📖LINKS & RESOURCES Fash Rev email template: action.fashionrevolution.org/what-fuels-fashion Action Speaks Louder email template: speakslouder.org/campaign/lululemon-olympics/ Social media template for calling out brands: [@ brand] #DontBeFuelish with our future 🌎 Put your money where your mouth is and invest 2% of your annual revenues into decarbonising fashion!! @fash_rev #WhatFuelsFashion Further insight into fashion revolution report: ruthmacgilp.substack.com/p/what-fuels-fashion My videos with related topics: olympics & Lululemon - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-KJu-68KhQEQ.htmlsi=ca4XWPSJboIAs4lY nike news - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-WvAcpHuFGHw.htmlsi=FpAMax8arM97H_Ps clothing label updated design - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-LaTMeSyHfHs.htmlsi=bKhF5HByYP9DKi1U who pays for fashion debate explained - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-F7pT4n8Uim8.htmlsi=54YTj_VTtd4zmw5s
As long as the profit motive exists there will be no change. Only marketing on the appearance of change. The market doesn’t incentivize humanity’s survival
I’m finally at the stage where I’d rather read the original report than listen to someone reacting and talking about it. Thanks for actually linking it, I’m a scientific researcher and primary reports and papers are king in my world.
indeed there needs to be more pressure from consumers on brands - they’ll do more if they see this as a material threat to their revenue and bottom line
Well done video. We are VERY far from where we need to be in terms of sustainability, and I think only actual legislation will change things. For now, I'll do what I can and vote with my wallet. I buy mostly secondhand anyway, but I've made a point about a year ago to even only buy secondhand from brands that are doing the damn work. And no synthetics!!
Found your channel recently and really enjoyed getting up to date with these issues in the industry with your video format. I care a lot about fashion but I get quite fatigued of a lot of influencers who despite having the resources to talk about this continue to support unsustainable practices.
This is enough to convince me to do a no buy in august 😂 Tom Ford ‘timeless’ is he serious. Also MaxMara isn’t just unsustainable they also use Fur in their products, think foxes mink and raccoon dogs aka cruelty to animals. I took part in a big anti-fur consumer campaign, but they ignored our efforts
they make it really hard to remain positive about the fashion industry 😭 but i'm hoping those campaigns + actions i linked to will do some good, it'll be hard for them to ignore being email bombed if we get enough ppl to do it!!
I literally cringed when I saw the stat about the use of fossil fuels, eeek! I get so frustrated when I see people promote polyester, mylon, etc as "green", its anything but. More brainwashing by companies. 😢
correct me if I'm wrong. max mara is a brand that's very highly regarded in the sewing community, they're like the staple when it comes to clothes' quality. I'd guess they separate themselves from the brands that chase sustainability as a "trend" to appease the wider public. but it's embarrassing as a luxury brand to not even disclose their workers' conditions. I guess it's not so easy to seem different from all the "commoners"'s brands if the clothes are made by the hands of the same workers. i hate luxury brands, I truly do. in many cases they're just fast-fashion brands with different marketing, so they can pocket a bigger percentage of the profit. on a different note, do you know blogilates?
i actually have no idea, but i do think ppl rave about their quality - it’s too bad they don’t have the ethics to back it up!! luxury brands ranking bad on sustainability hits on another level bc clearly they have the profit margins, it’s just corporate greed in the way 😢 & no i haven’t!!
@@katierobinson it'd be interesting if you looked into blogilates. her entire brand is being for customers, but I have doubts on her ethics. but i'm just throwing it out there
maaan at this point idk if brands are stupid enough not knowing how to go towards sustainability. or they actually acknowledge and have the resources, but pretend they're stupid 🙃 those big brands can make a difference... it goes both ways. if company do not overproduce, consumer less likely to purchase new stuff. and also everything is 'one time used' only nowadays, it's a shame we couldn't get the quality that we had like in the 70s-early 2000s. pretty sure anything before 2010 was decent
Such sluggish progress on sustainability in the fashion industry can seem disheartening (and it still is) but it was cool to hear what we could do about it. I used the email template linked and already got 18 stock reply type emails. I’m excited to follow up and hopefully put pressure on these higher-ups to make change.
I have a curious question as you talk about sustainability. What products do you use to wash your garment? Do you do anything sustainable or different? Anything to make your clothes feel nice and last longer?
