How To Customize Facebook Ad Columns + Analyze Data 

Analyzing your Facebook ads manager data can be easy if you have the right columns set up. In this video, I will show you how to customize the columns in Facebook ads manager so that you can analyze your ads data!
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▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
00:00 Intro, what we will be talking about
00:28 Where to look to analyze data inside Facebook ads manager
00:39 How to customize columns in ads manager
03:17 How to create custom metric in Facebook ads manager
05:10 Organizing columns selected
08:22 How to save a preset
08:35 How to analyze the data based on metrics chosen
15:10 Is the data inside ads manager accurate?
16:53 Campaign VS ad sets VS ads
17:31 How to know when to turn off an ad
18:18 Breakdown feature
19:57 How I make a test based on data