How to build an email using Content Builder in Salesforce Marketing Cloud

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Cameron Robert steps through how to build your first email in Salesforce Marketing Cloud using Content Builder by replicating an existing Salesforce email from ReallyGoodEmails.com.
Key Moments:
Introduction (0:00)
Explore Content Builder in Marketing Cloud (0:18)
Email Template and Properties (1:30)
Email Creation Interface in Content Builder (2:56)
Content Blocks Overview in Content Builder (3:51)
Layouts Overview in Content Builder (5:08)
Selecting an Email to build from ReallyGoodEmails (6:36)
Building the Email Structure using Content Blocks (7:48)
Recreating the Email Content (8:55)
Preview the Email (18:18)
Email Build Challenge (19:12)
Summary (19:39)
🏆 Suggested Email Build Challenges:
📗Easy: reallygoodemails.com/emails/b...
📘Medium: reallygoodemails.com/emails/y...
📙Hard: reallygoodemails.com/emails/s...
Links & Reference Material:
• Sample Salesforce Email: reallygoodemails.com/emails/c...
• ReallyGoodEmails: reallygoodemails.com
• ReallyGoodEmails Channel: / reallygoodemails
Trailhead Modules:
• Content Builder Basics: trailhead.salesforce.com/en/c...
• Content Builder Features: trailhead.salesforce.com/cont...
Salesforce Documentation:
• Content Builder: help.salesforce.com/s/article...
Contact:
/ camrobert
www.cameronrobert.com.au/
/ auscamrobert
Music: www.bensound.com

Опубликовано:

7 июл 2024

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Комментарии : 30

@orionx2 10 месяцев назад

Not too fast, not too slow, effective and we understand you well. It is perfect for beginners thank you !

@kritimaheshwary5291 Год назад

Hi Cameron Robert, amazing content for a beginner in SFMC like me. Thank you. Looking forward for more amazing videos.!!

@Priyankrajvanshi 4 месяца назад

Thank you so much Cam, these videos are really amazing and easy to navigate as well.

@gauravjain2742 2 года назад

Really helpful for fresher.

@airbnbhorrorstory Год назад

Fantastic video!

@csnoremac1 Год назад

Thank you!

@tomtoktakk 2 года назад

Hi i love your videos! can you make a playlist for Salesforce Administration? I would love to learn more about salesforce coz i am planning to apply as Salesforce Admin

@Rodrigo-he3jw Год назад

What an amazing job Robert, great video. I wonder if you have a video about Transactional Messaging API to send emails or SMS messages. Thank you

@arielvalentina5880 Год назад

Congratulations on the content

@matheusmoxi7606 Год назад

Hi, thank you very much for the video

@shaileshkumar-mt1br 6 месяцев назад

Yours is the best Marketing cloud tutorial on RU-vid. I wish if there is something similar for CDP. I also checked your website. Please let me know if there is any paid version of your training where you have covered CDP. Thanks a Lot!!

@yissakb3044 Год назад

What do you check to be able to know the Open Rate, Click Through Rate, If there is a sales generated on an email? Thanks

@BushtracksTravel 4 месяца назад

Thanks for the video! Can you tell me what version of Marketing Cloud you're using, Growth or Premium?

@junaidyounus Год назад

Hi Cameron, Hope you are doing well can you please build the email using the AMP email format we would like to you build with an appointment booking template with SFMC. Thanks.

@robertwynter2464 8 месяцев назад

Hi Cameron, will you be doing any sessions on Mobile Studio?

@ankitaahuja111 Год назад

What is your thoughts on using HTML vs template/amp script? I have experience in Eloqua using htmls. And my new company uses SFMC and Salesforce support deploy their email. Now I have to take on the execution but not sure if I ask my agency to create html or use template based instead ? if that’s easier to leverage Einstein features?

@CameronRobert Год назад

I strongly recommend starting from the base HTML templates provided in Marketing Cloud as it is the “native” option, and will support most features out of the box. You can add customisations to this as needed.

@JLoveReacts 11 дней назад

Thank you for this excellent video tutorial. Does Salesforce offer a trial or student version of SFMC?

@CameronRobert 10 дней назад

Sadly there is no trial/dev org for Marketing Cloud at this time.

@user-cv8xt2ug7e Год назад

Hi Cameron, Great Video. Just wanted to know if you can guide me in getting a marketing cloud account. Not sure how to get access to the marketing cloud. Thank you.

@CameronRobert Год назад

There currently isn't a developer or training version of Marketing Cloud. However there are groups in the community that offer short-term hands-on training opportunities. trailheadacademy.salesforce.com/overview and supermums.org/ are 2 that come to mind; and I encourage others to link post links to groups who offer hands on training experience in Marketing Cloud.

@anujasfdc3319 4 месяца назад

Hi, Your video is super informative. I'm really eager to dive deeper into Marketing Cloud and would love to get some hands-on experience. Would you be able to provide me with access to a Marketing Cloud playground? Thanks in advance!

@SatyamSingh-iw6ix Год назад

Can I get a free trial of SFMC ? Does salesforce provide free trial?

@horrorfying2884 4 месяца назад

how do you get your own SFMC org to play with?

@CameronRobert 4 месяца назад

Sadly there aren’t any “dev” or “practice” orgs; however some of the Salesforce marketing cloud training programs will provision you a training org for the duration of the program. Additionally, working for a Salesforce Partner may get you access to their partner org for training purposes. Working with a company that has a spare BU is also a good way to get some MC practice. I’ve done all of the above during my time using Marketing Cloud 🙂

@haribarbole4459 4 месяца назад

can i practise this email template making without salesforce subscription,please revert back me.

@CameronRobert 4 месяца назад

You can absolutely build your own templates without Marketing Cloud. I suggest taking a look at VS Code using the AMPscript plugin; that way you can get as close to Marketing Cloud as possible without needing to use a real instance.

@rebeccaindy 3 месяца назад

Nice video. However, not sure about teaching people to "borrow" the URL of images from other companies. Doesn't seem like good etiquette and also that company could remove those images from that location at any time, so also makes it risky.