IT BEGINS! The Truck Market CRASH Of 2024 

I JUST BOUGHT A NEW V8 TRUCK! (reveal + first mods) => ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE--OLVvXGXm4k.html

Increase the price by 35%, than discount it 20% and call it a steal. Sales 101. 🤣

Still a total ripoff

I can’t imagine spending 70k on a vehicle. I can’t be the only person that doesn’t want a heated steering wheel, bidet, and a 50” tv in my commuter.

74K for a Toyota Tundra TRD Pro and still no recovery hooks...

I work at the largest dodge/jeep/ram/fiat dealer in the state of iowa. I work in the collision center and we had a big dealership meeting where the gm said they had 55 million dollars in new inventory and are paying 7% interest on them and how they need to sell them hahahaha. Then they sent salesman to go around to all the other employees to try and sell us new vehicles, i straight up told told the salesman if they took 30k off the trucks maybe I’d consider buying one. I remember before covid you could get into a brand new ram crew cab 4x4 for 40-50k now they are 70k+ just 3 years later no wonder they can’t sell shit

Even with the 20% off it’s still a $60k truck which is insane. I’ll wait thanks

Remember when you could buy a new truck for under $40k with a decent trim? Hell you could get used trucks with 40,000 miles for like $18k only 5-6 years ago.

This channel comes across my feed with essentially the exact same video title every couple months. It’s been like a year - still 5 figure markups.

The crumbs that they now refer to as discounts are nothing compared to the previous markups that are now the new MSRP.

The problem with those trucks is that even with a 20% they still 50% OVERPRICED !! 😂

50k for a base model F-150 is absurd. That stx should MAX be 32k brand new. I remember back in 2018 when you could pick up a brand new lariat for 36k

I still suffer from sticker shock. My first pickup truck was a seven year old GMC I bought from the GMC dealer used lot. It cost $550. This was paid for with a job at the time that paid twice the minimum wage so I bought the truck with six paychecks. I bought a car around the same time, a seven year old car for seven paychecks. You can understand why I have sticker shock. I miss those times.

I believe the manufacturers would have far less problems selling if they just offered basic trucks without all the frills and a price to reflect it. Sometimes, you just got to get back to basics.

Insane prices... The option I love the most on my current truck... "No Payments".

I bought my Avalanche new in 2002 for less than $33K and it's still running today. It had it's issues up to 80K miles but since then it's just been mostly regular maintenance. It's dependable and my mechanic can get parts for it all day long. I can see upgrading to another used truck one day but damned if I'm going to spend $50K+ on a new truck unless I win the lottery.

For $20k I can drop a built turnkey LS with drivetrain in my OBS chevy and have a reliable sleeper that doesn't need emissions testing or a distractiontainment system. Plus, even being 25+ years old it's probably still more reliable than new trucks.

Dealers keep their metal and I’ll keep my greens. It’s all fair games

I was thinking about buying the TRX, but I decided to buy a small mountain cabin instead. 🤪

My truck from craigs list was 500 bucks. I did have to pay a little to get it to work, but I have had that thing like 10 years.

Last truck was 2017 GMC Canyon 4x4 paid $38K. Got A 2023 same truck for $42K.

Knock off at least 50% on the MSRP and I may head to a dealership for a new truck.

We’re in absolute crazy land regarding vehicle prices. No way this is sustainable. My family income is +200k per year and I wouldn’t even think about buying one of these things. People’s priorities are absolutely screwed up. Nothing is worth those stupid prices. The day of wreckoning is coming.

That’s awesome. I had an ‘03 white tundra with offroad bumper, matching camper and other upgrades and it was awesome. I sold it for $8000 a year ago to save for a down payment on a house. Great video by the way

Very helpful man, thanks!

Remember when the Maverick came out 3 years ago it MSRP started at 20k for base and capped out at 25K for the Lariat? Now a Maverick XLT is in the 31k range lol......

At this point i dont want any electronics in the truck. Bring back roll up windows and door locks. Keep the radio ans speakers. Only electronics i need is heat and lights. call it the f2cheap. Model bearbones

Pass. I'll put 10k into my 97 Chevy z71 and have twice the truck as a cheap made 2024 for a fraction of the cost. Not to mention the new trend of a tiny bed because the cab is insanely oversized. Creating a very wierd looking asthetic

I've put around $4000 into a loaded 2003 GMC 1500HD w/ 120,000 miles over the past 2 years. I wouldn't even had considered that just a few years ago. It's a no-brainer in today's truck market. Add a Bluetooth/Android Auto stereo w/ a backup cam for $300, replace some failing pieces inside and out, tune up the 6.0L and keep on going.

Problem is these trucks are designed for office dads in a midlife crisis and not doing actual work.

Prices need to come down another 50% before anyone can afford to buy them...

Just got a 2022 Frontier SV with convenience and technology package for $25k with 30k miles. Market is crashing hard in my area. Glad I waited an extra 2 years and toughed it out with my car.

Just bought a Tunrda 5k off TRP. It’s an amazing truck. 24 Platinum. Coming from a 21 F150 Hybrid.

Hardly a crash, its a “market adjustment” starting to reverse the previous “market adjustments.”

Even with the reduced prices consumers aren't willing to buy them. They are still over priced. I've noticed in my area dealers are packed with vehicles and they aren't selling. I was looking into a new truck, but I think I will just keep my old one. Noting wrong with it.

Buying a 24 Ram 3500 SRW Big Horn HO Cummins, sticker is $77,590 & got $14k off. This truck has the lowered msrp plus $14k discount. Fwiw another Ram I was considering had a revised window sticker $7K lower, I downloaded both.

Glad to see the dealers you visited have price tags on display discount or not. I turn around and leave when I see dealers not show pricing on the window sticker.

Here's where your missing the point. It is NOT 20 % off. It is UP TO 20% OFF. That's a BIG difference. That means they could tell you it's only 5% off or even less. The key words are UP TO.

$68k for a Lightning that tanks in cold weather. No thanks.

Waaaayyyy to much money still. UAW helps keep prices very high on all vehicles.

Thank you for the video.

Local Mercedes Dealership has only moved 2 vehicles as of the middle of February. Vehicles of all types are not selling. There is still a lot more of market correction to occur in my opinion.

My 2000 Toyota Tundra V8 I purchased new and still excellent. I perform all maintenance and it will last me the rest of my life as I am in my early 60s. I was going to buy a nice truck for retirement years and can pay cash but screw it with the over the top prices now. Discounts need to be 30% to bring me back. The automotive industry and Federal Government is destroying the automotive industry.

I have a 2021 Chevy Silverado LTZ with the 3L Duramax and it is an awesome truck. We tow a 7k camper with it and then I drive it to work. Everyday driving I get 24 to 27 over a tank full and towing it averages around 13 to 17 depending on hills. Ford made a diesel in 2021 but dropped it in fav of the over reving Ecoboost v6. The diesel with the Powerboost would have been a great combination in a truck!

I bought my 2022 Ram Classic 2 years ago. Im.glad I made my purchase then when interest rates were cheap, and the classic was $10,000 cheaper than the new bodystyle.

Those prices are insane to me. I bought a 2000 Ford Ranger XLT 10 years ago with 78,000 miles on it for $6.000. I paid it off in about 18 months, and I have been driving it with no monthly payment for about 8.5 years since it was paid off, and it still runs good with 168,000 miles on it. It has the 2.5 four cyl engine with the 5 speed. And it is good on gas, I get 20mpg in the city with it. I can not even imagine paying $75,000 for a truck, that is more than my Fathers house is worth. He has a 3 bedroom 1 floor 1 bath ranch style house, with a garage and it was valued at $65,000 last year. It is not a mansion, but it is a nice little house for a family with 2 kids. I can not even see myself going to a bank and asking for a $75,000 loan to buy a truck, that is just crazy to me. The cost of living here is pretty low, and you can get a nice small house for $60,000 to $80,000, so the thought of paying $75,000 for a truck is just madness to me. I personally would never pay more than $40,000 for a truck, at the most. I got 10 years out of my current truck and it only cost me $6,000.

This is how I see it, now is the time for the consumer to dictate how much they are willing to pay for any vehicle. These manufacturers have huge teams that do market research to ser how much consumers are paying. They'll know how low they need to go in order for us to start buying cars again. If everyone would hold the line and not buy at these prices I can almost guarantee you that average prices for trucks would come down to $40k. That's why prices are coming down so slow, they want to see how much they can gouge us for and still make the most profit from us.

Yea, some good deals out there. Especially on Ram’s. Almost bought a 2500 power wagon last weekend. 15k off the sticker.

23 mpg for a diesel ram …. That’s not bad. Thanks for the video

the interest rate rise seems to have finally sank some common sence into buyers heads that their getting played by automakers like a deck of cheap marked cards.paying 90k for a pickup is a sure sign of a fool in action.

I purchased a new 2023 Ram 2500 Power Wagon with the option 2 package, sunroof, blind spot detection etc., and the truck MSRP was a ridiculous $83265.00. I brought another dealer offer to my local dealership and they matched it. Reduced the price to 67,265 plus taxes. Even that was crazy for a 3/4 ton, but they also gave me $40,000 for a 2020 Chevy Trail Boss 1500 LT. that was in perfect shape. They have plenty of room to drop the prices....

I remember when my stepdad bought a new 1977 Ford F250 and had a utility bed out on it and the truck was a total of about 6-7000 dollars. About 20 years ago I saw my first $50,000 truck and I laughed with disbelief.

Much Truth Here, Big 3 Dealers In My Area Are Loaded With Inventory! Let Em' Choke On Them! Enjoyed Your Report Thanks!

I was looking at replacing my 2015 F150 Lariat this past summer. I bought my Lariat brand new for 52K. Why in the hell does a new Lariat cost 72K? I just thought, these guys are out of their damn mind. I'll just go get a luxury vehicle if I'm forced to pay luxury prices.

These prices are out of control. Some of those top end prices are close to how much I bought my first home for.

subbing for the tundra transformation

I don't consider. 2000.00 off a discount. They went up 300% during covid.

I feel like I’m watching a real estate video showcasing penthouse suites in NYC 😂 I can’t imagine paying $100k for a truck. Your used Yota is awesome. Great choice!

I love my 22 Ranger! Ordered in Feb of 22, picked it up Aug of 22. Ordered it in the sport package, super crew, race red, 302a high xlt package, tow package, FX4, and running board. Payed sticker 42k. Got extended warranty, ceramic coated, aftermarket spay in bedliner, and 3 yrs of oil changes. With a down-payment and 5.9% financing through Ford Credit, walked out of the dealership with right at 38k loan on the truck. I got some of the extras because i plan on keeping the truck for a while. It just turned 9600 miles last week and i have no regrets about buying it. It has been a great truck for me so far.

This is why I love buying a demo. One of my local Ford dealerships uses XLT Powerboosts as demo's then sells them for $10-13k off. Bought my loaded 302A $67k MSRP Powerboost for $55k with only 1,825 miles on it.

Tundra TRD Pro MSRP Prices in 2017 were $46,010 …an increase of 1% over the previous year. Using this increase adjustment the new truck should only be $50k. The current truck MSRP is 72,130. That’s a 56% increase in MSRP over 7 years.

up to 20% means they'll discount the scotch guard on the carpet you didn't want by 20% and give you 2% off the truck.

Just going to build my next one! Wont be worried about driving it lol.

Awesome. Can’t wait to snag a slightly used TRX at the end of the year for a reasonable price.

Last time I bought a new full size 4x4 truck was in 1996 and 1999. Both were extended cabs, but I don't remember even batting an eye at the price of them, pretty sure both were under $20k. I can't even afford these new trucks with the discounts, especially with today's interest rates. I bought a 3 bedroom house with a basement and garage for $49,900 in 1989.

every week for the last 2 years its been a market crash they cant sell the trucks..yet here we are trucks are 100k seems like they are still selling them

This makes me love my 2005 even more 😂😂

Truck market is rocking

its sad cause the maverick was supposed to be a 20k starting price and i doubt anyone found one for that price.

I've owned 3 rams and currently do, but if they don't get off of their high horse, I won't own another.

I remember being in college and wanting the 2013 Charger Daytona. It cost about 35k for a decked out muscle car with all the bells and whistles. I didn’t think just a mere decade later that would be the cost of a base model….

That ram is more than I paid for my house 20 years ago. WOW.

Let them eat cake!

Let those dealerships choke on the inventory especially the ones that were charging over MSRP the last 2 years!! I remember looking for a Tundra in January of 2022 before the iforce max motor was released and 90% of the dealership had markups from 8 to 15k

the advantage of the regular cab is more payload and towing capacity, you forgot to mention.

These prices are still nuts.

MSRP prices are still way over inflated. In 2017 I bought a brand new Silverado LTZ crew cab for 55k out the door. Same truck now is 70k msrp.

I typically would buy a new truck, but the prices turned me off, and I paid cash for a used 2014. Thanks to new vehicle makers for changing my thinking, man, is it nice to have no car payment!

I love my $23k 2019 Frontier SV. I’ll be keeping it, especially with the price of new trucks.

Bought a 2017 Ram Rebel for $42k. Can't come close to touching that with anything these days.

$93,000 grand for a 2023 Bronco, those are Bong-Pipe prices, unbelievable.

Great review! What is shocking about Ram is across the country you can find NEW 2022 Ram Trucks, roughly 12% of total inventory. On top of that an abundance of 2023's as well. From a business perspective this is asinine. Both the dealers and manufacturers need to discount deeply to find a pricing level to move this inventory.

Outrageous prices!

My 2017 full size truck had a sticker of $49k and I was able to talk them down to $32k back in 2017. I know that isn't possible any more, but I would like the MSRPs to come back down to sanity before I buy my next one. The equivalent truck to mine now is MSRP $78k now.

Thanks for another great video! These trucks - waaayyy toooo much! And prices are still going up, like everything else! Even with the high interest rates, and lack of available cash, one would think price increases would slow, but doesn’t look like it!

New truck prices are still insanely high. I felt ripped off when I bought a 2020 4WD used with 40K miles, but in excellent condition 18 months ago, but the same pickup new today is double the price that I paid for the used one. The dealers in my area are not offering any real significant discounts on most new trucks, but their lots are overflowing. The price crash is coming, but is not here yet--it will be. Many new car dealers today are surviving only because of their service department business. One dealer in my area laid off nearly all of their salespeople, but have hired 5 additional mechanics--people are repairing the vehicles that they own and the service department is always backed up 7-10 days on appointments, even with the extra mechanics that they have hired.

Awesome Mustang.

F$$k! Little out of touch? My paycheck hasn’t gone up but everything else has. Only one I would be interested is that old truck! 😂 I’ll keep my 2016 Tundra ! Until the wheels fall off! 😮 ❤ the channel!

I was in the market to replace my 2014 F150 but with the prices I found, I decided I’d keep my old truck and ended up buying me a new Honda Civic SI. I rethought how much I really need a truck in day to day activities and realized I only need my truck 20 percent of the time so buying a daily driver made much more sense. And spent half as much money

That’s a good price on the Sequoia as well

What I’ve noticed is that the base base price is fine but options really really jack up the price

2017 I got a brand new XLT super crew out the door at 36k that’s same truck now is 60k it’s insane

I was reading an article on the 2024 f150 and how the king ranch was priced 10K over the 23 model. It also was saying how all trim levels are going to be priced higher. Ford made the digital dash and 12” infotainment screen standard on all trims. So yeah, I don’t see much changing here. Prices will continue to increase. Instead of making changes to get prices to drop they went the other way to increase them. They are using the excuse that everybody is ordering their trucks with all the bells and whistles so they have decided to make them standard.

I so miss the 8 foot bed, it allowed you to haul so much more

The HD trucks that don't have coil spring rear suspensions are selling very well.

Sad to see the direction Ram went. A couple years ago I started shopping around and decided I wasn't going to be an idiot. Driving my 2005 Ram 2500 for 19 years now. Riding on new KO2 tires, shocks, break calipers, break rotors and pads and full tune up.....I'm keeping it for a while longer! close to 20 years of turning back to look at it and thinking WOW that thing is a nice ride! It stands tall and looks way different than the Ram 1500 of it's time.

Marking a truck up 100% then offering a 20% discount is still a good deal for the dealership

I bought that same tundra in 2010 for $14k 80,000 miles. That truck should be $3500 now. Good truck if you can get past no power, 15 mpg , and a 4 speed that has to downshift over an overpass haha.

Thanks for the video, I'm buying a TRX for my birthday!

I remember when a brand new Dodge Powerwagon 4x4 3/4 ton and a whopper V8 was $4700 and gas was 22.9 cents