The Real Reason Rap Is Dying 

It's a combination of problems, such as oversaturation, no artist development, tiktok and social media making it difficult for real artists to cut thru the noise of content creation. And one of the biggest problems is the labels signing tiktok stars rather than real artists. There's alot of rappers out there who can compete, they just don't get the recognition they deserve because of lack of marketing. And labels were the ones assisting artists with marketing and artist development nowadays an artist has to be popping before a label can give them a chance

the picture of LL cool J when he says nas took me out😆😆

this is a very interesting take on the subject, was surprised a few more names didnt get mentioned. good work

So glad you take so long on these videos, really shows you love doing this, yet another great video thank you

Great video, man. This seriously needs more attention; This is easily one of the best commentaries about the rap game I've seen.

NAS "Shows a picture of LLcoolJ

Great Video Brother, I've been watching a few of your pieces now and I like what you do. The Blondie point while poignant seems to omit the real pioneers that made hip hop legendary. Sugar Hill Gang, Kool Herc, and others were grinding and creating this sounds and it was already picking up its own steam. The Blondie Crossover was an inflection point but not the turning point in my opinion, the genre was already on its way, but yes more eyes and ears were opened after that hit!

good job buddy next video will be insane

" im so mean i make medicine sick" is his hardest quote 🔥🔥 love how you went through the history of hip hop in this one.. i think some strong contenders for next hip hop super stars are JID, Baby Keem, 21 Savage, and Yachty.. funny enough they are all "students" sort to speak of the big three. I would also throw Tyler, The Creator in there but he seems to care more about making a name in music in general more than rap itself. Great video! Definitely made me think

Nicki Minaj will never pass a torch to another female artist because she’s greedy with her crown.

A better perspective is more like the analysis “something weird is happening in hip hop” i think video go watch it ! Great video tho!

It is not just rap, it is everything that is being watered down and over saturated. In the age of social media, we are constantly being over stimulated and over fed information and entertainment. Also due to everyone wanting to be social media famous, being a celebrity in it of itself has died out. Before, we used to be able to anticipate an artists album, an artist releasing a video because we did not have easy access to it. Now we have over access to everything in the palm of our hands quite literally. So this does not allow people to appreciate anything. Also rap has not been rap for a long time. I say it has been died for a long while now. What "rap" today is actually just pop now. Actual rap is back to being underground. Mainstream rap is absolutely dead and gone today. It is all about quantity not quality and that is with every thing, not just rap and not just music. Entertainment as we know it is all about tik tok and memeworthy buzzwords to repeat like some npc bots. It's sad what the world has turned into. The moment we gave every single human on this planet access to become "famous", that is the exact moment being a celebrity died and if that is the case, there will be no such thing as a "superstar". That word itself has lost all meaning. I also think people like Peep, Juice and XXX were supposed to carry the new wave for the new generation but they all died, leaving the previous era of Cole, Drake and Kendrick to pick up the torch once again.

I wouldn’t say raps dead but the mainstream trap stuff definitely it is, and we’re in a transitionary phase like 2007-2008, and I think something weird but extremely cool is gonna happen where lyrical rap combines with that yeat/ken Carson opium sound with other styles potentially mixed in.

I’m happy the big 3 are back!

I would agree that industry rap / hip hop is dying for the reasons you say, plus more. But rap/hip hop itself isn’t dying. It’s going back to its underground roots. Tech N9ne is doing better. You got people like NF, Gawne, jelly roll, yella wolf, etc growing. So underground is coming back and country rap is on the rise

How u not putting Travis Scott in the conversation man 😂😂😂

I ll tell you another thing. No one feels pression as they all do tik tok rap jn order to stay on trends. This thing, even if it trends , people know it sucks and its wrong. No talk for real problems, just flex, sily sounds etc. Last rappers that talked about something different from that are x, juice,trippie redd and mgk. But they re either dead or not having the clout anymore.

I see ur point, but you cant really compare any of it. The big 3 definitely dont have everyone talking. As much as i am a fan of the 3, theres not nearly as much buzz about them internationally as peeps like pac and big. Everyone and their moms know about big and pac, wherever you are, same with eminem and I'd say drake is the only guy who has that kind of relevance together with kanye west. Even tho cole and kendrick are the superior emcees imo, drake is indeed a gigantic superstar. But the problem comes when you say no one competes for a slice of that pie. First off, lot of new rappers are proving themselves to be incredibly relevant in the rap game on a similar emcee type rap the big 3 are on, like denzel curry, jid. You named juice and x, and while they have huge fanbases, its not about claiming any type of throne. Neither of those guys or other giants like lil uzi vert, yeat in recent years, travis scott or lil peep have that competition for claiming any type of throne. Theyre there to make music and letting their heart out without wanting to be in everyones top 5. So a whole different landscape that cant be compared to the competitive emcees like kendrick, cole or drake (drake a little less). Also we definitely have huge superstars in this era of rap. Names like post malone or even a doja cat make numbers that are absolutely insane, post malone more than doja. Then theres rappers like lil nas x that also commercially reach far beyond the usual market. All in all in a long untethered comment, i think you should consider the context of the rapper. Is it a hungry competitive rapper, a commercial more poppy rapper or the emotional type of rapper. Some can be all 3, but the subgenres theyre in have to be examined and categorized in their own superstar definition Edit: i also completely forgot to mention, tyler the creator is definitely THE guy to come for a spot in the top 3, and if he continues like he is now, it wont be long before he is. He hasnt only impacted the rap game, he impacted culture

JID and Denzel please save us 🙏 🙏

Oh God this isn't one of these "they all look alike " situation is it 😬 cuz how that Nas /LL mix up happen ?

_Blondie_ is the band. Debbie Harry is the singer...jeez

The Nas disrespect

Who the fuck is Rakeem?!? Lol

Listen to that video of juice free styling over eminem beats. It really shows that his raw talent was better than most. In a year or two, he could have been #1.

I think there are several people who made huge impact on music within the past few years. No one can deny it, Jack Harlows got serious talent as a white rapper. Another still very relevent rapper is JID (even though hes old), Ski Mask the Slump God, 21 Savage, Lil Baby, and so many more. I will say, I dont think anyone is going to just top Emenim or Kendrick's talent honestly. Also, sorry but u kinda forgot about MF DOOM the whole video and that made me sad xP

Pop smoke could’ve been up there to if he didn’t die

Drake is the rap superstar. He will never get enough credit for his rap ability. And please don't mention the ghostwriting part.

Nas

Who the hell is this? and WTF you know about rap!??

Eminem is bigger than that so called top 3