NEW Ford Mustang (Mach-E GT): Why Are These Not Selling? 

Two years ago, Ford dealerships had markups up to $10K for Mach-Es. Now, they're sitting on lots by the thousands. The greed chickens have come home to roost.

Everyone who is bitching about these cars has obviously never driven them. My Mach E GT is the nicest car I've ever owned. My previous car, a 2008 Mustang GT Premium, was costing me over 300 a month on gas. In the 2 months that I've had my Mach E, I've spent MAYBE 100 on charging. And I don't have a home charger setup either. Who cares that they called it a Mustang? The range is fine. I drive 60 miles a day and there are no problems. You think it's not fast? I blew the doors off a Challenger RT who kept trying to race me. Yes they are more expensive than a Tesla. For now. With all the competitors coming on the market, the pricing will change. ANd pretty soon we'll have access to the Tesla charging network. This is the future, my friends.

Just bought one. Have had three gas mustangs including 2 GTs. This is a great car. Is it a “mustang”? Not a “mustang”? Who cares. Are the 1976 gen 2, 1980 or 1990 atrocities “mustangs”? Guys. It’s marketing. Get over it. They could have called this the “Optimus Prime Mach 2 Billion” and it would be still be what it is: the best performing EV SUV you can get.

They aren't selling because they are too expensive. That vehicle shouldn't be more than 40k.

1. Priced too high 2. No NACS yet 3. Dealer network with salesmen who know nothing about the product 4. Insane ADM stickers 5. Tesla offers more mature product with more features, range, etc.

I was at Roseville Ford in CA last night and they had 50+ Mach E on the lot. They aren’t selling, no one really wants them. Mach E GT has a better interior than a Y performance, but the price tag just kills it.

range anxiety

So I went to a ford dealership to try and sell my mustang and I talked to a sells rep and he said everyone wanted them when there were shortages because people want what they can’t have. Also the people who got them including himself just wanted to see what it was like living with new technology. But after owning one he said it was very boring and had no character. That was why he sold his and the majority of the trade ins are from people complaining about a lack of character or dull experience

This Mustang Mach e Competitors Like a Tesla Model Y, Kia EV6, Hyundai Ioniq 5, BMW ix3, Audi E Tron Sportback, Jaguar I Pace, Mercedes EQC & More

All you complainers but the next charger and Camaro are all electric and mustang fans still have the s650. Be happy we still have both and when forced to make the next mustang all electric, ford will have a leg up on ev development and hopefully iron out all the basic issues of ev production

❤❤❤ my cyber orange Mach e. It's so much fun to drive but it's the safety enhancements that really sold me.

Ford also is offering rebates of about $3,000 in some regions meaning you can buy a Select model for under $45,000 not including federal and state subsidies.

Price and not eligible for the full $7,500 tax incentive. While Tesla Model Y is less expensive and eligible for the full tax credit.

❤Thank you for sharing this God bless you

All they had to do was call it a Taurus and leave the Mustang name alone.

66,000 🤯

EVs have almost reached their saturation point. Sales will be slowing from here on. I guarantee you that they will not double in sales from last year no matter what.

It's made in Mexico!

Why they not selling cause of prices went to high that's why ford discounting their gt e mach ford

I’ll tell you why. #1 too expensive #2 too short on range #3 never should have been called a mustang. #4 people are feeling like they are getting forced into EV’s pushing them to staying with ICE vehicles. #5 better or cheaper options on the EV market.

Price maybe?

I'd probably still buy a Y performance for 10k less and not have to hassle with a dealer.

Why would u buy this when a model Y is cheaper. Way better made. I shake my head a people when I see them driving a mach -e.

I’m a Ford guy but I wish they would have called this something different. Galaxie or Thunderbird would have been great choices. I’m not ready to make the jump to an electric. I would happily buy a PHEV with 80-100 miles of range and gas for the rest. My commute is 80 miles a day roundtrip and I could charge at home while having unlimited range for long trips via gas.

Personally I’m waiting for the new PHEV I’m hoping for a good option from Ford, or Honda in the next year. Then after that I wanna get into an EV closer to 2030

Love this car but I’m scared to leave Tesla’s charging network. Any talks of charging networks improving outside of Tesla?

love this suv

It’s a great car to drive. Wish the price tag goes lower

Maybe Utah just hasn’t had a bad winter yet. Having seen several times in my life people dumping perfectly good cars en mass for various reasons I can imagine a pull back on EV ownership.

I’m on my second Tesla. The more I live with EVs the more I hate them. Currently trying to figure out how to get rid of it. Too many compromises with an EV, they feel too fragile, long distance trips are terrible, and phantom braking is ridiculously unsafe and there is no fix for it.

I would think the price is the main issue. Really all cars are still so inflated

They would of been fine calling it something other than mustang. No mustang fan wants that thing. If they would of used the same mustang body as the gas versions then it probably would of sold more. That crossover looking thing is just too ugly

I bought two of these recently, a base model to beat the shit out of and a GT. I wouldn't say that they aren't selling, I see them all over. I think the economy is in a downturn so the average consumer won't see value here, and/or they see the value but can't capture it due to life style. I actually would have three of these but as some also said they were charging 10k over as recently as May. Now I get it at 0% with incentive, no brainer.

Maybe because of the style

They are not selling because nobody wants to be that guy with an SUV pretending to be a coupe muscle car. It's like Porsche would launch a new mini-van and slapping the 911 badge on it. Note that it's not so much that it's an EV, it's mostly people feel they are posers with a horse on a non-Mustang. I don't understand what the hell Ford marketing were smoking when they came up with this. One visit to one Mustang meet should have told them what they needed to know about who the target audience of the Mustang is.

I love the car but it's too expensive. They were priced for 2020 supply challenges and federal tax incentives, neither of which are a thing in 2024. It's a solid car but priced for enthusiasts, especially when you consider the rapid depreciation and high insurance costs.

The depreciation on these EV's are very high, more so than ICE vehicles.

From what I've heard, it's the 220 mile range ones that sit on the lot. The longer range models move faster. And Ford has sold about 9,000 the last two months in America.

Putting Pony badging on it doesn’t make it a Mustang.

Hey Ben did Ford make a deal with Tesla to use their chargers?

They're priced way too high for what they are.

I’d buy one if they were 10k cheaper where they should be

Just buy a slightly used one they are like 30-40% cheaper than sticker. Esp the gt

I'm not an EV fan in general but the 5 second power limitation in the Mach E makes it dead on arrival in my mind. It could be absolutely perfect in every other regard but that's a deal breaker for me. Kia or Tesla don't limit performance like this so either of them would be better options in my mind.

Dealers are still trying to sell a Mustang. The Mach-E is a solid EV but a boring Mustang. Once dealers realize that EV buyers are not mesmerized by the Mustang name and start selling the Mach-E as the solid EV it is, sales will increase again.

They don't sell because they are too expensive, artificially limited in performance, and EVs are damned inconvenient. Home chargers are slow, super chargers are often broken or sabotaged, charging stations are few and far between, and the car isn't a Mustang. I like Ford, but I will never pay for one of these.

I like the taillights for sure.

Like your reviews BUT would like to see you give an opinion on the vehicle ie good bad etc - " I'LL LEAVE IT UP TO YOU TO COMMENT " bit lame

They’re not selling because they’re not mustangs. Who did ford think they were appealing to. Should have just called it a Mach e with no pony emblem.

Insane Mustang Ben !! ❤❤

Expensive, Glorified Golf Carts...

I'm buying a 200k raptor after watching this

Ford has a new lease special on these models. For the Select trim level, I believe it's about $340/month in some regions at least.

You are about the only person who rates a Ford above a Tesla. The ACTAUAL (fact over fiction) sales of a vehicle vs just talking points where the Tesla destroys Ford EV's in EVERY SINGLE METRICS.... If what you were saying was even REMOTELY true, then the opposite would be true. Only a fool would spend $70K after taxes on a Ford over a Tesla. Now that is a fact based on real world sales of people actually buying cars. A ridiculous huge vertical screen with a giant knob at the bottom for volume. ALL unnecessary buttons and knobs of the the past are still there on this car. It's dated to say the least. ALSO, may I add that after you initially set up your driver profile in a Tesla, you seldom if ever need to go back into the settings on the screen to change anything... In essence the knobs and buttons are pointless. Off topic but it reminds me of the paddle shifters Lexus threw on their first EV SUV. The shifters change the amount of regenerative braking.... That makes ZERO sense to have physical paddles for a feature you set ONCE and NEVER touch again.... You also failed to mention that in a Tesla you can just speak to the car to turn on the wipers to the level you want them too, or set the temperature by simply saying it. No need to ever touch a knob or dial, nothing is more convenient than saying what you want and the car doing it. How often does one change say a temperature? Think about it.... If you set it for 66 degrees in the summer, the vehicle will ALWAYS be at that temperature, no different than a home's A/C. You don't see people running to their Central AC at home and messing with the temperature all the time. You set it and forget it.... Times change, holding on to the past to appease those that are still caught up in the past at the expense of the current generation that have grown up with "screens" without buttons and knobs in their hands from phones to tablets. Shows how old and non-contemporary Ford truly is. Kodak and Xerox also held on to the past.... Now they are a shell of the powerhouse they once were. They refused to understand the shift in user preference and the 'comfort' of the buying public with the 'new' technology (digital photography).... The 'new' tech the upper echelon felt was too radical and too complicated... History proved otherwise. I get it, you want to be invited back by this dealership to do another review so obviously you have to narrate carefully. This was a half baked "review" if you can even call it that. This vehicle is NOT selling just like the F-150 Lightning because no one is buying the 'marketing' that it's better than a Tesla.... F150 Lightning supposedly had 200K pre-orders. They only sold I believe 50K, however if you are to go to the Ford site and order one today you can get yours in less than 3 months. So the question remains, what happened to all those supposed pre-orders? How is it possible that your delivery date is less than three months if you order today when there are still ALLEGEDLY 150K pre-orders pending??? Maybe do a review on Ford's big LIE.... Redeem yourself and channel for a sloppy hit piece you just did. I was expecting much more detail and substance, such as, how inadequate the range is vs the size of the battery (NOT EFFICENT ~ larger battery than a Tesla Model Y to go LESS RANGE ~ hence costs more to charge to go less distance), also how the trunk is way smaller than the Model Y that you tried to pass it off as (functional) and also 0-60 speed still pales in comparison to a Model Y Performance. As aforementioned in every single metric the Ford fails against a Tesla from price, efficiency to performance. Even the Ford CEO is delusional. He just recently stated that the F150 Lightning is for people who use trucks for their work while the Tesla Cybertruck is for people who park outside their office building. LOGCIALLY think about it.... A Cybertruck is made of stainless steel NOT aluminum. A Cybertruck is impervious to dents and scratches, it has a FULL 6.5 ft bed vs the Lightning with it's 5 ft bed. On a construction site would I want a dainty truck that I have to worry about rusting, denting or being scratched or a truly rugged stainless steel vehicle that can take abuse..... Anyone with common sense would dissect what Jim Farley said and immediately come to a realization that he was actually 'reversing' his trucks capability for that of the Cybertruck. His pretty pained truck is meant for the office executive, nicely parked in a garage where there's no chance of having it's pretty paint scratched or it's side panel dented by someone opening their door into it.

66K? Range. Not a Mustang. An EV Escape. No thank you. I like my Escape. Half the cost. Much better range. Not as quick, but not worried about that.

First these should not have been called Mustang. Like GM little cross over should not have been called Blazer. Second the srating price should be around 30k for the base model. Ford does not have the charging network of Tesla. They are not cool like Tesla. The technology is inferior and so on. I know they wanna compete and they are already selling these at loss. But for a consumer it is just a BAD deal.

I would never buy one

Not selling because 1. high prices and high interest rates.

ZERO 0 desire for a AV Anxiety Vehicles

My mom has this car in gt lol

Why does this announcer have to speak so fast?

Simple for me. It's too slow for an EV. I wouldn't mind one if it was faster.

They aren't selling because they are insanely overpriced and do not provide any cost savings until you drive 150k miles.

So you were asking not telling why they are not able to sell...😂

Never plan on buying an EV

Because they’re junk.

"Why are these not selling?" Because its an electric 4 door Ford escape with a Mustang badge on it just because the Mustang is well known.

It's looks like every other kia and hyundai and a rav on a monday😂 it cost 60k, like do the know how hard it is too come across 100 bucks.

This is NOT a Mustang. Electric junkmobile

Ford had a winner with mustang but now they have electric mustang a looser. Older Gas mustangs will increase in value

Why is Pierre Polièvre doing Ford EV reviews?

I am glad these things are not selling because if they were then ford would see the success of this car and might discontinue the actual mustang and just sell the stupid mustang mach e

Lack of switch gear is a problem for me.

I'll be 50 this year, I will never drive an electric car. Know how to work on an ICE Car not an electric vehicle.

Holy crap you need to slow down when you speak. You talk at 1.5x.

Mostly because the idiots called it a mustang. It is a shame. My 5.0 will not clam it as family

Saying everyone who wants an EV already has one as an excuse for MME poor sales is not true. If that were true why is Tesla selling so many cars and manage to produce at full factory capacity?

With bidumb pushing these I would never get one

Quit insulting Ford and Mustang Mach E. Didn’t your parents taught if you don’t have anything nice to say then don’t say anything.

Fake Mustang!

Because nobody wants to spend their money on EV junk. If your not rolling a naturally aspirated engine, you bought trash.

They are not selling because Tesla's are just profoundly better in every way! The people who want buttons ALL OVER THE PLACE IN A CAR are the same that are upset their smartphone does not have a rotory dial on it. With Tesla you literally set the screen and forget about it. It does everything for you.

you talk too fast

Clickbait!

Dude, learn how to talk.

They arent selling because they are a complete affront to the nameplate. They shouldnt exist. I am personally insulted every time I see one. When driving my GT350 I ALWAYS pipe the crap out of them when I pass them. It shouldnt exist and the people who buy them are the real problem

It’s not a Mustang for one. It’s made in Mexico with a Chinese battery. Who wants this crap?

That thing is a complete embarrassment to the mustang local Ford dealership where I live has hard time selling those things has some that were traded back in for real cars

Why not just call it a Mach-E and leave off the Mustang name?

The majority does not want electric