because I am in the process of building a new portfolio these days. Thankyou futur, loving your work ❤

4 года назад

but if we are here to learn i thing that this is a good way to learn, if they see a perfect porfolio some things will not be advised because will be already right :/ i think

@prithachanda9803 4 года назад

@@TheFuturAcademy a content with good portfolio is much appreciated :)

@joyxcore2 3 года назад

Sure nothing looks good for then.

@jb5273 4 года назад

You two are fantastic together. Very constructive feedback, with a nice soothing tone which doesn't feel hostile. Please keep these coming!

@Oljyttybasisti 4 года назад

I think this is some of the most helpful content available for young designers who are looking for work. Thank you!

@2funkidesign 4 года назад

Petrula and Matthew. Name a more iconic duo! Another great episode. When you guys disagree on a topic I love the rationale you both give so I can hear how different employers/clients might perceive me.

@derekscuteart5149 4 года назад

Again, you guy did a great job. Petrula is so clear and her perspective is very interesting. I love how Matthew goes over the risks and benefits he takes on if he were to hire these people. I think it would be very interesting if you guys did an episode where you each build a portfolio site for yourselves and review each other or team members. I think seeing both of your process's would add an extra layer to this content.

@alexhartan 4 года назад

Really digging this series! The format, the guest, the breakdown, really really nice

@pablopicoso 4 года назад

So great that you take the time and patiently give your critique. Appreciate your comment on the multimedia designer that works outside one area. Rarely covered.

@elcocovelazquez9793 4 года назад

This is the perfect guide to organize my portfolio! No better tips that the one we can listen in these videos.

@Freebyrd7 4 года назад

Another awesome and informative vid. It's so valuable to get a look behind the curtain and see how prospective employers/clients will look at a portfolio.

@rajdhillon3483 4 года назад

Great video as always! Potential idea for another follow up video could be showing us successful portfolios and why they work so well? Thanks again guys! :D

@filipefealves 4 года назад

Please keep these videos coming! They've been a true masterclass on how to construct a pleasant experience through a portfolio. Petula's insights are so helpful, specially to me as I recently started to dive more deeply into design. Thanks a lot The Futur!

@shanti5718 3 года назад

I appreciate sharing your insights, this would be always done behind closed door so nobody would know what to improve on. Really helpful, keep up the amazing work and thank you so much! 🍀

@KelsiieBoyd 3 года назад

both of your voices are so calming, best design asmr

@SaayCheesee 4 года назад

This was amazing, just switched my major to art- 2D illustration and design. This video was an awesome insight to what I should be presenting in my portfolio.

@AlvaroHernandezWain 4 года назад

All those reviews were great. Honest and professional opinions, always being totally respectful and polite. Context is key and I see I need a couple more applications in my own projects. Thank you for all this content, learning with each one!

@andysturt6374 4 года назад

So refreshing - I just took a web design course and it is helping to keep me grounded!

@lindsaylegros9977 4 года назад

I've really enjoyed watching both of the portfolio review videos, they're so insightful. Although I am in architecture, I feel as though all of this information is very relevant and helpful to me. Thank you. I don't know what it is but I love Petrula and her advice, she would be an amazing mentor.

@gustafcederborg9744 Год назад

loved this series , keep it up and love your guys energy especially you Petrula!

@Ritermann 4 года назад

These two Videos really helped me A LOT! Thank you.

@bigro4444 4 года назад

Thank you so much. You gave great tips and feedback. I really do appreciate.

@shazlynh 4 года назад

I do not know why I kept nodding my head whenever I agreed on something that I personally encounter before and also the things that has been stressed on but it hasn’t been done in an agency or companies. You guys are so great to break down details and what’s need to be seen in this particular topic for struggling designer or even for the junior ones. Great job on reviewing and it gives me more thoughts on how I will be executing my own portfolio, Thank you! 🤗

@evas5643 4 года назад

Thank you for giving us some of your valuable time. This was insightful and I just wanna spend hours listening to you both.

@madmed6672 2 года назад

petrula insights struck the most, definitely gems that you don't hear often!

@saeeda.2652 3 года назад

Thank you so much guys, I'm the process of building my portofolio.. and your advises are just on point

@wynn7127 3 года назад

Thanks for doing this. It is really an eye opening for someone like me who are self taught designer. I used to hate making up words to tell stories for my portfolio, now I will change that and do better with it.

@arleyvalencia_av 4 года назад

I love these videos. Seriously guys I always learn lots of things. Thanks for it.

@frankie_44 4 года назад

Amazing follow-up on part 1. Love it :)

@nesmahossam3977 4 года назад

I really wish that I could have gotten the same in depth feedback from my Dr. At the university. This video was really useful, and enlightening to a person like me who is still starting in the field of graphic design. I admire and respect you both so much and I love the insights you have for each of the represented portfolios. I could have never thought about these things without you. (excuse my poor grammar)

@KayGee_yt Год назад

What a useful series this has been! I want to get into motion design but there's not much of a career community on it, just after effects tutorials. Instead I've been watching videos on art direction, UX/ui, and graphic design. There's so much great information! I think applying these same concepts to my motion portfolio will really help

@stacy_isa 9 месяцев назад

I love the way you are commenting the work, that is such a top-notch skill!

@loomonda18 Месяц назад

ANOTHER SUPER VALUABLE VIDEO THANK YOU!!

@johnnyliu3D 4 года назад

24:19 Petrula's smile really got me

@MW-hz4mt 4 года назад

The areas of production and artistic demand emphasize a unique point of view from each creative artists. We need reminders to keep us on the road to greater expression and self development. II especially appreciate the point about editing and proofing....these little gems of direction and correction, offers someone like me an opportunity to compete and excel, with full confidence to my client and work. Thank you both for giving us this edge and creating more ways to improve our craft!

@emmbeemeeapparel2046 4 года назад

I am in the process of creating my very first portfolio. I started a small design business with some friends in 2010. We lasted 1 year, I changed the name and kept at it. This video is helping me understand what I have been missing, consistency and context. Thank you for having a professional come in and share their knowledge. I will put it all to great use.

@KUBE.archvis 4 года назад

I love this. I need something like this for architectural design.

@imagicarolina 4 года назад

Thank you so much. Please, PART 3 💓

@FullMetalFan4life 4 года назад

Her name sounds like a spell from Harry Potter

@amrksherif 4 года назад

It sounds like a disease name.

@Btsarmy4ever69 4 года назад

@@amrksherif that was unnecessary. Better yourself

@haza123b4 4 года назад

*That is Harry Potter's Aunt.*

@CheeseyChazHD 3 года назад

lmaooooo

@stacycz 2 года назад

😅😂

@cesarghful 3 года назад

Great content! Very helpful and last portfolio rocks

@ricardorodriguez4419 3 года назад

How did I just now see this?? Love this format, super helpful stuff!!

@louieestrivo 2 года назад

I love you both and thank you for helping me :) Oh one more thing, I really like the way you review and give suggestions to the portfolio of those whom you had reviewed. 🤗

@laciejohnson9157 Год назад

I'm watching this and feeling guilty about my own site, so many things I'm realizing I should improve. This is an incredibly helpful video! Thank you.

@tushar1594 4 года назад

Both episodes were amazing!

@Mahdisabz 4 месяца назад

this video and the last one was really helpful for me I wanna thank you it It broadened my vision thanks, Green from Iran

@kittymancy 4 месяца назад

This is so helpful, thank you so much.

@anypex Год назад

Very valuable video, for beginners to have a slice of designers portfolio, Great video!👌

@nafimulabir Год назад

Petrulla's disappointment when Matthew said "That's it" was gold. I really wished to see more of these.

@MrForestExplorer 3 года назад

I love this. Very informative and inspiring. Thanks. BTW, I can't imagine how great it would've been to be Joel and get this review..

@shuppyloops 3 года назад

I'm really grateful for this videos... Thanks!

@stephenokonkwo5595 4 года назад

Amazing content once again

@maheshwariswarnima7644 4 года назад

Both the episodes have been amazing!! I really hope we get to see more and of Matthew and Petrula. Not only they do they give in-depth, custom feedback for the works (complete with bullet pointed pros and cons of the person's overall portfolio in the end), they also always tell us what goes on in the employer's/client's mind. This really helps me understand how to better present my work to achieve my goals. Also, they disagree at times which is super helpful as it tells me the views of two potential employers with different point of view about the work and it helps me prepare beforehand. Looking forward to seeing a lot more of this duo on the channel!!

@maheshwariswarnima7644 4 года назад

@@MatthewEncina Thank _you_ for making such high quality content accessible to all for free!

@israelcarvalho7652 3 года назад

Thank you so much for the great content. :)

@ewabrodacka9703 Год назад

Amazing videos! Thank you for explaining to people to understand more what Employers seek in their candidates portfolios. I am Interior Designer and it would be helpful if you can make one program for architects and interior designers. Nevertheless all the graphic design tips are valuable and so many of them just universal.

@jincofficial 4 года назад

Can't wait for this!

@granularchicken7190 3 года назад

Wonderful video. Petrula's insights made this an incredibly valuable watch! Are there plans to deconstruct Design Director/Head of UX portfolios?

@tonmoykarmoker1900 4 года назад

A great knowledge-sharing platform. It helps me a lot to understand meaningful designs. - I would love to see more about this type of portfolio review. - Please make another episode of this.

@TheFuturAcademy 4 года назад

Did you watch the first episode already?

@tonmoykarmoker1900 4 года назад

@@TheFuturAcademy Of course. I rarely miss your episode.

@Bhudanjabs 4 года назад

Great content as always, could you guys please also help us with Resume design, especially since digital artists can't just send a CV

@gabiperez6548 2 года назад

Petrula rocks 🤟🏻

@pratikrajsah 2 года назад

we need more of these contents

@jackjohn123 3 года назад

I think petrula pov is more from HRD side and methew pov from creative director side. So it will be better to us present the portfolio who can cover from both of pov, because they represent the people inside a company or a client. Btw it's a very nice info, thank you for both of you. 👍🙏

@spicegirl2311 4 года назад

Hi, guys. First of all, thank you so much for this. It's really helpful! Very good quality of content and speech. I'm from Brazil, and the way you speak is very easy to understand! :) As a suggestion, I think is reaaally helpful also when it is shown an ideal example, meaning a perfect (or close to it hahah) example, so we can compare to see what is missing and especially what can be improve :)

@TheFuturAcademy 4 года назад

Our pleasure!

@imagicarolina 4 года назад

Thank you so much.

@ridabouari570 4 года назад

Amazing content

@victoriaohh6045 4 года назад

Hi! Absolutely loving all of this feedback! Is there a chance you can review a portfolio for someone who aspires to be an art director ? What is more important, the idea, the execution, or both? What are key elements you're looking for?

@EnclaveDesigns 4 года назад

Typography is being taught in art school. Definitely keep in Typography.

@aztecagames 4 года назад

Great video. I advise people watching to take notes to make sure everything sticks. @theFuturAcademy Thank you so much for producing these videos. I have been thinking of transitioning to freelancing and the content you and Blind have been producing are giving me so much insight into how to do this. It has even improved my workflow and how I handle dealing with producers and product managers in a game studio environment. I can't iterate enough how helpful this has been. I can't imagine where my career would be if this information was available when I was a student back in 2001.

@TheFuturAcademy 4 года назад

Thank you for sharing that. I'm glad we've made an impact -Matthew

@marjoriebulusan2132 3 года назад

After he counted the points on that D, I think I have a lot to work on hahahah

@r340 7 месяцев назад

this is such a great series i hope I knew about it 4 years ago!! This concern just popped up when I was watching Francesco Battistella's work on the museum project, it's wonderful but I just wondered why did they come up with the idea of using those red and blue colors in the theme of museum. The video is a long time ago and perhaps anyone has ideas to answer my concern pleaseeeee let me know!!

@jojojojoseph 3 года назад

Petrula's voice sounds really warm.

@anna12910 4 года назад

There are so many really great bits of info in this series, but you have to sit through so much ostentation to get to it.

@Plawushica991 4 года назад

For someone who just started with graphic design and has a couple of skills ( logo design, promotional videos, social media post design, business cards design...) and wants to work as a freelancer what would be your recommendation? To focus on one and perfect that skill or to present all of the skills he/she has? Also what should someone do for the portfolio if they are the beginners and haven't worked for the actual client yet?

@rohitpanse7986 3 года назад

first of all thank you for the content you are providing to help us thank you; so I have one question regarding niche in the context of a skill like if someone says he/she is a 'Brand & Web/App Designer'. so do you consider him/her as a niched or generalized designer?

@chasenuuhiwa 3 года назад

Sometimes it feels like there's more favor with the mockups than the actual design. Same goes with the description of the project over their skill in solving the problem.

@essayellohemee 3 года назад

I'm curious about this as well. I think it has so much to do with the designer's "vision". Since every individual has a personal way to interpret a design, when a designer puts their designs in mockups and presents it, the employer gets a clearer idea of what a designer is capable of. I'm ridiculously uninitiated in all this even though I went to design school :(

@NicoleGraphix 4 года назад

I love this series! I'm going back to design school so I'm taking all these tips with me with the folio I'm making! A question: is a portrait portfolio (PDF) better than a landscape layout? Because of behance/digital screen, I've started on a landscape for pdf submission but I'm thinking ahead for the interview where I'll need a printed version. Any tips?

@NicoleGraphix 4 года назад

@@MatthewEncina Thanks Matthew! I'll keep it landscape :) Your videos are really helpful, I hadn't thought of many things you'd both mentioned :)

@NicoleGraphix 4 года назад

@@MatthewEncina A month ago I was watching this video and applying to uni, just updating, I got my uni offers for my BDes after using your tips to my Folio!!

@Anthonymb8 4 года назад

I love the work you guys are doing! A lot of incredibly valuable advice...I would like to know if I am applying your advice correctly...is there a way for me to submit my portfolio for review in this channel?

@TheFuturAcademy 4 года назад

Not at the moment. Watch the community tab for the next time we request portfolios.

@tubervan 3 года назад

Do you guys have any videos showcasing portfolios that you think are high quality and meet your guys' standards? I would love to see examples of that

@picopandatv3193 4 года назад

Can you do more videos Reviewing Portfolios, please?

@buskinglankans 3 года назад

Petrula’s when are you going to appear again? we need your involvement for reviews. I learn to do design critique after listing to your tone

@cocokhan94 Год назад

can you make a video or course that shows how we can make the perfect portfolio (behance) the layout and what to include for beinngers. or better if you can make a template

@mudeestrategiadesign4489 4 года назад

Yo, Encina, If o have two principales skils (brand identity and digital) but i wanna looking for a job for the first one (brand identity), do you think i have to eliminate the digital work of m'y portfolio to focus on brand identity or put the digital work at the second level moment? Ex. 8 works of identity first, and then 4 or 5 works of digitale after? Thanks!

@LD71685 2 года назад

Hay! What's your take on using placeholder text in portfolio mockups?

@reinada7640 4 года назад

*Clap clap* "Portfolio review" (complete with hierarchical hand gestures)

@kamillaazim4862 4 года назад

👏👏 Portfolio Review! Yaaay 👏🙌

@majdhassan1623 4 года назад

Designers' favorite show

@raymondchee 4 года назад

"Jeng Jeng Jeng" I see what you did there!! LOL!!!!

@krisnanugraha3032 4 года назад

Thank you!

@TheFuturAcademy 4 года назад

How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the difference. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience. 👉🖥 bit.ly/Futur-Design-Cuts

@nickohhh 4 года назад

Great deal thanks so much, just nabbed it. I was just getting fatigued with my current crop and this collection looks filled with a ton of inspiration, efficiency and expediency.

@brockman562 4 года назад

Might wanna have disclaimer for viewers/designers to 'watch out/be weary' for using same mockup that everyone is using, otherwise portfolios will be saturated with the 'same mockups'. There's other sites as well, Creative Market (though that's starting to be overused as well). Viewers/designers can go the other route(s) of having projects photographed by pro photog. They will learn art direction and get to see the 'real pros' in action and build a vocabulary in studio lighting/product photography as well as build a relationship with photographer. Designers can even 'attempt' to shoot projects on a DIY level as well (youtube resources?). Doing it themselves they get to learn their equipment(f stop, aperture, ISO, depth of field, exposure/exposure triangle), learn lighting (studio or natural light...high key, low key), as well as art directing and staging products themselves. Instead of a mockup 'clipped' on a clean background that everyone and their grandma does, they can be staging scene ex/ product in-situ like a spilled coffee bag, coffee cup, French press, and plant on a wooden table out of focus/bokehfied.

@Storyraymond 4 года назад

I am noticing that a comment often is about being more clean in the branding of a designers Behance/portfolio. But a Behance page for an Art Director who works with advertising would easily be more "all over the place". Because they communicate on a lot of various places/media, and what they need to communicate to solve the clients problems/tasks also comes to play when choosing visual language and platform. So their speciality would differ more than a designers, or what? Do you have any thoughts about this. Would be interesting to get the Futur's perspective on this. Anyway, thank you for all that you people do:)

@manisky9026 2 года назад

which online platforms, (Wix, Squarespace, Behance) offer this kind of template that I can put my portfolio pictures under all the pages?So, that recruiters have access to projects without going back to the Home page?

@sachidalwadi 4 года назад

Hello, I just subscribed The Future Academy and you are amazing. I would love if you guys will critic my Industrial Desing portfolio. How I can upload and where? Super excited !!!!!

@TheFuturAcademy 4 года назад

Sachi Dalwadi wait till we request on the channel

@TheFuturAcademy 3 года назад

Watch Matthew's Portfolio Review 👉 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-QowXUHYEzT8.html

@Jor_Nature 4 года назад

Do you do reviews for architectural design/visualisations?

@TheFuturAcademy 4 года назад

Home Visuals we haven’t.

@dualshock3 4 года назад

25:45 I always thought it would be better to show your bio on your own website "first", since its not the first site people would visit.. Most directors find your work randomly on other platforms, and when they like it, they want to see the person behind the work. "THATS" when they go to your site, to see if your the right man for the job.

@brockman562 4 года назад

bio or projects/thumbnail of projects....its soooo subjective. You'll see a TON TON TON of portfolios that show projects first. After 3-5 years working in field, you'll see it doesn't really matter. Book it.

@dualshock3 4 года назад

@@MatthewEncina Yes, Ive seen you frontpage a while ago, Its a good example of what I mentioned in my comment. clarity in who you are and what you can do. I'm planning to do the same thing with my website, but first I need to find my niche :)

@yutsiyutischi8889 3 года назад

How can we work on our copywriting skills? Recommendations? :)

@Fierying 4 года назад

Not a graphic Designer, but as an Illustrator, these portfolio review videos was really an eye opener for me and made me realize how unfocused my own portfolio are and don't show how my works can solve a problem a company have. I basically just slapped in works without context and called it a portfolio, really embarrassing haha. Thank you The Futur! Also a Singaporean here, I realize for Joel's "An Irrelevant Guide to All Things Geylang" context description, he used a slang to give a relatable and casual vibe ("makan" = eat in Malay). Would you recommend one to use slangs like this that someone out of our country can't understand, or for example, if Joel just want to only get Singapore clients, this is just fine and its just a small matter?

@Lissemt 4 года назад

Fierying yep in the same boat, even though I specialize I always feel there is something wrong. This video help me realize what it it

@johnmcelrone 4 года назад

I think you already answered your own question here. Using slang or other similar vernacular helps to embrace intimacy between you and those who share your cultural background. If you're looking for work in different parts of the world, these nuances will immediately be lost without an explanation. However, if Joel's goal is only to seek work in Singapore, it would not be (absolutely) necessary.

@EasterlyArt 4 года назад

I see it's a common trend when being introduced to a project, for instance while clicking a thumbnail on behance, that there is a desire to see an introduction to a projects background before actually diving into the content/designs. Would it be a better idea to instead of leading with the visual to instead lead with the breakdown of each project? Watching this series is making me not only rethink how I am approaching my portfolio, but my website as well. It's been incredibly informative and inspirational in the way it's breathing new life in how I want to brand myself appropriately not only to those who enjoy my work, but to those who may be potential clients.