Emma Chamberlain on Going Broke... 

Money doesn’t really make you happy. Money gives you freedom. The freedom give you the ability to be happier.

As someone that is obsessed with being frugal, ive been shocked by how young youtubers manage their money, Gabi & Niki Demar & Blair Walnuts are youtubers that seems to have been broke while making the most money its crazy how unresponsible people are with their money nowadays.

Nothing says broke like 25 million in the bank

Money is like a toilet - having a toilet does not make you happy but without one life is very bad.

Money can't buy you happiness, but it's better to cry in a Bentley than on the bus.

Her brand deals make her the most - Being a Lancome Ambassador must be huge. It's like being a top fashion model - a super model for a major brand always made millions even in the 1980s.

she seems like the type of person that will wake up at 50 one day and realize her "money managers" stole everything... hope not but if you don't know anything about one of the most important aspects of your personal life ...

people that say money can’t buy happiness have never been bailed out of jail 🎉💵💵

The trick is becoming financially comfortable which requires a baseline salary and then not taking on too much debt. A lot of people like to increase the size of their house as their income increases. Then it's the stress of maintaining the income required to not lose your assets.

My take on it is if you are a happy person, more money doesn't make you happier, it makes you less stressed. Which allows your happiness to be less fettered.

going from broke/poor or say from being a broke college student to being able to support yourself & do things can *absolutely* make you happier, I do think there’s a limit to how much happier money can make you though

I’ve always said that money will bring you happiness but not COMPLETE happiness. Not stressing about money and bills would make life so much easier and more enjoyable but it won’t bring you what you can find in relationships with other people

Thank you! I have a full time job and I have dealt with the stress of trying to get RU-vid or my voice over side gig to replace full-time income. I burned out because I chased the money with my hobbies when it was supposed to be the thing that I enjoyed. You are right. If I end up making money, then great! But I have a good job that pays the bills and it hurts my creativity trying to make the hobby my job. And who knows! Maybe it will become profitable, but not at the cost of my creativity. Thank you, Graham, this was encouraging.

I think your parent’s have an influence on how you manage money. My dad taught me at a young age on how to manage and invest money. Now I’m happy he did this for me at a young age.

“Whats up Graham it’s guys here”

The problem with living on the 240k a year life style means that you need to make 480k a year before taxes. Thats the hard part. As someone who makes 250k a year.

Starting off can be hard though, so you really just have to love what you’re doing.

You’re so smooth with those sponsorships 😂 honestly kudos

some bangers in here for clips

Her coffee is really good. I purchased it at the store once and probably purchased it four times since. Even compared to coffee beans, Starbucks, Peets, I prefer hers. if I could buy her coffee every week I would. Probably the best beans I’ve ever tasted, and I pull espresso shots at home. It’s better than Blue Bottle or even Philz 😅

That $75k to be happy was from 2010. The studies you are talking about being happy with more if you are happy are way more recent.

I have been waiting a long time for this interview. 🎉

I agree with not being solely money motivated w/ content creation in the beginning - I’m going to start creating content soon but I have a full time job & a few other sources of income so I don’t have expectations of what I’ll make from content creation at least not in the beginning

The segue to the sponsorship was sooo smooth today.

Money doesn’t make you happy but not having it may affect your self esteem. I grew up having it and was always able to participate in everything in life so there was never feeling left out or guilty or even people making you feel like a bad person because you can’t afford to do things. I’m happy now, but if I wasn’t able to be so conscious, not being able to participate in most things would probably really affect me negatively.

not knowing how much money you have is heinous. of course she should have money managers, but ignorance is not bliss in this case

Hi Graham! I watch your videos all the time. Your content is great 🙂

I really appreciate your honesty in talking about your own business and the margins. It's really rare on this platform. I'm curious, did you know the potential margins when you entered the coffee market? I'm sure you did a ton of research but knowing as much as you do now through experience, would you still pick this market?

£100K after taxes would honestly be more than enough for me. It’s not very realistic in the UK though 😂

It's honestly so funny how some creators will swear by RU-vid and how much money it brings in and then others who are like no RU-vid is not a viable money maker

As someone in the creative field as well as the education field, being aware of the financial side of the creative field is hard. This is also why I started my podcast The Business of the Starving Artist, to try to at least show what I have had to learn the hard way to try to help others in this field navigate

If more money isn't improving your life and helping you have less stress and more happiness, you're managing it wrong. Also, I'm kind of glad I'm old enough to have no clue who any of these people are, lol. She seems like the type that will get taken advantage of financially. It's dangerous to not know how much money you're making or what it is being put toward. Good way to have "associates," even family members, take quite a bit off the top without you knowing it.

Graham and the classic ice coffee on the side 😂

Good video. I hope she sees your video and takes a look at her finances. So many cases of people being ripped off by the people supposedly looking after their money.

It is me again. Love your videos. Keep on putting in the hard work

Great video

Been following you forever! Thanks for everything you do!

Hi Stephan, love your videos ❤

Such a luxury to not look at your bank account

Emma's done very well I am not sure about the whole not knowing how much money you have business quickest way to get robbed I think 🤣 fortunately for Emma she's got family looking after her funds

love your videos!

The title of the video got me 😂😂

1:03 just wanted to say that the whole “artists aren’t built to understand money” narrative is a huge misconception and really does a disservice to creatives. We are told we’ll never understand finance so most creatives are too scared to try. Well to all my creative people out there, you can understand finance! You can do your bookkeeping! You can do your taxes! Money management is a skill that you learn and master just like your creative practice. Just had to say it because I am an artist and a bookkeeper and this is a myth I really feel strongly about dispelling. PS, there is a really great podcast called Sunlight Tax which is made by an artist who went back to school and got a CPA just so she could educate creative people about finance and taxes ❤

I like that graham never puts Emma’s decisions down. This whole video is a great conversation about what she does with her business and what could be done differently. With that said he does look at why she might have taken the approach she has which was interesting.

That transition to the sponsor though 😊

Clever title👏

I think the study was about $75k and conducted in the 80s or somthing then newer one was $150k is adjusted for inflation but the point still remains.

Her coffee is for sale in every Walmart. She is going to be just fine

I used to work for a well known celebrity and they had a bunch of people managing their money and it took for them to get a divorce to find out literally just about everyone was taking a little out for themselves. It was so hard for them. I would even say harder than the divorce because they trusted these people. So when I heard Emma mention the checks and balances and having people “manage” her money i immediately thought of my past boss. I went on to work with a billionaire and what I found interesting is that they signed all of their checks and took out an entire day out of the month to go over all their finances to sign checks. I learned so much from them. At first I thought they were paranoid but then what I came to learn is that it’s the right thing to do when you have so many moving parts. Of course the average person doesn’t live that way but I did learn to manage my own money and be aware on what I need vs what I want in life.

The money/happiness studies I vehemently disagree with after being focused on this topic my entire life (started investing in mutual funds at 16 in 1986 before internet and am now a multi-millionaire). The studies are simply incomplete and extremely misleading. Here is why: Money initially buys you the basics of life and then evolves to 'lifestyle' support. I agree that lifestyle spending has diminishing returns and as that expands your happiness may slow or not grow. HOWEVER, the next step along the income/net worth growth curve is financial independence. And this is where I predicted and have validated that for me, my happiness exploded well beyond happiness derived from life style spending. For me and many (not all) having the freedom to not have to worry about a job and freedom with time is absolutely directly linked to my happiness. And I'm a person who always dreamed of and achieved goals of sports cars, watches, high end audio, original art, and expensive homes.

Money makes life easier, but it doesn't buy happiness. Making so much money that you don't know your net worth is crazy. The flip side is struggling to pay bills even though you have a college degree and 13 years experience.

not knowing sounds so crazy to me and what a way to get screwed by people around u....

that brand integration didn’t even relate to what Emma was saying. hella funny. looks like a good product tho. will check it out.

When it comes to the topic of money and happiness money is an amplifier. If you're a happy person money just reveals that you are very happy person if you're miserable person money reveals that as well this is not a hard concept. But lack of money altogether is just miserable all around

The OG Graham Stephan 💯👊🏻

This is the only channel I show up as soon as a videos posted 😂

I caught the cut. You went from your Rolex that i think Grant got you to your Zenith and then back to the Roly. Love you content 😁

I love you your the source of my financial success thanks for being you ❤

I love her coffee!

This was a great interview! I admire Emma's desire to create and be happy is more important than making money to me this is the key to success.

Hi Graham

i learned to count, invest and save from video games such as runescape where you had to work for your money, save to buy stuff you needed and invest in things that would help you make even more money.

I think a really good case study here is Ryan Reynolds and all his companies. Majority of his ads are by him and his network circle.

With the study, however, the $70,000 figure was medium throughout the U. S. Obviously, someone living in. the middle of nowhere, may need less than $70,000 a year, but someone that has. has to support a 4 person family in San Francisco may need$500,000 a year, the conclusions of the study. when you basically get to what used to be a middle class living where you have enough money to pay for all of your needs. and even put some stuff aside and maybe get one or two luxuries. like a trip or a nice car or something like that Once in a while, I mean like between six months to two years. and you don't worry about money when the next paycheck will come because you've got a basic cushion. That's what the study said. It's eventually gets to a hedonic treadmill with what you said, which is actually true diminishing returns, but basically not having money is more correlated with being miserable than having money being happy So long as you meet somewhat of you need also in the introductory psychology that talk about Maslow's hierarchy. and money covers most of the basic steps in Maslow's hierarchy, black you bodily functions like you need money to drink water to eat for shelter and for security. and to some extent, social interactions cause very hard to meet and go out with people on a budget. It's only possible, but it's harder, but the other stuff on the Maslow's hierarchy you don't need, but you can't reach the other stuff. and Maslow's not a rocky without money. That's basically what the studies say.

you influenced me to make my own iced coffee at home

Money DOES make you happy in the sense it relieves a lot of stress living paycheck to paycheck or working from when you waking up till when you sleep. Money provides that freedom, so yes it does make you happy because it provides freedom and security.

Love ur 2020 and 2021 videos now not so much

Maybe 75,000 after taxes, benefit deductions and such are taken out. 😂

Still liking!

as a very logic/numbers oriented person... how do i become these people's money manager? it sounds so exhilarating seeing what they make and spend haha

Optimal happiness on the money, you have to factor in Inflation and the rising cost, that's why it kept moving the totem pole of what made people satiated

She's still very young, I hope one or two of her trusted advisors is a parent. It is a rare parent that will rip off a child, it happens, but I have to imagine it's rare. What Emma lacks at this point is wisdom and experience, and a parent is in a unique position to know when something doesn't pass the "smell test." She's young and very fortunate, in a few years with the right planning she can be set for life, not any different than a professional athlete. But we all know what happens to so many of them.

I heard Oprah say once that every check goes through her hands. For me Emma was fun when she was the every girl, but now not so relatable. But hey good for her that she’s so successful.

I personally think its a smart idea that she has other people handle her money (SHE SHOULD HAVE MORE REALATIONS WITH THEM THOUGH) because i came into a lot of money a few times in life and i will say it defenitly effects the way you think during your day to day. just think about it yourself (if you could LOL ) not knowing how much money you have but you do know your bounds of spending. you'd probably make a lot "creative" videos when it comes to your own personal hobbies. when i have money i just worry about making more. when i have less money i worry more about being happy.

Nice vide but the number of ads in this video is a little too much… but then I watched the entire thing so I guess it works 😅

Do a video about trisha returning her pink rolls royce!

commenting for the algorithm

First! Love ya Graham

at the end of the day its important they all take some financial courses

Graham is flexing his watches. He is wearing different watches during the same segment in this video.

So yolo amc and gme calls? Perf thx graham

The nextiva link is broken " The link you clicked on is malformed. Contact the editor of the originating page."

Good for her. Good segment Graham. I love Emma Chamberlain. What a funny young woman. Will you cover a segment how much money do you need to invest for your kids a month to make a certain amount by 18 for college, 30 for a home, and 65 for retirement.

16:57 don’t do youtube for money. do youtube for fun on the side.

i think 200k a year would be peak happiness

Have to admit I've never heard of her.

Yeah graham okay whatever you say 😂

If creators literally invested only into VOO or BTC, they'd be so much better off 90% of the time then letting someone rob them with management fees

Eeesh...I think Emma is an amazing creator, but she should know how much money she is making and where it is going. If not, there might be a lot of expensive lawsuits in the future about "mismanagement of funds" that she'll have to pay for later on...which will cost her even more money...

what talent does she do besides sharing her personality?

I have used sudo you can have different local numbers

The constant self promotion it''s very annoying. You need to find the right moments to do it.

Lol Every kid that grew up watching her RU-vid videos discovered their love for coffee through her. She has a pretty large influence on new generation of coffee lovers. So there's lots of potential. The selling power of her entire demographic comes from everyone that grew up watching her enjoy coffee. I think because of her niche in coffee for the younger gen, with the right team onboard they could really turn her brand into a household name. Also everyone that knows who she is associates her face & name with coffee.

People that don't want to know how much money they have or those who don't want to manage their finances are baby adults and never grew up and were coddled. lol

Never having earned more than 25k a year... I must be one of the most miserable people in existence...but I'm not.

16:17 What about opportunity costs?

please do this same video concept with DJ Khaled 🙏

something wrong with link

do a video with EC

Grahamdazz