Imagine seeing all the sales from your store shelves streaming off of them, or visualizing your employee data in a new way.
That is Suzanne Borders' dream. She runs BadVR badvr.com and we visited her headquarters near Los Angeles to meet her and her team and understand what she's building.
Her system, which works in both VR and AR/Spatial Computing headsets like the one from Magic Leap, does immersive data visualization. It's not charts coming off of Excel. It's a lot more and here you get a taste.
"Find insights in a way that is easy and intuitive to everybody," she says. "Our whole goal is to democratize data."
She told us as a kid she dreamed of living in Star Trek's "Holodeck." Here she is building it.
Their secret sauce goes way beyond their irreverent name. They build their own hardware so people can zoom in and out of data much easier than by using virtual interfaces and the controllers that come with VR headsets, that are made for gaming mostly.
We also discuss the coming role of 5G as the Spatial Computing industry gets going, and where she thinks computing is about to go.
17 май 2019
