How MrBeast Opened a Burger Chain 

MrBeast's accountant is the real Mr Beast

Hey there - Part 3 of China's Reckoning is coming but those videos are hugely time-intensive to make and I want it to be the absolute best it can be. Hope you don't mind this brief intermission before we return with Part 3. -Evan

I literally just had Mr. Beast Burger last week not realizing it had anything to do with the RU-vidr. I picked it up from a truck in a parking lot. That truck serves as the kitchen for 3 ghost kitchens, including Mr. Beast Burger. I talked to the guy working there, it's a common business model

This video presented some very shocking realities that I feel many people would otherwise never know about.

Other channels are so padded you could get the full video just from the title and a 30 sec clip. I love how PolyMatter is the opposite, there's always way more interesting information in the video than the title alone conveys.

Ever been to Las Vegas? Ever been in a Las Vegas Hotel? The "Cloud Kitchen" model was born there 60 years ago. You may be in a Vegas Casino-Hotel that has 12 restaurants. Odds are all of these seeming unique Restaurants share the same SINGLE kitchen - connected by "back-of-the-house" tunnels and hallways. You order a high end Plate of Prime Rib at Caesars Palaces' Cleopatra's Barge, the waiter/waitress takes your order to the back, and it's cooked 500' feet away in the same kitchen that also prepares the cheapo burgers and fries of Food-to-Go in the Food court and the Beijing Noodles #9 located in the dark recesses of the casino floor.

These "ghost restaurants" are basically just delivery companies, not actual restaurants. You order from a delivery company in your house, because you don't want to leave to get food, this is not why people go to restaurants. People go to restaurants because they want a time out to meet their friends, or you're already out and want to go in and get a quicke meal, in the pandemic you can't do this, but after the pandemic those reasons are still there, so normal restaurants are going to stay, because the reasons are different.

You can tell the smartest RU-vidrs because they are trying to diversify their brands as much as possible.

An interesting new model that could emerge from this is indie chefs. Right now, a chef has to have great business skills and reputation to handle his own restaurant. Cheap ghost kitchens would allow a new wave of profiles to be independent. Think about your favorite chef youtuber, doing a nationwide tour where he stays for 2 weeks in a city and allows his fans to order from him. People could actually start a food business with only instagram and a few hundreds $ of rent. Or maybe a themed restaurant that wouldn't stand a chance in a traditional model, like Game of Throne Feasts or Ghibli Breakfasts. It's truly an interesting new paradigm.

imagine thinking you're ordering a pizza from a fine Italian restaurant and finding out it's actually Chuck e Cheese 😂😂

This is great: How MrBeast Opened a Burger Chain But I like this: China's Reckoning Part 3

"The fun of operating a restruant" If youre the owner and manager of a restruant, you're probably not having much or any fun

When Chuck E Cheese is so god-awful they have to use a ghost kitchen with a different name to actually sell. 🤢

This is such an interesting concept. I wonder what else can be "Ghosted".

There was a ghost kitchen in my city (not Mr. Beast Burger) that became infamous due to their "ground beef pasta" (which was just a frozen burger patty on a bed of penne and a weird tomato/rose looking sauce

Man, those shared space kitchens is the kind of ideas that appear so simple you'd think someone would have thought of that before. Maybe someone has idk, but I sure wish I had haha!

The thing I absolutely hate about this is that some ghost kitchens are the same person pretending to be a dozen things. So let's say you get an awful burger from Dave's Burger, a few days later you decide to buy from Charles Burger. It was the same kitchen, same ingredients, and same terrible quality. I've heard of this in my own town. So now I'm sketched out to risk buying any burgers for fear all of the noname burger joints with no real storefront might all be the same trash in disguise.

That explains where the 2 million different chicken wing places on Door Dash are coming from

The extended version on Nebula offers some scary prospects of the future, but sitting in at a restaurant is still an important part of life that will come back after this pandemic is finally over, and I hope that's enough to avoid the fate that's being speculated.

Over here in Singapore, app delivery companies owns their own kitchens and marts solely for their own delivery services. For the kitchens, they basically open them up and invite merchants from all over the country to operate in them for low rent. Each kitchen has 20 - 30 different well known "restaurants".

I don't know if it's happening in the US, but here in Brazil, Outback is doing something similar, but inside their own restaurants. The launched "Aussie Grill", a brand who basicly sell fried chicken sandwiches and fried chicken. They didn't publicize it like an simple Outback's version, but it clearly is. I just discoverd it because they launched in only 3 cities, and the address is the mall near my house, where I searched to eat there, but couldn't find. I found it really nice though, because restaurants like Outback usually have two kitchens, and only till lunch both are in use (as one is used for pre preparation). Now they are probably using both full time.

came for mr beast, got an explanation on how the restaurant industry is turning into the Amazon of food and I'm not upset, I loved this

Yeah, I'll have a double ghost cheese burger and a spooky soda...

Here in Brazil (I dont know if it is world wide) the app iFood has a similar system in place. It offers a bunch of typical brazilian lunch dishes, things that you normally would make on your own home, through their own brand named "Bom e Barato" (Good and Cheap). In practice obviously they dont own the kitchen and the emplooyes, it is a third party that makes them, but you cant see where it comes from, the name of the restaurant, anything, it just comes to your door with the iFood package on it.

Wow, can't say I like this new trend. Getting food from a hidden cubicle sounds borderline dangerous. The fact that it can also get repackaged or rebranded adds to the concern.

The smoothest things in the world: 3. Laquered Italian mahogany 2. Genuine Parisian velvet 1. PolyMatter's sponsor segues

In an interview with Marques Brownlee and MrBeast, MrBeast said that one of his favorite RU-vidrs are Polymatter. Check the video to see.

A surprising informative video. Thank you as always You are my favourite youtube channel aside from lemmino 😍😍😍😍

Not gonna lie, your videos are amazing keep up the good work man

I thought this was a somewhat delayed April Fool's joke. Apparently this brand - both Mr Beast and their burgers - are in fact real things. Okay.

"It's honest clickbait" _Everyone likes that_

The Burgers from MrBeast are delivered cold and their fries are awful, they're all done through ghost kitchens at places like Buca di Beppo, and have no quality control whatsoever

Man I was about to study. Now I have to watch this

Thank you for this Informative video

Apparently, I'm living under a rock, because I hadn't heard of MrBeast until watching Matt on The Food Theoriest talk about this burger. 😂

whenever I see a mr beast thumbnail, my first thought is: “why the hell does jimmy always want to give me a hug”

As the chuck e cheese example points out, the problem with ghost kitchens and other similar approaches is that the quality is often absolute shite. All the ones in my delivery range often average 1-2 star ratings (on yelp or google, not the obviously astroturfed delivery app itself) because the corporate offices or whoever decided they didn't care about food quality.

And this is how food quality will nose dive into the ground

can we just appreciate the editing

This is such a good video TY for the info

The funniest part of the Chuck E. Cheese ghost kitchen is that it’s called Pasqually’s Pizzeria, and Pasqually is the italian stereotype pizza chef who plays drums on the Chuck E. Cheese animatronic band.

Without watching the next video, my guess is that having multiple restaurants share one location allows for economies of scale, which is what Uber CEO guy believes

Cold open with "you've almost certainly heard of" nope, I came here partially to find out who was the Mr Beast in the title 😂 idk if this is evidence for or against me living under a rock lmao

so cloud kitchen sounds kind of scary imagine someone putting weird ingredients in ur food and no one will know bc its basically a private business but someone else delivers it

I’ve been watching him since he counted to 100,000

Me, who never heard of Mr Beast before: huh

What we all want to see: ghost kitchens operating at low cost to sell reasonably good food at cheap prices.

The sponsor segment was so sudden yet smooth at the same time.

Eyy. This was talked about in Food Theory! Awesome

whats wonderful about this idea is the fact all the best food like subway mcD BK and more could be in the same building and you just order it thats awesome and i saw a what if video a while back saying something the sameish but i hope this happends would be very neat

this is the first I'm hearing of both mr beast and his new food chain

Running two restaurants out of one kitchen just doubles up demand during your busy times and your idle times will still be idle.

Polymatter is on turbo mode lately

We have observed this as the demand for our machine has gone up since 2021 as more and more people are starting cloud kitchens and chai delivery is a good business. We sell automatic chai machine called SuperBrew and SmartBrew

This is precisely the kind of question I wanted the answer to but didn’t know where to look!

Before the pandemic, when ghost kitchens are started to be known, people hated it because they felt deceived. Now, the pandemic made us rethink about a lot of things

It must be a nightmare for Food safety inspectors

03:10 "Why pay for Bathrooms" All employees have to shit behind the bushes

Another awesome video!

Kitchen as a Service. Sounds cooler than "cloud kitchens"

I love how so many commenters including me live in a bubble where the most popular nonsense hasn't even reached us by name. Gives me hope, weirdly enough...

It would be very comforting to know your food is being prepared at what was once an old dinky auto repair shop or a stinky beat-down bowling alley.

This is going to be a disaster for workers, like near every "revolution" out of silicon valley.

I clicked pretty quick! I love PolyMatter!

He did WHAT?!

Amazing episode man. 👌🏼🇰🇼

Now Mrbeast has a documentary on curiosity stream

Would've been nice if you also talked about the world's first Cloud kitchen company, also the largest in the world. Rebel foods, i think they're central to the whole cloud kitchen story.

Cloud kitchen is basically amazon where people can sell their food or even make their own delivery only brand without a real restaurant, literally it's just like renting to sell, just like buying a cooking camp in bazaar.

Wow - what a great transition to sell Nebula. That’s not sarcasm. Haha. I’m already a subscriber but still mostly watch on RU-vid.

As sombody who worked in a kitchen. I'd honestly prefer the extra diversity of options served besides the same 15-20 things,,, for years. Besides the overnight prep guys (which would actually employ more of them), this actually sounds like a good thing for local chefs.

I live under a rock, never heard of this MrBeast guy.

They tastes pretty good tbh, for a very reasonable price

Which software do you use!? And how you make these animations!?

This is genius

Wheres the next china video? Edit: saw polymatters comment on that topic

Ghost Kitchens are cluttered everywhere now and are super effective with all the delivery apps out there now

I hate this concept because food is important to me, and I want to know that the food I order is good. If I lose the ability to filter my restaurants, then I wont order.

Mrbeast doesnt go to the bank to get money. The bank goes to Mrbeast to withdraw money..

Well this is the first time I'm hearing about him

2000s - McDonaldization 2020s - Amazonization

the shocking thing about this video is an ad

Very informative video

ironically, i think mr beast's burger chain has destroyed more trees than his trees planting efforts

he opened a burger chain? This man is a marketing genuis

“None of the world’s largest companies are involved in food” Laughs in Coca-Cola, and McDonald’s.

I find the entire idea of Ghost Kitchens dishonest at best, and downright lying at worst. If I order delivery, I want to know whether the "brand" is an actual kitchen or just an Applebee's in disguise. New colors & logos are used to lure people in when their own brands don't have a good enough reputation to sell a particular item. If I order from "Conviction Chicken", I deserve to know whether it's going to be the same microwaved Tyson chicken tenders you can find in any Applebee's, TGI Friday's, etc. In a sense, it's completely taking advantage of the pandemic & how people are staying home. When people start to go out again, they'll search for these Ghost Kitchens that they've been getting delivery from and soon realize it was from the same chain kitchen they drive past everyday. Essentially what I'm saying is, though the logo/brand/colors differ, it's the same kitchen, and largely the same food. Consumers deserve to know this information.

That's the guy who challenged himself to take 1 Uber ride across America.

I've never heard of this channel in my life

still remember stumbling on his channel at 30k subs years back didn't watch him all that much tho

Food Theory (Same guy as Game Theory) has made a video about this as well. It's pretty interesting.

The video ended and I'm still waiting for him to explain about Mr.Beast burgers

This was a weirdly dystopian video.

I didnt found this video "Kalanick's vision fo the future of food" at nebula or curiosity stream. Can you send the link?

I... did not expect this video

i found out about this from a ghost restaurant i found on door dash called Ribs and Wings AF

Isn't it wonderful how positive propositions like "Meet a cubicle to cook in so you can focus entirely on cooking." get turned into dystopian nightmares almost immediately? Just renting a kitchen to be able to focus on cooking is such a great idea, but there's a 0% chance working conditions won't turn to shit like at Uber, Amazon, and so many more similar companies.

And today I learned about MrBeast XD Damn I'm really behind on the latest trends on the internet.

The world is becoming more of a dystopia every day

I love your videos