If you want to know more about what ghostwriting is, check out this other video I made: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-4jmtULwbFO8.html
Yes, it makes a lot of sense,🫡🫡 and thank you for the blueprint Cole. How is the profile supposed to look like, can you give an example? Where and how do you go about attracting (securing) these high paying cilents instead of these freelance sites, is there a forum or spaces where they hang out?🤔🤔🤔
Is this a system to possibly convey the need for donations in support of a group in our society that is being taken care of by my non-profit? We are the solution because we have been proving it every day for 20 years. How do I communicate that and get results? Can you assist me?
@@user-or6sc7cg2hone way you could utilize what he’s teaching about writing and achieve your goal at the same time would be to write up a letter aimed at your local papers , the library management and other social organizations that would “care” about your issue, mail them out, also offering up your ability for an interview, most journalists will prefer this probably. Then your desires reach the mass public and go from there. Put your heart it in, be honest, don’t over play your need and don’t under play them either. Good luck Just an idea
Biggest takeaway: your prospect won't care about the solution until they care about the problem. Right on. You have to create context around the value.
Here is the script friends! Thanks to NC as always! Most {specific audience} struggle with {specific problem}. The reason why is because {specific, tangible reason}. When this happens, {consequences of problem}. Until all of a sudden, {ultimate negative outcome}. What I do is I specialize in {specific service} for {specific person} to {specific desirable outcome}. The reason why I recommend {specific service} is because it's the single most effective way to {solve specific problem}. And the benefits of {solving specific problem} are {specific benefits}. All of which allow you to {ultimate positive outcome}.
My takeaway Nick's insights prompted me to reflect on my purchasing habits. I realize I gravitate towards those who understand my problem rather than pushy sales tactics. Trust builds when someone understands my concerns, reassuring me they'll offer the right solution. Thanks to Nick, I grasp the psychology driving these interactions. It's a *winning strategy!*
The toilet paper example makes total sense. My biggest takeaway is that sometimes I make things harder than they need to be. A simple problem with a simple solution solves the riddle.
I'm about to create my first product and this video is pure gold. To me, earning a living from ghostwriting would mean being free from my 9-5 work. In addition, I would be able to spend more time with my loved ones
How do you only have 11.6K subs?! Your script is pure gold - I have methods that I've productized over decades that really help people overcome creative resistance, and this will help me better explain the problem. Thank you! Subscribed and liked!
I've been watching since 2023, but this has been your best video so far. Anyone can use this script in any field! You'll EASILY reach 100k subscribers by the end of the year.
Not really. Not every product solves a problem. For example. I sell fancy lamps. There's absolutely no need for anyone to buy fancy lamps except for appearance. How am I supposed to use this script?
You could use this script when speaking with customers who want to improve their ambience or aesthetics. Some customers may be individuals or businesses who need fancy lamps, such as niche hotels or high-end places where people gather (restaurants, stores, etc.). You could also use the script in social media content and use their algorithms to find customers for you.
I am literally editing a landing page offer for someone this afternoon and I am going to write the whole thing using this framework LOL - what timing !
Was just reading Art and Business of Ghostwriting today. This really expanded on the idea of category creation - He who owns the problem owns the solution! Looking forward to PGA!
I think this is the first time ever that a video has told me to write something down and I've actually taken out a flashcard and done so. This video is so good I actually summarized it using both sides of the card. I've been watching entrepreneurship videos FOR YEARS but it's only now that I've got my own real product to market that I start to pay attention to how important it is to build an understanding with the prospective client. I've got to thank you, Nick!
Awesome video. My biggest takeaway is that you didn't mention the product or brand in the solution. You are only educating the prospect on the category of solution!
I just bought two of your books, The Art & Business of Online Writing and The Art & Business of Ghoswriting. I felt so excited because its my dream to become a writer and I had zero experience and no skills. Hopefully I can learn it from you.
This came up on my suggested videos at the perfect time. Tomorrow I have a 30 min radio interview for the product I’ve developed. Your formula will help with what to say in a short period of time and generate sales. I’m also presenting my product in an entrepreneurial group on May 1st. I know my product will save so many people/companies money from reduced crisis center and hospital stays. Plus people won’t be in emotional distress nearly as long.
Best 7 minutes I spend today! My biggest takeaway is that I gotta make my prospect care about the problem first before I give them the solution, otherwise they just won't care 👍 I think by joining PGA will allow me to learn more from you and become a 5 -fig premium Ghostwriter. Thanks Cole! 🙌
In the past I have really struggled with offer creation. I have spent the last 8 months trying to really understand what makes a great offer. Now with this plug and play framework the biggest piece finally clicked into place. My big takeaway is how much a good offer mirrors the Hero’s journey. The and philosophy you’ve been teaching for years now is that the reader is the hero not the author. I finally get that my job is to take my prospective client from a moisture farm on Tatooine all the way to blowing up the Death Star. Thanks Cole, this is amazing!
Excellent video! The greatest takeaway for me is "The person can't care about the solution until they care about the problem", and the script is the framework to educate clients so that they care about the problem first before caring about the solution.
Completely changed my idea of what selling really is. My biggest takeaway is to have the mindset of solving problems rather than making money as fast as possible.
Cole this is great content. I am a shipper too. My recommendation to this video is reduce the audio bg because it competes with your voice. Other than that this is a high level content.
Great video as always, Nicholas! The biggest takeaway for me was the fact that potential customers feel very comfortable and trust the ones who really care about the problem they are facing, which in turn creates trust. All that will then lead to inflated sense of demand for the product/service for which you can then charge a premium price. Genius!
My ghostwriting goals right now is to apply and build audience in applying the Lean Writing method you guys are teaching. Super valuable! I would love to join PGA because I want to learn and be part of this new movement of digital writers you guys are beginning to pioneer. I know I can earn money somewhere else, but you guys are just impactful in the writing space. I hope I could get that opportunity to learn from y'all!
I want go 10x my business through Ghostwriting. This video blew me away with a framework I can use across ALL of my work! I'd love to join PGA because you guys know what you're doing and have proven it. Also I'd like to add - whoever you hired to do your YT videos is CRUSHING IT. Very noticeable increase in style and graphics. Tip of the hat to that!!!
My current goal as a premium ghostwriter is to be paid for what my writing skillset is worth (which is not happening today). My biggest takeaway from the video is the helpful mattress example. It helps when training programs use friendly examples like the mattress to explain your concepts and help people understand. The plug-and-play script is brilliant, too! Many thanks to you for sharing this!
Many, many years in sales and had never heard something so simple and straightforward to provoke somebody to purchase something, wow! Thank you, Nicolas.
Being an inspired Premium Ghostwriter, this video is the cherry on top. Your free resource is simply fantastic, and it make me wonder, if you're sharing so many things for free, then what does the paid Premium Ghostwriter course hold? This video looks like just the tool I need! My big takeaway? The magic of words in sealing the deal. Love how you always told us just to focus on one specific thing. If I win the giveaway and get a spot in the PGA, that would be a life-changing moment for me. Fingers crossed for that free seat!
I've never seen a roadside toilet paper salesman. Looking at my own buying habits, I feel the most comfortable buying from people who show they understand me & my needs. I trust they can really solve my problem.
THIS GUY IS GOOD…😳 I mean he’s actually teaching you something most people need in business 🤔💭👍🏽 At first, I watched this video and then mistakenly pressed into the next video about DM’s 😱🤭👀 I’M SOLD!!!😃 I just subscribed I will be checking out more soon. THANK YOU, 👍🏽🙏🏽
The Offer script you offered in the end was the real sauce. Right now as a ghostwriter, I'm been making script and this video did hit the bull's eye, giving me exactly what I want. My goal as a ghostwriter??? To land client worth of 3 - 5K usd.
The emphasis on educating customers about the problem before presenting a solution is a powerful approach in the irresistible offer script. It shifts the focus from hard selling to providing value, significantly enhancing the customer's willingness to engage. 👍
Two where the biggest takeaways. First the concept of educating the potential customer and be specific. Second you don't need to sell your product. They will come to you if you show them you understand the problem and you know what the solution is. Credibility doesn't come from you trying to convince someone you are an expert, it comes when the prospect recognizes that you understand the problem he has.
My biggest takeaway: The customer has to care about the PROBLEM, before they can care about the SOLUTION. My main aim as a Premium ghostwriter is to become part of a premiums group of tech leaders. I want to learn about different tech industries by creating awesome content for them. What's even better is that being a Premium ghostwriter isn't just about earning good money-it's also about gaining valuable knowledge and meeting awesome people. I'm super pumped to join PGA!
My biggest takeaway: The main point of the video is that to sell a product effectively, you must first make sure the customer understands and cares about the problem it solves. You shouldn't just try to sell your product right away. Instead, teach the customer about their problem, why it happens, and what could go wrong if they don't fix it. This way, the customer will see the value of your solution and be more likely to buy it.
I have received your email countless times and I greatly benefit from it, because I'm not financially free to opt in, but I'm sure I would immediately I'm up financially. I have received more value from you freely. Thanks
I learned from the video how important it is to make sure the client sees the problem the same way you do before presenting a solution. It's better to start by discussing the issue and making sure you both understand it, instead of immediately offering a solution. Why I want to be an inspired PG => is to create content that connects with people and convinces them of its value, so they are willing to invest in it. And I myself must enjoy the process.
This script is 🔥🔥🔥🔥🔥 I would love to join PGA because it is a one-stop shop to learn how to start getting high paying gigs by helping clients solve their problems. Also because the idea of becoming a paid consultant who happens to be a writer is fascinating to me.
Hay Nicolas, Thanks for videos. Very inspiring and motivate. Motivate us to make money for living 😇🙏. I have assumed "a great writer is great reader". I have Question 🙏 how many pages of books you read per day? 🙏
so greatfull for all the content you share here My goals as a ghostwriter is to gain the ability to do something that I love and enjoy and from anywhere in the world . also I want to expend my network and knowledge with inspiring and sucssesfull individuals . My biggest takeaway from the video is that you don't want to be just a writer . you should also focus on developing yourself and becoming a consultant that implement their solutions via writing . keep up the great videos and the value you spread out!
Good advice for a set product in terms of a something people don't know they want or need, but I work within a service industry where the client already knows they need the service and the benefits of it, and the detrimental consequences of not using it. They just need to find the right person for their specific project. Not sure how to make myself stand out above the rest -- why me? That's the bit I need to think hard on.
I'm wondering is it possible to use this script/framework on a landing page? I'm new to this game and trying to apply and learn sales techniques. This video was very clear and concise and very enjoyable. Thanks very much Mr Cole.
Biggest takeaway: The customer has to care about the problem before they can care about the solution This would've come in handy during my very brief time working in sales a few years ago
I am eager to join the Premium Ghostwriting Academy to refine my writing skills under the guidance of esteemed industry experts. As someone aiming to professionalize my passion for writing, PGA’s comprehensive curriculum and focus on real-world applications are perfectly aligned with my career goals. Additionally, the opportunity to connect and collaborate with a community of ambitious writers excites me, as I believe that shared knowledge is key to mutual improvement and success in the literary world.
Jeremy Miner Alex Hormozi Chris Do Etc All follow this formula…. They just change the name of the frame work. While this is GREAT & logical… It’s about asking the right Questions & internalize the owner..(& delivering it with the right HUMAN tonality! ) When they come to their own conclusion they are more likely to take action While words are great, the energy| frequency behind the words means more as it communicates the sellers intent 😊
I just found your channel and was wondering if your methods could be applied to fiction writing? How would you make a "problem" out of wanting to entertain someone? Thanks 🙂
