Thank you all SO much for your patience with this week’s upload! I’ve been incredibly sick with the Norovirus ALL WEEK 🤒 and it knocked me out! I’m finally feeling human again today and didn’t want to leave you hanging this week so I edited this as quick as I could. We’re so proud of this episode and had SO MUCH FUN filming it, so give it a LIKE and sound off with your thoughts! ♥️ Xo, Johnny!
We must remember that it has been just over 100 years since women could vote. Even in the 70s and early 80s, girls could be a nurse, a teacher, a secretary, or a stay at home mom. When my mom started college in 1966, women had to wear skirts and stockings. When she finished in 1974, she wore denim cutoffs and a t-shirt. Women who are now in their 70s, 80s, and 90s fought so hard for equality. We have come so far, but now we are losing the right to decide what happens to our bodies. It's shameful.
👏🏽👏🏽👏🏽👏🏽 it's absolutely shameful, we've regressed. The terrifying thing is that there's even a possibility that it just gets worse with the next election. Having the audacity to preach about freedom while at the same time taking women's proudly...
@@StLsalsagirl I was born in 1947.. I married and had my first child in 1966 …, I watched in disbelief at the vitriol thrown at women when they got access to credit cards in 1974!! I was old enough to have children, but not to have Credit! I didn’t learn to drive until 1975, because it wasn’t “necessary”. I find it shocking that women are not furious over pay disparities STILL! And yes, I took secretary training… and went to “charm” school 🙄
Kevin, I think you are meant to teach. Like the history of beauty, the technique, all the things. I love when you guys do episodes like these where Kevin schools us!! And I swear, Johnny, you are meant for acting! Voice acting ...all of it!
Me currently watching and scrolling while doing some "pre shower" makeup ! Although..I have a pittie princess..and she gets a little jealous. So it's a me and her thing. I set aside her own makeup brushes (never put any product on them). Girlie LOVES her blush. She gives me each cheek at a time. She then closes her little eyes for shadow! I will admit..I do give her "lipgloss" too. Hers is just coconut oil but she knows she's not done til she has her lips on! Had to leave something for the algorithm, figured this would be fun to share ✌️💓
Exactly and even back then women would often wear it for themselves and a lot of makeup ads were about the male gaze was too kind of get men to buy makeup as gifts for the women in their lives but part of the reason they wore makeup was definitely for men
@derekbradford2179 💓💓Thanks! I think it is too!lol It really gives me such joy! Figure you might get a kick of the next part..of course, after a long day, we both have to have our face washed! Double cleanse of course, to get all the makeup off. Then it's time to brush our teeth. She loves her peanut butter flavor toothpaste! 🤣 I gave her an extra behind the ear scratch and told her she's amazing for you lol. Have a good one dear ✌️
Titian is the most distinctive of Nancy Drew's various hair colors. Titian is a rosy apricot color that was often used in paintings by 16th century Italian artists, and the term has been used to describe hair color in the United States since the 1800s. At the time, women would often use henna to dye their hair Titian. (Nancy Drew is the teenage amateur sleuth in books popular during the same time period as the Hardy Boys.) 😊
I literally said outloud, "a pushback to feminism" about the ads regressing in the 70's. When society moves forward- or attempts to- there is almost always a pushback in clothes, makeup.....etc. Even the past few years, peasant tops, "natural makeup," EVERYTHING oversized....it's all connected to what's happening politically and in the world. Women know your place, cover up, and don't be too garish. Wear whatever you want, but wear it as your own expression. Not something that's been forced on you. My feminism really popped up there.
@@mariearteaga3056 women got access to credit cards in 1974…I can see the allure of wanting the “good old days” when women had to wait for the man to get things for them🙄
Someone from Estée Lauder and MAC needs to give you guys a job! You both articulated what I've been feeling about these cosmetic companies missing the mark. I'm a millennial and feeling more nostalgic lately and gravitating towards brands from the 90's and 2000s, but the joy and excitement I used to get from MAC products are no longer there. They need to hire you guys to put them back on track and speak for the people! MAC has so much potential but they don't have the right people in leadership. May MAC and Estée Lauder find wisdom in the Beautiful and Bothered duo.
Im still so salty about the danessa myricks pride palette. Not only is it ugly, the layout is ridiculous and its giving a handful of extra shades they needed to use, and theyre not saying how much theyre donating or for how long, and they arent even donating to an LGBT+ organization! Ive always loved DM, but their pride launch this year, is 10 different kinds of sketchy, and 4 different kinds of shady as hell. So disappointed.
I could be wrong but I believe the 3rd ad (new lipstick discovery) is using Clara Bow for the ad. She was the it girl of the silent movie era, who had successfully made the transition to “talkies” in the late 20s. So having the ads go from her to Judy Garland (another it girl) was interesting to me.
Also Johnny you are spot on about the 70s. Think about the sexual revolution, civil rights, sex drugs & rock and roll movements in the 60s-70s. Those were seen as counter culture and there was definitely the other side of digging their heels deeper into the 40-50s and the societal roles of the post WWII era. So culturally we automatically think of hippies in the 70s, that wasn’t necessarily the actual vibe of the decade as a whole.
As a GenX woman, I feel seen through your commentary. I was introduced to makeup from advertising for candy flavored roller "kissing" gloss and Lip Smackers as well as baby-scented perfume, Love's Fresh Baby Soft. Does anyone remember Cover Girl Foundation with Noxema? I smelled like a eucalyptus, bubblegum baby!
I love how makeup companies conditioned me to believe if I didn't buy their products it would just be me and however many cats wondered into my gravitational field. I'll have them know, I wore makeup and that still happened! 😂😂😂
Titian was a renaissance painter that used this unusual vibrant red to depict redheads. I believe the 80’s ad she is in fact a black jack dealer. They got to wear a little visor hat for some reason. Love love love that lil pencil❤
Hey Johnny and Kevin! I lived through the 60’s and 70’s and I remember during late 60’s and early 70’s we wore little makeup because of Woodstock generation and the emergence of Woman’s Lib, were to free yourself from doing anything to please men and do what makes you happy. Then in the mid to late 70’s it was Disco era where glimmer and glitter makeup was the rage when you were going Clubbing or Disco Fever! Gals went from wearing longhair, little or no makeup to full glam, eg Jerry Hall, Bianca Jagger, etc. I was home having 3 babies in 5 years. No time for Disco Fever, but I did attend Woodstock 69 Festival. I really enjoyed this video! Those cosmetic adds are priceless. Thank you so much for putting this out even though you are not well. Please rest now and stay increasing your fluid intake. Hank washing is key to getting rid of this norovirus for good because it is very contagious! I miss Jersey so much! I lived there for 71 yrs! Asbury Park and Seaside Heights/Park were a right of passage for me growing up. We went down the shore every weekend while I was in eighth grade til I graduated high school. Left such a positive impact on my teen years! Wouldn’t trade these years for anything!🙏🏻❤️🌹love to all!
I believe Alexis and Christina (aka the Lipstick Lesbians) have a video discussing this! Because a lot of people have the same question: Why do the lipsticks, lipliners, etc. not look like the original ones? Practically, they said that a lot of things play an important part, like the manufacturer, each batch having one lab sample that was approved and needs to get matched to the batch, and this is when everything begins. It is a very informative video!
Wanted to let y'all know some good news! I got my younger sibling to try some new kind of makeup. I did their makeup for their high-school graduation, and they looked great. I listened to your advice, and they looked awesome❤
As someone that high school years was the 80's. It was incredible. I was a makeup artist starting in 1985.I partied like a rockstar. New Orleans was an awesome place to grow up. I was at Madonna's first world tour. What scares me, is the pendulum is swinging the other direction.
OMG I loved Kissing Slicks and had that shirt! Being that I was 13, I probably sent actual CASH in to get it. I wish you included the Maybelline Dial-A-Lash (more like dial-a-clump) and Kissing Potion ads. The 80s were the best of times❤
Omg, the Sarah Michelle Geller streaky highlighted hair was soooo in. I had blocked it from my memory. I remember eating all these magazines up as a millennial teen. Also, the dream matte mousse. They did a relaunch, and I purchased lol.
You two know a million things about makeup application and skin tone, and I know this one thing- “30 days hath September, April, June, and November.” Love to you both!
You guys need to do a follow up segment on this with Erin Parsons where you take a deeper dive into how these ads were created. She’s done ad and campaign make up before so she can give some more insight into that. That would be super interesting, especially with the ones where you said the colors might not be realistic to what is being shown in the quad or pot.
If you hate these, you should check out the home appliance ads from the 60’s-80’s. Shocking at the level of condescending drivel was displayed, we’ve been fighting the same fight since the dawn of the first printed newspaper
I was born in '70, and I loved growing up when i did. I still talk to a lot of my high school friends, and they almost always say the 80s was their favorite decade. I think you really had to be there to get it. I loved this ep you two!!! ❤❤
Sooooooo, makeup ads are as bonkers as ever minus some fun 80’s ads. I 100% track with this as a Gen Xerox. I feel like there was a tiny minute where liberation met advertising in a palatable way.
Johnny's Bergman accent is GIVING me evertthing I needed today!!! ❤ On a darker note, these ads teach women that their beauty should cater to a man's gaze because they were all written by men!
Those motorized scooters are no joke…when I was 20 I was riding one in Washington DC, my wheel hit a groove in the sidewalk and sent me FLYING. I was walking around in front of the Lincoln Memorial looking like Quasimodo. 😅 y’all stay safe out there 🛴
I'm a social work major with possible minor in women and gender studies. These kinds of videos are quite interesting to learn about. Thank you for making this.
@@iamheatheranne because they are owned by Estée Lauder, and EL kills the brands slowly with zero imagination and effort. It’s sad how these big companies eat up the competition and make it all so vanilla. Frustrating
I LOVED growing up in the 80s. (I graduated high school in 1988.) It was a fabulous time to be alive, full of color and opportunity and freedom in so many ways. I started playing with makeup in the '70s as a child, but wasn't permitted to wear it in public. By the time I reached my teens in the mid-'80s, I'd had enough practice with makeup to be pretty decent at applying it, and with inspiration from the likes of Kevin Aucoin and the supermodels, it was just so much fun! But I still remember the day when my parents confronted me about wearing makeup, asking why I was working so hard to "attract boys". Um... I wasn't. I was working so hard to look as good as I could possibly look while having fun. It was never about them; it was about me. I was about covering up my acne, emulating pop culture and figuring out who and what I wanted to be in life. To this day my husband thinks I devote too much time, energy and money to makeup, but I still love it so I still do it. Maybe that means I'm defective in some way, but I'm comfortable with my defects.
I think youth has always been this prized thing, especially to advertisers, when they realized in the 60s that the attention of young people meant 🤑🤑🤑. But it's morphed into something deeply uncomfortable...
1. thank you for this. been watching it all night [in hospital so i keep falling asleep----it's the meds not the video, i swear. LOL] b|c i keep restarting from where i left off whenever a new nurse comes in + wakes me up. so.... a few of them have seen quite a bit + they're all fascinated by how much y'all know + your takes on sexism x women's autonomy x marketing to women in service of men, etc. it's a mini lecture hall in my room thanks in part to y'all. i love when what i watch fascinates//educates//entertains my nurses//medical professionals -- makes me feel useful//productive. 2. *you're right!* photoshop definitely existed then! the names of the tools we use for digital editing today --- burn, dodge, smudge, etc. --- are based on the way they edited//photoshopped back in the day. so, ya'll are absolutely right about photos//ads being edited + manipulated even way back then. :0) thanks again for this. [my background is journo//PR x visual media//branding, so i was excited from the title alone! LOL tried to wait to watch when i could enjoy it all at once but i couldn't wait any longer. instead i've rewatched half a dozen times. LOLOL it's prime hospital viewing content, to be honest!!] 🖤✊🏾
I'm only 10 seconds in and the joy you're bringing me is already so so much. I've had an awful week, we miscarried our baby. I'm parked in my car with a coffee treat, a blush ombre inspired by Kevin, my self tanner on, and you guys. Your last video inspired me to get some self care in. What you do is so important. You're providing us entertainment, yes. But also, a friend and a smile when we feel the big sad.
It’s so wild to see movies and print advertising from pre Hays code 1920’s and 1930s. It’s wild how stupidly chaste and boring things got not only in the movies, but radio and print were affected too. As it wasn’t abolished until the 1960s, early TV was SUPER square. Lucy and Ricky were “going to have a baby” as the word “pregnant” was too suggestive. If you two haven’t watched Mad Men, I don’t know what you have been doing! It’s so so SO good. Can’t wait for you all to see the Enjoli ad.
The Q-Tips ad is one I remember. Interestingly, just the year before Duran Duran had released the Rio video, and her makeup was so creative, it influenced for years. I'm pretty sure it launched more than a few MUA careers. Very cool splashes of color (literally), she knew she was sexy as hell, and she had total control over the male gaze.
TY for addressing the way those ads targeted women -- for many women the need to wear makeup & 'can't leave house without it' is very much from years of ads that made women feel like they need to submit to certain standards of beauty. Nah -- y'all are gorgeous the way you were born!
Kissing Slicks was a super high shine, flavored lip gloss. We were all about it. Bonne Bell Lip Smackers was the balm in a very large tube like a giant Baby Lips.
Y’all need to check out the Love’s Baby Soft ads. They will blow your mind.😂😂 My Gen X heart loved all of this, especially that Q-tip add. Thank you for this fun trip down memory lane!! ❤
This was such a fun episode! Those old ads reminded me that my mother in law went to university in the early 60s for sciences and she was 1 of 3 women in the entire class!? Why women got branded as being unable to do anything without a man is beyond me…as a mom to 2 girls, my message to them is definitely not that!!🥰🥰🥰
Loved this concept for a video. So fun to look at these old ads. That said, I would have LOVED to see this timeline of ads lined up with a timeline of social movements and women’s rights. Women in the workplace during the war, the advent of birth control, legalized divorce, abortion rights, second wave feminism etc. those societal events have such a large influence on how women are marketed to. That said, I’m always here for a Lauren Bacall throwback. ☕️ 💋
I can really relate to this cuz I work in a country club and those men are old school besides the newer money men and their families but if I’m not wearing makeup I’m told are you ok? Are you sick? I’m like bro my kid has been up all night and I didn’t sleep much and putting makeup to come here wasn’t on my list of priorities and I’m not trying to impress yall. True story this happened, it’s also like why aren’t you smiling and you would look happier if you smiled and I’m not 💩 lady 🙄 it’s just wild how makeup is compared to how we feel. If I’m putting it on it’s for me not yall
Hand to gawd my mom had that blue cover girl moisturizing eyeshadow palette. And the model was the actress from the 1980s TV show “V”. That popsicle is growdy, gag me with a spoon😊
Thanks for a very interesting podcast. As a teenager in the 70s I do think the Vietnam war and the "hippie" culture created a very natural unadorned time. We still had that maybelline blue and white eyeshadow and flesh toned lipstick ( not fleshpot) more like corpse pot, but it really was a boring time for makeup. Long straight, parted down the middle hair and very minimal makeup. Flannel shirts and faded jeans. Actually pretty androgynous.
When my husband decided we were divorcing, his mother came over to the house and asked me if I tried putting on makeup and having dinner ready when he got home. I said "If he wants me to be like you, I don't want a man like him."
Cashmere Bouquet (pronounced like a bouquet of flowers) and Titian (pronounced tee-shen) was an Italian painter who was famous for paining redheads. I LOVE this episode!
This is why I resented makeup for so long. It wasn’t until I started watching influencers that I realized it could be artistry for me and not for others, and I started enjoying it. I’m wearing a green garage door and a pink lip to work at a school today and I feel beautiful.
This is why living in Australia is so draining when it comes to cosmetics. That new rainbow M.A.C palette is $250 for us! That's an insane amount of money for makeup! I would love to own it, but simply can't justify the price
Love this. I recall Marc Bolan and David Bowie wearing makeup in the 1970s, and how daring it seemed, and how sexy they were. Looking back, a lot of the glam rock guys (they were almost entirely men) wore makeup. I just didn't clock it at the time. There was always that one guitarist (thinking of the Sweet, Mudd - possibly too UK centric).
Celebrity endorsements go back way further than Judy Garland and Max Factor. Sarah Bernhardt appeared in advertisements for items such as face powder and champagne in the early 1900s. The dancer Irene Castle produced one of the first celebrity clothing lines in 1917, and regularly modeled for fashion houses and advertisers. By the 1920s you had celebrities from Anna Q Nilsson and Gloria Swanson to Amelia Earhardt and Babe Ruth endorsing everything from makeup to cigarettes.
This was such a great episode. And I gotta say when I first heard 'duck plump' I thought it was something to do with the millennial duck face (you know the one where they pucker the lips when they take photos) and not the ... Night time activity kind of swollen lips lmao but that makes a bit more sense I guess
Another child of the 70s/teenager of the 80s. I remember a lot of those ads. Yeah so much of it was focused on the way men were going to view you; however, that's how it was so people honestly didn't think that much of it. The 80's was really a time & place decade with the big hair & colorful makeup, although we used to refer to blue eyeshadow as "beginner blue" because it was the color we all wore in the 70s when we were first learning to apply makeup.
I read The Maybelline Story years ago that was a biography of the family - it was really interesting how Maybelline and other cosmetics companies at the time had to find a way to sell makeup to women who would have thought it was only for stage actresses and hookers, and there’s this back and forth over time between looking “natural” and looking “glamorous.”
This is such an intelligent conversation and commentary on so many different levels. And the humor 😂, I love the two of you. Please keep this type of content coming ❤.
Ahhhhhh !!! Literally icing on the cake of my day. When to jazz lawn party today, and had toooo much fun. Now in PJs, watching y’all with pizza and watermelon. THANK Y’all so so so sooooo much !!
What an incredible idea for an episode!!! I loved this so much. It was fascinating and I really enjoyed your takes on the evolution (and, seeming, devolution) of beauty ads. Thanks so much for a great video 🥰
Omg my great great uncle Frederick Law Olmsted designed central park, and ive always wanted to see it. Going to a pride event in central park would be so cool❤ Ive been to other parks hes designed, but central park is his most famous design. I have books about it, but going in person for pride would be so freaking fun. Ive never been to a pride parade, id be so overwhelmed in the best way😂😂
Hi Johnny and Kevin! The Titian colour (pronounced teeshin) is a reference to an Italian Renaissance painter who was known for painting female figures with strawberry blonde, which came to be called Titian Red. Thank you for another great episode! I look forward to this podcast all week.
I’m 36 and there was no drug store/cheaper brand OR luxury brands who carried my shade when I was in highschool…and I’m ghost pale let alone those of deep skin. If you weren’t beige light or mid beige good luck to you. Only the niche expensive brands remembered we on either spectrum existed.
Catching up on the episode I missed. Maybe its because I normally watch on my phone but have you up on the big screen right now that I am noticint BUT the background! I love the way it looks in general. The split screen though. Something about the way the black lines over the city line up? My eyeballs just really love it. 💓✌️
Those ads from the late 80's is how I learned to do makeup. I'd rip them out and study where they put diff color on the lids & face. I don't think I ever did a garage door, even back then.
How has it happened that johnny and kevin have switched haircolor since the promo shoot 😂❤ love the both of you! Keep being beautiful and bothered for us all 😂❤😊
Omg, "Grody to the max!" Just popped into my head. And Maybelline Kissing Slicks!!! What a walk down memory lane! Not me almost spitting out my breakfast with your "watermelon, eggplant" bit. And yes, us ladies have fought hard to get where we are now.
I love this episode SO much! I'm a child of the 70s through the 90s, and I remember so many of these ads! You analysis of makeup advertising is spot on and very entertaining. And for the record, I'm greeting everyone today with the phrase, "What's up girly-pop?". This was a perfect way to start my work week! Thank you for making me smile!
I'm devastated that i missed this on Sunday. My entire weekend felt unbalanced 😅. Another great episode guys, i love how both of you are hilarious but you also make me really think about topics I rarely delve into. You're both really articulate and the madness and impressions break up these packets of information perfectly x
I must admit, I have been scared to death to be seen without makeup up till my mid-30! Like I am some kind of beast. On The other hand i have never even thought about if others wear makeup or dont. Greatfull that I am feeling better in my skin, I mean this is my face, there is not too much to do about it 😅
Loved this episode!! Please do this again. The dream matte mousse blush and concealer was so nice. The concealer was medium coverage. The texture felt light-weight due to the whipped texture. 🤌🏻 chef’s kiss.
