ODP Partner Joanna Stone Herman engaged in an enlightening discussion with Leslie Zane, a leading expert in behavioral marketing and brand growth. Leslie discussed her newly released book, “The Power of Instinct” and shared her revolutionary approach to marketing that bypasses the resistant conscious mind to reach people’s instincts, changing brand behavior faster and more easily. Ms. Zane discussed the role of applied behavioral science in giving companies a new kind of competitive advantage which she calls the "Instinct Advantage." Client brands experience remarkable acceleration in topline growth because they are working with customers' brains rather than against them.
Book link: www.amazon.com...
1 июл 2024
