How To Film A Restaurant Commercial 

very amateur buddy

you should learn more before teaching

Solid tip. We always have to balance that time and even sometimes commitment of the restaurant staff. The more pro chef lead places will pay very careful attention to platting for the camera. Some other places regardless of the equipment and record being made will just move on. We spent over an hour shooting four different copies of the same plate to get it perfect. Thanks for watching.

Thanks for watching.

Glad it was helpful!

Thank you so much.

Thanks Benjamin, good luck on your projects.

Glad it was helpful! Thanks for watching. Good shooting.

Thanks for watching!

Thanks Carlo, appreciate the kind words.

Glad you got something out of it. Good luck on your shoot.

Hope you get the project.

Thanks!

Thanks, I'm glad you enjoyed it.

Thanks- good luck. Feel free to share the link with me.

Thanks.

Thanks

Thank for watching!

Thanks, good luck!

Appreciate it.

Thanks for watching.

Appreciate the feedback. Good luck.

Glad it was helpful!

Glad you liked it

Glad you enjoyed it

Your welcome. Good luck on your shoot.

Appreciate it.

Glad to hear!

Saludos y abrazos!

Glad you got something out of it- good luck on your journey.

Awesome. Thanks for watching.

Glad you enjoyed it.

Thanks- let me know what kind you would like to see.

@@acamilop How you go about contacting customers to get their business. I've watched the video you made on Google Maps already and I plan to use that. I see you can put short video clips on Maps now too

Thanks so much.

I have two methods to charge my clients. First is on monthly retainer. We shoot spots and manage campaigns for companies. I won't go into to much detail, but it is my preferred way. For most restaurant shoots I charge a flat rate that includes the video, stills, and usually some casual videos. My rate here in Colorado is $1200. That includes editing of the videos, light retouching of the photos, and music. I offer everything as a package with one price. I see way to many people try to do a line items charge for their services. Most businesses don't want to see a break down of costs because it's confusing. You never want some saying- oh editing is $400 but what would I get if I only paid $300? The only time I break down line item pricing is when working with an agency. Businesses just want a bottom line price. I do often have separate pricing if I have to pay extras or talent. Just so its clear that its not coming out of my charge. We do ask how the videos will be used and offer to setup campaigns for the videos if they are to be commercials. Most of my clients want to get a business benefit out of the videos so its usually part of an ad campaign. I charge separately for this because it includes the campaign creation and in most cases the ad inventory. Digital advertising makes this easier and cheaper since facebook/insta and youtube ads are pretty simple to run. We often have more complex campaigns that include broadcast. If the customer doesn't have a plan on how the video is going to be used and shown I generally coach the client first. The worse thing is having a cool piece that no one watches because they didn't consider an ad budget. For corporate videos and such, its generally flat rate based on a days shooting. I always include the editing in that price because as with commercials, clients want a bottom line price for everything. This strategy has worked very well for me for the past four years. Side note- I price myself so I loose 20-30% of my proposals. If you keep "winning" your proposals, it usually means your charging to little.

I still use the techniques and restaurants built my business.

Thanks for watching.

I use a manfrotto tripod with a quick release plate. You can check out my kit to see the gear I use - kit.com/Conecto/conecto-video-kit

Thanks

The other part of our business is creating the "what happens next." We shoot our spots for local and regional marketing. Depending on the business is where it will appear. We export our spots to 1080pm and use them social campaigns. Our primary promotional avenues are Facebook, Instagram, and RU-vid. We will give the client the ad file and many of them will put it on their website and google business page. On Facebook, Instagram, and RU-vid we create ad campaigns to distribute the video. There are also numerous third party campaign managers to stream the video as an ad on the streaming services. We could hand the video off to a local station, they usually require a specific framerate and exact timing, but we rarely do since we place most of the ads ourselves. Hope that helps. I'm working on a preproduction video and will probably do a video on the actual campaign build out. I think most videographers and content creators need to have a really clear idea of how to show the clients videos to the most people . I have a restaurant that used the same facebook video ad with our spot for the past six months. They had their biggest lift in business in years and people identify the servers in the ad.

@@acamilop Camilo, thanks and I think I speak for all of us when I say we can't WAIT! :) to see the video about preproduction re the campaign build out. you're a really Really great presenter! Awesome behind the scenes.

I bought a cheap neweer slider on amazon. The key is to lube it regularly with silicone spray. My next slider will be a motorized slider, but for now this works fine. I think youtubers are misleading because they always buy and have the most expensive gear. I rely on my client videos to pay my bills, so I don't have a ton of money left over for gear.

I so appreciate this answer! YES! It's incredibly annoying when "DIY RU-vidrs" have the most expensive gear and then claim "anyone can do this", lol @@acamilop

I keep the iso at 400 and the aperture varies greatly. When going for the tight food shot and a specific item I'll be at a 1.8.

Best of luck!

That would work great. I generally shoot food and stills at 35mm and 50mm. I shoot standups at 25mm generally.

I would match the restaurant lights as best as I could at 3200k. Especially at night. I would go daytime lights for shooting the food closeups though. I try to limit as much of the restaurant light as possible. I use a daylight led as my main fill light.

I shoot 4k 60p in the kitchen and for most of the food shots.

I use three lenses mostly. For most shots of people I'll shoot with the 25mm panasonic prime. For food especially in the kitchen I use the 20mm pancake lens. Keeps camera small so I can get in very close. I also shoot wide shots with the panasonic 14mm. I have a bunch of other lenses but these are the ones I use the most. If you don't have a Panasonic Pancake lens run out and get one. It is by far my favorite travel and people lens.

I use a camvate rig. You can see it in this video ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xqyvGQ5XyCU.html.

Thank you so much!

I output most of my spots at 29.97. I shoot either 4k at 60fps or 1080pm at 60. I like shooting standups at 4k and the food I like the ability to slow down if needed. Since these spots usually end up on facebook ads or youtube ads I output at 1080/30.

I have used the g7 extensively and the record limit has never been a problem. When I shoot events I usually have a chance to pause and resume the shot. No factor.

Hi Franchesca, that is a camvate rig. I list everything I use at kit.com/Conecto/conecto-video-kit Thanks for watching.

Thanks for watching, A couple of the shots have softer focus than you would like but I'm trying to get as much as I can in a kitchen thats live. At the end of the day most of the spots are 30 seconds and under with 1.5 second shots so if you screw up slightly its not the end of the world. Since I shot this video, I know use a fullframe Canon R5 instead of the GH5 and the autofocus is a million times better. My overall point to viewers is go out and shoot.

Its a camvate rig from amazon. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xqyvGQ5XyCU.html

We shoot in the restaurants. If it is kitchen heavy and focused usually we shoot before hours. Normally though we shoot during service. I like filming in busy high energy restaurants, it adds so much to the feel of the piece. Nothings worse then seeing an empty restaurant. The restaurants we work with usually have a slower time in the afternoon before dinner. Shoot the standups while it is quiet and then get all the b-roll when its busy. Here is a piece we shot at peak service ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-NPyT_mWYDW0.html

@@acamilop Oh yeah that makes sense now. I really appreciate the feedback. That video turned out really good

It's an old slider here kit.co/Conecto/conecto-video-kit I still use it on all my shoots and it essentially lives on my tripod. I'm sure you can find a butter newer slider. Good luck.

I think black rubber gloves for cooking look better then the blue or purple ones. It looks more natural then the blue gloves in the video. I actually prefer the Chef not using gloves but there are local laws that you should follow.

I always bring extra syrup just in case 😜

@@acamilop 😂

What crane?

Thanks for feedback. The owner and the restaurant have a very relaxed and comfortable vibe. He is a humble guy who likes to choose how he is perceived. Sometimes you have to let your client make there own choices.

I shoot with a 14mm wide angle, 22mm pancake, and 25mm prime.

It depends on the shot. For food I really like shooting 59.98 as much as possible. Being close to the food, even with a gimbal or slider looks best with that smoother 1/2 speed shot. For most productions its either 24p or 30p depending on the end use. We have shot a bunch of broadcast spots that we had to have at 30p. For webstuff, I use 24p. Thanks for watching.

Thank you so much for the info!! Love your channel!!! You are awesome!

Find a cafe you really like and shoot the first one for free. Get some practice and then take that finished spot around to more restaurants. Start at $200 pre spot including editing to make it easy for your clients. If the work is good, build your client base and charge more. I charge $600 for a video with a mix of stills for a short spot.

@@acamilop Thank you so much!

I use several m43 lenses- 1.7 25mm Panasonic, 14 mm Panasonic, and for some specific food shots I use a 22mm pancake lens.

@@acamilop Thank you so much !!!

@@acamilop Where u get the camera grip its very nice, please you share the link it will be great !!!

Appreciate the feedback.

I shot the standup with my 25mm as well.

Camilo Pineda why do you choose such wide lenses and not something like a 35 or 50 wouldn’t that look better for the human face?

For commercials we have a flat rate half day and full day pricing. The flat rate includes editing of the spot. We keep it simple because we have learned that complicating the pricing confuses the customers. Generally we charge for production of the spot and separately to create the social media campaign for the spot. It works great for our business.

@@acamilop could you make a video about breaking down on the social media campaign? And pricing.

​@@W93h3753mwesley That is a good idea, I have a couple spots that would be good examples.

nvm he said it was 20 mm

We generally charge $600 for a half day shoot like this. That includes editing. The key for us is setting up and shooting fast. If you spend to much time on getting everything setup you essentially are loosing money. The client gets three revisions. This pricing has worked incredibly well for us and keeps us busy and our clients happy. If we can shoot three spots a quarter with our clients we are doing good.

@@acamilop Thanks for the info, you have a new suscriber

It is. The owners last name is Sample. Its a cool name for a great place.

Camilo Pineda OK that makes more sense because then he can relate it to his family story and such

Now or then? Three years ago I was charging $600-$800 for a short commercial. I'm charge $1600 starting at this time.

Totally agree. I had the owner setup with a lav mic and external recorder but the recorder didn't stay on. One of the bad thing about external recorders is you can't monitor audio. Spot did very well though, so sometimes you have to use what you got. Thanks for watching.

Exactly my thoughts !

I think for restaurants you should show the food as it arrives to the customer. We do try to make it look as delicious as possible, and it usually turns out well. I have shot styled food for stills for campaigns, and its mostly so the food "holds up" over time. Most hot plated food looks best within a few minutes of it being made.

Thanks. Sometimes you have to let the owners decide how they want to be on screen.

If the owner doesn’t care why should you care and make that vain comment?

Make it easy for the client. For something quick that will take you a half day to shoot and another half day to edit I charge $400-600. With my restaurant clients I try to get them to shoot something quarterly at least. New seasonal items, specials, dinner events are moments to shoot a new spot. For some restaurants I'm on retainer , so monthly they pay me for content both stills and video. I like this because for many of the little social media spots we go in and shoot and have fun.

thank you so much

Here is the link. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-vvJqQNeZgUU.html . I also put a bunch of examples up here ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-_y9n8Whd_Gk.html

Different times. Thanks for watching.

As I noted in the video - this was a rough and dirty behind the scenes look at what we do. We were there to get the client shot first and foremost. I appreciate the feedback and thats for watching.

In the US restaurants pay for these kind of shoots. They want to show off the best they have to offer, especially because social media is so important these days.

@@acamilop > Means their clients will circulate it via FB and twitter etc. I mean social media refers to ?

@@mgr5550 Exactly.