It Begins… Ford CEO Just Killed The Truck Market! 

morgan and morgan getting desperate lol

Dr. Brent Ostrander here, I can say working with Morgan and Morgan for my patients after their auto accident has gone well, no complaints.

Morgan is a Democrat! lol

@@brentostrander9410 lmao paid schills incoming

Ambulance chasers

I laugh at all of them cause most paid 10 to 15k over MSRP and they're value is easily 70% of MSRP 6 months later! All are underwater by tens of thousands!

​@@breckfreeridecan you say bubble?

100 grand for any car that’s not a super car is a way to get laughed at.. 😂😂😂

well US consumers are to blame, buying a car they don't need during "C19" because of FOMO.

😂😂😂

Hooooooold!

This is the way

3rd and 4th QTRs of this year will see a great number of (most all makes) dealers with their hair on fire.

That’s the problem though, there’s too many people in the world to just say “nobody buy any and they’ll lower the price” people are going to buy it unless it gets to an entirely unaffordable price

Its crazy that people will pay that kinda money for trucks..they have more money in their pockets then they got Brains in their head

trust me they have zero sympathy for u also

I'm with you, except for the Bluetooth. I'm in the car 10-11 hours every day. I need to stream music from my phone.

I have a 2008 Tacoma with roll up windows and keyed locks. Its all I need and less tech to break down later

You have no leg to stand on when it comes to arguing against Bluetooth, especially in 2024. Get with the times, boomer.

@@CornFed_3I don’t mind Bluetooth as long as it’s not rolled up into a 5K package with other items. For me it’s a “want vs need” - I don’t =need= Bluetooth, I can do without if I save thousands of dollars (also =shoud be= really easy to add a Bluetooth aftermarket radio)

@@sergeantrandomusmc, I do wish we could pick singular options more often nowadays, but it’s not the reality. I’d also like to have as much as possible from the factory because aftermarket is rarely ever on par with OEM.

It won't change. There's still too many people out there with money buying 100k vehicles. And worse.....trading it in every year for a new one. The middle class (you & I), are disappearing and rich are getting richer.

Thank the unions for high prices.... uneducated, unskilled assembly line workers making over $100K annually equal high car prices.

​@@APNFORDa tale as old as the industrial revolution. Blame the union instead of the corporation. Fun fact, assuming Ford didn't raise prices a single penny, and assuming every single union worker at its plants is the highest tier of worker with the highest wage and highest ‰ increase from the old UAW contract, Fords PROFIT last year would have fallen from 6 billion to 5.2 billion..... But, yeah, it's definitely the workers and not the multi billion dollar profit company jacking up prices to appease shareholders that's the problem

*@robbgnarly :* I'm not a pessimist, just a proud American. I think we (the Fed. Govt.) had our last chance at fiscal sanity around 1996/97/98 - the last time the (annual) Federal Budget was balanced via Clinton/(R)Senate/(R)House. We at least slowed the bleeding a little. Then came 9/11, when we/they lost their minds firehosing money at another undeclared "war". No effort to reduce spending has been made since IIRC. I guess we all get what we elect.

@@APNFORD It's low-hanging fruit to blame all of this on the UAW. It's far worse than that. Serious corporate mismanagement and/or even corruption in some instances. UAW is only a very small part of it. Start with CEO salaries/compensation packages and work your way down. In 2023, Jim Farley pulled $26.5 million in compensation, which was a 26% YoY increase from 2022. And that's just one guy.

That’s what GAP insurance is for

⁠​⁠@@FishFind3000GAP insurance covers the market value of the truck/car you buy. Anything above a 10k markup in this market, you’re already upside down. Dealer markups don’t represent the market value of cars. Also, I seriously question anyones financial competency if they're paying a markup and then taking a loan/finance to even afford the car.

*Signed, Everyone who bought new from late 2021 to the end of 2023.* "Walking on your ears." Just don't do it - even though lowered some in certain regions/certain dealers, the prices are still not serious. When you raise MSRP's 40% or more in 5 years it takes a while to walk that back to anything reasonable.

@@FishFind3000GAP, will not cover those crazy markups!

Upside down 12k when you drive it off the lot.😂🤣😂

not only that but trucks can take you far from civilization...they need to be reliable as your life could depend on it.

Which makes it even more amazing that Toyota has thrown that aspect away like last week's garbage. The 3rd gen Tacoma was junk, the new 3rd gen Tundra is junk, and it's almost certain that the new 4th gen Tacoma is junk.

This is true with other 'tool' type equipment. Like tractors/combines shutting down with a sensor fault at harvest time with the rains coming.. .or maritime boats hitting bridges. When electronics in cars and equipment first came out, they often went into 'limp' mode if something was wrong with the tech. Now many modern engines can shut off over nothing major in a critical situation. I guess- as is already happening with farm equipment, etc- unfortunately law suits will convert that money gained from redesigns, bells, and whistles added by the manufacturers, and then they will blame it on the regulators.

nah, its a ego booster for middle age/ old men, driving around mall, and parking lots.

People have been buying trucks as status symbols. The trucks never haul anything, the trucks never leave paved streets. For those people light duty parts is fine and dealers have found they can still charge heavy duty parts prices and use light duty parts and most people dont even notice.

Many people in Dallas keepin up with the Jones’s to look cool at little Timmy’s soccer game on Saturday

@@user-ur7qh2mu3k I still don’t understand. How is a maverick, ranger, or f150 anywhere near keeping up with the Jones? Basic vehicles for way too much money.. maybe if it were Porsche, Mercedes, etc I could understand the materialism logic but these are very basic vehicles that have been popular among normal middle class people for decades

Shit the KO2 would be the least of my worries driving on ice. Those inline 3.0 with less weight is dangerous driving even on a wet road. I saw a video of a RU-vidr punching it halfway down at a stop sign and he was skidding all over the road on dry pavement.

The JONES will buy it

@@bankruptsee There is a genre of people with a style aesthetic that it matters to a lot. They're like goths, scene kids, preppies, etc. It's the craftsman aesthetic , alpha male, militiamen/military/cowboy wannabe, and hick/cracker type people that really really like big trucks. They don't use it for work, they just like driving down the road in an SUV alternative tail-gate intimidating and blinding everyone else in their smaller cars. You see it everywhere in the South and Midwest. Also, because trucks are working vehicles by reputation, I've heard you can write them off on taxes if you "own a business" to finesse the tax collector. Someone else did a non-clinical (aka opinion piece) psychoanalysis of non-work truck owners: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-VLe94d2hzMA.html

L😂L 🤢💩🤢

I think they have a combustion problem.

ford just keeps changing models and engine lineups to confuse people and hide the reliability problems, the shit holds together long enough to sometimes even get out of warranty... eve nthe f150 is a good truck, but really not a great truck...

Death traps

Brinto!

He must be a commie marxist leftist.. they mislead and lie A LOT.

Hard to do that when every dealership is doing it. I do think they need to take a stand tho. You used to be able to report dealers directly to ford if they were marking up and I did once and was given a case number, don’t think anything came of tho.

Would not say he lied seems about much with coved going on and the lack of computer chips and greed by the dealers things got out of control , we might be coming back to normal soon ,I would expect rebates by the manufacturers in the next year or so

He's Matt Foley.

Will not go down until you get demonrats out if office

You can thank the government push for EV's which is responsible for the massive price increases. That investment to build cars and trucks that aren't selling is killing most of the manufacturers and there is a time for everyone to put their foot down and tell the government 'NO MORE'!

only way to get back to old time/price is for the entire population stop buying for 2 to 3 years, you know that's most likely not gonna happen.

Dealers dont make the MSPR...and they have little control how low they can mark a new vehicle they can only go so low before it's a loss. There isn't 10s of thousands of dollars between MSRP and Invoice. Maybe 2-5 depending on the vehicle and believe it or not, the dealer is entitled to earn a profit.

@@brandondague Didn't say anything about who marked it up. its been artificially jacked up over the past several years. If they want to sell cars they are going to have to drop it, thats all there is to it. manufacturers watched dealers add 20% to msrp during the nasty virus time and figured they wanted to make that money instead. so they jacked up msrp by 15 - 25% over two years. now you have a high msrp AND dealer markups. its ridiculous.

@@Rhondaandjames they don’t need to drop it because people are paying. Learn to make a living wage bub

2nd half of 2024 should be really interesting in terms of "Lot Rot" at dealerships.

Dealers don’t set MSRP.

I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value

I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value

And currently it’s not that hard it’s eaiser to make money then ever.just save $800 a week for 2 years and buy any top trim new truck you want in cash. 16 year olds can even do it

@@JoshuaOvermanThe only way you could afford one is of Taco Bell payed 300k/year. You can’t even muster a single complete sentence, let alone manage a Multimillion dollar business.

Who do you think paid for 23 years of wars and misadventures since then? It’s no secret why the dollar is worthless

Blame congress for senseless spending and repeated money printing which is the main reason for the inflation all over the price

@blazinggamez5512 Until 3 years ago, there was little or no inflation for 15 years, never seen in history since records began. The world will settle, meaning planet, not US , and hopefully mental health Counciling will be available for people who think it's normal to pay 150k for a budget brand pickup, that is pointless and irrelevant at doing anything other than towing.

Can you order the low model trucks?

Absolutely DO build one and then talk only to the fleet manager if you want some extras added once it gets there. Yes, though there is a 2-3 month wait time, typically. But they absolutely WILL build it for you. That said, do look at some of the other options as well. A F250 can sometimes be had for roughly the same price as a F150 if you build it and wait, plus has a better engine and some options as well if you really need it to do hard work.

​@josephoberlander yes you can build one, but they will not discount it.

@@josephoberlander you have to get it in writing from the dealership sales manager that they won't add all the bs. Otherwise the dealership that gets the order will add everything they think they can get away with and if you don't follow through you'll lose your deposit and will be sol.

@@matt6951 Obviously, but paying 40K out the door for a basic F150 with just the 103A package (adds all the basics you need pretty much in 1 click) is a huge cost savings right there. You can't find anything but loaded and extra dealer package added/markups of anything where I live. There are two basic XL model with zero options for sale and then they all jump up to 45K+ as they are all crew cab models with options added. I would order it, personally, and save the 5K. Note that is gets worse with something like a Mustang. Base model examples are.. good luck ever finding one.

AND even a loaded truck would max out at 50k. Now that's the starting price lmao

2006 (last time I bought a new vehicle) MSRP on my F150 was $48K and I bought it off the lot for $32 and they threw in a bed liner, and a bunch of other stuff. 4 x 4 extended cab, xlt,

My crew cab 4x4 f350 xl, I got in 2012 for $32k. Came with power windows and locks too.

I used to sell chevys back in 2007. We sold a 2006 fully loaded 1500 for 26k because the body style changed.

My 2005 Silverado LS Ext Cab 5.3L 4x4 with tow package was $27K after discounts.

I bought my 2020 Raptor 802a for $71k new off the lot here in CA . These new prices are insane lol

Same with toyota tacoma trd

how much would it cost to remove the silly ass raptor decal from the quarter panel?

@@josephshultz6726 the cost of a heat gun

​@user-xm8rf6ik7b You still paid $71,000 for a truck. 🤣😂😂

Toyotas are a bit pricey but they’re reliable and retain their value very well compared to other brands.

​@@brian5osame with Subaru. It's pricier, but also better. Aside from that industry wide airbag recall, I've been through two Subarus now with little issue. If they made a pickup, I'd but it

@@JKSSubstandardthe baja

FORD= Found on Road Dead 🤦‍♂️

How did they price the middle class out? You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7

I will as long as it is older than a 2000....

No other car company is different than Ford unfortunately. They’re all greedy scumbags

I will. 6.7 is the best out. Can go hundreds of thousands of miles no major issues. And the comfort features power is unmatched

"Where will Ford park those?" :o)

I'm glad I already have one. It's an 02 Silverado with 370k miles, but still runs great on original motor, trans and rear end. I can put all that stuff brand new on my old truck at least twice and not come close to the cost of a new one. It's also a Florida 99% rust free truck. NOT SELLING IT!! LOL

Yep. I'd rather reward an owner who took care of his thing than overpaying for new crap that will depreciate fast.

@@Barneyrubble241 I bought a 2004 explorer. Paid $8,500. Six years later, 170,000 miles. Put a in new motor and transmission for apx $7,000. Total apx $17,000 invested. Paid cash for everything. Saved fifty grand over a new vehicle which was used to buy a house. Runs, drives, even smell like new. Should last for years. Will NEVER buy a new vehicle.

@@Barneyrubble241 good move, new trucks stink

I’ve done that and the issues that come up get annoying. You’re better off getting a 2015-2024 6.7 powerstroke

At ford quality is job one.

And that's a guaranteed dozen before it even hits the dealers lot 😂

$15k for a transmission?

@@Stackali The Powerboost has an electric motor in the transmission because it's a hybrid. Yes 15k is correct.

Hopefully you didn’t go GM, that’s worse. If you went with a ram you have a 50/50 chance of engine replacement. Older Fords, GM, Toyota is the way to go.

@@michaelfrohn255 I have been looking at the GMC 3.0 Duramax

New parts aren't doable anymore. Best trying to find a replacement in a wrecking yard.

Then he’s not rich or smart. Because there’s nothing hard about a 100k truck you have 2 options you can start at age 16 save $800 a week for 2 years buy any new truck in cash by age 18 or build your credit for a couple years and still buy one by age 20 worst case.

Well said

Even the older “simple” models have more computers then you would ever believe is in them. EVERYTHING is computer controlled, It just depends on how much extra stuff that’s not needed that is computer controlled that gets added.

I tried getting a Bronco a couple of years ago but the slimey dealerships had them all marked up. Was looking at a low mileage used Ranger last year but the dealers had it priced the same as a new MSRP Ranger. The dealers ruined it for me. On top of that the quality issues are becoming a plague. No thanks Ford.

Who?

I'm just fine, thanks, Karen. I'll just keep my old truck. I'm still middle class. I don't need to buy a new vehicle, the moment my old loan is paid off.

@@TheRealScooterGuy The answer is always Biden.

You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7

@@JoshuaOverman Working back breaking jobs all your life for overpriced unreliable transportation is not wise....son!😂

I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value

50k for a ford ranger by the way it's a joke

Paid 45k for a new 2020 Silverado LT 4x4 just 3.5 years ago. They want almost 65k for the same trim in 2024. I have bought my last new truck.

Ok….. So you’re never getting a new, or even lightly used truck Got it

50k is insulting!

Me either!!

High on something!

I didn't realize the drug epidemic had spread to the ford leadership, but it starts to make some of their decisions make sense.

The 150k for the f150 raptor r that dealer is a 1st class scumbag dealership runaway from that place and no one needs to shop there for them

Just custom order one and get it at sticker

Haha. Put them on the crazy list.

Dumb as a box of rocks.

They are really screwing up the market, prolonging the correction it needs. Those vehicles should sit until manufacturers get the point.

ROFL

Unfortunately, the UAW just negotiated $40 an hour at least at Jeep. China is about to drop a nuclear bomb on the US market. I think Ford is ready to sacrifice the entire US manufacturing base. Pricing them into restructuring.

yeah if we gotta bail Ford out I get to be CEO because I can't make worse decisions than these guys are.

Oh my god, Again….. by “bail out” you mean the loans they were given, and paid back with interest The government made money on the deal, and they were loans with interest

@@lordrayden3045and I didn’t think Ford took any loans or bailout last time around. Just GM and Chrysler

​@lordrayden3045 lmfao yeah and one of the 3 had to be sold off to a foreign company Sounds like you're a big fan of collectivistm and corporate welfare to me. I dimt remember taxpayers neumg asked if they wanted to prop up 2 companies which sold sub par products to the gullible Not to mention GM failed in good part because of their ridiculous union and their ridiculous demands You sound like you admire the WNBA structure where their financiers are force taxed to pay for a product that's spent 28 years losing 10 million per year every year adjusted for inflation for their employer by putting out a horrendous product - and then they still have the gall to beg for more charity Companies are designed to fail if they don't perform

@@GNMi79 It was a loan …. We made money on it, one of the better governemnt investments / spending in a long time

We need a truck. An honest truck. We don't need or want more electronic "modules" or "glass" interfaces to turn on the dambed heater.

@@NVRAMboiI do because I’m not incompetent like. The 2024s are outdated to me I’m ahead of everyone else they need to make them have more features

You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7

@@JoshuaOverman I have the money, it just isn’t worth it.

I'm in the same boat. 2000 F150. 265k miles and still is very dependable. I look at the new ones that cost $70k+ and I hear all the nightmare problems with them and I'm happy with my 24 year old F150 that has been paid off for 19 years.

@@ew5821 I'm at 240k miles. The drivetrain is still solid and runs like a top. These motors are known to go 400k miles routinely from all the ford cabs at the time that used these modular engines. Not having the adjustable valves like in the 3V motors, these 2V motors are bullet proof. Of course lots of other stuff wears out over time, but I just keep fixing it. It's cheap. I wouldn't be surprised if I kept it 10 more years.

Its way cheaper to have you old truck totally restored,..then your good for another 20+ yrs..and no payments

Why are they all crew cabs!? Glorified station wagons!!! A work vehicle should only have two doors!!

Probably for cheaper, like $15k tops

Still gonna be junk. If you got 30k buy a 2017 6.7 powerstroke and you’ll have one hell of a truck for cheap.

Less plastic then a 20 year old truck

22 Frontier SV. Aside from a couple of new model recalls( pbrake/ intake manifold) , I've been happy. No turbo so mileage isn't great like the tacos but no death by turbo either. Out the door at 49k$ Can so about 35k$USD at the worst time of the vehicle shortages Feb 22.

Never buy used trucks. New is best way to go

Meet the new boss ... same as the old boss

Yeah, that will solve the problem! 🤣

@@bigdog1150 Yeah, and its called the EPA that put out an emissions chart the car companies have to meet that kill all the small trucks and commuter cars.

​@@gotafarmyet4691chicken tax killed all the small trucks. People want big, burly luxurious and expensive trucks and now we have them. Every truck besides the Maverick which is turning out to be unreliable. But you're right EPA standards for trucks are different.

They all went to the same schools and learned business from the same professors. The only hope of redemption is if these companies hire CEOs from different schools of thought. Japan or Korea, maybe?

Nice choice on the Rav4!

Let them continue to fork over floor plan costs every month for them .Either they discount or go out of business.

Personally I wouldn't get the RAV4. Wait until you notice the wind noises...

​@@tengvue9474you don't notice wind noises on a Ford because they are always broken down. The Toyota will always start.

@@VulgrDisplay 😂😂😂😂😂😂☠️

Hello , I am very interested. As you know, there are tons of investments out there and without solid knowledge, I can't decide what is best. Can you explain further how you invest and earn?

Same, I operate a wide- range of Investments with help from My Financial Adviser. My advice is to get a professional who will help you, plan and enhance your management skills. For the record, working with Angela Christine Derle, has been an amazing experience.

YES!!! That's exactly her name (Angela Christine Derle) so many people have recommended highly about her and am just starting with her 😊from Brisbane Australia🇦🇺

Hello how do you make such monthly?? I'm a born Christian and sometimes I feel so down 🤦‍♀️of myself because of low finance but I still believe in God

I'm favoured, $60K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America,, all thanks to Ms Angela 😊🎉

Same. I moved over to a Honda and 110,000 miles later not 1 issue. F*ck American made vehicles

how has it been? thats the year im looking at aince its last uear with the 6 speed

I like my 2017 F150 4x4, 2.6 twin turbo I use it to pull my 2019 Jayco hummingbird My 1996 F 150 ,2wd 302 heavy Regular cab short bed is my beater My 2007 Edge fwd ,,3.5 is my gulf cart I don't want to buy another vehicle Smart phones with wheels

@@jasonsharpbucks I have a '19 ecoboost king ranch. At about 55k it had a new transmission put in, new turbos, new rear leafs, a litany of interior fixes, some of which have gone bad once again, on top of the yearly recalls. At this point the truck has like 67K on it. And, I am a meticulous owner, I don't beat on it. Oh and the heated driver seat has just shit the bed.

You said it. You have these fan boys from chevy dodge ford always saying how the other one is junk. News flash, they're all junk now!

You shouldn’t get to enjoy nice things in life if you’re lazy. It’s all fair game. If you want one of these trucks you’ll learn to save $800 a week for 2 years and then you can buy your dream top trim truck in cash

Sounds like a very gay edition. Why all the faff? Doesn't come off as belonging to a steady nor capable guy, more gay having something to prove. Sport, 4x4 AND leather? Lmao And now you can't afford the platinum edition? Buhuu I guess.

It's sad because Ford was the king of trucks in the 90s to 2000. My dad had a fleet of F250s for his chainlink fence company.

2004 f150 is more reliable

@@AJSHOPEdon’t talk if you don’t know about how good these new 6.7s are and all the fleets of them that have already gone a few hundred thousand miles with no major issues.

@@AJSHOPEand the 2024 6.7 has only done improvements. Better transmission tuning better manifolds and other improvements

I didn't know that, but I paid $200 for my 95 ranger in Missouri lol.

Wait so if something without a title is on my property I can get it retitled? I have a boat I bought for $100 and the title is gone.

@@thegeneral1955 Call the State of Missouri they can advise you on how to deal with this. My ex g.f. left this pickup on my property when we broke up.

great year, owned one and wish I still had it.

Taco is a great vehicle. That '98 will still be serving you long after most of the trucks in this video have died.

Well this local tire shop keeps finding ones to sell. Besides mine I bought from them, they have had 4 more for sale in the past couple weeks. All in that 90 to 02 year range.

@@williammorrow5479 02' oh man now im getting excited.

NO....keep Farley ....and watch them go out of business

Used prices are pretty affordable. Not sure what they are holding out for. You don't always need to buy new.

….but, but, but support American companies. The same companies who decided they no longer cared to provide the average American with affordable transportation

US gov is not going to allow a 20k pickup. Just like they are driving them out here with EPA restrictions.

I mean Toyota makes a $10K truck but they would never get it to meet our stupid US EPA regulations.

​@@HudsonGTV Sonny, the EPA regulates the environment, hence E*nviromental P*rotection A*gency. It's crash testing those cheap Toyota truck are flunking.

Because we aren’t out of touch and we actually know unlike you. People need reliable trucks for their fleets that’s why they buy new super duties. They are better than ever and 6.7 powerstrokes are reliable for hundreds of thousands of miles

not true i paid 35 k for xlt in 2006. 18 years ago. the xlt was pretty striped, air cruise and that was it.

@@timtroia3785 base MSRP in 2006 was as low as $18,000. And there was always lots of rebates and incentives to get you a good discount so you would buy, i used to sell fords around the same time peroid, from 2003-2004.