Lucid Embarrasses The Competition - Packaging Perfection 

I worked for Lucid's CEO, Peter Rawlinson, at Tesla when he was leading Vehicle Engineering many years ago. He would say "Every millimeter counts," so often that it became a running joke. I never knew if Lucid would be a successful company, but I always knew the packaging, dynamics, and overall engineering would be excellent. I hope they can be succesful enough to make some lower cost cars in the future.

As a mechanic I can assure you, manufacturers DO NOT CARE about ease of maintenance. They don’t have frunks because they are lazy.

You call this boring, and then proceed to make one of your most interesting videos so far. Packaging is fascinating and this is super cool

Ok, that differential might be the coolest thing I have ever seen!! Just by changing its position in the driveline, relative to the other gears, it can be a TENTH the size of another vehicle's differential! Whoa!! What incredible *GENIUS* of an engineer came up with that idea! Wow!!

Lucid is awesome. They're just really expensive. The good thing is technology from expensive vehicles usually makes it way down to more affordable vehicles over time.

There's going to be a part two right? Right????? Lucid has a tonne of wicked engineering and I hope you can review more of it, great job!

The sound engineer in me REALLY appreciates the fact that you've acoustically treated your garage! You kept the perfect, and I mean PERFECT amount of reverberation for that ambient "garage" sound, without it being an echo chamber (oh, the Lucid is cool, too 😊)

It's amazing to me how Lucid designed this car better than more known & established car companies

When the McLaren F1 came out in the early 90s, everyone thought I was mad because the thing that impressed me most wasn't the performance, but the fact that it was smaller and lighter than any competitors, and could carry an extra passenger and a decent amount of luggage.

Honestly, not disappointed about the lack of driving; there are plenty of videos about that, but not enough about frunks. This video has made me want a Lucid more than any other video I've seen about it.

More Lucid videos! It's such an underappreciated brand that needs to get its name out there. So many people don't even know about Lucid and their amazing underlying packaging, efficiency, and design.

In 1959 the Mini was designed, really, with packaging first and foremast. Maximum inside space, minimum outside dimensions. Good handling was a bonus. Well done Lucid. Alec Issigonis would have loved it.

Lucid is next-level when it comes to first-principles engineering. Hope they survive and drive the industry forward. Long diffuser piece was new to me!

I really hope Lucid survives long term as a company. The cars are expensive, but the engineering in them just seems so much better than any other EV on the market right now.

As a Design engineer you have gracefully stated my efficiency core values!! Yes, yes and Yes. There are ways to make greatness. But it takes time and thought, but it pays off for years!!! Thanks Jason!!! Well done.

Outstanding! Your presentations over the years have gotten better and better and they started off from a pretty high level already. This has been my FAVORITE of all your videos. Lucid should give you free stock for all the great PR you just gave them.

I was waiting for the headlight vents to be mentioned. All lights, even LED make heat. It’s a matter of where the heat is generated. It’s impressive that the heat sinks fit the LEDs have their own cooling channel and exhaust vent in the hood! Talk about packaging! I just hope that they survive and flourish as their drivetrain is very impressive.

Lucid embarrasses the competition in everything but sales. Sales is where it matters. The big question is, will Lucid survive?

This is the first channel that got everything about the Lucid Air GT right on the topics they covered. Normally I have to correct the tuber for what they got wrong, but you nailed everything. I have had mine since Jan. 5th 2023, and love it. I also appreciate the info on the EQS, I have been thinking about checking out the 580 and wasn't aware of that info, especially the front section of the car.

My manager just got his Lucid delivered and we went to lunch in it last week. Was a really awesome car with a lot of nifty features, you can really tell they designed it from the ground up for efficiency and didn't just build it off an existing platform. EE is totally right about the leg space in the back seats too... I'm 6'1 and the rear seat fit me better than the back of my friends Silverado 1500 Crew Cab. That was really kind of surreal in a car just a bit larger than my Kia Forte

I never thought a video about packaging would be interesting and yet it is..well done. Agreed about the lazy design, they seem to be thinking "Since people are used to not having a frunk with most ICE engined cars, why bother?"..

Someone did point out to me that when you're designing a family of cars you're doing a packaging problem on many models at the same time. You want to reuse all the same elements and you want to put everything together in almost the same way to keep costs down. That is going to result in empty spots in some models just because the overall system is engineered to allow e.g. a HUD or a heat pump at that point even if that model will never have it.

Solidly constructed video. Smooth edits, clean, great audio track. Flipped back & forth between 1x & 1.5x and even 1.75x and it was smooth & clear throughout with 1.5x being the ideal for both listening & processing the type & quantity of data being communicated via the way it was in inflection etc. The whole thing makes me.. ..realize just how well Lucid is pushing the envelope, and how much other manufacturers need to push themselves towards doing similar. All around interesting video. Great job! Lucid likely just picked up yet-another customer because of it 👍

I found your channel recently. I am enjoying the videos! Great realistic approach and delivery of all subjects. Thank you!

I love it. Wish they were half that absurd price

the 200k ev market competition is fierce

I love your detail on this; something greatly overlooked yet customers interact with all the time!

Lucid has great tech. Hope you are going to talk more about it. Lucid has produced some great technical videos about their technology - the latest one is on their inverter.

Another benefit of a frunk that is isolated from the passenger cabin is that odors from items in the frunk don't make it into the cabin. So if you're picking up particularly pungent take-out food, or have something else that you need to transport that you don't want to smell in the cabin, an isolated frunk is a really nice feature.

I've seen at least five maybe six of the Lucid Air on the road here in Atlanta, and they look phenomenal. I didn't know how aerodynamic they were until this video (thanks Jason!). And the packaging is superb as well.

Came back just leave a comment: nice perks and important aspects of comfort, I agree with you. Thank you for sharing!

Really like these kind of in depth analysis, gives you some things to think about which you may not have considered yet when buying another vehicle. Keep it up👍🏻

Reminds ne of the early Tesla Model S (the first model). Leaps and bounds ahread of it's piers, but with initially lackluster sales and software. Here's hoping that Lucid can pull off something similar. (Because we really need more GOOD competitors)

AWESOME content and great humor, as always!

absolutely outstanding! Do another video on the other aspects of the car such as power and efficiency number.

If I could afford it, I would buy a Lucid for my personal vehicle and a Rivian R1S for a family hauler, but I can't so I drive a Mazda and a Honda respectively. Its fun to see what can be done, but it would be even more fun if it was packaged in a way that I could also afford it. On a side note... I am curious to see if in wheel hub motors start to become a trend, as that would allow even more design choices for storage and packaging.

Really enjoyed this video and your take on electric vehicle packaging!

Excellent Vid and I agree with your premise that packaging is important.

Truly this brand has been my favorite to explain to people, love the video!!!

I hope Lucid paid you for this video because I have never been so well sold on this vehicle as in this video. There is some really impressive engineering/philosophy behind this car that actually helps justify some of that rather large price tag.

I love to see this sort of engineering. These changes really make a difference to the owners lives. Efficiency is important, not just for running costs going into the future but range. I love the frunk on my Model 3, even though its tiny compared to the Lucid Frunk - having any "locked" space up front is very useful (I have cables, tyre kit and sometimes my laptop up there - which leaves the boot all available). I also really like the deep storage well in the boot (or trunk). Agree the differential implementation in the Lucid is super clever. Two slightly smaller motors and no differential would be another way to go (but at the cost of added size / complexity - particularly a second inverter) as you then have torque vectoring without losing energy in brakes but wouldn't be as small.

Brilliant analysis! I like how you uncovered design trade offs that no one else has ever reported.

Another fantastic video Jason. I love space efficiency and good design too. I think I might have to go check out a Lucid

Totally agree, more attention to packaging can make cars much better. Those headlights are awesome.

Such a great video that makes me love Lucid! I sure hope they can bring costs down and sales up so that they survive. Their products clearly show a huge amount of care and love and unquestionably amazing vehicles.

You're definitely in my top 2 RU-vidrs. I love your videos

That was really fascinating 👏 Thanks, Jason One of my favorites 😍

Putting that roll-on bag in the front bay of the BMW was kinda embarrassing

Assembly times matter for cost as does development complexity when you are making enough units. This car seems really nice and I appreciate the choices and the work.

This lecture was really great!

Great intro to Lucid. Love your stuff as always. When is the review on performance/handling/efficiency and electromechanical engineering coming?

I can’t wait to see more about what you think about this car. I was incredibly lucky to have the opportunity to test drive one and it’s one of the best cars I’ve ever driven.

I don't know if it will end up being super handy for anyone, but I also appreciate how the trunk opens the full width of the car. Some neat outside-the-box thinking.

Such a good presentation, bravo!

Thanks. Lucid certainly can use your help right now.

This is my favorite kind of content. Learning about an idiosyncratic niche thing from someone unabashedly passionate about it. I also love learning about the design of objects that have a clear and pervasive ethos, so the video is pretty much everything I dig.

Looks awesome. Wish they also designed in cornering lights so when you're turning onto a dark street at night you can see to your immediate right or left. My old Nissan Quest had that feature and it was really helpful. My Toyota Sienna does not and it's a feature I really miss.

Thank you for always making amazing videos that left us more educated. We are so lucky to access all your knowledge for free. Could you please make a video about in-wheel motors? They seem to be a great option.

Excellent video...I enjoyed learning from you...thank you!

Great video with articulate presentation regarding the car, hopefully Lucid can sell more than 5000 vehicle next year

Hopefully there's a part 2 on how it drives

Jason I am glad you made this video. Lucid has great engineering.

Excellent presentation. Subscribed.

Let's not forget about all of the negatives of having tight packaging. 1) Devlopment and Validation cycles are significantly longer and more expensive. Especially for a low volume Startup, those are a noticeable penalty. That cost needs to be passed along to the consumer. 2) Redesigns when something goes wrong, or a refresh is necessary is also significantly more challenging. Again, impacting lead time and cost. 3) As said, serviceability is more challenging which will again drive cost to the consumer. 4) Manufacturability is more challenging. Again, more cost. 5) Even minor crashes will result in a large number of components being replaced. Again, more cost. Just look at the recent viral content about the rear-ended Rivian that cost $42k to repair. On a personal note, as someone that has been forced by management to package as tightly as possible, I can tell you it creates a nightmarish work environment. And in this case, when the system didn't function as intended, the entire program had to be scrapped because there wasn't space to fix the issue.

We’ll done Jason and your team. Impressive EV design. I saw my first one on the street this week. Looks amazing too. (BTW, I’m a Tesla fanboy).

I agree and believe you have a valid argument as competition brings innovations and higher standards

Love your videos. The white board ones are great, but this one i hesitated clicking for a week... It's so interesting

Clever packaging is an art form. Grats Lucid!

The engineering is amazing. The problem is the CEO gave himself a very fat paycheck with a company bleeding cash going into a possible recession. Somebody needs to boot the CEO, give the company a cash injection and figure out how to reduce the cost of that car. You also have potential buyers worried about having the company going bankrupt and having a $150K brick in their driveway because they can't get parts or services. Real S show for this company. The engineers really did a fantastic job. Thanks EE

Super cool! Thanks for sharing

Few of use would have known. Good info. Thanks.

The lighting technology that this car has is extremely awesome. I can't wait to see it in real life! And use it out on the Blue ridge parkway where it's dark enough to need high beams and sometimes too bright to have them! 😮

This is an exciting car, please do a more in-depth review of the motor you mentioned and a driving/handling review as well.

I've just started watching and heard what you will talk about in. I stopped a video, and smashed a like button. Thank you!!! Finally, someone did a video about it! You are right, LAZY design!

Fascinating video as always! Can we get a video about those tiny motors and inverter s?

The engineering that has gone into Lucid's vehicles is truly impressive. I only hope they can figure out how to survive.

You made me realize an interesting question about this car in particular. Is there a safety mechanism in the frunk to release a human being from it? All modern trunks have this or you can simply exit through the back seats.

Well, I'm glad the algorithm brought you back to my feed, I haven't seen you in a couple of years.

This is why I love your channel. Amazing and enthusiastic information about cars, mixed with that Tesla joke as an opener.

Looks like the design team is talking to the engineering team on this one , that is refreshing 😎 Is maintenance access not so much an issue with Ev'S?

I always wonder how a new company can put a car like this on the market. I work in automotive engineering, i design machinery for car factories. Depending on the machine it can take over a year to go from start to finish on the development and manufacturing of a machine. This is also just one small part of the entire process. Putting a new model on the market is a huge undertaking for even the biggest brands, for a startup brand it should be impossible.

Great vid….as usual from you! 👍

Outstanding and informative video!! Bravo! Lucid is truly head and shoulders ahead of the EV competition 😍😍

Even though I live in the US, I have to say that "bonnet" is preferable to "frunk". 🙂

When it comes to the transmission and differential I wonder what the trade off is with their design. Yes the differential is smaller but you essentially need 2 planetary gear reductions per wheel. Would love a further comparison on this

Amazing attention to detail.

I hope we see more videos on this car. I’m truly interested in how it’s motors work.

I saw another video where they asked the manufacturer why their car has no frunk despite the space to put one, and the response was that most of their customers don't use it. I agree with you though, seems lazy not to put one anyway.

Engineering-wise, is it easier and cheaper to fix for a front fender bender?

Excellent innovations. 👏

This means that another video about Lucid is in the way... 😊👍

That's great, but because of tight packaging under-thigh support is reduced. The defuser is starting from the rear seat because of that the battery is slightly raised which reduced the space between the floor and the rear seat

This is why I'm a LCID shareholder. I know they're in a shitty financial position, but their engineering is great and that's ultimately what makes a company successful.

Color me impressed. I always thought of Lucid as an also-rans, but their vehicle design is very thoughtful. I'm very impressed. I have a Tesla, but now i genuinely want to see more Lucids on the road!

Nice overall. Thank you! 😊

Would have been nice if you could have shown more of the trunk - that's a really unusual design and looks like it gives a massive opening size - one of the main issues with saloons. Otherwise, another great video as always.

Lucid sacrificed ground clearance for efficiency and this very expensive car doesn’t have air suspension. Indeed the ground clearance is so bad Lucid doesn’t disclose it in the spec. Overall the model s is all around technically much more useful at a much better price.

Thanks Jason

I want one. Good breakdown too.

Looks like a maintenance nightmare NGL. Great car to rent or keep just a few years, which I guess matches the market for those cars