The Listing Strategy ALL Agents Need To Use | Sharran Srivatsaa 

Sharran Srivatsaa joins Byron Lazine to discuss his vision for Real, the value of debriefing after a listing appointment, building rapport, branding the competition, showcasing the complexity and delivering simplicity, CMA conversations, and how real estate is like Hogwarts in Harry Potter.
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Timestamps:
00:00-01:19 Introducing Sharran Srivatsaa
01:19 Sharran’s vision for Real
04:47 Real vs eXp debate on the BAM platform
05:57 The days of operating behind closed doors is over
08:19 The StartUp podcast & showing the actual journey
10:07 The next 18-24 months will weed out folks with no-accountability content
13:00 The value of debriefing after a listing appointment
16:00 Building rapport and how to frame the home tour
17:47 You’ve got to brand the competition (the average agent) to stand out from it.
18:53 Sharron’s debrief: “Showcase the complexity but deliver the simplicity.”
21:07 Leaning into the fear and knowing it better than they do
25:26 CMA conversations using a highlight sheet
28:26 Real estate is a lot like Hogwarts in Harry Potter
#ByronLazine #SharranSrivatsaa #RealBrokerage

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