Why is it worth asking for that favour? This is the one minute guide on how to use the Benjamin Franklin Effect!
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Transcript:
Hi guys, welcome to Sherpa! This week we be discussing the Ben Franklin effect, and why it's worth asking someone for that favour!
The Ben Franklin effect is a counterintuitive paradox whereby a person who has already performed a favour for someone is more likely to do another favour for that person than if they had received a favour from that person in return.
That’s confusing right?
It originated when a powerful political rival of Franklin was negatively disposed to him and trespassing on his territory. Instead of praising and flattering his rival to seek approval, Franklin asked him for a favour. He asked for a rare book for his Junto club members to read. After they used the book he then returned it days later with a thank you note. This individual then became positively disposed to Franklin and actually spoke of Franklin fondly. Franklin had turned a political rival into a friend.
The psychology behind this is an example of cognitive dissonance. This is when there’s an inconsistency between attitudes and behaviours. The behaviours and actions can be explained because people naturally want to do generative and helpful actions to feel good, regardless of their attitudes on particular people. They feel loved and praised for the actions they took as a means of positive reinforcement. This behaviour is then internalised and the person recognises that they actually like the person because they completed the favour for them.
Want someone to like you? simple, ask them for a favour.
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11 ноя 2020
