The reason why Stake and Kick are in Formula 1

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There are many reasons for sponsors to want to be in F1, and there are a handful more reasons today as the sport is experiencing a level of intrigue, relevancy and hype that it hadn't felt in a while. So why is the gambling site, Stake sponsoring an F1 team and why does it keep swapping out its logo and name from Stake to Kick? And how does Kick fit into all this?
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Chapters:
0:00 Intro
02:27 The F1Academy driver sponsorship
02:57 The naming rights game
04:23 KICK as a platform explained
06:21 STAKE as a platform explained
07:20 Why now is a great time for them to be in F1
07:47 Stake and sports
08:15 Crypto in F1
08:41 What does Stake and Kick get from this sponsorship?
I tell stories on the internet:
On TikTok, I upload videos daily on all things F1: www.tiktok.com/@f1toni?lang=en
On Instagram, I share the stories that come across my radar and the BTS moments of my life as an F1 and tech creator: / tonicowanbrown
On Threads, I share fleeting thoughts: www.threads.net/@tonicowanbrown
I also co-host a tech trends podcast: another-podcast.simplecast.com/
Edited: yours truly (I'm aware of my limitations)
My (not so) secret weapon: Descript since 2020

Опубликовано:

19 июл 2024

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Комментарии : 16

@adam346 4 месяца назад

You are correct on everything but the fact I think most people miss is that it's corporations advertising to other corporations... the majority of F1 advertisers are not consumer based or tend to have consumer goods, they are advertising to other commercial entities... so I think Kick and Stake are trying to find advertisers for their sites or investors. It won't gain them legitimacy, most companies do their due diligence so I don't think that is it... but it may also be a statement of supremacy against Twitch and other gambling websites... "join us, look what we can do!"

@gethinthomas1857 4 месяца назад

super intertesting as alwys toni! feels like there was like a couple days after the name was revealed that people were bothered about what they actually were but since then they're just 'that funny team name'. Also had no idea they were directly connected but i guess it makes sense that the swapping between is so seamless

@mosca3289 4 месяца назад

Fantastic to dig into this sponsorship. I was pretty surprised that the team that will become Audi are taking the money.

@bexiexz 4 месяца назад

thank you for this!

@ericaugusto4296 4 месяца назад

Well they better make sure their money is well spent because they always end up on the back end of the field.

@rashodbacon 4 месяца назад

Subscribed!

@tonicowan-brown 4 месяца назад

thank you

@nickyb17 4 месяца назад

W Toni. bring back twitch streams! 😊

@tonicowan-brown 4 месяца назад

I really wish I had the time/flexibility but I miss them SO MUCH. maybe once I grow this channel I can afford to bring them back

@nickyb17 4 месяца назад

@@tonicowan-brown appreciate you :)

@annesinopoli7888 4 месяца назад

I love that you go in to these things. I'm a new fan, and like you, I get really really curious about this stuff. I will say, I've learned not many other people share my love of context 😄 So I get why these things aren't the most talked about, but this is exactly the kind of stuff I want to know. Also, what is everyone calling them for short, because I feel stupid even saying their name.

@tonicowan-brown 4 месяца назад

@@annesinopoli7888 well both the BBC and Skysports are calling the team just 'Sauber' - I've seen quite a few say "Stake F1 team" but rarely the whole name. I'm so glad you like the content and thanks for taking the time to share this.

@Housestationlive 4 месяца назад

kick as a stream platform is copy and paste from twitch, with hundred of bugs, and you can only stream in hd 5kbps. no 4k, no high bitrate. from a technical point of view, they are 10 years in late.

@osrspac420 4 месяца назад

🤓👆

@-scrim 4 месяца назад

typical kick W

@mariegamer2146 Месяц назад

i think crypto and any form of gambeling sponsors should be outlawed. But most sponsors arent advertising to the F1 fan since 99% is irellevant for normal people. Its more like they are advertising to other Buisnesses.sponsers