The Downfall of the "GIRL BOSS"... 

sorry if some photos/ clips are kinda blurry adobe premiere doesn't like me :-( or maybe the software can't handle this much #girlboss in one project...

I hate the term "girl boss". Always did. It sounds so immature and child like. I didn't start freelance wtiting and attending college to be called a "girl boss". *eye roll*

At this point "girl boss" is another "nice guy" term. Actual "girl bosses" aren't screaming about being women bosses/ceo's/etc online, they're just running their businesses.

I’m a 42 year old single dad. I was minding my own business shopping at the grocery store when a very pretty 20-something woman approached me and started flirting with me. “I love your hat, it brings out your smile!” She really laid it on thick. I was blushing. I asked her about herself. She said she was a school teacher, new to the area, etc. Finally, I ask for her number and her immediate reply was, “Are you interested in extra income? I work with local small businesses…” I ask, “really, so who do you work for?” “It’s called Amway!” I walked away. I felt so sorry for this woman. I could picture her with her “mentor” and the “mentor” saying, “put yourself out there! Flirt if you have to!” So sad.

Realizing people call women in their 30s "girls" when they would never call a 30 year old man "boy/guy" is my villain origin story.

A true “girl boss” would never call herself a girl boss.

In the wise words of nisipisa: "You're just a boss. Why does it need to be qualified by you being a girl? Also, most people who call themselves 'girl bosses' are WOMEN. You're 34! You're not a girl-anything!"

The thing that oddly bothers me so much about the Elizabeth Holmes thing is the fake deep voice she put on. When you hear her natural voice right after the fake one, the difference is absolutely staggering

I’m honestly shocked that “girl boss” wasn’t immediately seen as condescending? That’s like calling a father a “boy dad” or a guy who’s a nurse a “man nurse” just like???? Why does the gender or sex of a person need to even be included?

How do people have enough energy for “hustle” culture? I’m tired as soon as I wake up.

I’m a female head chef and this stuff is so patronizing and literally makes me nauseous. Just work hard, treat people how you want to be treated, don’t take shit and you’ll probably be successful.

“We all are equally terrible.” Truer words have never been spoken 😂

Growing up my dad was in the military. My mum had a college education and career plans. Two years into marriage she had me....followed by five more. With six kids in tow, a husband who was often deployed, a dog and moving cross country every 1-4 years. My mom made the choice to be a stay at home mom and homeschool us. She wanted us kids to have some kind of normalcy and provide a grounding force in the middle of ever-changing environment. She also wanted there to be consistency in our education. Yes does she fall into the Leave It to Beaver female stereotype. But as she said being a girl boss is presented as this one ideal thing. Which equals material gain. No one would probably look at my mom and think she's a girl boss. But the lady gave birth to six kids, 1 on her own, raise us herself, with a deployed husband, in states that we knew no one in, educated us. Looking back I can't believe how much she gave up. The woman had zero time alone. She did this not for material gain, but so that her kids could have a somewhat normal life. She was even criticized for not being a 'feminist'. If that's not a girl boss. I don't know what is.

she LITERALLY said "gaslight gatekeep girlboss" and we love her for it

I'd totally buy a t-shirt that reads "We all are equaly terrible."

I saw through 'girlboss' pretty much immediately. I just thought it was extremely obvious that calling for more women CEO's would not mean that your average, everyday career woman would ever become the CEO of a company without being the founder of it (which they could already do); it meant that the daughters of the extremely wealthy could use social pressure to gain an advantage over the sons of the extremely wealthy. I don't really give a crap whether the rich and powerful pass their mantle onto their sons or their daughters, because my parents aren't rich and powerful.

A wise woman once said: You will know nothing if you're just aiming to be a boss. You will receive everything if you aim to be a leader. This wise woman is my mother and has led a lot of people to succeed in their lives. Even though she has retired for over ten years, people are still seeking my mother for wisdom. I used to say: I wanna be like you (my mother). And she responds: You'll be nothing if you're just a wannabe.

Gate, I keep that. Gas, I light that. Girl, I boss that.

“Work smarter not harder” makes more and more sense the older I get. Also, can we somehow change the societal mentality that to be successful you have to be a multimillionaire with a mansion and a yacht? I don’t need millions of dollars I just want to have a happy life where I don’t have to worry about making ends meet. I don’t want a mansion because that’s just more rooms to clean. And I’ve seen jaws, I don’t need a yacht. Lol

As a father of daughters, it terrified me, when I learned how girls prey on girls. I wanted to get involved and provide some security, but my daughters told me that they were in a different world and there was nothing I could do.

I'm a woman, and through my own experience over my 51 years of working for others. Women are the hardest to work for because women I've worked for feel like they have a lot to prove. Remember I said in my own experience. As always...great videos.

The grind hustle culture is why millennials are so ashamed to have boundaries at work I swear. We are all trying to be the best employee and letting these businesses completely take advantage of us it’s so bad

I’m literally cackling at “the dudes talk about hustling more than they actually hustle” 😂

People are like "real girlbosses don't brag about their business, they just run it" but honestly the problem has to do with capitalism itself, the idea of that a female business owner is beneficial for women, the celebration of business owners in general. Bear with me I'm gonna get radical but there are classes in society, and it may seem uncomfortable to bring up class struggle because political opposition to a class can seem like a personal attack on anyone who owns a business. But economics has nothing to do with anyone personally. I think we shouldn't be afraid to discuss class exploitation

The documentary on Elizabeth Holmes was mind blowing. She's as an absolute lying sociopath putting the health of thousands at risk in her twisted quest to be the female Steve Jobs.

I'm old enough to remember when "hustler" was a pejorative term, it used to mean like a scam artist or grifter.

I'm still flabbergasted anyone took Elizabeth Holmes seriously. That fake voice alone would have had me laughing right in her face.

I have a female boss, I don’t have a 'girl boss' but I do have a bloody good boss. She kept our charity going through some pretty tough times and even made it grow. During this time many disabled peoples organisations went to the wall which is really sad. She did this whilst still maintaining an ethos that the disabled person walking through the door is the most important person in the room.

What's wrong with wanting to be a mother!? Raising the next generation is literally the most important and difficult job that exists.

The terms girl boss feels like the same as saying ‘you’re a good boss for a girl’

"Respect the hustle" always struck me as a real shitty phrase. I'll respect your ethics thanks, I'll respect happiness, and treating people with kindness. Fuck productivity for the sake of productivity.

These are the side effects when groups of people pretend they’re having struggles that were actually successfully addressed 20+ years ago.

I say this as a black woman. Some of my worst bosses have been women and the thing they all had in common was the whole girl boss thing. "Girl bosses" give the illusion of empathy but they'll just tell you to "try harder" or "I support you" with no help.

The Elizabeth Holmes thing is still blowing my mind years later. This was a great video, you're too good!!!

as someone who works for a self proclaimed "Girl Boss" - you've hit the nail right on the head. Just because you want to be a toxic workaholic doesn't mean you can force your employee's to be one too

Sidenote: I'm I the only one who is INCREDIBLY over the Ashley Gardner calligraphy font (timestamp: 3:48) being used for everything? It's the new Live Laugh Love and I'm trying to learn it so I can take advantage of the simple moms in my area and start my own humble Girl Boss empire.

The girlboss movement is like cancer to feminism...

Got here faster than a girl boss explaining why she is a girl boss

My first boss was a woman who had that "gaslit, gatekeep, girlboss" energy. She was a micromanager, had no empathy for employees or respect for personal time/boundaries. She'd demand we worked above 40hrs for no additional pay, offered the bare minimum in benefits and would often text you about work outside of working hours. Yet she'd go on and on about how proud she was to be a woman in business and wanted to empower other women. I was so desempowered and demotivated by working for her. It took me years to recover from the mental toll that job put on me.

I love this channel cause you have an ability to be unbiased and honest. A lot of these “empowerment” movements are actually marketing campaigns by the very people who oppress the demographic they are “empowering”

“One woman at the top of the company does not mean the improvement for all.” THIS THIS THIS! Everyone in leadership positions need to go through racial bias training, gender equity training and have diverse hr departments to tackle these issues. Systematic change > performative action.

Sandberg released a statement after her husband died completely retracting "Lean In" as being unaware of what life was like without her husband supporting her home life, her privilege, etc which I really respected.

We fell for the hell Gen. X went through, just rebranded. My mom used to tell me about working 60+ hours in her 20s and always picking up extra and on and on and on And all I can see is that she’s 50 and her body is breaking down like 80 year old. Please get sleep, guys.

I feel a little embarrassed that I was once part of an MLM. I mean, I didn’t subscribe to the “gaslight, gatekeep, girlboss” thing, I did my best to do my research and promote the genuinely-quality (albeit overpriced) products that I sold. The crappy part was the cold-messaging that I did. It wasn’t nearly as cringe as the “Hey, babe!” thing, but it definitely was “conversation with the intention to recruit” 😬

Ever since I started watching your videos I constantly get ads before the videos for some sketchy mlm schemes 😂 love you channel! Hope everything goes well with your baby 💕

It’s so weird to call yourself a girl boss. I’m like nah, I’m just a woman, I work hard at my corporate job and I’m a mom. That’s it. No girl boss or “momentrepreneur” or whatever other random name. It’s just so odd to me

Omg! Back then I had an add from this podcast lady on my Facebook to attend her Girlboss conference. All the comments were like “yeaaaah awesome 👏, you go girl“ until I wrote “Girlboss? Why not just “boss”?” And then, the comments took a total different turn. I’m glad many realized how infantilizing it is.

Sign that the algorythm only works when it wants to: I only just discovered this channel and it's totally my jam. A bit late algorythm but hey, that means I got a lot of content to be bingeing on.

Most girl-bosses just want to be like the men they complain about, they just hate the sexism that comes with it (ignoring racism, classism and their privilege) 💕

I'm just here to say that I am SO GLAD Theranos got exposed before COVID because I can only imagine the false claims Also: Gaslight gatekeep girlboss

I love how insightful these videos are. I found your channel two days ago and binge during my breaks and before and after work I've watched them while getting ready. Keep making awesome content!!

I remember how 'Girlboss' was used as a selling point for the awful Cruella movie. And there is some irony in that. It's the extreme opposite of 'Women stay in the kitchen's because it's valuing a woman on something else, in this case a very flashy, vague but dare I say 'Instagramable' career. It's not about bring happy and living well but about how 'popular' your career is. It's like treating jobs like Pokemon cards. Edit: I....got a headache from watching this. Not from you though. Just all these instances of these people pulling this crap to look powerful.

I watched probably every video about Theranos and Elizabeth Holmes but it still never fails to amaze me how the company has a 9billion valuation without anyone seeing the finished product. I cant even pass an incomplete essay without the fear of my professor killing me. Startups are a whole other reality.

Seeing a thumbnail that suggests there'd be dunking on Rachel Hollis and Elizabeth Holmes is all I need.

the racism is deeply embedded into feminism as a whole. I'm so glad you addressed it and would love to see more videos from you on this topic. great video. will be sharing!!!

uve become one of my fave youtubers since i discovered u a couple weeks ago. i cant stop wtching ur videos bc theyre so detailed and i love long videos! ❤

I think that Holmes chick is a sociopath or at least has tendencies. Not all sociopaths are serial killers. Her lack of remorse, no empathy, the lying. She didn't care if it wasn't true.

The fact that Elizabeth Holmes's dad was a vice president at Enron 🤭

Omg thank you for mentioning Danielle! I work in fashion & so many people in the industry were telling horrible stories about her, even in her glory days. She is sooo shady.

I think it's important for people like Amarouso to keep in mind that just because you're good at running a small or even mid-sized e-shop, being good at sales, is not the same skill set as being ceo of a major corporation who has tons of employees and brand deals and manufacturing and shipping concerns. She could have gained those skills if she hadn't blown up so big and run with it, but it really sounds like she in particular collapsed because at the end of the day she just didn't have the know-how to manage the growth.

This video makes me feel so much better. I was always uncomfortable using that term “Girlboss” #1 I’m a grown ass woman and #2 I always had the feeling it was never meant for black women or POC women, it was created for white privileged women who only cared about image.

Elizabeth Holmes straining her voice makes me uncomfortable.

So many of these girl bosses being so shady and failing sure does make women look bad and just validate workplace misogyny

Great video! I never knew of this trend and frustrating to see a good idea be distorted into a manipulative device for scamming people. I’m keeping this in mind with future trends.

Elizabeth Holmes has to be the worst, her ‘blood testing’ was so bad that it harmed people, she should be in prison. Also, I don’t know if you’ve seen it but there’s a podcast where Elizabeth forgets to put on her deep voice for the first sentence then immediately goes down two octaves, it’s amazing.

Thanks to this video, I now realize that “girl boss” has similar energy to “alpha male”.

Somehow most of the bosses I’ve ever had (haven’t changed that many jobs, but some still) were all ladies. Very respectful people, super organised and great leaders. I did not know that the issue with not enough women having the leading position existed until I found out about it on the Internet and am saddened that this issue exists. I had lots to learn from these women and think back on those times with so many positive thoughts.

My first office job I had this woman I worked with who constantly told the new employees I was so close to the dentist because I did explicit things.... I was 21 years old... she was 52. After a couple years of dealing with that extremely toxic working environment I had a literal mental breakdown and ended up hospitalized. It's a serious thing to be exposed to such an environment on a regular basis. To all the people out there who wake up with immediate anxiety about going to work... Quit. Just quit. No money is worth it.

As a housewife and stay at home mother the whole girl boss movement made me feel inadequate but after a while not so much. I take so much pride in taking care of my home and family

I want a shirt saying ‘we are all equally terrible’ and ‘gaslight, gatekeep, girlboss’ possible merch idea?🧐

Obsessed with your videos, thanks for producing such interesting and researched content!

I appreciate when you make these videos, you take a look at MLMs that truly do cause more harm than good to their consultants. The ones you list, I’ve only heard horrid things about them.

I’ve never met a single normal person that uses the word “hustle” unironically. They’ve all been strange, entitled tools

This video is so important tho. The war isn't between the genders, it's between the classes

the train noises actually came in good timing, every time i see or hear the words MLM or Girl Boss that's also how my brain block them out, all in all fantastic video

Going on a rant here. I'm a female healthcare startup co-founder/CEO, only woman in the entire startup. I've realized a few things through my journey. 1) Gender/identity doesn't matter but talent does. People can be assholes regardless of their gender/identity. 2) Most founders and investors want to help women founders as much as they can. Literally, no one will benefit if we keep whining about lack of opportunities. 3) The burnout after "hustling" for years is crippling. You need to be creative as an executive and make unique decisions. You can only accomplish that if you have clarity of thought. There is no room for clarity of thought if your schedule is jam-packed. 4) Being an entrepreneur is lonely. It's no where near as glamorous as what everyone portrays it to be. I want people to work with me or fund my startup because they resonate with our mission to make healthcare accessible. Not because I'm a young, POC, female immigrant founder. I find this identity bs really offensive to my intellect.

I want to kiss whoever came up with “gaslight gatekeep girlboss” because they are a GENIUS! 😂

Hearing the Rachel Hollis WHAT IS IT ABOUT ME THAT MADE YOU THINK I WANNA BE RELATABLE soundbit always sends me. Love

This is AMAZING! You did so well with this presentation and would be great college material

Tbh, as a woman, I feel the term “girl boss” makes a mockery of women. I roll my eyes. I don’t need a hash tag to define my accomplishments. Great job on this documentary 👏🏽 Really loving your content 🥰

Elizabeth Holmes gives me the creeps to the MAXIMUM level. Like it doesn’t get much worse than that 😳

Completely agree with the "frat bro hustle"! These dudes just spend their parents' trust fund money and then brag about how they've "done so well" for themselves at a young age. Yet they have no work ethic and some even get into debt by trying to keep up this rich image

I pray you success for the rest of your career. You deserve it for the effort and insight you put in your videos.

Thank you, thank you, thank you for doing this video. And pointing out that women are people too and do the same messed up stuff that other people that happen to be men do. I'm a regular guy that's been sick of this crap (extremes of women's empowerment) for over 10 years. A bunch of grifters and suckers following them, to include the federal Gov't workforce with their never ending obsession with "diversity and inclusion". Trying to push women into fields that most women aren't terribly interested in (STEM) and never being happy that the number of women pursuing these fields remain lower than men. Shocker. Not to mention the relentless push for women to chase careers at the expense of their families. Tell women to go make lots of money and pay some strangers (typically other women) a paltry wage to take care of THEIR kids. Just contributes to the further breakdown of relationships starting with family, then society at large. It sucks that we've walked down the path that make two income households a requirement for most couples. And for the record, no, I'm not suggesting women just sit at home and be household slaves.

I remember the whole “anti-bossy” movement a few years back and I alway thought it was super subjective because there are women and men out there that ARE demanding and push people around and “bossy” was the best word for them.

in my experience, most people who are thriving in their careers dont have time to post dumb shit on instagram, and most likely wont have instagram. My most succesfull friends barely check wassap once a day, as they are running around trying to get the items on time, or visiting clients, and any spare time goes to home life.

Thank you for acknowledging how toxic girlboss culture is. As a person of color the term girlboss has always been a dog whistle to me that I am not welcome.

THANK YOU 👏👏👏 We’ll said! For over a decade I’ve been feeling the pressure to be a “girl boss” and now that I have kids coming back to the work force it’s like I have this is weird expectation from people and myself that I need to be motherly (eg. clean house, raising kids) but also excel in career have rise up the ladder every couple years. I’ve been working through depression and I’ve realized the expectation to be this super working mom has taken a toll.. thank you for creating this video. It gives me relief that I can let go of this toxic mentality. Much love ❤️

Hustle culture is so bad that even me, as a teacher who literally will have no advantage being extra hard-working or doing the most outside of contract work hours, still feel like I’m not doing enough if I take time for myself after work or don’t spend my weekend doing extra things for the week ahead.

Ya know Its always Girl power and Girl boss But never Woman power and Woman boss It irks me for some reason

I think there is an unfounded assumption that a certain group, sex, class will be better than previous efforts, at an endeavor, all the time, and that is just not always the case. Great video, really enjoyed how you formatted it and the material within, and felt that your viewpoints were valid and rang true, probably going to subscribe soon. Keep it up!

L❤ve this!!! I love the editing so much too you really did your thang on this

Nothing more toxic than Girl boss and with a healthy spoon of mlm. These pray on vulnerable women, who may be suffering for a number of reasons and give them hope, only to be shattered by reality. *If real equality needs to placed, then there should be equal pay, equal opportunities. It's that simple in words.*

I totally agree with everything. Just want to point out that it’s interesting how when women do these “unjust” things in their companies, it leads them to bankruptcy and the end of their careers. But Men do this time and time again, and their companies continue to thrive. That alone shows how society is so okay with being critical of women, tearing them apart and crucifing them for their shortcomings, where as men are just tolerated/expected to behave that way. Just a thought.

Would you talk about real women in leadership who are really amazing and rule models pls ? 💕

Gaslight, gatekeep, girlboss Ugh predictive text and autocorrect did the work for me, love your content!

Holmes' eyes and demeanor scream android - strong Mark Zuckerberg vibes 😂

Wait. Girlboss wasn't a meme? It was like a genuine thing people said???

When I was in college I used to read Who Wore What. I never knew about shady business of Danielle Bernstein. It's one thing to apologize for getting caught copying designs but to do it over and over and over again...that's just insulting. Insulting to her staff and followers. Her story upset me the most.😤

So funny that anyone thinks ‘Hustle Culture’ is new. I’m a boomer; it used to just be what was expected in many, many industries (and still very much is in many lines of work). Women were immune to these sorts of toxic workplace expectations until the 80s.