The REAL GENIUS of Steve Jobs (THIS Made Him EXCEPTIONAL!) 

"You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be a manager because no one else is going to be able to do as good a job as them." Very powerful, in all honesty.

As a software engineer, I really believed in every single one of the projects I worked on. That is until the company get's sold, investors, owners, and stakeholders walk away millionaires and these hardworking software engineers who worked late hours bringing the dream to fruition get handed a pink slip. Hard to find "passion" when you see this happen over and over in the software engineering world.

He is so true. I call them Email Managers. They check their mails, ask ETAs, notify upper management, setup meetings, ask unnecessary questions and go home. You can’t learn anything from them other than how to sound relevant during meetings.

"they knew how to manage, but they didn't know how to do anything!" 30 years on and not alot has changed with big corporate companies

My father was the 25th Employee at Apple. R.I.P. Dad - 05/25/1955 - 08/02/2019. I still have your Heathkit Hero1 Robot in storage. I'll get it going when your granddaughter gets a bit older to enjoy it. Glad you got to meet her before you passed. Miss you so much.

Smart leaders employ people smarter than them.

Never be a master. A master can no longer grow. Remain a student.

Sir Branson asked, "How do you motivate your people?" ................answer, "I only hire motivated people!"

Steve Jobs was spot on, driven, and annoyed traditional types to no end. I mean, seriously, how can you expect excellence from a mediocre workforce? They have to be inspired, motivated, and able to share a common vision, which Steve provided.

"If you're a great person, why would you want to work for someone that you can't learn anything from?"

The sad thing is that people don't want to hear the truth about management or leadership. You shouldn't have to tell them what to do; they should be passionate enough that they thrive on growing, learning, and duplicating their knowledge with true empowerment for their employees, not just delegation and distribution of work.

I think I learned more about management and recruiting in this ~4 min video than an entire class on Leadership Efficiently

I’m a manager at my company and I can say for sure there have been times I managed poorly. I think the key is to be able to admit to yourself when something is not working so you can figure out why and make the necessary adjustments.

Steve was lightyears ahead of his time. Everybody wanted to work for him.

Funny how Apple released ProDOS, AppleDOS, MacOS, System7, Lisa 7/7, MacWrite/Paint/Draw, HyperCard, etc. without Agile, scrum, sprints.

This is exactly what I go through. I work in construction as a Project Manager and degree never gets the job done. Those who did well in my company were those who are passionate, motivated and wanting to better themselves and guess what they have no degree and/or credentials but they have grit.

Embracing yourself, is the beginning of life, you can start from anywhere with anything with nothing and do anything.

2:05 "They knew how to manage.. but they didn`t know how to do anything." Wise words.. very true. That's the key element why usually managers are just there to be a pain in the ass and not being of any real help. From my personal experience, it can be seen from a slightly different angle: They choose to (or had to, didn't really have a choice) be managers, precisely because they never were good at actually delivering (doing) anything of value.

So true about common vision and "professional management". I witnessed how a company went down with the lack of the former and the help of the latter.

I remember that.

Every single word he said was so real. Nothing has really changed at all in 30 years, bozos everywhere.

wow this was amazing. also so lovely to see him with hair

Perfect! I’m so glad that his communication skills are brilliant! I adore his way to deliver the idea 💖😁

Okay. So, the part I disagree with is at 0:58 where engineers talk about their recruitment standards. it's one thing to have passion - but to give a person a tough grilling from 9AM until dinner time (and even past that)? That may have worked in the mid 80's - but not anymore. Times have moved on, and in fact, right now, we are in the middle of the "Great Attrition". No longer will you get the Great engineers with "cap in hand" begging for a job, and willing to sell their soul. They are motivated by a mission which resonates a sense of purpose to what they're trying to achieve - but not to the extent that they deny the existence of a life outside of work, or their entitlement to their fair ration of dignity and self-respect.

A great and inspirational video Evan, very much apprciated! Thanks, Chris

Amazing video. I love his comments on self managed people. and the idea of how a group of great people becomes self policing in terms of who to let into the group. Amazing psychological and socialogical insights.

Fantastic video, full of great advice. So nice to see the team’s signatures inside the Mac.

Thank you 🙏🏾 Evan Happy New Year 🎈🎊🎆

2:17 is exactly what Plato said about who should be the ruler of a country or a civilization *The Philosopher King*. Not someone that wants to rule. If someone wants to rule, that means that individual wants power. However, an individual that does not want to rule, but has to because it is better for everybody that way.

I've been brainstorming a "non-management" approach for my upcoming venture...after working for a large corporate (hierarchically structured) organization. Its overwhelming flaws did little but grind down potentially good associates. "...self managed...once they know what to do..." "The common vision of leadership..." It all starts with hiring the right people. This approach is a gem. Thanks for this confirmation video! His assessment of 'managers' is on the mark: overpaid underachievers with too much power, not enough wisdom, and a mandate to micro-manage. Good people, properly and fully trained, given responsibility and accountability...trusted and empowered, uplifted through a common vision, and with transparent & infrequent verifications = a roadmap for all around success.

I was in IT for 25 years, starting as a programmer/analyst, then project manager. I always thought of projects as a river, my job was to make sure the boat moved in the right direction and remove any rocks before we hit them.

Great video, I love this perspective. Thanks for sharing!

Apple and others would have been really exceptional if they had the integrity to manufacturer in their own country.

Having been in both the military for a short time and the private sector, the term leadership by example transitioned well to the private sector. However going from the private to the state was an eye opener as they would allow you to do all the work of your team if that’s what you wanted, but also allowed slackers to be promoted. I think Jobs made a difference because he made people feel like they were a part of creating something bigger then themselves

Wow !!! Fantastic, Thank You for sharing Evan 👍 I watch all your videos. Very insightful 👍👍

Insanely great. Thank you for posting. xx

If only more people running companies understand what Jobs understood about managers and bozos...

I never worked so hard as I did when I was designing software. It is the nature of designing that takes you over.

Great video. I see many people have commented with the same question I have -- what is the original source of this video? You have replied to all that it's in the description box, but I am seeing what all of the rest of them noted -- that it isn't in the description box. Can you please provide some information on where this came from and how we might view it in its entirety? Thanks!

thank you Evan Carmichael for posting steve jobs videos, i'm big fan of steve. and please make videos like this about steve

If you try to be like Jobs you will fail. My take away is - he created his own approach through trial and error and a willingness to change.

The single best video out of all that i have seen about Jobs.. The idea of hiring "generalists" (who go on to be insanely gr8 people) and dismissing specialists as bozos is what made apple Apple in the first place.. This was true in the early days of the company even before it got incorporated (in its days in the garage) up through the mid 80s and carried on even through the dark times of 90s at least in the engineering department. They always had great engineering and design talent even in the dark days. Thats because a lot (if not most) of engineering and design talent that had been there during the revolution of the company in the 70s and the mid 80s stuck around and carried on with the same old mantra, same ideologies that the place had once stood for. They continued hiring gr8 engineering and design talent like themselves. The infection was the upper executive people and managers. After Jobs's return, the company wiped out the so called "specialist" culture it had adopted in the upper managerial division in the 90s with bozo of CEOs and all the middle managers. The company from then onwards, resumed operating with the same philosophies it had had in the first place i.e. hire insanely gr8 people. And it still is true after he is gone..

Such good information. Thanks for posting!

I work 23 years in software engineering. I have come to the exact conclusion and opinion. Most people in management positions are useless with no vision, no strategy, no connection with the environment, they just have a nice cv and they know how to talk. You bring them into your project and they become a liability and not an asset, in the sense that the project works better without them. Self management employees that are driven from a common vision are hard to find these days, not only because of lack of the right leadership, but also because it is difficult to find a company with such a culture and generaly because of lack of ethics.

Hey Evan, I like your videos. I hired people based on personality traits, of course speciality mattered, such as accounting etc... what also mattered training and following up. So I say hire people that are smarter than you, train them, then let them run. I started a couple of companies from the ground up and this worked for me.

This man, i must say is a phenomena!What he make other can only dreaming about.

"You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be a manager because no one else is going to be able to do as good a job as them." How true is that statement! In my working life I have noticed that the people who really want to be in charge are power-hungry, egotistical people. And the people who should be in charge are usually smart, hard working, introverts that never want those positions.

This is GOLD. The core basics and truths for anyone trying to elevate, create something and succeed.

This got put in my recommendations, & perfect timing, honestly. I got hired at Apple 3 months ago, & even within this crazy pandemic -- I see how dedicated everyone is. Brilliant people, everyday, wanting to put the extra time in just to make things up to their standard. It's both exhausting & inspiring lol.

"You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be a manager because no one else is going to be able to do as good a job as them." The person saying this in the video is the Steve Jobs when he was young? So inspirational

Incredible footage. Thank you Evan!

It was because of the universal fact that," Goodness can only spring forth from that which is good in all dimensions " and that truth was a constant reminder to him of his simplicity,honesty and humility, being the key to the overall success of mankind,the world over !! I pray that he abounds in eternal peace,joy and happiness !! 🙏✝️ Thanks for sharing !! ❤️❤️❤️

Embedded software dev here... I have worked at two companies with very motivated engineering departments... But... The first company I worked at, management placed new fancy features at highest priority, where security and stability features where always of lowest priority. Due to understaffed, 'low priority' is the equivalent of 'happens never'. Meanwhile the same management that creates the prioritization kept asking 'why the companies product' was so unstable and of bad quality. The second company I worked at was even a bigger mess. 1. Nobody there (wanted) to understand the difference between 'embedded & front-end' developers. Even after explaining it like 20 times or so. 2. The mentality of prioritizing form over function. Where I had to waste 75% of my development time trying out each color in a color pallet until the graphical artist knew what he actually wanted. 3. Management giving the engineering department only 6 month's for a 10 month long project. Management also moving 50% of the engineering department staff to another project only 2 months later. 4. Management breaking one of the two prototypes only 3 weeks before deadline ('6' month long project), by trying to plug a mini USB cable into a micro USB slot, ripping the connector (including traces) of the circuit-board. 5. Management approving the designers and graphical artist to disassemble our only (lasting) working prototype 2 weeks before deadline (same project as the previous point). Because of a little (barely visible) error in the paint job. Something they could have fixed 4 months prior. For all information, yes they broke this second (and last) prototype only 2 weeks before deadline. 6. Management blaming the engineering department of bad planning, after the engineering department saved the 'big vip showcase' by frankensteining together a third working prototype (in less than a week) out of the leftovers from the previous (destroyed) two prototypes. (my ex-colleague that still works there keeps the backup prototype in his car to protect it from this Idiocracy). 7. Management starting to outsource engineering because (in their opinion) the internal engineering department doesn't do a good enough job. Where outsourcing is making development actually 5 times slower than before. As a student I would never have guessed my job would be like working for a bunch of mindless toddlers, who have their own head stuck up so far their own buttocks, they think they are geniuses. Now I work for a small startup where there is no (real) management, only the founders (engineers) forced into the function of a manager. Amazing how efficient that is compared to (real) managers...

Tech note: If you're using Audition's noise removal you will get these reverb trails. You can get rid of these by setting the FFT Size to the max 16384 setting and having the Noise Print Snapshots to at least half that value, say 8,000. If you are running an older version, put noise reduction lower and do a first pass backwards as htis hides the reverb trails as the compressor algorhythm tails off. Hope this helps and thanks for the historic upload :o)

Thank you for sharing!

GREAT Strategies! passion innovation....wonderfully refreshing story.

Great video, but would have loved your commentary at the end like on some of your other videos for these segments.

Looks like he just wanted passionate people who were ready to innovate not people who just wanted paycheck.

I love how they all spoke with such conviction

Priceless. Recognition touch, loved it!

As Chrisann , his ex-girlfriend, said Steve Jobs looked like a fine prince at that time, incredibly intelligent and handsome.

Best management video ever

I came to this video from Simon Sinek. "People don't buy what you do, they buy why you do it." and then hearing about Jobs talk about leadership = vision, it rings true!

Mind-boggling stuff! Amazing! Very helpful.

Please, can someone explain this contradiction?? Steve Jobs said that when Apple got big and to the point where they think that they can hire professional managers, he called them bozos because "they could manage, but they didn't know how to do anything. If you're insanely great, why would you want to work for someone that you can't learn anything from?" THEN, it cuts to the scene with the MBA literature major on the Macintosh team who is now working as a manager for manufacturing, whom has no experience in manufacturing. Even though she's not a professional manager, she also does not know how to do anything in that field. She is an insider, and has highly organizational skills, but I don't see how that's much of a bump up (if it even is a bump up) than a professional manager that doesn't have any real experienced in that field and whom I'm sure is also highly organized just like her.

I think generally in good tech companies they seem to have more of a competency hierarchy than a power hierarchy (that might be more prevalent in other industries). This may be because in Tech, its easy to find out who does not know what they are talking about. And the self-policing culture Steve Jobs talks about ensures those people don't last. In banking infrastructure, in contrast...

I was just talking to my husband about something similar. He was trying to suggest process, micromanage, etc. I told him to set down the goal, define the finish-line, and let that person figure it out. (He was talking to a type A adult who is not in our nuclear family.) I told him he can micromanage me and our kid, but not other people. I'm still hoping he gets it.

How has no one commented that you reply to the vast majority of comments. That's awesome. Well done sir.

He is a great leader indeed. Yes he had flaws like all of us, but overall he shared his vision with others and his team made something that didn't have to ever be if he kept it to himself. I like that visionaries see many things, and a lot of them don't share their talents with the world. They make things only for themselves. He could have done this as well and went to work at a job, but instead he shared his gift. I admire what he did. I write my ideas in books knowing that I won't always be here, so I hope to leave my love to carry on when I'm gone. His work will always endure even when haters one day stop hating. Let him RIP please. Luvu

A great leader is everything for a company! There are so many insights we can learn from Steve Jobs, thanks for sharing Evan. I make sure we hire the best so that our company continues to grow and investing in our people so they can reach their full potential. The people are our business! :)

I have a young man lodging at my house and is a friend of the family, he works for a call centre I referred him to, but lord do I see this lad as a total inspiration for his passion, and although I don’t know much about technology, I do know he knows more than me, but I can see the basics of this great young man being everything a great company would ever want. I can’t put my finger on every attribute he has but I know one day, through his core values, he will make it not just big but immense. He’s just that good. And I’m a fkn cynic to the core

THATS WHY WE CALL HIM LEGEND

listening and watching him is an experience in itself!

Evan - I have been watching every video of yours, amazing content. And Good to see the young Steve jobs on this video. 🙂

On People"we want people who are INSANELY GREAT,-who had a PASSION . On manager's "they knew how to manage, but they didn't know how to do anything". I value working with a team who can "do what is asked to do" and can "demonstrate" as well. What a visionary - why is this video not shown to the corporate world for simple logical leadership training?

Steve jobs and i went fishing once in 1993. He loved flounder

Thank You!!! Great Time!!! Building the Legacy Now!!!

Thanks for uploading such an inspirational video🙏

What sucks is that there are managers at Apple that try to emulate his style but don’t understand it in order to do it correctly.

They don't really want to manage but feel they have to because nobody else can do as good as them.....

2:18 having worked in offices and seeing how many managers are, i couldn't agree with steve more here

This is what getting the best person for the job looks like, no matter if it is a woman or man... You can't force the wrong person for the job

He speaks so passionately.. N i too like to be individual contributor not manager.. So tht line resonates with me

Love it. “ professional management are bozos “ . True. HR as well.

what is the name of the documentary this clip is from? pls kindly put in the description!

Definitely totally am agree with! Fantastic good ideas🌹

Golden words by Jobs. I am experiencing it now exactly similar to what he explained about recruiting

Notice how he was the only one who didn't have hair or clothing that dated him to his decade. Good style is timeless.

Where to get the full documentary of this. Thanks.

thanks for this beautiful knowledge

@2:00 That's so true & unfortunately most management positions are given out (regardless of the type of business) on managerial skills rather than on performance or knowledge of the product or service. You get someone that's supposed to be a leader & is good at telling people "you have to do X or else you get in trouble" (And not all the time either when it comes to people with preferences for others & in some cases even fear of others) but isn't good at teaching people how to do X because they were never very knowledgeable or good performers to begin with so inevitably the company's operations become centered more around it's politics or employee policies than it does about the product or service it's self!

I'm interested to know how the manufacturing department changed after Debbie took over. Did it improve, or did it just run the way Steve wanted it to?

Steve named external managers by bozzos and that they don t know anything( thats True most of the time). But we do always need great managers Who have the passion in the vision of the company . John Sculley the ex manager in pepsi Cola was the one Who saved Apple at a time. He was recruted by steve Who persuaded him just by ' Will you pass your whole life selling water and sugger, or Will you work for something that Will change the world'

Wow!! This is so epic. Steve Jobs was such a great visionary!! RIP 🙏

These three minutes embed extremely valuable wisdom about how to make a successful tech company. Thank you much.

Steve is right! By FAR the worst managers I've ever had were at a big tech company (you've probably heard of). The managers' names were John Halv__ (dublin) and Kelly Kra__ (austin) -- and they were definition of managers who want to manage people and had no skills themselves. They loved terrorizing people and literally would say "keep them on their heels -- and laugh". Micromanagement galore: for example, taking notes about who sat on the couch in the office, or if you brought your guitar into the office to prevent it from cooking in the car and didn't even play it, they would book an intervention to talk about your 'professionalism'. what? this is a big tech company. on other teams, people don't wear shoes, and they come in at 10AM. but on their team, 7AM "butts in chairs". unbelievable. sociopaths. It took 3 years of trips to HR, and dozens of people quitting before we pushed them out. The team is now doing fantastic without them, even more productive than before. Turned out (surprise surprise), the team didn't need their 'management'. The team was about 40 people....times 3 years....that's 120 human-years of suffering all for nothing.

Your 2022 local Wendys:

So genuine clips, this is a heritage.

Just gotta remember two things: 1) that you don't manage people - you lead them, and 2) in spite of all the employment matching methodologies that exist, very few people get into positions that fit them as well as described here. From the candidate side - ya gotta eat, ya gotta pay the bills... As a long time and extremely successful hiring sales manager I followed legal guidelines and company policy of course. After that I went for sharp people with work ethic and personality. Monk instead of TO, for example. I had stupefyingly low turnover for a sales department, and those veteran, happy employees produced consistently at a very high level.

I find it kind of ironic that Steve Jobs said don't hire professionals and then hired John Sculley who got him fired.