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The END of COLOR FILM?? What is Kodak doing??? 

WTF Photography
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With the never ending increase of prices, fuji shutting down it's production in Japan, more capable preset, plugins and apps for film simulations... Is Kodak pushing the consumers too far??
Kodak prices increase
petapixel.com/2023/01/11/koda...
www.digitalcameraworld.com/ne...
craigbergonzoniblog.com/2023/...
Fuji stopping production in Japan
petapixel.com/2023/03/29/fuji...
I'm Ricardo Santos, a Brazilian photographer living and shooting in Finland
check my work:
rspphotography.com/
/ ricawenzel

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5 апр 2023

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Комментарии : 57   
@mynewcolour
@mynewcolour Год назад
A monopoly held by shady company with all sorts of debts and distractions is so bad for shooters. I really hope Adox or Ilford can manufacture a colour product in the future.
@WTFphotography
@WTFphotography Год назад
It a shame but I highly doubt that anyone would come to rescue colour film, unless fuji decide to reopen production. No-one else would have the production capacity.
@redoni3429
@redoni3429 Год назад
ORWO is here to save us I guess. Because they just started to Beginn producing again.
@johnLee-bb2do
@johnLee-bb2do Год назад
Why is Kodak a shady company? It was a chemical company which was disintermediated by digital technology. And then-went bankrupt. They certainly made mistakes. I think to call Kodak “shady” is silly.
@mynewcolour
@mynewcolour Год назад
@@johnLee-bb2do Kodak Alaris have exclusive rights to the stills film and (I imagine) all sorts of obligations - likely conditions resulting from being let-off for $2.8b in unpaid pensions. They were sold in 2016, closed some facilities, made losses in 2020/21 and are for-sale again now.
@teleaddict23
@teleaddict23 Год назад
I believe one more price hike will be the limit for most people. At the moment I am still shooting, but buying less film. When it goes over £20 a roll I cannot justify the cost. With development costs, it will be £40 for 36 pictures. You’d have to be a special kind of crazy to spend that much. People think I’m already crazy. Slide film has already reached the point where I cannot buy it anymore. £28 for Ektachrome is a joke. Make the most of shooting the last days of colour film and stock up.
@WTFphotography
@WTFphotography Год назад
Well, it's funny, but Kodak Alaris was reported for sale yesterday! For sure color film, at least C41 seems to be going six feet under. Slide is simply gone, there is nothing that seems to justify it as it was used in the past mainly for product photography, which makes absolutely no sense nowadays with digital. But BW film will be just fine. There are enough manufacturers to keep the prices affordable, very few depend on labs for it and chemistry is widely available and affordable too. Basically film photography is going back to its monochrome origins.
@lucaslecours3856
@lucaslecours3856 Год назад
I'm Canadian and we have a compagnie called FlicFilm wich make 3 or 4 different color films if ever
@tomislavmiletic_
@tomislavmiletic_ Год назад
Many of my colleagues from the photographic industry and me contemplated how a colour film will suddenly die some day, almost as thrown off the cliff, unlike black & white film and materials. That was some 20 years ago, when digital photography become mainstream. Death of colour film, it's happening now. No matter how high prices these days might be, you better get your stockpile ready, just in case...
@WTFphotography
@WTFphotography Год назад
The thing is that 20 years ago, film simulations for digital cameras were not as good as they are today. The main problem in C41 world isn't necessarily the price, but the fact that there is only 1 big producer in the world that can control not only the production and price. BW is different because you have many large and small producers, so, the price remain reasonable. But you're are absolutely right, C41 is going under.
@b6983832
@b6983832 Год назад
@@WTFphotography It is not the "kids;' Portra look" we need film for. It is a thing done for them by digital post production in labs, when they see a young guy taking rolls of heavily overexposed Portra 400 there. Film is needed for its different way of making the picture altogether. There are some limitations that can' t be simulated by a computer. First, digital picture is always made from Lego bricks, that can' t overlap each other. It is a different means of capturing the picture. You might as well ask, why oil colors are still produced, as anybody can use their cellphone, and make a digital file emulating oil colors. It is also much easier. This is just not the way visual arts work. I am not expecting film photography to catch the crowds in a way it was used by them, when digital technology was not available. And for prices, good oil colors and canvas are very expensive. The film prices for slide film and professional color negatives is now at the same level they were in the early 1990' s. if you count the inflation. Consumer level negatives are still in short supply, and their prices have risen. It is futile to compare the prices with those of the 2006 all-time low caused by price war between Kodak and Fuji, and prices not adjusted for nore than 10 years after this. Yes. I have heard this story about color film disappearing for about 20 years now. For Fuji, I doubt very much their plans leaving the scene altogether. Fuji is still the biggest player in photofinishing outside the US. By sacking film altogether, they would be sawing the branch they are sitting on. For Kodak, this would mean the demise of the whole company. There is no Eastman Kodak without color film. Do not mix the possible dissolving of Alaris with Eastman Kodak, which makes the films, and owns the technology and know-how.
@mattisulanto
@mattisulanto Год назад
Thanks for sharing. Very good points you have. I'd only consider B&W, because of the reasons you mention. Maybe next summer we'll shoot some film together.
@WTFphotography
@WTFphotography Год назад
Thanks Matti. Yeah, I'm just under the feeling that things (or Kodak) are getting a little out of hand in terms of pricing and future prospect. And yeah, as soon as you get back to Finland and have time, well dust off that F3 of yours!! 😉
@ManyDoors777
@ManyDoors777 Год назад
People are already paying way over $20 for Portra 400. It’s crazy…
@WTFphotography
@WTFphotography Год назад
That's right. Depending on where you're located, it could definitely be well above 20 bucks
@johnyutzey6504
@johnyutzey6504 Год назад
This will be long, so apologies in advance for that. Subscribed to your channel based on Matti Sulanto's recommendation, Best wishes for good success with it, and encourage you to keep at it. Yes, I still shoot film, but not much any more, maybe 5% of the time. My go-to film for most things is Fuji Superia Xtra 400, which is getting harder and more expensive to get. The 200 speed version is an alternative, since it essentially has the same grain, if 1 stop slower but a bit cheaper and more available. Portra 400 for people, but the price of that is now ridiculous, so can't tell you the last time I got a roll of that, since I mostly do documentary photography rather than people. Haven't warmed up to Kodak UltraMax 400 (pardon the pun) as an acceptable alternative (yet); too warm/red bias for me, although I can certainly adjust scans in post. Several years ago, I stopped shooting true BW film (HP5) because I didn't like how it scanned, preferring the chromogenic BW films (Kodak BW400CN, now deceased) or Ilford XP2. But I was perfectly content shooting my favored Fuji and converting shots to BW using the very good Nik software in post, so saw no reason to shoot BW film anymore. Rethinking that now given the comparative prices of BW and color. Bottom line, yep, shooting film is getting to be an expensive hobby, but I still love it so (shooting my old film cameras as much as the film "look"), and will continue doing it, although how much depends on how pricing continues to develop (another bad pun) over time.
@WTFphotography
@WTFphotography Год назад
Thank you so much!!! Yeah, I think I eventually BW film stay around as the prices are more are a lot more sensible and people can develop at home whiteout much problems. As a matter of fact I should be doing a video on the near future about scanning BW film, you might want to check that out. Once again, thank you so much!!
@b6983832
@b6983832 Год назад
Fuji 200 (not the older C200) is repackaged Kodak Gold. Even the water is brown/yellow, when you prewash it. This is typical of Kodak filma, with all Fuji color films having a strong magenta dye instead.
@brianeibisch6025
@brianeibisch6025 Год назад
In the past, the great thing about colour film photography was there were many different films, with different chemistries, giving massive choice of end product. Now there is very limited different types of film, so why bother. For the price of about ten film rolls, plus development you can get a digital camera, that once bought, can give you 150,000 shots for the price of charging the battery; almost nothing. I held onto film photography for as long as possible but by 2005, the writing was on the wall; twenty years later it is totally redundant. And just to make a point, with phone cameras getting to be so good, even cameras are falling off the perch. I know that Nikon has cancelled the lower specification 3000 and 5000 series cameras. Considering price and quality of product, I think the Nikon 5600 was the greatest camera ever built, and I am fortunate enough to have a “bigger” camera, so, you know, just saying. I think film is now only for really serious large format photography and probably only in B&W. Cheers
@WTFphotography
@WTFphotography Год назад
The market says other. There is a massive growth in film sales, the value of old film cameras are increasing all the time and brands like pentax are about to release new affordable film cameras on the market. Film still have a massive appeal. The problem is only with color film. No matter how many different films we had in the past, they still came from only 2 mass producers, Kodak and Fuji and one stopped producing and the other is messed up.
@b6983832
@b6983832 Год назад
Yes, if the file in your computer, or posted in social media, where people can look your pictures with their unregulated computer screens in wrong colors is what you want. Printing anything even closely resembling the quality of a C-type print made by ink jet technology will cost very much.
@lihtan
@lihtan Год назад
I've enjoyed shooting film again, but I'm going to have to cut back with the way the prices are going. One thing I could see the film companies doing, is cutting production, then bring it back a while later as a limited production run (with inflated prices to match). It sucks that companies want to do price gouging when people just want to make art. I do see smaller independent film companies stepping in to provide some competition.
@WTFphotography
@WTFphotography Год назад
The companies have already cut the production and funny enough the problem right is that the demand is way bigger than it was 25 years ago. Right now is common to see shop running out of film stock. Sure prices have increased, and there are reasonable explanations for that as the covid crises and the war. Everything got more expensive and that is an understandable explanation. The problem for me is with Kodak. Let's forget that they have the color film monopoly right now, but compare the increase of their BW film stock prices with Ilford. the difference of the equivalent film stocks are huge.
@daviddesrosiers1946
@daviddesrosiers1946 Год назад
Color film is going to become a very artisanal and niche market. The people creating in it it will be very well heeled and a small group catering to a very, very well heeled clientele.
@Alex-pl5ic
@Alex-pl5ic Год назад
I went to buy a roll of black and white film from the local photographer today and couldn't find any. The photographer told me that it is not even possible to place orders because at the moment they are no longer in production due to lack of raw material. it is a pity. At the moment I can't do photography with my film camera.
@WTFphotography
@WTFphotography Год назад
That's interesting... At least here in Europe (Finland) BW film is widely available and doesn't seem to have any shortage. Plenty of Foma, Rollei, Adox, most ilford stocks... Kodak is also available in most shops, although I think that is has more to do with the obscene prices than quantity... By the way, where are you located?
@Alex-pl5ic
@Alex-pl5ic Год назад
@@WTFphotography Thank you for your reply. I forgot to mention it. I live in Japan on a small town in the countryside (Nagano prefecture). Perhaps the problem in my case is that I'm in a small town and the camera shop probably hadn't stocked up. But when he told me straight that they don't produce any more, I got worried. I wonder how long this shortage of raw materials will go on, if it is true.
@WTFphotography
@WTFphotography Год назад
@@Alex-pl5ic NO... BW has a quite a few mass producers and loads of small ones. BW isn't close to any danger, although some stocks seems to be a little harder to get, like Ilford HP5+, but there are other options, even cheaper ones like foma. In your case, could maybe be the fact that they would rely on fuji film stock? Then yes, they are not producing anymore.
@jeremygarretson5482
@jeremygarretson5482 Год назад
Sure film is expensive and that sucks, but at home color development kits are pretty reasonable. I bought the c41 kit from cinestill for $35 USD and it's lasted me 8 4x5 and 6 120 rolls. It's still working well and is actually easier to develop than B&W in my opinion
@WTFphotography
@WTFphotography Год назад
I believe you. Problem is availability. Colour chemistry is difficult/expensive to get if you're not a in a bigger center. And although it can be affordable, it's still a lot more expensive then BW, both the film stock and the chemistry. With the colour film prices, it's hard to justify the investment for the chemistry if you are not shooting enough rolls.
@b6983832
@b6983832 Год назад
@@WTFphotography Color chemistry or RA-4 papers in larger quantities is not actually very expensive. Those noob kits by Cinestill for absolute beginners can be expensive, if you calculate the price per picture. Yes, Rodinal is cheaper to use than Fuji X-press (about 1,40€/roll, if used to its maximum recommended capacity), but the cost of C-41 developer is not preventing anybody from developing these films at home. And yes, you probably need to order your chemistry from somewhere. That said, printing RA-4 is not for people shooting 5 rolls of color film in one year. Is printing B&W in darkroom fot them either? I have my doubts. For printing in the darkroom, RA-4 is dirt cheap, if you buy paper in rolls, and buy chemistry in bigger quantities. Printing Ilford Multigrade, and using standard B&W chemistry is much more expensive. Of course some basic equipment is needed (enlarger with color head, soma application for rotary developing and means to control the temperature of the chemistry). And no, it is not impossible. I was 15 when I started, and at 48 now, color prints is still what I like doing the most. I also do some slides and some black & white, but C-type made manually in a darkroom setting is my favorite medium. I remember I started color by shooting slides, and then I got interested in Cibachrome printing. Soon I found Ciba prohibitively expensive for a schoolkid budget, and I changed quickly into EP-2, the predecessor of RA-4 as a standard fot color C-type prints. I remember even then that many in the black & white photo community had the opinion that color is "impossible, just for professional labs, and not worth trying." Opinion was very strong, although they had never tried developing and printing color film at all. Just one word of warning;: RU-vid and internet are full of bad advice how to process color film. Beginning from bad equipment, second-tier chemistry, and not keeping up good practices in controlling developing times, agitation and maintaining constant temperature. They do all possible faults, but they don' r realize it, as their expectations are low, and you can correct pretty much anything in digital post production. This is not the case in analog process.
@randallstewart1224
@randallstewart1224 Год назад
Kodak's annual price increases are just stress testing the market to find how much they can charge for film before higher prices becomes counterproductive. All of Kodak's public statements about having to expand employees and equipment is basically horseshit for the suckers. If increased sales continue, they may have to do that, but the cost of such expansion would be trivial compared to the price increase income.
@WTFphotography
@WTFphotography Год назад
Well, but they kind of reach a pretty bad point already, at least here in Europe. Doesn't seem to make much sense to have an over priced product that you can't find to buy it. Unless (and I don't believe this is the case) the price increase was a way to slow current sales and given them time to produce and over flow the market. For me, personally, it's all connected to the Kodak Alaris stuff.
@user-yb5xe6qv5w
@user-yb5xe6qv5w 7 месяцев назад
Just keep taking pictures till the day no more films are available any more.
@WTFphotography
@WTFphotography 7 месяцев назад
At this pace on prices it's easier not to have money available anymore before there is no C41. Let's hope Harman is serious about their new C41 researches and bring us some real NEW emulsions around. The Phoenix is already out.
@andrewbarnum5040
@andrewbarnum5040 Год назад
And then there are places like Dirt Cheap Film that are doing everything in their ability to keep film cheap. They sell Ilford and Kodak film but they started selling their own line of hand rolled film which includes prepaid developing. These film stocks are cheaper then if you buy the film and the development. I don't think this is the end of color film or any film.
@WTFphotography
@WTFphotography Год назад
BW will stay around for ever, but the problem is that the market is given clear signs of dropping c41, if fuji stopping production wasn't enough, Kodak alaris is reported for sale. That could end c41 depending who decides to buy it.
@SomeUnremarkableGuy
@SomeUnremarkableGuy Год назад
I shoot a lot with mobile phone and digital camera, but it's nowhere near exciting as it is shooting with film camera. I am stacking my films right now, but I am afraid if my local lab stops offering c-41 process or developing film altogether, then my film stocks can become useless. It's already expensive, let alone trying to find another place where I could develop my film, or buying chemicals with which I have absolute zero experince. I am not much familiar with how film works, is it that hard for someone else to enter in this field and start making new film?
@WTFphotography
@WTFphotography Год назад
developing fim is actually easy, it's just to follow the instructions. About the color film, imagine that there are only 2 mass manufacturers, Kodak and Fuji... And no-one, not even Ilford, wants to mess with this.
@SomeUnremarkableGuy
@SomeUnremarkableGuy Год назад
@@WTFphotographyI know, but I don't shoot often and chemicals degrade over time. So for me it's easier to develop my film in local lab from time to time. I know about fuji and kodak, but how no one tried to compete against them. What's the problem, infrastructure, patents? If the prices of color film are similar with the b&w ones, I would shoot everyday + would bring my friends into photography but with these prices and unavailability of films, hard to do that.
@WTFphotography
@WTFphotography Год назад
@@SomeUnremarkableGuy I'd believe it has something to do with patents.
@buchsg
@buchsg Год назад
Glad I have so many 400 and 1000 feet of vison 3 film in my freezer… i can shoot color film for the rest of my life, just hoping I could find the chemistry in the future to develop them 😅 (otherwise I will make my own from raw chemicals 😂)
@WTFphotography
@WTFphotography Год назад
Jobo has ECN2 chemistry for sale, not sure how local you are able to find it there.
@buchsg
@buchsg Год назад
I’m in Europe too, I have access to all the major brands only cinestill is a bit harder to find… Never test Jobo chemistry, maybe for my next order 😉
@markpoetker1442
@markpoetker1442 Год назад
Look at Cenistil Chemicals.... I can process C41 Or E6 AT HGOME in about 40 minutes at a price of about $2.87 per tank.... I use a Patterson 3 tank which holds 3 35mm rolls, or 2 120mm rolls or 8 4x5 sheets..... that is not bad....
@WTFphotography
@WTFphotography Год назад
That's right, it is possible. What isn't possible at the minute is to find a roll of colour film for less 15€. Just remember that if you do stand development for multiple rolls BW, you have it done for less then a dollar/euro.
@b6983832
@b6983832 Год назад
Steer clear of Cinestill, and use better quality chemistry. Best are Kodak and Fuji. Tetenal chemistries are also fine (especially their professional products), but I would recommend avoiding using any "simplified" kits combining the bleach and fix in a single "blix" or bleach-fix step. It does work fine with fresh chemistry, but it can fail, and ruin your film. Tetenal is having difficulties this spring. and there are availability issues with their products at the time being.
@CalumetVideo
@CalumetVideo Год назад
Color film is about to meet its demise. I think Black and White film will still remain in production. I have shifted all of my color film photography to medium and large format. Otherwise I just shoot digital for color. I have noticed many of the film photography channels are starting to focus on digital cameras and photography. I could not justify buying a brand new Leica M6 when color film is more expensive.
@WTFphotography
@WTFphotography Год назад
Makes all sense. I tend to shoot my color photography in digital, not that I don't like color film, but because I never manage to scan color film right. But yeah, you're absolutely right, the prices are getting more an more obscene and impossible to explain or understand. But, I'm sure BW will stay around for a long time. In that sense I don't have to worry.
@CalumetVideo
@CalumetVideo Год назад
@@WTFphotography I also agree with the difficulty in scanning color film. I just don’t see the advantage of shooting 35mm color film at the higher prices, it takes a while to scan and not much of a resolution advantage over a good dSLR. At least we have black and white, which makes it worth while.
@b6983832
@b6983832 Год назад
You are people who have not used film before digital technology become available. This is obvious. It is because you understand that the digital file as the desired final product of film photography. You probably read all your books from the computer screen, or listen to audiobooks. Book will be history in just two years... Film has been almost free from about 2005 until about 2018. This kind of pricing is not sustainable, as film is no more a product for mass market as it was before. It is futile to cry for higher prices. I can tell that color film was not particulary cheap in the 1990's, if speaking about anything better than Kodacolor VR100 sold in every grocery store.
@CalumetVideo
@CalumetVideo Год назад
@@b6983832 I actually shot film in the 1980’s and 1990’s and as a freelance news photographer. I agree, film was always expensive even back in the 1990’s. I remember buying rolls of color 35mm at close to 6.00 then, and of course most of us would shoot a frame here and there until the roll was finished. It would sometimes take us a few months to finish a roll.
@b6983832
@b6983832 Год назад
@@CalumetVideo I can't get any prices in Europe in the early 1990's, but I remember that about 6€ was the minimum price range for consumer negatives. Slide film costed almost the double. Film was cheaper in the US, and it was not uncommon for European photographers to buy a lot of film when they traveled to the US. I found one article on US film prices, and in 1994, the price range for color negative was $ 7-9, and $ 12-14 for slide film. This equals to 3 21-25 price range in 2020 prices. Inflation has been huge since 2021, and films cost probably still less compared to inflation they did in the mid 1990's. I bought then Vericolor III in bulk rolls, and that was quite cheap option these times. You could get a professional quality film for the price of supermarket VR200 by loading yourself. In my opinion, 16€ for a roll of Portra, and 25 for Ektachrome is a fair price, if we agree that Kodak needs money for R&D also in the future. Kodak probably made a big mistake not realizing that their most loyal customer is not the common guy, who shot his vacation pictures with a cheap point-and-shoot camera before the digital age. Today, almost everybody has a camera in their cellphones, and film is not necessary for this segment of market. Instead, it is professionals and more serious hobbyists who are true clients for the photographic film division of Eastman Kodak. They don´t want the cheapest crap film, but a reliable supply of quality products. I don´t think I am in a position to demand ridiculously cheap prices for quality products, as the film prices of 2010 s were. This kind of pricing is not sustainable. Yes, I do understand that some folks shot their first rolls of film when film was dirt cheap, and they would like the situation to continue. However, this was not a normal situation in the market, and was caused by a price war between Fuji and Kodak. They (especially Kodak, as Fuji already had more products in the digital range) the common guy to continue shooting film. Trying to compete with cellphone cameras was obviously not the right strategy. Nobody shoots even weddings (typical work shot on 35mm film, if not digital) fot 25€, 500-700 € being the more realistic rate. So, it is not a question if these two rolls cost 10 or 30 € for the photographer. The issue has been more with the availability of film than the price hikes. Nobody wants to pay more, but if you could buy just 5 rolls of a wrong film, and then wait for months, or find you can´t ger RA-4 developer starter anywhere in months, has been much greater problem in the last years. At least, the worst supply problems caused by COVID are a thing of past. Still, you can´t go in a store, and buy 50 rolls of film.
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