The Blue Ocean Strategy explained 

This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).
This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.
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