Let's talk about this new BMW... 

I'm convinced the ChatGPT works for BMW

While Kia/Hyundai are killing the design game, BMW is killing themselves with their own designs. Oh how interesting these times are.

huge improvement compared to previous designs in the past few years

I’m actually quite fond of this one surprisingly. I like the proportions when seen from the side. I think they pulled it off just right with a combination of a lower belt line, bigger windows and that execution of the hofmeister kink on the d pillar. Strong gen 1 X5 vibes! Still on the fence on the front end and interior though.

I’m gonna be honest, I like those kidney grills. Without it it’s just a regular car.

I’m actually happy they added the kidney grill otherwise it don’t really look like a bmw.

Honestly I like Neue Klasse, I don’t understand what people are asking from a BMW SUV? Do people want a lifted F30? What you want? This is literally how E30 would look like in 2024!

I swear i feel like BMW is just doing a hail mary throwing random shit at a wall trying to see what sticks

WTF IS THAT THING

Unlike most others, I do like the proper revivial of a 2002 style of vertical grill with the horizontal grills around it. The problems I have with this is that BMW just seems to want to remove the Angel Eyes and give their cars this generic Devil's Fangs. There's also all the unneccessary angular design - not every line has to be a super sharp crease, not every joint between lines have to have 0 radius! Lastly, if only they could keep the beltline a straight line and not have some unneccessary random slight upward kink? Just keep the beltline straight until it ends off with a clean sharp Hoffmeister kink.

i love this design, avant garde．

The front end looks like a sea turtle.

I agree with the front. The sedan is better. I like the kidney "grill" being the lights versus the skinny kidneys. The render you showed from c&d was definitely better.

I love the iX and the iX3 i like what BMW is doing, would own any of them with no problem.

Needs the 4 round headlights.

I personally prefer having clear kidneys rather than the extra large "kidney+grille", especially considering that everyone was complaining about BMW kidneys becoming too large. It could be improved to minimize the "clashing" with the front headlights, but a sizeable grill is preferable for a car with a bonnet that high. I don't mind the side profile: imo, it's better to consider it a "no shoulder line" car (the current 4-series already has something similar). My only issues: the vertical "cuts" in the bottom part of the bumpers...and the "TV" in the middle of the dash.

Lets be honest, the era of great bmw, mercedes and audi designs, is over. Because we desperately trying to make futuristic looking cars, we make disgusting souless mistakes instead. Today, the Hyundai, Toyota, Kia, Peugeot are the new leaders of great design for mid range cars.

I think the issue with the skinny vertical kidneys is while it worked very well for say the 2002.. the models they have placed it on so far are soo much wider & larger in general. It creates a weird balance to the overall look.

Overall it’s actually a good design. The front could have been better but not a deal breaker for me without seeing the final product. 👍🏾

Unlike many other hater comments I do like this Design!👌 It looks way better than all their other ugly IX, XM, 5 Series, 4 Series, 1 and 2 Series 💩, they did in the last years!😜 Looks like they finally found their way/path again!👍

I love it. I see a little of the IDx Nismo design on the front end.

Concerning modern car interiors, I am full well convinced that modern manufacturers are saying "can't be offensive if there is nothing to be offended by"

Don’t like the look of this SUV, but Looooove the CAR concept!

👌👌👌 Nice. The sedan will be more my style. I think they did a good job with these Neue Klasse designs.

This Neue Klasse design looks good. And proves once again how subjective design is and how you can't please everyone

The front diffuser really looks like 🙏 and now I can’t unsee it

It was so close. The saloon/sedan concept is like this without the added grille - it was smart as it was if the kidney grille was stretched across the whole front and becomes the whole face and lights. This design kinda has another kidney grille slapped on.

You sort of want to agree with the back to old school BMW grille but the overall sheetmetal says still a lot of things to improve. This isn't a ggod design language or direction, not convincing still.

Everyone talked so much shit about their massive grilles for so long so they they said fuck it and went in the complete opposite direction 😂

I have shown this to a friend and the first thing they said is “that looks like the very specific mustache of a very famous evil person during WWII”… now I cannot unsee it…

Love the interior! The reason for the angled screen is both visual and practical. Visual, to draw the attention to the driver, like the old interiors used to be angled to the driver. Functional, because its a touch screen, its super convenvient for the right hand from the wheel to the screen. Surprised you didnt «see» this as a designer.

I was afraid I would live long enough to see the glaciers melt, but to see BMW turn to this? I could never imagined.....

All BMW designers went to Kia and Kia designers came to BMW. What a great deal BMW. Well done.

i wont be negative folks ...but...i can say without any hesitation...we will not find in the next few models the BMW as we knew-it in the glorious past. they lost the DESIGN-TRACK for good this time. that is my opinion and i m not the only one to think like this. this design is not the result of some artistic HUMAN inspiration and passion....this is the result of the A.I sketches....ready/COLD AS ICE/BASIC/AND WITHOUT ANY AUTOMOTIVE EMOTION/ we miss the circular shapes of the front lights combined with a slim well designed front grill. BMW is not the same it is not that car full of emotions after MR CHRIS BANGLE stunning LINES. GODBLESS THAT MAN. (respect from a french guy 😉)

The standing kidney bmw said is for their SUVS lineup the horizontal is what they are going to use for all of the non SUVs. I love this more Organic design language. I just hope they don't dumb it down for the production.

I disagree with your assessment of the taillights.I think they look well thought out and bold.

I adore this design! (including the kidneys in the front, they harmonise perfectly with the rest imo). And regardless from where you look, you know immediately that this is a BMW without having to see the logo. I also like that the windows are becoming bigger again. I hate those modern cars (/tanks) with those little embrasures.

I think if they just made grilles not stick out of the lights or stick out slightly, kinda like their older designs, it would've been great.

a couple of things: 1. I think the kidneys look great. 2. Not having a light bar in the back makes it nowadays distinguishable from other brands 3. the interior looks amazing (and yes, it will not go into production like that). You said there is nothing exciting about it, I have to say that compared to an Audi Q6 e tron interior, this I levels ahead and feels really futuristic. I do not understand your hate for new interiors and modern approaches. Seems like you do not want to let the past go and adapt. I get that a Tesla Interior is just dull but this interior design makes me want to get behind the steering wheel immediately. Thanks for the fast upload and nice content. Cheers

9:35 the shoulder line of the original Oldsmobile Toronado was just as brash, if not more. The shoulder line in that car is almost a rocker kick.

Love this Neue Klasse X design. Especially the front end. It has very strong 80's and early 90's BMW design. The kidney grill is the correct size. Only thing I wish would be different would be the LED strips that look like lights should have gone back to about 80% rounded out light signatures.

Absolutely digging this!! Can't wait to see what they do with the M verions ix3M and iM3!! Nice new direction BMW let's go! 🔥🔥🔥🔥

That render is amazing.

Every new BMW design since 2019-2020 is a step forward and a step backward... miss those days where every release was a absolute banger.

How long last your previous laptop or smartphone ? 3-5 years maybe... I hope it will better with theses but nothing indicate this. Premiums should be focus on making long lasting products that you can transfert to your loved one or at least will garantee you a good value when you sell it.

I love the two Neue Klasse concepts. I agree that the grill should've stayed similar to the sedan concept. The interior is gorgeous.

This design is pretty rad actually. It so out there and so incredibly forward thinking but still weirdly cool and well proportioned. Nailed it! Y’all will agree with me at some point.

I like the side profile, and short front overhang. Rear looks ok. Front end looks pretty meh. Kidneys and headlights need work

I love the front end, much prefer it to that render with the sedan grille, which I think looks more pedestrian.

How about dynamic kidneys? The faster you go the wider the kidney light signature becomes. So, looking friendly and small in town and Agressive on the motorway in the rear view mirror approaching?

Beautiful design. Kidneys in front give character to car

I actually like, how BMW´s design morphes into something modern. After loosing the plot with these monster kidneys (2. gen. 4 series and so on) they now hit in the right direction. It´s always a good sign, when people disklike a new design. It will grow on them in most cases. Every design belongs to its time. You cannot bring back the design of, for example, the old 6 series with its big glashouse, tiny window pillars and sharknose. These times are over and won´t come back.

I actually like the x’s design better than the sedan’s. It connects better to BMW history, especially the 80’s era e30s, e32, etc. where the grilles were narrow but there was still negative space with on the horizontal plane. I think they could make the grille work better if they used the 3D effect to create a negative rake as in the e24 and w28.

Absolutely agree it’s a massive departure from the current design, but for some reason, it still doesn’t work for me.

Interior looks like the new navigator from a dash perspective.

Well done BMW , now its Tesla. We were complaining about exterior design and now we lost also interior. Sad.

Are the kidney grills for the sensors?

I like this Design. Kidney Looks like my first 3series E30.

I can’t believe that I’m saying that but I love the exterior design I think it looks great

Totally agree on the Neue Klasse car's front being far better than the SUV's. If the wagon has the car's front and the SUV's rear, it'll be fantastic.

The one thing that BMW has seemed to be sensitive to and successful with in the recent industry trends is transitioning to EVs in a gradual and sensible way (e.g., ICEs and EVs as variations on the same platform). Maybe this is the same logic as using the Neue Klasse X as a bridge to the Neue Klasse sports sedan. In other words, the small, narrow kidney grill is instantly recognizable as a BMW but the rest of the front perhaps prepares people for a new aesthetic. Just a thought.

This guy is right we can't see any human touch in automative designs after 2018

I like the classic, vertically stretched kidney design. I see potential in this model.

Awesome! Love this !

If you want to hetter understand the front design, google BMW 2000. That was one of the first succesfull BMW‘s car back in the days.

It’s like so close to being so good . I think they were afraid to abandon the kidney grill and panicked but I feel like they could have implemented it way better. It looks great from the side and back

I actually love it, I’ve hated everything BMW have released for years but I feel this design is much more deliberate and cohesive

Better than the 5er & 4er but still not great

The side view is a snooze fest. Looks like a Nissan Rogue.

If you look at 2002, the kidney are flush with the rest of the graphics. If you reduce the height of the kidneys to be flush with the headlamps units, I think that would work. Otherwise, I can't believe I'm saying this for a modern BMW, but this design is growing on me...

Looks better than previous design

Looks as great as the original X5! Very happy with this.

I love it. Including the retro smaller vertical kidneys. I like that they are not fully harmonious as that would feel more muted from a brand perspective. Take them away and it’s less distinctly a BMW. Could be a Hyundai.

I think this design with rear wheel drive proportions would look great

Soon this design language will be known as BMW’s “Beaver” era.

Make the front kidneys smaller and make their height equal to the horizontal bars of the lighting.. that should look realy realy good.

It's like when you make a character in a game and pull all the sliders to min or max just to see what it does but instead of resetting they press confirm.

BMW LOVE THEIR FRONT GRILL which for me is the major trade mark coz any bmw. First to look at is the grill

looking like the previous X2 side view

two things i think when i see the Neu Klasse; the sedan have a lot of Alfa Romea look and the suv have a lot bmw i3 reuse.

I thought I’d never say this again, but I really like the kidneys in this model. And I’d love to see 4 rounded lights instead of those 4 bars to have more 70’s decade vibe. Overall I like the exterior design, but the rear head lights don’t look BMW at all.

Huge improvement over the fugly beaver and arsefaced grilles from the iX and 4 series.

Looks okay I suppose. I don't like that the got rid of the classic BMW duck tail

The front somehow looks odd, but I do really like that they brought back the kidneys. Maybe the headlights need to be more round to make it work better. It doesn't have a proper face with these headlights. Also I think the bumper does not work that well with these kidneys. The front is always the face of a car and just like with people when you look at the face, look into the eyes you can see the personality. BMW still has unresolved personality issues, but with these concepts I can see some hope for the future.

While I like the other design you showed more (the one with the wide kidneys), it looks a bit boring and like a Fisker. This isn’t the prettiest, but it is striking and a big breakthrough in design. You won’t get used to it and get bored of it so easily.

Have you seen modern Peugeot? 508, 408, new E-3008, the steering wheel is already there for years.

huge improvement - best bmw design in about 20 years. Totally disagree about the grill - thoroughly sick of the oversized kidney grills and they look way better than the render you showed. You need to watch the Top Gear walk through with the designer who also designed the sedan as well. The Kidneys vertical dimension suit the height of the SUV much better was his reasoning and I agree.

I like the design and it looks really futuristic but simple and modern at the same time .

In my opinion, BMW has taken a huge step back to the Gina concept. And this is good

I don’t know why, but I like the front and especially the front lights🤷🏻‍♂️

The more polarizing it is, the better for BMW. It's the cybertruck philosophy.

It looks nice and airy, kinda reminiscent of the 2002 of the 70's. Though 80% of bmw's intro video is centered on the ipad screen... Very disappointing, its not a driver's car, its an ipad that can drive you to the store.

I like these neue klasse design though

The front light design + grill make it look like two phallic objects mirror at the base….

It looks great!

beautiful design. it's the best looking BMW of the past 5 years

futuristic design with mid-century modern inspiration.

I guess car design is all about fashion. I'd love to see you redesign these toy cars but reintroduce sensual curves on the hood and rear quarters. These look like toy cars for Gen Z 😮

That’s not a kidney grill, more like testicles

🙏🙏keep going