Cameron Robert shows how to gain actionable insights from the Einstein Engagement Scoring Dashboard in Salesforce Marketing Cloud, and talks through a few activity ideas to help retarget and engage with your subscribers.
Key Moments:
Introduction (0:00)
How Einstein Engagement Scoring works (0:17)
Einstein Engagement Scoring Dashboard (0:42)
Email Engagement Prediction (1:04)
Subscriber Retention Prediction (2:08)
Email Open Prediction (2:42)
Email Click Prediction (2:59)
Web Conversion Prediction (3:16)
Einstein Engagement Activity Overview (3:43)
Window Shopper Activity Ideas (4:42)
Selective Subscriber Activity Ideas (5:21)
Win-back & Dormant Activity Ideas (6:19)
Good luck Reengaging your subscribers! (7:40)
Salesforce Documentation:
help.salesforce.com/s/article...
Trailhead Links:
Segment Using Engagement Scoring: trailhead.salesforce.com/en/c...
Contact:
/ camrobert
www.cameronrobert.com.au/
/ auscamrobert
Music: www.bensound.com
20 июл 2024