In this newest episode of the Massive Agent Podcast, Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually hurt your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships.
➡️ Takeaways:
• Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low.
• Provide context and education to clients about the implications of interest rates on their home buying decisions.
• Act as an advisor rather than a salesperson, offering guidance and insight to clients.
• Emphasize the value you provide beyond interest rates, such as your expertise, service, and support.
📕 Chapters
00:00 Introduction
06:17 The Problem with Talking About Interest Rates
10:06 The Danger of Focusing on Interest Rates
12:22 Providing Context and Education for Consumers
13:48 Conclusion
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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with a organization of 300+ agents across 36 states and 3 countries.
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4 авг 2024
