"THE CAR MARKET IS CRASHING!"...Some Are Shouting. But What's Actually Happening on the Ground? 

Great video Brendan. Thanks for keeping a level head and calmly discussing the situation with the right scope.

Why would a car dealer say: It is going to crash, please wait till you buy your car...Of course he is not going to say that! 😊

You guys should add "Dealership Sponsored" to the title of the video. ALL car prices need to come down another 40%

My company wholesales nearly 1k worth of vehicles a week. Trust this guy is sugarcoating things. It's a buyers market on most units in a big way.

A lot of the click bait YT channels (I'm looking at you Ray and Zach), have been yelling "the sky is falling" for two years, but retail rices aren't reflecting the drop in wholesale values. Dealers are still trying to get all the money for cars they overpaid for.

All I know is that around me, there seems to be much less movement on new cars than there has been in three years. The lots are filling up much more. Used and new.

When you can get Toyota Tacoma’s for 3k under invoice in CA, the market is falling. Last year they were at 5k over sticker for same truck. Tundra’s discounted even more. The big 3 have huge discounts due to 300-400 days supplies of trucks on hand.

It's not crashing, it's experiencing a correction. Prices across all sectors of the market have been too hot since Covid, and now there has to be a market correction to account for that.

Interesting, thanks for the video. I work for a large dealership chain in the SE. Our sales team are selling vehicles at about 1/2 the pace of 19, 20, 21, 22. Mostly due to high costs of new, used and high interest rates. Our lots are the fullest they've been since covid. We are the second highest volume dealership chain in the SE part of the country.

I can only comment from a UK perspective but here's what I think is happening: 1. We're having a market correction - the semiconductor shortage is all but over, new cars are arriving on forecourts which is driving down the price of used vehicles 2. International economies are struggling - various wars and high interest rates are having an impact on consumer spending 3. The end consumers do not, en masse, want electric vehicles - the rise of EV sales have been driven by the tax breaks afforded to businesses. Those businesses are now dumping three year old EVs into a consumer market that does not want them, hence their precipitous fall in value. Supply and demand. Over supply plus weak demand = falling values I'm sure there are more reasons but these three immediately sprang to mind for me

my 0.02.. The car market is crashing in general. Repossessions are high. People are upside down on loans. Interest rates are very high. You are asking a guy who sells cars for a living, so of course he wants to paint a picture that "the market is good". Lots of used car companies are going out of business. Vroom? CarMax is in trouble as well. Days worth of inventory is very high. The market generally sucks for sellers. Prices are correcting and many in the auto industry were not prepared for it.

One thing not mentioned about the used EV market is that Tesla's been cutting MSRPs pretty aggressively. Nobody'll pay more for a used one than a new one.

not only did auto makers raise prices beyond reasonable, but they also took away the product people actually like. A V6 turbo instead of a V8 truck? How is that working?

When I tried to offload my Tesla Model Y some dealers told me they wouldn’t touch it. Would be a wholesale only offer. This was one hard car to get rid of!

Love your content keep up the great work TFL crew 😀

Brendan is awesome, so glad he's part of the channel

Man, ya just can't get honest info about a market run by snakes..

Great Job Brendan....Happy Monday everyone..Have a good one✌️

Everything is still too expensive. It can keep crashing.

I don’t trust these industry people at all! I want to hear from customers who have just bought! That’s what I want!

Thanks Brando, good discussion

Manheim used care index at 201.9 from 257.7. No sign of slowing... i have a hard time believing it's not going lower. The problem is people forget that job losses are going to be a part of this deflation.

I wonder how Vroom going out of business is going to affect the car market. Logically they would be auctioning that inventory off for half what they paid for them driving down MMR values making people who bought the last year or 2 even more upside down. The car market will be interesting in the next 6 months

This will age well!!! I'm gonna come watch this again in 8 to 12 months

Been hearing this about the car and housing market for 2 plus years now... Hasnt happened.

Soo helpful! Good job brenden! Thanks

The minute I heard the guy say gas prices are going down is the minute I was like this guy doesn’t know Jack

But, aren't EV sales supposed to be up 29%, according to MSM?

Most vehicles are definitely dropping. There is a lot of dreamer sellers that think they can still get 2021-2022 prices. Be careful using active listings as comps, especially if they've been posted for 4 months lol

Love the variety of TFL content. Keeping us car enthusiasts informed!

Our local Honda dealer sells quite a few vehicles every month while they are in transit to the lot. I drive by the lot on my way to work everyday and their new inventory doesn’t last long. I recently bought a 2024 Passport and I secured it with a deposit before it hit the lot.

Brendan great video. This opens up a lot of discussion on the floor. Pickups have replaced the Mini Van for the new family vehicle, so that market will be strong. EVs were marked up because of the push from governments to electrify fleets, and the chip shortage post-covid, but the consumer base is still on the fence about electric power. The point your guest raised about $20K vehicles and under being strong should send a message to manufacturers. A lot of people just need a simple car to get around town and commute to work. They Don't want to spend $50K and don't have $50K to spend! Build new compact and subcompact vehicles. With features that will make consumers happy and you'll sell a boat load.

This is a niche view on the overall health of the car market used or new. In our market prices and incentives have increased. The video is a PR piece.

I was in the car business for 10 years. Although he’s not being totally honest about the market crashing, he’s just trying to be positive for the media and his business. Salesman lie all the time about all info. The market has slowed down drastically. He is correct about EVs though, they have slowed down as well and have taken a huge it.

Henry Ford, a flawed man, realized people needed to be able to afford his cars, thus he offered the $5 day. The prices of cars have rapidly outstripped wages. People do not make enough to afford new vehicles.

Great reality check here. Thanks for this video.

Lots are full, cars are not selling as they did. Is it a crash, no but the market is experiencing a large correction.

Nice video Brendon would like to see more of these perspectives. "Keven the homework guy' also has a great channel and covers this topic regularly. Slightly different opinion of the market but the guy spoke to was informative but it's like talking to a cars sales man in the case a business owner he's not shooting himself in the foot and going public the market is tanking. It is tanking perhaps some markets less then others and if dealers have 23 model yrs left great deals to be had. New rules on the horizon from the government FTC "carsrule" which revolve around the buying process and consumer protection that are gonna shake things up in the consumers favor so we aren't getting screwed by bad dealers.. that should be your next segment on this thread FTC cars rule.

LOL, Troy is full of it! @7:04 "The market, the market's still good, you just gotta, ya know, nnnn ya gotta make it what, you know, you gotta have, you gotta be positive."

The market is constantly evolving. Manufacturers are offering lower interest rates now on some new models knowing that they can move into lower rates as they come down over the next couple of years. Market adjustments are gone. Inventory is rising. If you want all the extras you are still going to pay for them but if you search dealer inventory for lower optioned vehicles you can find some better/more normal pricing on them compared to the last several years. Used car inventory will continue to grow depending on how owners want to handle being upside down on late models. Seems that more are getting repo'd but some owners won't want to roll negative equity and may bite the bullet and continue to pay down those debts. Manufacturers still seem reluctant to advertise big incentives across the board but you should be able to negotiate a little more this year. I am not too familiar on the EV market other then to say it seems as though some manufacturers are planning to cut some EV production. This is just what I see in the mid-atlantic area.

Come end of year '24 we'll be serious buyers. We're sitting on cash from an insurance totaled car back in June of '23.

Hertz recently announced they are shedding there EV line substantially mostly due to increases in collision repairs and. Maintenance.. so if u wanna EV I'd say 24 is your year

I never see comments about the horrific American consumer spending habits on vehicles, which also affects the market. A lot of you talk about high inflation, low wages and such but neglect to mention that people were, and still are, paying over sticker for brand new cars that they can’t afford and don’t need. Manufacturers see this and are going to continue bend you over, if they can. Prices aren’t going to come back all the way down from pre-pandemic time. That’s also how inflation works. Consumers help set this unattainable, bloated market by paying crazy markups…they(some of you) need to take some blame.

Three large used car chains are or have closed for business including Vroom. Tells me every thing I need to know....

I haven't met anyone in the market for a used EV.

Northwest Motor sports just closed 11 locations in WA state. They specialized in high end pickups , jeeps etc… They would probably disagree with this guy.

The markets good for dealerships because they markup the prices and people keep paying it. I’m positive of that

Doesn't matter what the prices are - those like me that drive a nice car and would normally being trading, and have excellent credit, aren't going to pay a high interest loan. My car has 80k miles but bought it at 4% interest. It's fine, I'll drive it.

Negative equity affects a lot more people

I think your guest talked in generalized terms, instead of having hard data, like some of the other car shows to indicate how well the car markets performing.

Eventually manufactures are going to have to move product to keep plants open. My bet is the big 3ish , that Honda and Nissan will start hammering out great lease rates again, then incentives on new units and the market will recover. Also, rentals have been holding on to inventory historically long and will be cycling their inventory as well. 2 years until recovery

If yuu paid msrp or more from 21 to 22 ...assume the position.

In any conversation about used cars the “Crystal ball” saying must be used. It’s a rule

I've spent the last three years meticulously restoring my 2002 F-150 to nearly new condition. All told, I'm probably $20,000 into it. It does everything a truck should do, without all the computerized/electronic nannies and babysitters. No high-strung "turbo/hybrid/CTV" garbage, no software to constantly "update", no $ubscription power seats. It is not a luxury car. It does not have reclining third-row seats or an automatic pedicure station. It is a truck. It hauls and tows and will drive as long and as far as required as long as I keep putting fuel in it. That's MY "market adjustment".

In a few days send you an invite to a website that will allow you to any dealer to sell their cars at 100% of the asking price, it’s. Of a gimmick or a trick. This method has never been seen and it will change the way cars are purchased even in this market. These dealers that are waiting on income tax return buyers are fooling themselves. This isn’t trolling and you will fully understand the method in minutes. Normalcy bias by people who spent many years in the business, they aren’t able to grasp the reality of this current economy.

People upset about vehicles being expensive? Breaking news! Oh wait, it's been happening for over 40 years.

Well the greedy dealerships had thousands of dollars in markups and ripped off their customers and now they’re beginning to struggle. WHO CARES !!! I wonder what their greediness tastes like now.

That’s like asking a hardcore liberal or conservative about politics. This video is not going to age well. With the new interest rates and the vast majority under water with the old interest rates this will be a rough few years on dealerships. Serves them right for gouging the last 5 or so years. Only people I feel sorry for are those that were gouged.

I like what he's doing, but talking to one dealer probably isn't going to give too comprehensive a view of the market. I'd personally like to see a bit of a mini-crash as the 50% raise in MSRP pre-pandemic doesn't seem sustainable to me...

The early 2000 used vehicles are on the rise in the southern states

checked carmax over the weekend... the prices actually went UP!

Quietly said, "a surplus of inventory"

To say the market will go down a little is the same as saying Denver is a great place to be. Both are not close to reality. Because MSRP has increased 30-40% the last 3 years is a factor why prices are still stupid. Not factoring in a major recession that will be here this year is to show a short-sightedness that leans toward being blind. Not realizing that layoffs are happening and will only increase to cause the recession is to live in a land of fairy tales. Car experts? Hardly.

For regular gas cars/trucks it may be more of a stalemate. Looks like cars/trucks aren’t selling and dealers are holding onto the vehicles. People aren’t buying like they were and the prices are still not coming down enough. Stalemate!

I don'tagree with your guest opinion- Repo's New Car Dealer Groups Are Going Bankrupt- Int Rates Ave Car Note Monthly $900 Plus Realy.

6:43 no thanks. I’ll wait

Thanks for telling us the real situation. Car Edge be doin' too much.

Folks may want to relax and allow the markets to stabilize and for interest rates to come back down to earth, keep your current vehicle and pay it off (no negative equity) and then when the time comes to upgrade it will be a lot more enjoyable process!

People love to throwing around the crashing term, but in reality the market is slowly going back to were it was. But because the government has made "our dollar" absolutely worthless now, prices will still be higher then they were "pre pandemic"

Second hand EV's... Well, I hope TFL buys a 10 year old Model S and make a video series about that deal. Range, quality, electronics, that would be very interesting!

Who would even want to buy a brand new car? Everything is garbage. May be if all automakers reinvested in their quality control, the new car market will rebound. But for now, I’ll stick with my 15 year old Honda CRV, 20 year old Ford F250, 37 year old C10 and 38 year old Thunderbird.

They said this all the time . Cars are still over price . Americans can't afford a $60,000 car . A $800.00 car payment and insurance . . I'm waiting for the 🔥 fire sale 😅 .

Those sunglasses are clearly rose tinted. Even with an 800 credit score, interest rates on a used car are 9% and prices are still through the roof. It’s just a matter of time before the levee breaks. Dealers are going to have to cut prices or they’ll be sitting on inventory forever.

I was insulted off of TFL truck, and TFL cars because of my opinions on the EV car/truck push. Seemed like that was the ONLY content available on these channels for soooo long. Even received snobbish comments from the staff of TFL themselves, which surprised me. Unsubscribed from both of them, and never looked back. Some called me an old kodger , I didn't have a clue etc. What did I know? I knew enough that I'm your average American buyer with money to spend. I'm not stuck in a journalist bubble. I live in realsville. As a business owner that relies on vehicles to make my living, I budget and plan for what I need 4 to 5 years ahead. EVs are such a narrow market do to limited infrastructure support, and limited range. Hybrids are where the market needs to go for now. Manufactures made a HUGE mistake dumping so many eggs into that EV basket. Now jobs are being lost and 90k vehicles are just sitting there. It's hilarious how some people still think it's going to pan out just fine in the next 2 years. And these "Pledged" manufacturing numbers will be attainable. Whatever......

dude says its "doing good" okay I'll wait it out more then.

Did we try a different camera this video?

What's happening on the ground? The automotive market is crashing. The ongoing success of one used car wholesaler in the Denver Metro area does not and cannot speak for the entire automotive market nationwide.

I can't pay what they want good luck to you!

Trucks have take a huge hit XD ram has a lot at 15% off Msrp right now

I don’t believe this information. My trade in value tanked 10k in 2 months and is a” strong market “ gen 3 raptor. Retail values dropped and you can see it as just a car shopper.

The cost of a gallon (US), is $6.58 USD in England. You are very fortunate in the US.

Great job Brendan. But you need someone more interesting to interview.

Sucks people who bought Tesla Model Y for 70k years ago!

He sells 10 cars every day,look at all those customers!

im waiting. im not paying 900$ a mth car payment

Be interesting to see the same video with a new car business, maybe a dealer that sells multiple brands.

Comment sections these days....

Maybe tax refund will be smaller this year

Early Nissan Leafs are worthless b/c they go about 30-40 miles b/f needing a charge. It's not even a car if the batteries aren't new. Joke.

I have a 10-year-old Tesla that has been an amazing vehicle still on its original battery. Because of that I have so many people coming up to me asking about buying a used one now they’re getting some incredible deals under 25K plus the $4000 EV tax credit.

heres a novel idea: Dont buy an overpriced garbage new car and actually Save Money! hey, it works

No dealer is going to tell you the market is crashing and they are hurting and need to get their cars sold or go broke. Ultimately people can't really afford $100k pickup trucks, so even Stelantis will have to start producing what people can afford. At that point the used market is screwed, because they can't see a two year old vehicle for more than a new one. That time has gone, and they made an absolute fortune ripping people off. Hard life, isn't it?

This feels like a bad look. Are your views crashing with the car market as well

The thumbnail got me in, but Bearded Boy is a paid shill for the dealerships. Does he think everyone is blind, watching vehicles sit for months while the dealerhips have to pay the floorplan to the bank. Every month, they pay interest on the cars the banks gave them credit to buy. And now, the banks are tightening up on credit to consumers. The "Great Pandemic Money Machine" sits broken and silent. As food goes up, the repo drivers run around the clock. Not even Toyota has deep enough pockets to avoid losing money on $100K trucks that have more recall problems than time on the job. And consumers are walking away from the market, repairing what they have, and keeping a roof over their heads. This video is at best, wishful thinking.

Gas prices are coming down? Where?

NO EVS FOR ME

In September1929 people were saying the stock market is strong . Jumping from windows in Noveber

My podcast will tell you which cars are not crashing

Tesla model Y was the best selling car in 2023. Beating out Toyota.

Car market is in the toilet.